The Australian Professional Leagues (APL) have announced Ant Hearne and Michael Tange as their two new executives.
Ant Hearne joins as Chief Commercial Officer (CCO) of APL, to set up and lead all commercial activities – involving user experience, marketing, content, sponsorships, rights negotiations and other revenue opportunities. He comes across from Foxtel’s streaming division, Streamotion, as CCO of Kayo, BINGE, WatchAFL and WatchNRL which has seen significant growth in recent years. His career in Australia, Asia and the US focuses on senior marketing and commercial roles in telco, digital media, marketing tech and sports entertainment.
“Football represents the biggest growth opportunity in Australian sport – we’ve got twice as many participants as any other game in this country, we’re leaders in women’s sport (with all eyes on the game in the lead up to the 2023 FIFA Women’s World Cup), and key to our future growth is the fact that we have the youngest and most diverse fans of any sport,” Hearne said.
“It’s now time to deliver commercial outcomes that will fuel the sustainable growth of the game. Our teams are playing exciting, fast-paced, uncompromising football in front of the most passionate fans and it’s the APL’s mission is to take that direct-to-consumer in order to unlock the power of the fan and ultimately grow the whole game. It’s going to be an exciting ride.”
Michael Tange joins as Strategy and Digital Director, following 15 years working in global roles with sports, data and technology companies. He will lead the strategy, digital development and media rights for APL. He arrives from Nielsen Sports in New York where he spent a decade working on commercial strategy, broadcast, digital and fan development with leading sporting codes such as the NBA, NFL, MLB, PGA TOUR and Major League Soccer.
APL Commissioner Greg O’Rourke continues to lead the operational side of the business in conjunction with Deputy Commissioner Tracey Scott. She joins APL after six years with Football Australia in various leadership roles, most recently as General Manager (GM) of Leagues. She is also an Appointed Member of FIFA’s Professional Women’s Football taskforce.
Since the unbundling of the four professional leagues from Football Australia on December 31, these are the first official APL appointments.
“With full ownership of the four leagues, we have an ambitious vision for the growth of the game at every level,” Chair of APL Paul Lederer said.
“The new, expanded executive team have been tasked with unleashing the APL’s commercial and entrepreneurial capabilities, and we now have a structure that will enable them to deliver the right outcomes for all of Australian football.”