Australian Tyson Scott amongst the five candidates selected for the New AFC Scholarship scheme

The AFC

The Asian Football Confederation (AFC) and CIES have joined forces to create a new scholarship scheme to generously offer five young professionals the chance to study on the International MA in Management, Law and Humanities of Sport, better known as the FIFA Master which is spread across three prestigious universities in Europe.
This scholarship scheme was successfully implemented for the first time this year and five lucky beneficiaries will start their FIFA Master 20th edition journey on 17th September at De Montfort University in Leicester, England, for a 3-month module on the Humanities of Sport at the university’s renowned International Centre for Sports History and Culture (Kevin Goco, Philippines; Rishab Kapur, India; Mahmoud Qaraqra, Palestine; Tyson Scott, Australia; Han Bits Yi, South Korea).

Australian Tyson Scott amongst the five candidates selected

In January, the class will then move to Italy to study Sports Management at Milan’s SDA Bocconi School of Management. Following the completion of this module, the class will finally transfer to Switzerland where they will be taught Sports Law at the University of Neuchâtel for the final module of the year.

The scholarships are part of the AFC’s commitment to enhance the capability of staff from the AFC’s Member Associations and were announced by the AFC President Shaikh Salman bin Ebrahim Al Khalifa at the 28th AFC Congress in Kuala Lumpur last October.

Shaikh Salman said: “The AFC is determined to raise standards in the game across Asia and that includes those who work so tirelessly off the field as well as those who compete on the pitch. Not only does Asia require outstanding players in the future but we also have a duty to deliver top class administrators.”

CIES is delighted to have joined forces with the AFC and as explained by CIES Director, Professor Denis Oswald, this new scholarship scheme “will ensure that more candidates will be able to participate in our programme which is excellent news as, sometimes, very good candidates cannot take the course because they are not in a position to fund their participation.”

The fruitful co-operation is set to continue as the AFC recently announced that five new scholarships will again be offered to Asian football staff keen to take part in the 21st edition of the Master.

The application process for the 21st edition (2020-2021) will open on October 1st, 2019 and will close in mid-January 2020.

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FIFA has partnered with Konami to host the FIFAe World Cup

FIFA has entered into a partnership with Konami to use its eFootball game for the FIFAe World Cup.

This collaboration will feature two tournaments, one for console and one for mobile, with participants from 18 nations competing for the title of FIFAe world champion.

This move is part of FIFA’s strategy to maintain relevance in gaming and esports, particularly in engaging younger fans. FIFA has also expanded its esports portfolio with deals involving Rocket League and Football Manager.

The partnership fills the void left by EA Sports following their high-profile split with FIFA in 2022. Konami’s eFootball, an evolution of the Pro Evolution Soccer (PES) series, is currently the only comparable game to EA Sports FC on the market.

FIFA’s Chief Business Officer, Romy Gai, has championed the new deal highlighting their excitement at the prospect.

“We are incredibly excited to join forces with Konami, this collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills.”

Konami the Japanese gaming company, this partnership provides legitimacy and increased awareness for eFootball, which has struggled to compete with EA Sports in recent years.

The collaboration is seen as a necessary step for FIFA, given the lack of alternatives and the time it would take to develop a new soccer simulation game. It allows FIFA to continue its presence in soccer-based esports while exploring other gaming opportunities.

Esports has grown massively in viewership and investment over the last decades, it has become a major part of the franchising side of football.

Even in Australia the rise in Esports popularity has coincided with the rise in football popularity, one can not argue against their connection towards football popularity.

FIFA have shown that Esports has become an ever-present strategy in their development of the game. For investors and shareholders in football, Esports impact is something that should not be disregarded.

The upcoming Australia Sports Innovation Week in Melbourne

The 2024 Australia Sports Innovation Week (ASIW), the Southern Hemisphere’s premier sports technology event, takes place in Melbourne from Tuesday, October 22 to Friday, October 25, 2024. Attendees can explore a variety of events to tailor their ideal Sports Innovation Week experience.

Some of the events that will be included in the week are the following:

Women-led Design

Presented by Australian Sports Technologies Network (ASTN), this event showcases pioneering women founders who have transformed the industry with their innovative products and solutions in sports apparel, protective gear, health and fitness initiatives, and children’s physical development.

Participants will have the opportunity to engage with these innovations, uncover the stories behind their success, gain valuable insights into their design philosophies, and learn how they are influencing the future of sports, participation, and sportstech.

This event is ideal for those interested in the convergence of sports, technology, and women-led innovation.

Click here to find out more information about this event.

Performance Workshop Series

The Performance Workshop Series is crafted to provide an overview and insights into three critical areas where cutting-edge sports psychology approaches can be applied to sports clubs, organisations, and athletes.

Over the course of three workshops, attendees will gain a foundational understanding of developing a performance psychology curriculum, creating high-performance environments, and implementing mental conditioning programs.

Participants have the option to attend individual workshops or all three sessions.

Click here to find out more information.

Sport Textiles Innovation Workshop

In recent years, sporting apparel has undergone significant innovation, driven by research into new materials, manufacturing techniques, seamless bonding technologies, and other advancements that are paving the way for new consumer and professional sportswear.

The RMIT textiles team will offer insights into recent industry collaborations and projects, along with a tour of their textiles research and testing lab, which is spearheading innovation in Melbourne.

Click here for more information about this workshop.

Industry professionals should attend these events at Sports Innovation Week to stay ahead of cutting-edge developments in sports technology, network with leaders and innovators, and gain valuable insights into the latest trends shaping the future of sports, performance, and athlete well-being.

These events provide opportunities to learn about groundbreaking advancements, from performance psychology to sports apparel, that can enhance their expertise and drive innovation in their own organisations.

Click here to learn more about the other events.

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