Australia’s overseas footballers set to benefit from digitally-led nutrition support

Football Australia has announced an extension and expansion of their partnership with Compeat Nutrition – an innovative company that is revolutionising nutrition centred healthcare in performance sports and the general population, through to August 2022.

The partnership supports Football Australia’s endeavours to provide world class environments and support to Australia’s national team players in order to help them cope with performance expectations and to improve holistically as athletes and people both during and after their careers.

Footballers in each of Australia’s women’s and men’s national football teams – from the Westfield Junior Matildas and Joeys to the Westfield Matildas and Socceroos – will have access to Compeat Nutrition’s digital platform, with scaled levels of support to athletes via virtual meetings and one-on-one consultations available also.

The platform – which has been developed to deliver scientific and proven dietetic advice in an environment that builds resilience, helps forge good habits and ensures a truly individualised solution – removes the barriers of geography and time to ensure that Australian football’s elite global player bases have real-time access to 24-7 nutritional support.

Andrew Clark, Football Australia’s High Performance Coordinator, explained that Compeat Nutrition has provided nutritional to the Westfield Matildas, Westfield Young Matildas and Future Matildas for the past two years. And now, following positive feedback and outcomes, the platform has been expanded to a larger pool of players across female and male programs.

“We’ve witnessed some encouraging results and received some positive feedback from our women’s national team players since the platform was introduced to them two years ago,” Clark explained. “In partnership with Compeat Nutrition, we’ve now taken the opportunity to extend the support to a larger pool of players based at clubs in Australia, Asia, Europe, and North America, ensuring that they can access nutritional support regardless of what time zone they are in.”

“We’re always striving to find ways that we can support players while at their clubs, in preparation for their national team duties, and in international qualification and tournament mode. This service will assist many Australian footballers to develop healthy nutritional habits that they can use throughout their careers and in life after football.”

Compeat Nutrition co-founder and leading performance dietitian, Alicia Edge, said Football Australia’s digitally focused approach to supporting footballers based all over the globe was a progressive move that can lead to individual and team performance benefits.

“Football Australia is focused on delivering the best nutritional outcomes and support for their athletes,” Edge said.

“At Compeat Nutrition, we are deeply honoured to have the opportunity to partner with Football Australia in helping Australia’s best footballers at different stages in their careers to better train, compete and recover through their nutritional intake.

“It is so gratifying to build a supportive, mobile environment that Australia’s elite footballers can take with them no matter where they go in the world. By engaging with Compeat, athletes will receive comprehensive education and sustained awareness of the impact of nutrition and wellbeing on performance that is vital for individual and team success at international level.”

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Chelsea FC Partners with Ticketmaster on Digital Ticketing Strategy

Chelsea FC has secured a multi-year partnership with Ticketmaster, appointing the global ticketing company as its Official Ticketing Partner.

This agreement marks a significant operational shift, with Chelsea set to introduce a digital-first ticketing system for the 2025/26 season, designed to simplify access, enhance security, and combat ticket resale fraud.

This collaboration marks a significant upgrade to Chelsea’s matchday operations, aligning the club with world-class ticketing infrastructure already used by leading sports venues globally.

Starting with the 2025/26 season, digital tickets will replace physical tickets for all fixtures at Stamford Bridge, providing fans with a more efficient and secure access system. This move also aims to tackle ticket touting, a persistent issue in top-tier football, by leveraging Ticketmaster’s secure and traceable digital delivery platform.

Teaming up will grant Chelsea access to Ticketmaster’s suite of tools, including:

  • Seamless mobile ticket delivery
  • Anti-touting features
  • Scalable event ticketing for high-demand matches
  • Real-time ticket validation and fan data insights

Chelsea FC’s Chief Revenue Officer, Casper Stylsvig, reflected on the importance of the club’s new partnership with Ticketmaster.

“Partnering with a leading force in the industry brings significant value to our operations, ensuring we offer our fans a smoother, safer experience with best-in-class products, while continuing to address the issue of ticket touts,” he said via press release.

As one of the most recognised football brands globally, Chelsea’s shift to Ticketmaster’s platform underscores the club’s commitment to modernising fan engagement and match day experiences.

Managing Director at Ticketmaster Sport, Chris Gratton, shared his enthusiasm about the new partnership with Chelsea FC.

“Chelsea FC is one of the biggest clubs in football, and we’re excited to be part of their journey. Our goal is to make ticketing as simple as possible for fans,” he said via press release.

This move reflects a wider trend in the industry towards contactless, mobile-first stadium entry, which has become increasingly common in Premier League and UEFA competitions, especially after the accelerated adoption of digital solutions during the COVID era.

The alliance between Chelsea FC and Ticketmaster signals a new era for the club, introducing leading technology and expertise to elevate the match day experience for fans.

New initiatives advancing girls’ and women’s football participation

A Government program designed to increase female participation in sports will provide almost 50 clubs and organisations with support to upgrade and develop sporting facilities, programs and equipment.

Around $5.4 million has been allocated for the 2024-25 round of The Power of Her – Infrastructure and Participation Program (IPP), which aims to create more inclusive spaces for girls and women in sports.

The funded projects include things like unisex clubrooms, better lighting and playing surfaces, new uniforms and equipment, and opportunities for professional development.

The South Australian Government led by Peter Malinauskas launched the program to build on the success of the Matildas and the legacy of the 2023 FIFA Women’s World Cup.

To support the growth of girls’ and women’s football, 14 football clubs will receive nearly $2.4 million in funding this round.

Other sports also benefit from the program, such as basketball, cricket, hockey, netball, gymnastics, and Australian Rules Football, providing more chances for girls and women to get involved and succeed in their chosen sports.

For example, Norwood Basketball Club is receiving $14,600 to launch their ‘Rising Flames’ program, helping girls progress to elite senior levels and develop local talent.

Other projects funded through the program include:

  • Metro United Women’s Football Club, Pooraka: $25,000 for new uniforms.
  • Booleroo Centre Tennis Club: $80,000 to resurface three tennis courts, replace fencing, and build a new equipment shed for their drought-affected club.
  • Cove Netball Hub: $392,700 to build four new netball courts in Hallett Cove.
  • Elizabeth Grove Soccer Club: $750,000 (through the council) for a new clubroom, synthetic soccer pitch, and multi-purpose oval at Munno Para Regional Sportsground, Davoren Park.

So far, over $7.6 million has been distributed through the IPP, with the second year providing more than twice the amount of support compared to the first round.

Nearly half of the infrastructure project recipients this round – including Jervois Bluds Netball Club and Murraylands Gymnastics Academy – are located in regional and greater metropolitan areas, showing the broad impact on communities across South Australia.

The State Government has committed $18 million to the IPP over three years, with $10 million specifically set aside for football.

This effort is part of a wider push to eliminate barriers to female participation, including support for clubs with period products and menstrual health training.

South Australian Minister for Recreation, Sport and Racing Emily MLC Bourke highlighted the importance of supporting women in sport at a grassroots level.

“Our Government recognises the importance of supporting grassroots sports to ensure girls and women have opportunities to thrive in whichever sport they pursue,” she said in a press release.

“Having the right facilities, programs and equipment in place gives girls and women the space and confidence they need to get involved and stay active with their local club.

“As The Power of Her investment continues to grow, it’s inspiring to see clubs and organisations finding new and creative ways to grow female participation and facilitate high performance pathways in their communities.”

For more information, you can find the full list of 2024-2025 IPP grants here.

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