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Axess makes game day run seamlessly 

Axess serves as a leading international manufacturer for ticketing and access management systems - a trusted process for sports clubs. 

Axess serves as a leading international manufacturer for ticketing and access management systems, putting in place a trusted process for sports clubs. 

The company has already achieved substantial reach and with an office in Australia (Currumbin Queensland)their services are right on our doorstep.  

Headquartered in Austria with production taking place in the city of Innsbruck, Axess currently has 20 offices in 16 different countries. 

Axess are specialists in individual solutions for ticketing and access management, software products to integrate own business areas and Customer Relationship Management (CRM) systems to manage consumer data. 

As Axess are able to cater for customers all around the world, they are also versatile with a variety of industries – their solutions are used by ski resorts, fair & convention centres, stadia & arenas, leisure parks, museums, sightseeing attractions and touristic transport. 

Axess can look at the unique fields and identify how to implement their expertise, with complete resort solutions, customer registration and customer loyalty programs with social media integration – as well as numerous standardised interfaces to third-party systems. 

To meet the needs of organisations, Axess will use the very best innovative hardware and the most modern software modules. This means they can offer a tailored service for every area of application. 

The hardware that Axess offers are suitable for any sporting event at a stadium, with customised areas to ensure a smooth process on game day. 

Venues are supported from start to finish by Axess, who provide systems that includes a layer of security so that it’s easy to know who is entering the stadium. 

As people arrive, Smart Gates can be used to verify exactly who is accessing certain parts of the venue. For example, to access a VIP area, a person would only be allowed in if they have an appropriate pass or accreditation, which would be scanned to give them the green light. A venue could even look at the Smart Security Gate for extra security protection to block ineligible patrons. 

This solution can be used in a similar manner for car parks, as Axess provide entrance and departure gates for those with motorised vehicles. This allows clubs to section off a particular area of their parking and reserve it for players, coaches, match officials and media personnel. 

When it comes to ticketing, Axess can assist clubs with both printing needs and digital implementation. They accommodate for fans at a personalised level, with a range of options available to collect their tickets for an event. For example, Axess offers a Pick Up Box that is accessible for people to collect the tickets they ordered online, meaning they’re not required to line up at tills.  

The Ticket Kiosk and Smart Printers by Axess are quick and easy solution for all parties, as customers can source what they need and therefore reduces crowded areas outside ticket kiosks in peak times, especially within half an hour of a big event starting. The technology on offer by Axess can print tickets in no time, covering a range of formats. 

However, as we know it has become important for patrons at an event to ‘check in’ using a QR code to register that they were there for Covid tracking purposes. Axess provides the option for people to purchase their tickets online and receive a code to enter the stadium. This gives all clubs the chance to implement this very important technology that becomes tracking software to identify anyone with symptoms of Covid-19.  

A QR code is also present on Axess’ Smart Cards, where they are more relevant to regular visitors of a stadium – members of a club. With an integrated chip, the card stores data of an individual for fast entry and is highly durable, so there’s no need to worry about replacing it.  

Whether it be those who like it old-fashioned or now tech-savvy, tickets by Axess come in all forms to create a user-friendly experience. 

The modules and equipment that Axess brings are state-of-the-art to match the ever-growing changes to technology. They are a flexible partner of access management, always looking for ways to be innovative in how their solutions can best fit any organisation. 

For a more detailed look into Axess’ products, as well as their latest news and case studies, you can find them here. 

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Los Angeles FC teams up with Foundation Fighting Blindness to host vision impaired fans

Major League Soccer club Los Angeles FC is teaming up with the Foundation Fighting Blindness to host blind and low vision fans at LAFC matches at Banc of California Stadium this season.

Leveraging the team’s partnership with audio technology Mixhalo, fans will have access to crystal-clear, real-time play-by-play in English, featuring the call of ESPN LA’s Dave Denholm and the Spanish audio featuring Armando Aguayo on 980 AM La Mera Mera.

All fans at Banc of California can now use their phone, headphones and the free mobile Mixhalo app to listen to Mixhalo’s high-quality live audio for an immersive experience while watching at the stadium.

As the first-ever MLS team to adopt the technology, LAFC announced its collaboration with Mixhalo in December 2020. With fans now returning to Banc of California Stadium at full capacity, Mixhalo audio will be available to all fans at every LAFC home game throughout the remainder of the 2022 season.

“LAFC matches are for everyone,” LAFC Co-President and CBO Larry Freedman told lafc.com.

“We are constantly focusing on improving our fan experience and making our games more accessible to all. We are proud to welcome fans from the Foundation Fighting Blindness community this season to experience LAFC matches in person through Mixhalo’s incredible technology.”

Guests from the Foundation Fighting Blindness community will attend select LAFC home games and have the opportunity to meet with Denholm and Aguayo before the game.

“We are honoured to be partnering with LAFC in making the games more accessible for our blind and low vision community,” Jason Menzo said to lafc.com, President and Chief Operating Officer of the Foundation Fighting Blindness.

“We look forward to the technology rolling out into other stadiums, not only in the United States, but globally.

Mixhalo Head of Sports Doug Holtzman added:

“Mixhalo elevates the live sports experience for everyone, and we’re thrilled that vision impaired LAFC fans can enjoy a better experience at matches this season.”

“With live calls from Dave Denholm directly in your ear – it really doesn’t get much better than that.”

FIFA and EA Sports end 30-year deal

As reported by the New York Times on Wednesday, gaming giant EA Sports and world football governing body FIFA have parted ways.

The partnership dated back to 1993, when FIFA International Soccer was launched for the SEGA Genesis.

Their current partnership was set to expire at the conclusion of the Qatar World Cup, with a new deal aiming to branch out into new areas – including NFTs.

It was reported that EA made a ‘significant offer’ for an eight-year exclusivity deal with FIFA for all of its Esports and gaming rights. However, the deal was knocked back, according to Reuters, as FIFA did not want the rights all with one company.

FIFA 23 will be the last game made in collaboration between the two organisations, set to release in late September this year, worldwide.

The FIFA series was estimated at the start of 2021 to have sold over 325 million units, according to ForbesFIFA 18 is the equal 40th highest selling video game of all time, estimated at 24 million units across all platforms.

FIFA confirmed it would still produce video games with third party developers, while EA will rebrand the FIFA series under the title EA Sports FC. The new series would include licensees such as the Premier League and LaLiga, which at this stage has authentic coverage, as all players are face scanned and the full broadcast packages akin to real life are featured in the game.

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