Balga SC release book called ‘Together’

Balga SC

Balga Soccer Club of Western Australia’s State League Two has put out a book in which the club’s culturally diverse members, players, coaches, and other volunteers share their personal stories.

The book, written by Tom Jeffcote, features many inspiring stories, such as that of Grace Dawa and her three children, Curtis, Sean, and Zara, all of whom are South Sudanese refugees. Grace fled to Uganda with her family to escape the war and spent 11 years in a refugee camp before coming to Australia, where she has been made to feel very welcome at Balga.

“I have some writing experience,” the writer told us.

“Ken Shorto, the President of Balga SC, asked me to write the club’s story.

“I agreed to do it on a totally pro bono basis if it was about the people at the club rather than a history of results, etc. Ken agreed, and I put the book together. It is made up of a diverse group of officials, players, both past and present, and, most importantly, parents and their children from all over the world, many of whom are refugees from war-torn countries.”

Together also highlights the Fee-Free Football Programme, which they’ve put in place to get kids to play football without any financial barriers.

“We believe Balga is the only club in Western Australia and indeed Australia that has a Fee-Free Football programme; therefore, it is vitally important in allowing kids to play football when many of them would not be able to,” Jeffcote said.

Club President Ken Shorto explained:

“We have sponsors who support the ideology of Balga Soccer Club and parents and grandparents who help out doing jobs around the club as volunteers. This gets us through and saves us paying people to do these jobs,” he said.

Shorto exemplifies the culture and spirit of Balga as a club. Ken enjoys the club’s lack of egos, open honesty, and camaraderie. He has witnessed and driven the club’s culture change over the years, from a predominantly British membership to today’s multi-cultural community group membership.

“I don’t care what colour people are or ethnic or religious background they have, I just judge them by what they do, act and how they behave,” he added.

The book, which is available at the club for $10, is a worthwhile read for all and is a huge step in the right direction for giving volunteers their due credit while also recognising the purpose football serves for those who don’t have much.

Previous ArticleNext Article

IMG takes commercial lead on inaugural FIFA ASEAN Cup

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

GIS Sydney continues to connect students with Australia’s sports industry

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Most Popular Topics

Editor Picks

Send this to a friend