Barcelona sign exclusive deal with Taiping Life

Spanish footballing giants FC Barcelona have agreed a multi-year deal with Chinese insurance provider Taiping Life.

The partnership will run until the 2022/2023 and it will grant Taiping Life access to the many LED boards that run around the Nou Camp during fixtures.

Some of the most notable matches include an upcoming showdown against La Liga rivals Atletico Madrid in late April and the ‘Derbi Barceloni’ against Espanyol in May.

However, these matches pale in comparison to some of the UEFA Champions League fixtures that will potentially take place over the coming months.

Barcelona are scheduled to face Italian side Napoli at the Nou Camp on the 19th of March and assuming Barcelona win the two-leg tie, more matches will be held at the near 100,000 capacity behemoth of a stadium.

Barcelona are no strangers to the Chinese market. As a matter of fact, they are currently leading the way for clubs across the globes when it comes to China.

As reported in January of this year, Barcelona are in fact the most popular side in the Chinese online market.

Barcelona’s Asia-Pacific Director Toni Claveria had this to say, “China is an important market for Barcelona.’

‘The cooperation with Taiping Life Insurance further strengthened our commitment to the Chinese market and will also help the club strengthen its connection with Chinese fans and further expand the number of fans.”

Cheng Yonghong, CEO of Taiping Life also said this, “Barça and Taiping both have a rich brand history, and Barça is one of the most successful and popular football clubs worldwide. Barça’s brand promotion successfully reaches every corner around the globe and has a huge fanbase in China.’

‘This partnership will further enhance Taiping’s brand awareness internationally and ability to deliver unique customer service experience.”

Taiping Life customers will be offered the opportunity to visit the Nou Camp, meet former players as well as many other benefits.

Barcelona’s ability to connect with fans across the globe has always been one of their strongest assets off the field. Both the Catalan giants and fierce Spanish rivals Real Madrid have dominated La Liga for what seems like an eternity, as well as the UEFA Champions League.

There is certainly a lot of coverage out here in Australia and it should come as no surprise that there is a lot of coverage in China as well.

The Chinese league has grown exponentially in the last few years, with more and more superstars moving out there to play for clubs such as Guangzhou Evergrande and Beijing Sinobo Guoan F.C.

Some of the biggest players in the Chinese Super League include former Chelsea star Oscar, former Barcelona midfielder Paulinho, Austrian striker Marko Arnautovic who only recently moved to China from English giants West Ham United, Italian winger Stephan El Shaarawy, former Napoli midfielder Marek Hamsik and former Manchester United player Marouane Fellaini.

Many of these players move East in the latter stages of their careers. Fellaini, Hamsik and Paulinho are all examples of that.

However, there are some who, put simply, chase the money and sacrifice the chance to play in Europe in the hopes of setting themselves and their families up after they retire well down the line.

Regardless, it’s a smart move on Barcelona’s behalf to make this deal, which will improve their standing and continuous development in China.

The club arguably needed to make some more positive waves after the debacle that has been the signing of Danish striker Martin Braithwaite.

Braithwaite was only signed as injury cover for French attacker Ousmane Dembele. La Liga granted the Catalans the ability to sign someone, an agreement which didn’t go down well with many fans, despite the club being restricted to signing someone from the domestic league only.

Braithwaite was signed from cellar dwellers Leganes, who as a result of Braithwaite departing, will probably end up in the Second Division for the first time since the 2015/16 season.

So this Taiping Life deal has come at just the right time for Barcelona.

It’s a win-win deal and one can only assume that the game of soccer will only grow from here in China. This is something that all fans can agree on. So hopefully for the Spanish powerhouse, the news of this deal with Taiping Life will get them back in the good books of some.

What are your thoughts on this deal between Barcelona and Taiping Life? Let us know on Twitter @Soccersceneau and get involved in the discussion. Also, feel free to subscribe to our weekly newsletter for more news just like this.

Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

Football Coaches Australia welcomes Sports Integrity Australia independent investigation


Football Coaches Australia (FCA) welcomed the broad independent investigative mandate provided by Football Australia to Sport Integrity Australia, encompassing four different areas – harassment, bullying, intimidation and discrimination.

FCA encourages current and former players, administrators, referees and coaches, as well as parents and others involved in football in Australia to come forward through this process to enhance the positive cultural development in our sport.

FCA President Phil Moss stated: “As an organisation we have sought transparency, due process and procedural fairness from day one, so we fully support an independent and wide-ranging investigation into the culture of football in Australia.

“We must, as a game, hold ourselves to the highest of standards.

“The culture we live every day, how we treat each other and ensuring we are setting up the next generation to enjoy our great game is of paramount importance and entirely non-negotiable.”

Newly elected FCA Vice President Sarah West endorsed Phil’s statement:

“Everyone in our sport, from professional players, coaches, referees, administrators and staff through to those involved at the grass roots, has the right to participate in a positive and safe environment and to be treated with respect and fairness.

“There is no place in our game for abuse or harassment of any kind. This unacceptable behaviour harms people and diminishes the game.

“As coaches we have a duty of care to those we are entrusted to work with and must endeavour to always create environments which provide safety, trust and inclusivity so that everyone can enjoy the beautiful game on and off the pitch.”

Media inquiries can be directed to FCA Chief Executive Officer, Glenn Warry, on +61 417 346 312

Manchester City teams up with Qualtrics

Manchester City Qualtrics

English Premier League side Manchester City have announced a new partnership with Qualtrics which will see the leader and creator of the Experience Management (XM) category become the Club’s Official Experience Management Software Partner.

Qualtrics empowers organisations to listen to customer and employee feedback, understand and analyse what they hear, then take action to improve experiences and design new ones, all in real time.

Manchester City and Qualtrics’ new partnership aligns with the club’s ongoing commitment to provide the best possible matchday experience for fans and will allow the club to use industry-leading experience management software to listen to fans’ feedback following each fixture.

From overall matchday experience – to catering, facilities, retail and more – Qualtrics can provide valuable insight and real-time data from fans to help the club shape their future strategic planning and decisions.

The new partnership is also expected to include further activations across wider areas of the organisation in coming months, using Qualtrics’ experience management software to listen to fan feedback and enhance the digital experience for Cityzens across the globe.

Senior Vice President of Global Partnerships Sales at City Football Group, Stephan Cieplik:

“As a club, we are continually working to improve our matchday offering for fans both in-stadium and across our digital platforms for those following across the globe,” he said.

“Through this new partnership with Qualtrics, we will be able to use industry-leading software to gather valuable feedback and insight from those at the heart of our club to help shape future decisions around matchdays.”

Qualtrics President of Products and Services, Brad Anderson:

“With Qualtrics, Manchester City can listen to and understand fan feedback in real time and take action to improve matchday experiences,” he said.

“But fan experience isn’t limited to the stadium — the digital and at-home fan experience is just as important, and Qualtrics will help Manchester City to deliver a personalized experience to their fans wherever they are.”

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