Barcelona sign official skincare and makeup partner

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FC Barcelona and Shiseido Men have signed a two year deal which sees the Japanese cosmetics brand become the official men’s skincare and makeup partner of the club.

The agreement runs until December 2022 and will focus on key markets in Japan, China, Italy and Spain

Barcelona Defender Sergi Roberto will be an ambassador for the partnership. The Spaniard was selected for his versatility and embodiment of the values and image of Shiseido Men.

“I am excited to have been chosen as the ambassador of this unique partnership between Shiseido Men & FC Barcelona,” FC Barcelona fourth captain, Sergi Roberto said.

“As someone who gives their all on the pitch and approaches life with an enthusiastic attitude, I am thrilled to align myself with a brand that shares my values.”

“Other than competing, I am constantly inspired by the endless support from my family, friends and colleagues who enrich my life every day.”

“Through this collaboration with Shiseido Men, I want to inspire people to push past their limits to live boldly and explore their full potential.”

The agreement also involves Barcelona and Shiseido Men working together to produce content about the lifestyles of first team Barcelona players. Digital content will be shared across the club’s social media channels.

In China, the content will be published on Weibo – Barcelona generates the highest amount of engagement out of the European football clubs on the platform.

As part of the agreement, Shiseido Men will be able to use images of players in marketing material and campaigns.

“At this moment, we are delighted to announce this partnership with FC Barcelona and Sergi Roberto, which we believe it will strength the value and synergy towards our products and consumers,” Chief Brand Officer for SHISEIDO, Ryota Yukisada said.

“Shiseido Men, represents a man who enjoys life to the fullest by being involved with others with positive attitude.”

Shiseido Men are the club’s fifth Japanese partner – Barça also has agreements with Rakuten, Konami, Canon Medical and Nichiban.

The partnership was managed by Barcelona’s Hong Kong office which is looking to increase the club’s presence in the region.

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Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

The 2023-24 Local Sports Infrastructure Fund to cater for participation boom

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2023-24 Local Sports Infrastructure Fund
Image via Pxhere

The Victorian Government’s 2023-24 Local Sports Infrastructure Fund is a state-wide investment, open until December 13, 2023.

This fund was created to adapt to the increasing need for infrastructure that is required for regular active sport and recreation.

Utilising three streams, sports clubs, facility managers and community organisations will all benefit from the following grants:

  • Community Facilities – up to $300,000
  • Community Sports Lighting – up to $250,000
  • Planning – up to $40,000

Led by Minister for Community Sport, Ros Spence, the creation of infrastructure will be made possible by planners, architects, engineers, project managers,
builders, carpenters, plumbers, electricians, facility managers and operational staff as part on the construction process. In turn, this has a direct link back to the local economy and offers hundreds of jobs.

For sporting & recreation clubs, sporting associations & leagues, educational institutions, not-for-profit community organisations, businesses and individuals looking to apply for the Local Sports Infrastructure Fund, an important note is that they cannot do so directly. Instead, they will coordinate this with Local Government Authorities and the Alpine Resorts Victoria who will apply on their behalf.

Applications close at 5pm on Wednesday December 13 2023 – with successful candidates of the 2023-24 Local Sports Infrastructure Fund announced from April 2024.

For full information and resources, you can view those here.

Football Queensland remain with Kappa for five more seasons until 2028

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Football Queensland & Kappa partnership extension
Image credit: Football Queensland

Football Queensland have announced a five-year partnership extension with iconic international sports brand Kappa as its official apparel partner from 2024.

This relationship between the two parties has been very strong since they first partnered all the way back in 2017 and reinforces the support for football in Queensland that the brand has had.

Kappa has provided quality garments for some of Europe’s biggest clubs including Manchester City, Juventus, AC Milan and the Italian National team.

It’s a brand that was established in 1916 in Turin and eventually in 1978 they rebranded themselves to branch out as a sportwear brand where they focused purely on football-related products and designs.

For Football Queensland, they currently produce and provide quality on and off-field apparel for all Queensland State Representative teams including the state’s futsal representative squads. Kappa also provide on-field apparel for the game’s referees on the FQ website.

They also helped sponsor and start up the Kappa Women’s Super Cup and Kappa Pro Series tournaments that debuted in late 2021 and 2022 respectively for clubs to participate in across the state.

FQ CEO Robert Cavallucci was extremely pleased to announce this partnership extension following Kappa’s amazing support.

“Football Queensland is incredibly excited to announce Kappa as our official apparel partner for the next five years following a competitive tender process which saw us receive 20 expressions of interest and 15 submissions of an extremely high quality,” Cavallucci said via Football Queensland press release.

“In their seven years as a Football Queensland partner, Kappa has provided fantastic support to Football Queensland, our clubs and the wider football community thanks to their quality of apparel, ability to deliver on their promises and the team’s unwavering commitment to customer service.

“We’ve built a wonderful working relationship with the team at Kappa thanks to their willingness to go above and beyond to deliver outcomes for our organisation and our game, and we’re delighted to continue working in partnership with them from next year.”

Kappa Australia Director Ze’ev Bogaty shared the same sentiment for the great relationship the two parties have created.

“Kappa is a strong supporter of football in Queensland and has been proud to invest in the game since the partnership with Football Queensland began in 2017,” Bogaty mentioned in the FQ press release.

“Some highlights of the partnership have included the development of the teal shirt for first year referees, witnessing Queensland state sides dominate on the national stage in Kappa kit, and the launch of the Kappa Women’s Super Cup and Kappa Pro Series tournaments.

“As we embark on another five years as the state’s official apparel partner and continue our close working relationship with Football Queensland, we look forward to contributing even more to the growth and success of football across the state.”

There is a shared goal of improving the grassroots game in Queensland from both parties and the track record of Kappa’s immense investment over the past seven years has shown that this extension will do wonders for Queensland football.

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