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Barcelona sign official skincare and makeup partner

FC Barcelona and Shiseido Men have signed a two year deal which sees the Japanese cosmetics brand become the official men’s skincare and makeup partner of the club.

The agreement runs until December 2022 and will focus on key markets in Japan, China, Italy and Spain

Barcelona Defender Sergi Roberto will be an ambassador for the partnership. The Spaniard was selected for his versatility and embodiment of the values and image of Shiseido Men.

“I am excited to have been chosen as the ambassador of this unique partnership between Shiseido Men & FC Barcelona,” FC Barcelona fourth captain, Sergi Roberto said.

“As someone who gives their all on the pitch and approaches life with an enthusiastic attitude, I am thrilled to align myself with a brand that shares my values.”

“Other than competing, I am constantly inspired by the endless support from my family, friends and colleagues who enrich my life every day.”

“Through this collaboration with Shiseido Men, I want to inspire people to push past their limits to live boldly and explore their full potential.”

The agreement also involves Barcelona and Shiseido Men working together to produce content about the lifestyles of first team Barcelona players. Digital content will be shared across the club’s social media channels.

In China, the content will be published on Weibo – Barcelona generates the highest amount of engagement out of the European football clubs on the platform.

As part of the agreement, Shiseido Men will be able to use images of players in marketing material and campaigns.

“At this moment, we are delighted to announce this partnership with FC Barcelona and Sergi Roberto, which we believe it will strength the value and synergy towards our products and consumers,” Chief Brand Officer for SHISEIDO, Ryota Yukisada said.

“Shiseido Men, represents a man who enjoys life to the fullest by being involved with others with positive attitude.”

Shiseido Men are the club’s fifth Japanese partner – Barça also has agreements with Rakuten, Konami, Canon Medical and Nichiban.

The partnership was managed by Barcelona’s Hong Kong office which is looking to increase the club’s presence in the region.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Football West to welcome Jamie Harnwell as new CEO

Football West has announced the appointment of Jamie Harnwell as the new Chief Executive Officer of the organisation.

Football West has announced the appointment of Jamie Harnwell as the new Chief Executive Officer of the organisation.

Harnwell will succeed outgoing CEO James Curtis, who is stepping down after spending almost six years in the role.

Harnwell has been involved with Football West for over 12 years, with his most recent position being Chief Football Officer. Prior to that, he had worked as Acting Chief Operating Officer and Head of Development.

Before joining Football West, Harnwell was the captain of A-Leagues club Perth Glory, as well as the record-appearance holder He made 256 appearances for the Glory men’s squad, where in the process he was involved in back-to-back national championships.

Football West Chairman Sherif Andrawes:

“Football West is delighted to announce Jamie Harnwell as our new CEO,” he said.

“Jamie is a real football person, from his days as a star player at Perth Glory to becoming a top coach in both the A-League Women’s and NPLWA – Men’s competitions. He has transferred the drive and dedication needed to succeed on the pitch to his roles at Football West.

“In addition, Jamie also possesses the necessary skills and vision to drive Football West forward as we continue to grow the sport in WA and we move towards the opening of the State Football Centre and the 2023 Women’s World Cup and beyond.

“Jamie has worked closely with James Curtis for a number of years, and in terms of senior management, it is great that he has been able to ‘learn on the job’ and is well placed to lead the team at Football West over what will be an exciting period for our sport in WA.

“Following an extensive nationwide search and the assessment of several excellent candidates, Jamie proved to be the stand-out. We look forward to him leading Football West in the years ahead and continuing the terrific progress achieved under James Curtis.”

Incoming Football West Chief Executive Officer Jamie Harnwell:

“It is exciting to become CEO of Football West and I’m looking forward to the challenge,” he said.

“We are the biggest team sport in the country in terms of participation and we are in a fantastic position. But there is still plenty of potential for further growth, especially here in WA.

“It has been terrific to work with James Curtis and gain invaluable experience, now I am ready to put my own stamp on the position.”

Harnwell will work together with Curtis until the latter departs from Football West on March 31, 2022.

Sky Sports extends rights to NIFL

The Northern Ireland Football League has announced that Sky Sports will be the exclusive broadcaster of Football in the region once again.

The Northern Ireland Football League has announced that Sky Sports will once again be the exclusive broadcaster of top-flight football in the region for the next three years.

The Irish League has had a long-lasting partnership with Sky over the years and the agreement will see the relationship in place until the end of the 2024/25 season.

The new agreement will see four Danske Bank Premiership fixtures and the BetMcLean League Cup final broadcast live across the UK & Ireland each season.

Northern Ireland Football Chief Executive, Gerard Lawlor:

“We sincerely thank Sky Sports for their continued backing of our game and we look forward to showcasing some of the best NI Football League matches together over the next three seasons,” he said.

“To continue to have the invaluable support of such a high-profile broadcaster shows how far our league has progressed in recent years as we bring our game to an increasing audience of loyal fans.

“The NI Football League brand is continuing to grow outside of the confines of Northern Ireland, and through Sky Sports, many football fans are now becoming more familiar with the rich history of our clubs and as well as some of the household names that have played in the Irish League.”

Sky Sports Director of Football, Gary Hughes:

“As a long-term partner to the Northern Ireland Football League, we’re delighted to extend Sky Sports’ support of the league and ensure that its entertaining action continues to be available to our customers,” he said.

“Sky Sports customers will be able to enjoy the Northern Ireland Football league alongside our ever-expanding football offering in the UK & Ireland which includes over 500 live games in 2022, from the Premier League, EFL, Scottish Premiership and FA Women’s Super League as well as international action in the form of World Cup Qualifiers, and this month’s Africa Cup of Nations – placing Sky Sports as the home of live football.”

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