Bayern Munich link up with Visit Rwanda for five years to help promote tourism

FC Bayern and Visit Rwanda

German football giant Bayern Munich announced a five-year partnership with Visit Rwanda to promote tourism and help develop the country’s football sector.

Bayern Munich will do this by working closely with Rwanda’s Ministry of Sports to set up a football academy to strengthen the development of football in the country.

Also through this partnership, Visit Rwanda branding will be displayed on matchday LED boards at Allianz Arena, one of the world’s most modern and advanced stadiums that holds 75,000 fans.

Visit Rwanda is a brand that provides a platform for Rwanda to showcase its tourism attractions, cultural heritage, and investment opportunities to the whole world.

They have recent history in the world of football, signing with Arsenal FC as a sleeve sponsor in 2018 and then followed suit in 2019 when they partnered with PSG as a premium partner and training kit sponsor for the club. These deals are still ongoing with both clubs and Rwanda President Paul Kagame stated that they have very healthy relationships with each club as well as tourism revenue success from their involvement in football.

Andreas Jung, FC Bayern Executive Board Member Marketing, mentioned the goal with football development in Rwanda in a club press release.

“I am looking forward to this new, very exciting collaboration. We will support the Rwandan Ministry of Sports in developing youth football programs, including our FC Bayern Youth Cup. We want to spread ‘Visit Rwanda’ as a tourism destination, and we also welcome the new partner to our business network,” he said.

Jan-Christian Dreesen, FC Bayern Chief Executive Officer, added:

“I am very pleased with this collaboration agreed upon until the summer of 2028. FC Bayern can become active on the African continent and gather important experiences,” he mentioned.

“The new platinum partnership is aligned with long-term goals. We will promote ‘Visit Rwanda’ and help Rwanda grow in sports with projects for youth football. These are challenging and responsible tasks. Africa is a continent of opportunities. For FC Bayern, this is the next important step in internationalisation.”

There is a clear goal from Bayern Munich to expand globally into Africa and cement themselves as a world footballing powerhouse with a strong brand identity.

Aurore Mimosa Munyangaju, Rwanda Minister of Sports, said in a joint media release:

“We’re thrilled to partner with FC Bayern to support the development of youth football for boys and girls in Rwanda,” she said.

“We look forward to setting up the FC Bayern Academy where their expert coaches will share knowledge of the game with local coaches and players. The potential is there for Rwandans to excel in football and this partnership provides a great platform for Rwanda to strive for excellence in sports.”

Clare Akamanzi, CEO of the Rwanda Development Board, discussed the already strong relationship between the two countries.

“The Rwanda Development Board is pleased to welcome yet another strategic partner in FC Bayern Munich. It’s been five outstanding years since the Government of Rwanda announced the Visit Rwanda campaign and adding FC Bayern as another additional partner allows us to reach out to its millions of fans across the globe and tell them to visit Rwanda,” she stated via media release.

“Germany is among Rwanda’s top five tourism source markets and we aim to use this partnership to attract more tourists to Rwanda, showcase investment and business opportunities and encourage all to stay in Rwanda.”

This partnership is a good fit for both parties, allowing Bayern Munich to expand into an untapped African market for German football clubs as well as help Rwanda generate further revenue for tourism and improve their football team which is a key goal for President Paul Kagame.

Global Institute of Sport and former Newcastle United defender Steven Taylor launch ‘study and play’ academy in Dubai

Global Institute of Sport (GIS) has announced an expansion into the Middle East by partnering with leading football performance specialists The Player, co-founded by former Newcastle United defender Steven Taylor.

Aspiring footballers from across the globe can now study a GIS university degree and immerse themselves in an elite football environment with the stunning surroundings of Dubai.

The new ‘Study & Play: Dubai’ initiative provides footballers of all levels with an unprecedented opportunity to train and play in state-of-the-art facilities under the guidance of UEFA A licenced coaches. Alongside their football, students studying a specialist GIS online sports degree will receive local academic support, as well as be part of a global cohort of GIS students studying the same degree course.

Open to students from across the world to move to Dubai, successful applicants will be able to immerse themselves in the Middle East’s emerging football market, gain cutting-edge skills and apply for sports work placements that will shape their future both on and off the field.

The Player Co-Founder and former Newcastle United player Steven Taylor commented:

“This partnership with GIS offers a fantastic opportunity for young athletes. Education is one of our four main focuses at The Player, and we’re able to offer high level performance training alongside this education.”

Fellow The Player Co-Founder and UEFA A licenced coach Sam White added:

“We’re really proud to be introducing this partnership with Global Institute of Sport, and being able to offer young professionals and talented young athletes the opportunity to study a degree and play or work within the world of football in Dubai at the same time.”

GIS President and CEO Sharona Friedman stated:

“GIS was founded with the intention of bringing the best learning and education from the world of sport together so that students are able to graduate with a holistic understanding of best practice from around the globe.

“We are delighted to partner with The Player to provide an additional immersive opportunity for students to study and train in an elite football environment, whilst also bringing our education model to a new region, which will be at the forefront of sports business and performance for the decades to come.”

The GIS degrees available to study as part of this opportunity are:

All programmes are delivered entirely online with the exception of MSc Football Coaching & Analysis, which is largely online plus two residential weeks in either London, Miami or Melbourne.

For more information on Study & Play: Dubai, you can visit the link here: www.GIS.sport/dubai.

FIFA implement measures to protect female players and coaches

FIFA has announced several amendments to the current Regulations on the Status and Transfer of Players (RSTP). These changes have been approved by the FIFA Council by May 2024 and have been brought into effect from June 1.

These changes are majorly focused on women and the impact that menstruation and pregnancy have on their careers.

A meeting of key stakeholders and FIFA members resulted in these new regulations advancing the women’s game.

These include:

  • FIFA female players and coaches can now receive a minimum of 14 weeks of paid maternity leave.
  • A minimum of 8 weeks of paid absence for female coaches and players who adopt a child under the age of 2.
  • Also, a minimum of 8 weeks paid absence from the birth of the child if they are not the biological mother (for example same-sex parenthood).
  • Players are entitled to full remuneration if they are absent from training or games due to menstruation or pregnancy health reasons.
  • There is increased support for female players in contacting families during national team contexts to ease pressure on children and mothers.

FIFA Chief Legal & Compliance Officer Emilio García Silvero has commented on the recent changes:

“FIFA is committed to implementing a dynamic regulatory framework that is sound and suitable for the increasing needs of female players and coaches,” he said via media release.

“In order for the game to further flourish, it’s key that we have a holistic approach towards player well-being, including the legal aspects.”

This is a huge advancement in the game’s equality mission as FIFA has recognised and actively planned to ease the physical, psychological and social dimensions of pregnancy and menstruation for women athletes.

These regulations fit Goal 2 in FIFA’s Strategic Objectives for the Global Game: 2023-2027, which describe the organisation’s commitment to exploring and implementing further safeguards for player and coach welfare.

FIFA Chief Football Women’s Officer Dame Sarai Bareman outlined the importance of placing women’s physical health in the legal and mainstream dialogue of the sport.

“When you’re playing sport for a living, and in a professional environment, we have to factor in that the female menstrual cycle can also impact on your ability to deliver within your role,” she added via media release.

“So, it’s important that we protect … those that are affected by their menstrual cycles in a way that it doesn’t put at risk their employment situation with their club and, ultimately, their ability to earn money.”

This announcement shows the players are becoming the major stakeholders in laws and regulations around their welfare.

This is an important strategy for the equality of the game by making sure that women’s sporting careers are not put on hold or impacted by their natural body function or raising a child.

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