Bayern Munich link up with Visit Rwanda for five years to help promote tourism

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FC Bayern and Visit Rwanda
Image credit: FC Bayern

German football giant Bayern Munich announced a five-year partnership with Visit Rwanda to promote tourism and help develop the country’s football sector.

Bayern Munich will do this by working closely with Rwanda’s Ministry of Sports to set up a football academy to strengthen the development of football in the country.

Also through this partnership, Visit Rwanda branding will be displayed on matchday LED boards at Allianz Arena, one of the world’s most modern and advanced stadiums that holds 75,000 fans.

Visit Rwanda is a brand that provides a platform for Rwanda to showcase its tourism attractions, cultural heritage, and investment opportunities to the whole world.

They have recent history in the world of football, signing with Arsenal FC as a sleeve sponsor in 2018 and then followed suit in 2019 when they partnered with PSG as a premium partner and training kit sponsor for the club. These deals are still ongoing with both clubs and Rwanda President Paul Kagame stated that they have very healthy relationships with each club as well as tourism revenue success from their involvement in football.

Andreas Jung, FC Bayern Executive Board Member Marketing, mentioned the goal with football development in Rwanda in a club press release.

“I am looking forward to this new, very exciting collaboration. We will support the Rwandan Ministry of Sports in developing youth football programs, including our FC Bayern Youth Cup. We want to spread ‘Visit Rwanda’ as a tourism destination, and we also welcome the new partner to our business network,” he said.

Jan-Christian Dreesen, FC Bayern Chief Executive Officer, added:

“I am very pleased with this collaboration agreed upon until the summer of 2028. FC Bayern can become active on the African continent and gather important experiences,” he mentioned.

“The new platinum partnership is aligned with long-term goals. We will promote ‘Visit Rwanda’ and help Rwanda grow in sports with projects for youth football. These are challenging and responsible tasks. Africa is a continent of opportunities. For FC Bayern, this is the next important step in internationalisation.”

There is a clear goal from Bayern Munich to expand globally into Africa and cement themselves as a world footballing powerhouse with a strong brand identity.

Aurore Mimosa Munyangaju, Rwanda Minister of Sports, said in a joint media release:

“We’re thrilled to partner with FC Bayern to support the development of youth football for boys and girls in Rwanda,” she said.

“We look forward to setting up the FC Bayern Academy where their expert coaches will share knowledge of the game with local coaches and players. The potential is there for Rwandans to excel in football and this partnership provides a great platform for Rwanda to strive for excellence in sports.”

Clare Akamanzi, CEO of the Rwanda Development Board, discussed the already strong relationship between the two countries.

“The Rwanda Development Board is pleased to welcome yet another strategic partner in FC Bayern Munich. It’s been five outstanding years since the Government of Rwanda announced the Visit Rwanda campaign and adding FC Bayern as another additional partner allows us to reach out to its millions of fans across the globe and tell them to visit Rwanda,” she stated via media release.

“Germany is among Rwanda’s top five tourism source markets and we aim to use this partnership to attract more tourists to Rwanda, showcase investment and business opportunities and encourage all to stay in Rwanda.”

This partnership is a good fit for both parties, allowing Bayern Munich to expand into an untapped African market for German football clubs as well as help Rwanda generate further revenue for tourism and improve their football team which is a key goal for President Paul Kagame.

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Queensland Government grants boosts growth and affordability

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Image credit: PxHere website

Queensland’s sporting community will benefit from comprehensive state government grants, which will help kids join local clubs, support elite athletes, and upgrade facilities.

For children

  • Access up to $200 in FairPlay vouchers per eligible child to assist with sport and recreation club membership costs.
  • Support of up to $800 is available through Emerging Athlete Pathways for athletes and officials under 18 attending state, national and international competitions.

For clubs and organisations

  • Become a registered organisation to accept FairPlay vouchers, allowing eligible children to use up to $200 towards membership, registration or participation fees.
  • Register your organisation’s competitions at state, national and international levels through Emerging Athlete Pathways to enable athlete and official funding eligibility.
  • Apply for the Minor Infrastructure and Inclusive Facilities Fund to create accessible, safe and inclusive community sport and recreation spaces.
  • Not-for-profit sport and recreation organisations can access Active Clubs funding to support volunteers and deliver flexible, safe physical activities to boost participation.

Disaster recovery

  • Eligible not-for-profit sport and recreation organisations affected by significant weather events can apply for up to $5,000 through the Sport and Recreation Disaster Recovery Program to restart operations.

Other Sports and Recreation funding sources

  • Explore funding opportunities for not-for-profit organisations through your local council.
  • Contact your state sport and recreation organisation for information about activity-specific funding options.
  • Access various funding programs for individuals and sporting organisations through Sport Australia.

Sporting clubs have always been vocal about the importance that government backing has in the upkeep of the sporting industry.

Though it will take time to see the full effect of these grants, this comprehensive list of grants shows that Queensland’s government is dedicated to supporting its sporting industry.

It’s a positive sign and hopefully, it will help increase the sporting output and relieve the financial stress for the people of Queensland. A strong sporting Queensland is a benefit for sport in the country as a whole.

Learn more here.

Major grant boost for women’s football in NSW

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NSW Government - Level the Playing Fund
Image credit: Football NSW

In a major win for women’s football growth in NSW, a $654,000 grant from the Federal Government has been awarded to support the ‘Play Our Way’ initiative for women and girls.

Football NSW’s ‘Empower Her’ project, focused on leadership, education, and inclusion for women in football, was among 120 grants awarded as part of the Federal Government’s $55 million scheme.

The grant will focus on three key areas—leadership, education, and inclusion—to attract, retain, and develop women in football. It will also support intersectional communities through initiatives like the NAIDOC Cup for First Nations youth and community sustainability efforts for priority groups via Football4All and the State Parafootball team.

Football NSW CEO, John Tsatsimas, mentioned the crucial role that the funding will have for Football NSW.

“The generous funding from the Federal Government will play a pivotal role in supporting Football NSW’s mission to expand and elevate female participation in football across the state, ensuring that more women and girls can thrive in the sport at every level,” he said via press release.

“Female football continues to soar following the incredible success of last year’s FIFA Women’s World Cup Australia & New Zealand 2023™.

“Over the past 12 months, female participation has surged by an impressive 23%, reflecting the growing enthusiasm and opportunities for women and girls in the sport.

“We are incredibly grateful to the Federal Government for their invaluable support. This funding will help us grow and create more opportunities for women and girls to participate in all facets of football across NSW.”

Sport Minister, Anika Wells, added her comments about the Play Our Way initiative.

“Play Our way is the single biggest package for women’s sport participation and facilities ever and these 120 projects will create greater opportunities for women and girls to enjoy being physically active,” she said via press release.

“The huge response to this grant opportunity, and the range of great project ideas, show that Australian communities want to be more supportive of women and girls.”

The grants are part of the participation stream, the first funding confirmed under the Albanese Government’s $200 million Play Our Way program.

A second phase of the Play Our Way program, focused on facility grants, will be confirmed soon.

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