BeIN Sports continue as Serie A broadcast partners

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Round 1 of Italy’s Serie A kicked off with beIN Sports Australia showcasing the opening round, and will continue to do so for the rest of the 2021/22 season and beyond.

A last-minute agreement on the eve of the campaign saw matches broadcast as per normal last weekend. An extension to the media rights agreement will ensure that beIN Sports remain as the exclusive home of Italian football in Australia until 2024.

Established in 2012, beIN Sports is a global network of sports channels owned and operated by the Qatari media group beIN.

Serie A fans will relish the opportunity to watch one of the most successful and most-watched leagues in the world live and exclusively on beIN Sports. In addition, the return of greater crowds in stadiums across Italy will make for an even greater viewing experience for Australian-based fans.

The deal will see the likes of European giants Juventus, Roma, Lazio, Internazionale, AC Milan, Napoli and recent high-flyers Atalanta battling it out each week to reach the summit of Italian football.

Serie A has attracted some of the world’s top talent over the past seasons, with marquee signings like Cristiano Ronaldo, Paulo Dybala, Ciro Immobile, Romelu Lukaku and Alexis Sanchez all on display in recent seasons.

The continuation of Serie A’s agreement reaffirms beIN Sports as the home of the top four European leagues in Australia.

beIN SPORTS’ football rights portfolio in Australia includes LaLiga, Bundesliga, Ligue 1, EFL, SPFL, and the Carabao Cup – alongside international tennis and rugby tournaments.

beIN SPORTS is available in Australia via the Kayo, Foxtel, Fetch and beIN SPORTS CONNECT platforms.

Mike Kerr, Managing Director of beIN Asia-Pacific, was delighted to have secured Serie A for a further three seasons from 2021/22.

“With the extension of Serie A’s rights in Australia, we are proud to be the trusted broadcast partner for Italy’s top flight across the Asia-Pacific region. Serie A complements our incredible portfolio of European football in one of our most valuable markets, Australia,” he said.

“We are pleased that fans can continue watching the best Italian clubs and talent on beIN SPORTS. As the leading pan-regional sports broadcaster in the region, we aim to work alongside our affiliate partners to grow audiences and provide a compelling sports experience across all screens.”

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Launceston City Launches Inclusive Facility Upgrade

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Image Credit: Our Game

Launceston City FC has announced that work has commenced on a new refurbishment for the club’s change room endorsed by the Play Our Way program.

Built in 1979 by the club’s volunteers, the facility’s new refurbishment will include a new roof, a multipurpose and education room, a parent room, renovated changerooms, an undercover walkway, and a new entry.

Launceston City FC Director and lead strategic lead for the project, Jesse Woodroffe, spoke to Soccerscene about what the refurbishment will do for inclusivity and equality around the community.

“What it does is shows that we are a club for everyone, and having a standalone designated facility that’s prioritised for women and girls, sends a signal that sport is for everybody and gone are the days where there isn’t equal access,” she said.

“We are seeing a great shift nationwide in equitable access to facilities, grounds and change rooms; certainly, it wasn’t that way a few decades ago.

“Our hope is that we can offer this room and these facilities out to other groups or NGO’s as well.”

Launceston City aims to complete the refurbishment by April next year in order to have the new change rooms available for the upcoming season.

The project is supported under Stream 1 of the Australian Government’s $200 million Play Our Way Program and aims to deliver modern, inclusive changerooms for women and girls in Launceston’s community.

The Play Our Way Program

The Play Our Way Program is designed to remove barriers to participation, reduce discrimination, and promote equality in sport by funding local initiatives and ideas.

An input of experts across the sport sector and key Australian government agencies helped design the program, including an expert advisory panel of women with experience in community and professional sport.

“Play our Way is an opportunity for local governments, community organisations, the not-for-profit sector and sporting organisations to seek funding for localised solutions and improvements,” said Minister for Communications and Sport, Anika Wells, in a press release about the program.

“The program will be available for all sports, but it is anticipated soccer, as the highest participation sport in Australia, will need significant resourcing in the wake of the greatest Women’s World Cup ever.”

Sydney FC Announces New Strategic Partnership With Trip.com for 2025/26 Season

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Credit: Sydney FC Facebook

Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season. 

Trip.com is one of the world’s leading online travel platforms, and the collaboration will give Sydney FC members access to exclusive travel discounts and other special offers. 

Matt Pound, Sydney FC General Manager of Commercial and Marketing, said the partnership directly correlates to the club’s future goals. 

“We’re delighted to team up with Trip.com, a global leader in travel technology and innovation,” said Pound.

“Our members love to travel, whether following the Sky Blues around Australia or exploring new destinations, and we are thrilled to be able to offer them discounts thanks to Trip.com, making their journey simpler, smart and more rewarding.”

Kevin Lu, Territory Manager for Trip.com Oceania also commented on the partnership, 

“We are thrilled to partner with Sydney FC, a club that embodies passion and global ambition, as we bring exclusive travel opportunities to their dedicated fans.

“This collaboration perfectly aligns with Trip.com’s mission to make travel seamless and exciting, and we look forward to helping Sky Blues supporters explore the world with the same energy they bring to every match.”

Trip.com’s local and international advertisements will also be featured across Sydney FC’s digital channels through the season. 

With the partnership spanning the full 2025/26 campaign, the initiative reinforces Sydney FC’s commitment to enhancing the supporter experience both on and off the pitch.

By connecting fans with a trusted global travel provider, Sydney FC aims to add greater value to its membership program while strengthening its ties to the community. 

The collaboration also reflects a growing trend in world football of integrating lifestyle-focused partners into club ecosystems, highlighting the broader vision to serve fans beyond match day. 

With exclusive offers, integrated digital activations and shared ambitions around innovation and growth, both Sydney FC and Trip.com are confident the partnership will deliver meaningful benefits throughout the season ahead.

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