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Beyond Greatness identity revealed for FIFA Women’s World Cup 2023

Beyond Greatness

The Australia & New Zealand 2023 FIFA Women’s World Cup is set to unite and inspire people from around the world following the announcement of their exciting and bold brand identity, featuring the slogan ‘Beyond Greatness’.

The reveal – which was conducted by FIFA and can be watched here – incorporates a vibrant new visual approach that aims to bring people together from across the world through the power of the FIFA Women’s World Cup and women’s football.

The brand identity and emblem includes the vibrant local landscapes and rich colours of the two host nations, building a palette based on the rainforests, earth, mountains, cities, and water of the two countries.

A radial motif featuring 32 colourful squares – matching the new expansion of participating nations, and an element commonly seen across the indigenous cultures of Australia and New Zealand – is a prominent part of the design.

The motif symbolises not only the world’s best teams coming together, but also the spirit and values of the two host countries radiating back out into the world, with football at its core.

FIFA Secretary General Fatma Samoura on the new identity:

“Women’s football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide – Beyond Greatness,” she said.

“The new brand identity beautifully reflects the expansion of the tournament from 24 to 32 teams and evokes the colours and diversity of the national team strips taking part in the ultimate women’s football competition. We can’t wait for it to begin!”

The brand identity made its first public appearance in a live show featuring FIFA Chief Women’s Football Officer and New Zealander Sarai Bareman, Australian striker Kyah Simon and New Zealand forward Hannah Wilkinson.

Speaking during the show, Bareman was inspired by the vision behind the brand:

“The core purpose of the FIFA Women’s World Cup is to showcase women’s talent. Everything we’re trying to achieve for women in football and women in society will be on display for the world to see in Australia and New Zealand,” she said.

“It’s a movement and we want everyone to be part of it. You’re going to see an amazing display of the best athletes in the world, two beautiful countries, and two amazing cultures. It’s unique, like this emblem. It’s unlike anything you’ve seen before. Get behind it!”

FIFA Women’s World Cup 2023 CEO Dave Beeche noted that the launch of the brand is a meaningful milestone in the tournament’s preparations:

“Unveiling this dynamic and innovative brand is a key milestone for the host countries in the journey to 2023,” he said.

“We are proud to see our Māori and Indigenous Australian cultures play a key role in the creation of this powerful and unique global brand.

“We believe it’s a fitting symbol of our plans to deliver a tournament that will not only take players and fans Beyond Greatness, but continue the incredible momentum already underway in the growth of women’s sport and gender equality.”

The FIFA Women’s World Cup 2023 will see the world’s top players compete for the greatest prize in women’s football from July 20 to August 20, 2023. The expanded format will feature 32 teams for the first time and is the first to feature hosts from two confederations.

Orange District Football obtain over $100,000 for lighting upgrade

Orange Football

Orange District Football have seen the successful acquisition of $108,428 in funding for a lighting upgrade at Sir Jack Brabham Park.

Sir Jack Brabham Park is the home of Orange Football and the news of funding comes as a massive win for the world game in regional NSW.

In addition, the NSW State Government have announced the recipients of the Club Grants Category 3 Infrastructure Grants – July Round, with $4.1 million set to be invested into 41 projects to strengthen local communities.

Minister for Digital and Customer Service Victor Dominello stated the grants would boost the economy, provide local jobs, and help businesses as the State reopens.

For the Orange region, lighting has been identified as a critical issue, with half of the floodlit fields in Orange below the Australian Lighting Standard of 50 lux.

Increasing Playing Capacity is a key strategic pillar for of the NSW Football Infrastructure Strategy and improving field lighting is a proven method of increasing participation capacity.

Sports lighting allows players of all ages and abilities to train safely at night and can provide the opportunity to play competition football providing flexibility in scheduling.

The upgrade of lighting at Sir Jack Brabham Park will allow Orange District Football to run a female midweek competition in 2022 and beyond in what comes as great news with the growth of female football set to explode with Australia and New Zealand hosting the FIFA Women’s World Cup in 2023.

Football estimates that there will be another 187,000 new female participants in NSW by 2027 due to the flow on effects from the FIFA Women’s World Cup.

The next round of the NSW Government’s Club Grants Category 3 – Infrastructure Grants program open is now open. The fund closes on Monday November 22.

You can find out more and apply here.

Capital Football’s Home of Football backed by ACT Government support

Home of Football

Capital Football’s plans to establish a Home of Football has taken a massive step, with the ACT Government committing to the expansion of football in Canberra.

Capital Football CEO Phil Brown, Chair Fran Sankey and Canberra United players Grace Maher and Emma Ilijoski joined ACT Deputy Chief Minister Yvette Berry in reaffirming the ACT Government’s desire to aid in the growth of what is the most popular sport in the state.

An additional $9 million was committed to the Throsby development in the 2021/22 Budget, taking the total investment to $33.5 million, which includes a $4.5 million contribution from Capital Football.

“It’s a significant investment for football in the ACT because we’ve seen significant growth, with the highest participation rates in Canberra,” ACT Deputy Chief Minister Yvette Berry said.

The Home of Football will support more than 30,000 participants in the ACT, by providing a dedicated competition and training facility.

The project will deliver state-of-the-art indoor and outdoor football facilities in the ACT, support a range of community and high-performance programs for Capital Football and its affiliated clubs, and provide valuable open space for the public to use and enjoy.

Canberra United player and Majura FC junior Grace Maher believes having a home of football will ensure that players are provided with invaluable playing pathways and opportunities.

“Looking out into an empty field at the moment, you start to envision yourself there and I’m really looking forward to seeing it come to life,” she said.

“Canberra has such a rich history with women’s sport and the culture we have here is great.”

The project will also include the construction of a new futsal building that will house two full-sized futsal courts and have an adjoining grandstand that will overlook the main enclosed and associated synthetic playing fields.

On the first floor, the building will include office space for Capital Football staff, operational areas, and a multi-purpose function room for match and non-matchday activities.

New community sportsground facilities will also be provided and will include grass and synthetic fields and a new sportsground pavilion.

Capital Football CEO Phil Brown is pleased to have support from the ACT Government.

“Community sport plays a vital role in the health and wellbeing of society, and we are grateful for the ACT Government’s support in developing the Throsby precinct to enable our organisation to continue to provide that social benefit in the Gungahlin District and Canberra through participation in football and futsal,” he said.

Community engagement on the design and development of Throsby Home of Football will commence shortly through the ACT Government’s YourSay website.

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