Bitburger and football the perfect pair for UEFA Euro 2024

Kylian Mbappe UEFA Euro 2024 Qualifier

German beer titan Bitburger has been announced as the official beer of the UEFA Euro 2024.

The beer will be available to fans at all stadiums and fan zones when Germany hosts the prestigious tournament next year.

Bitburger is the third largest supplier of beer in Germany and is the best performing draft beer in the nation that loves the beverage so much.

Partnering with such a well-known and culturally significant brand the Euros will be hoping to bring a special flair of uniqueness to the tournament.

UEFA marketing director Guy-Laurent Epstein expressed UEFA’s pleasure in welcoming a uniquely German partner to the tournament.

“UEFA is delighted to partner with Bitburger for UEFA Euro 2024, a well-recognised German beer brand with a long history and connection with football and football fans,” he said via press release.

“UEFA Euro 2024 in Germany will be extremely festive and football fans, both local and travelling, will get to enjoy a wide variety of refreshing Bitburger beers in the stadiums and fan zones while enjoying thrilling matches and making memories that will last a lifetime.”

Bitburger Brewery Group Managing Director Jan Niewodniczanski also shared their company’s joy and pride in being selected as an ambassador of German culture.

“The world is a guest in Germany – as the number one hospitality brand, we consistently live by this motto at Bitburger. As the Official Beer Partner of UEFA Euro 2024, it is exceptional for us to contribute in presenting Germany as a top host country,” he added via press release. 

This deal will allow fans from all over Europe and the world to partake in something uniquely German when kick-off happens in 2024.

Not only will Bitburger help fuel a great atmosphere with its range of alcoholic beverages, but it will also supply non-alcoholic beer so all patrons no matter preference can enjoy a classic German brew as play gets under way.

Bitburger joins other classic German brands Deutsche Telekom, German railway transportation provider Deutsche Bahn, and insurance company Ergo as UEFA Euro 2024 national sponsors.

The NSW Government’s Level the Playing Field Program gives women’s football a necessary boost

Harnessing the popularity of the 2023 FIFA Women’s World Cup, the NSW Government’s Level the Playing Field Program is investing $30 million into supporting 26 new women’s sports projects.

Since the 2023 FIFA Women’s World Cup, the amount of women participating in club football has increased by 17%.

This huge influx is a massive opportunity for Football NSW to support the growth in the women’s game with ambitious schemes.

The NSW Government website says the program investment will revive sports facilities by providing new or upgrading existing sports facilities, amenities, and sporting fields.

Funding will also support the provision of new and upgraded lighting that will enable more women and girls to train and compete in sport in a safe and inclusive environment.

The investments are said to be at least $200,000 and at most two million meaning these grants are only presented to large infrastructure or facility development.

All construction is planned to be started by September 2024 and completed by September 2026.

If they can’t match it, however, they can apply for financial hardship and outline why this is necessary for their case.

If they are non-government organisations, a financial contribution isn’t required – it is looked upon favourably if a partial contribution is presented.

Football received one of the largest portions of the grant with (34%) or nine million dollars’ worth being distributed to the footballing community.

Football NSW Clubs and Associations received a total of $5.3 million, representing 19% of the total program.

Below is a table showcasing some of the prospected developments.

Club Venue Project Amount
All Saints Hunters Hills FC Gladesville Reserve New Amenity Building $1,905,678
Illawarra Stingrays FC Lakelands Oval Field, Amenity and Lighting Upgrade $2,000,000
Southern Tablelands FA Cookbundoon Sporting Complex Lighting Upgrade $872,744

Football NSW’s HQ Valentine Park has also been successful in receiving $600,000 in funding for upgrades to two fields and the futsal stadium.

Football Australia had a crucial role in the FIFA Women’s World Cup and helped cultivate this increase in popularity for women’s sports and primarily football.

This program will build upon this upward trajectory, increasing the structure and capabilities of the women’s game at association levels.

These investments will not only attract women to the sport but are functional enough that can maintain the players and involvement.

From this base, there is a growing avenue for more investment and engagement in the women’s game from grassroots all the way up the pyramid.

This large investment is integral to the upholding of the 50/50 participation equality mission by the FA for 2026-2027.

Minister for Sport Steve Kamper summed up well how the program aims to support women’s sport.

“By transforming and expanding sports facilities across NSW we are enabling more women and girls to participate in sport,” he said via media release.

“But most importantly, we are providing safer, more comfortable and more inclusive facilities, breaking down the barriers that have traditionally prevented many women from participating in sport.”

It’s encouraging signs of the commitment to women’s football, not to mention the wider elevation of women’s sport as a whole.

These grants prove that the women’s game is not stopping anytime soon and is a constantly growing part of football and sport in Australia.

It is a massive step in the right direction and not an opportunity for a fan or shareholder to be missed.

For further information on the Level the Playing Field Program, visit: www.sport.nsw.gov.au/grants/level-the-playing-field-program

Football Queensland and Roar Football in the Community program to capitalise on growth

Football Queensland (FQ) have announced a partnership with A-League staple Brisbane Roar as the member federation continues to build towards their 2026 strategic growth plan.

The two organisations have combined to launch a community incentive, titled ‘Football Queensland and Roar Football in the Community’.

As a result of the collaboration, it is an Australian first – as no club across the country has experienced a feat  which is being exhibited in Queensland between the Roar and governing body.

This gound-breaking alliance has effectively reinforced the established relationship between the state and one of the country’s most renowned football clubs, drawing emphasis upon the strategy of building upon the ongoing development and support of football within Queensland.

Football Queensland and Roar Football in the Community will deliver a vast variety of grassroots football clinics, sessions, events and community engagement programs to young aspiring boy and girl participants.

FQ CEO Robert Cavallucci disclosed his assertiveness in FQ hitting the 2026 strategy plan, with the newly found partnership a step in the right direction.

“Combining our strong ties to the grassroots football community with Brisbane Roar’s connection to football fans across the state ensures we can implement best practice delivery methods to unite the game in Queensland,” he said via media release.

Brisbane Roar FC Chairman & CEO Kaz Patafta discussed his admiration towards the expansion of the Club’s reach in the new state wide opportunity.

“We’re delighted to expand Brisbane Roar FC’s reach throughout the Queensland football community as we continue working collaboratively with Football Queensland to pave the way for innovative and strategic opportunities for the game,” he added via press release.

This community program intends on introducing young boys and girls to the sport of football, in attempts to increase participation numbers.

It is a strict objective in which FQ are adamant in achieving, all in accordance to their 2024-2026 Development Strategy.

Additionally, the programs created are crafted for children across the state of Queensland, with a database featured on the community program website, allowing parents to navigate the closest programs within their respective area of the state.

Schools are also invited to become involved – find out more about Football in the Community here: https://footballqueensland.com.au/football-in-the-community/

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