Bundesliga’s Borussia Dortmund have signed a new two-year partnership with Indian Super League team Hyderabad FC.
Coaching and youth development are set to be the main focuses for the agreement. Dortmund will assist Hyderabad with football matters while also using the partnership to grow its fan base in India.
Both coaches and youth players from Hyderabad will visit Dortmund to learn from the German team’s programs.
Coaches from Dortmund are also expected to visit the Indian team to share knowledge with Hyderabad’s players and coaches.
“The two primary pillars of this partnership are fan engagement and youth programmes. We are not looking for the next superstar of Bundesliga from this project. We want to give the youngsters a chance to train in Dortmund,” Dortmund Managing Director, Carsten Cramer said during the digital launch of the partnership.
“Our coaches will look at how capable they are in playing with their European counterparts. With this partnership, we want to plant a flag in India and bridge the two cultures. This gives us the perfect opportunity.”
Dortmund will also provide expertise in fan-engagement and technology.
Cramer said that he believes the partnership will increase the Bundesliga’s presence in India.
“We’re extremely delighted and honoured to partner Borussia Dortmund, one of the biggest clubs in the world. This partnership is an historic one for Indian football and start of a new era at HFC,” Hyderabad FC Co-Owner Varun Tripuraneni said.
“We at Hyderabad, are committed to developing the football ecosystem in the region and our association with BVB will go a long way in helping us achieve success both on and off the pitch.”
The deal also involves an option to extend the partnership until 2025.
“We therefore look forward towards achieving shared successes, both on and off the pitch, as we continue to build nice stories and special experiences for our fans in India and around the region,” BVB APAC Managing Director, Suresh Letchmanan said in a statement regarding the partnership.
Dortmund has several partnerships with other soccer clubs across the Asia-Pacific. National Premier Club Marconi FC, Thailand Premier League Club Buriram United and Japan’s Iwate Grulla Morioka all have partnerships with Dortmund.