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Box2Box & Soccerscene team up

Australia’s leading national football industry podcast, Box2Box, has teamed up with business to business football publication Soccerscene to share content.

Box2Box and Soccerscene share similar audiences and provide industry leading analysis and coverage of topical and current football news and issues.

Senior Journalist at Soccerscene, Peter Papoulias noted that adding Box2Box content to the Soccerscene offering was a significant development.

“Box2Box has been the leading national football podcast for over 5 years and making this content available for the Soccerscene community was broadening and adding depth to our suite of content” he said.

“The podcast provides fantastic analysis and commentary on the game at all levels. The program is always entertaining and informative.

Box2Box host Rob Gilbert commented that partnering with Soccerscene was a logical extension for both products.

“Box2Box and Soccerscene focus on current and industry football news with detailed and insightful coverage. I’m thrilled for our content to be shared with the Soccerscene community and I hope they enjoy our programs and interview highlights”.

ABOUT SOCCERSCENE:

Soccerscene is a leading industry-based football publication, focused to report on news relevant to those involved within the football industry. The publication sources stories that are centred on knowledge growth, governance, key developments, major domestic and international events.

ABOUT BOX2BOX

Box2Box (a joint venture between NINE Radio and the Green & Gold Army) is a weekly national digital radio program and podcast providing genuine football analysis and conversation covering the whole spectrum of the game from Australia’s leading football identities and administrators. Top of the agenda each week is breaking news on the domestic front, with a specific focus on the Socceroos, Matildas and all junior national teams playing abroad and their qualification trail for regional AFC championships and FIFA World Cups. There is also detailed coverage of the English Premier League and the other major European competitions including La Liga, Serie A and the Bundesliga.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

© 2022 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

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