Brad Maloney: From the class of 1991 to Joeys coach

Brad Moloney

Few supporters who witnessed the gallant deeds of the 1991 Australian World Youth Cup squad as they progressed to the semi finals of the tournament – only to be eliminated by the host nation Portugal via a Rui Costa piledriver – would question the squad’s claim to being our greatest ever youth side.

The names just rattle off the tongue with talent like Bosnich, Kalac, Popovic, Muscat, Okon, Seal, Stanton, Corica, Bingley, Sorras and Babic directed by the coaching supremo, Les Scheinflug.

Significantly, Brad Maloney, the current Joeys coach, shared that wonderful journey with his team-mates in the Class of ’91.

All those years may have past but Maloney still carries the tradition of the famous squad in his DNA and is looking forward with great confidence to the Joey’s first Asian Cup match against Saudi Arabia on June 16 in Thailand.

At stake in this series is a place in the World Cup later this year.

In this interview with Roger Sleeman, Brad Maloney discusses the squad’s preparation for the tournament and his expectations, the realities of Australian youth football and his commitment to the Australian game after his eight-year coaching stint in Malaysia.

ROGER SLEEMAN

Was it a hard decision to return to Australia after all those years in Malaysia and Asia?

BRAD MALONEY

I thoroughly enjoyed my time in Asia working with some great people and for eight years I was fortunate to work with national teams at all levels from youth teams to the senior squads.

To come home was a pleasant surprise for me as it’s always good to work in your home country and I really enjoy the task with these young players we have here at the moment.

R.S.

Harking back to the 1991 World Youth team, what are the emotions which are evoked?

B.M.

Great memories I’ll never forget and the team, camaraderie and spirit were unbelievable.

The quality of the players in the squad was fantastic and our achievements from humble backgrounds – going to Portugal and reaching the semi finals in front of 120,000 home supporters against the likes of Luis Figo, Rui Costa and Joao Pinto who all had magnificent careers, was unforgettable.

It would be nice to replicate such success with the current youth teams.

R.S.

Is the 1991 success the benchmark which you would set for yourself in your current position?

B.M.

Had a similar conversation with somebody the other day about previously reaching the semi finals of the u/20 competition in 1991 and Barcelona Olympics in 1992.

We’ve done it in the past and I would like to recapture that glory and perhaps go one better.

R.S.

From the very outset when you were appointed to the role last August, what was your initial strategy to get things right?

B.M.

I cut my stay in Malaysia and came back to Australia as soon as I could, scouting players and identifying even more talent. We had a monitoring list which had been put together but I knew I had to build on that and widen the net for talent which has happened in the last ten months or so.

Therefore, the squad we’ve assembled for this Asian Cup is competitive and with good preparation in the next few weeks and good acclimatisation, I believe we can achieve something.

R.S

Realistically, can you really be happy with only 16 days preparation?

B.M.

A lot of other nations in Asia are already full-time at this age, even some from the age of 12 meaning by this tournament stage, they’ve been together full-time for 4-5 years.

We could do things differently but at the moment players are with their clubs.

R.S.

Talking about preparation, do you think the players have had adequate development in their formative stages and up to now?

B.M.

We’re relying on A-League and NPL academies to influence the player’s development and it would be great to have the best players playing together in a full-time environment against high-level opposition.

Unfortunately, at the moment a lot of these players aren’t playing at senior level or in first team football.

R.S.

Are you happy with the technical level of our players?

B.M.

Every country brings its own culture of playing styles and a number of the Asian countries are technically gifted, but I don’t think we’re too far off.

Physically we have a presence which we try to combine with technical aptitude.

R.S.

Are you happy with your current coaching staff?

B.M.

I am and they were in place when I took up the role – very knowledgeable, loyal and there is a great respect amongst us.

Moving forward we could add more expertise but at the moment we’re doing well.

R.S.

Who are the key players in the squad, those who could make the difference?

B.M.

Nestory Irankunda is a huge talent with all the headlines he’s made in the last few months and he was involved early in our qualification phase.

He’s now ready to be involved in a big way in these Asian Cup matches and the other key players are the Central Coast pair Miguel de Piccio and Anthony Pavlesic and Sydney F.C.’s Mitch Glassen.

Also, the core group we’ve had up to now know what to expect from me. Hopefully, the squad will jell in the lead up to the first game.

R.S.

If you were Carl Veart would you have started with Irankunda in the return leg of the semi-final against the Mariners?

B.M.

That’s the coach’s decision.

Obviously, Carl knows his capabilities and how to manage his abilities because he works with him every day and when he has come on the pitch he’s made a massive impact.

R.S.

What do you know about your opponents in the Asian Cup and how good are they based on your advanced information?

B.M.

The Saudis have played about a dozen friendly matches leading into the tournament and we expect them to be good quality and very tough.

We met China in the qualifiers, and though we got a result that day, we do expect improvement from them and another challenging match.

Tajikistan were actually in the finals last time when they met Japan and will also be hard to beat. Luckily, two viewings of their matches before playing us will be a big help for our chances.

The top two teams qualify for the quarter finals and our crossover group is Japan, Uzbekistan, Vietnam and India. The winner of the quarter final will qualify for the World Cup.

R.S.

Beyond this, what are your short term to medium term plans in coaching?

B.M.

I love working in national team setups as I’m now familiar with the landscape, particularly in Australian space. My fervent aim is to achieve with this current group.

R.S.

Would you return overseas?

B.M.

I’d never say never and I’m still in contact with the people I worked with in South East Asia, but at the moment my focus is to achieve success with Australia.

R.S

Looking back to 91, so few of those players are involved in the game. How can we change that?

B.M.

There’s not a lot of opportunity, illustrated by only Popovic,  Muscat, Okon, Corica and I working full-time in the game.

However, I’m definitely all for fast tracking Socceroos but you have to have the right people for the right job in the right environment.

R.S.

Your opinion of the A-League?

B.M.

I’ve seen many matches since I’ve been back in the country, including the Sydney derbies and the final series.

I believe the overall standard of football is high.

R.S.

Your former team-mate Steve Corica has a wealth of young talent at Sydney F.C.

Isn’t it time he cleared the deck of older players and gave these youngsters their chance, just as he was given a break to play senior football at Marconi all those years ago?

B.M.

Steve is a very experienced coach and I’m sure he’ll make the right calls.

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Yarraville Glory FC: Building Community Through Football

For Yarraville Glory FC, football isn’t just about competition—it’s about connection. Whether through the partnerships with Mells Football Academy & Summer Holiday Football, or fundraising efforts like Think Pink, the club is creating more than just players; it’s building a stronger, more inclusive community.

Speaking with Soccerscene, President of Yarraville Glory FC Jim Babatzanis discusses how the club is making football accessible for all and turning the game into a powerful tool for junior growth and family bonding.

Can you tell us about the club’s mission when it comes to community involvement? How has that shaped Yarraville Glory’s identity?

Jim Babatzanis: Our goal is to get everyone together—parents, kids, seniors—all involved together. We want to bring it back to when we played as kids, when you would stay at the ground all day, and parents would connect with parents from other teams. It’s about making the club feel like a family, not just a community. We’re starting to bring that back slowly, and we can already see the positive impact.

How do you ensure that football at Yarraville Glory FC is accessible and inclusive for people of all backgrounds and abilities?

Jim Babatzanis: We’ve done indigenous training; we’ve done all different types of training. Last year, we had African community leaders come in and have a chat with us as well. We want to include everyone because, at the end of the day, we’re all the same—our differences don’t matter. 

Yarraville Glory FC has recently formed an official partnership with Mells Football Academy. What does this collaboration mean for the club, and how does it fit into the club’s long-term vision?

Jim Babatzanis: For us, this partnership provides more training for our juniors in a smaller, more intimate environment. Coaches will be handling 15 kids and aren’t able to coach individually; they have to coach for a team environment. For us, the vision is for us to guide our juniors all the way to the senior team. George Mells, who has played in the A-League and overseas, has helped us in these academies, bringing invaluable experience to help develop young players. As well as this, James Golding, our technical director, his work that he does with us is unbelievable. I’m most excited about seeing the kids improve their skills and play at the highest possible level they can achieve.

Could you please tell us a bit about the Summer Holiday Football Camp? What should players and parents expect from this camp, and could you walk us through how the camp was structured and what makes it a unique opportunity for young footballers?

Jim Babatzanis: Firstly, it gives them time to be away from technology and be out and about, and George creates a fun environment for the kids. They spend the day there playing, training, learning new skills, and meeting new people as well. It’s not just kids from our club that go to it; kids from multiple clubs come for the camp. Every school holiday, every term, they have these camps available.

How does the Summer Holiday Football Camp align with the broader goals of Yarraville Glory FC in terms of developing young players, fostering team spirit, and instilling a love for football in the community?

Jim Babatzanis: Keeping the kids playing the game, the game that they enjoy. For me, the more the kids play the game, the more they fall in love with it. I know from my kids, even though they play in the girls, when they’re not there, they won’t be as inclined to play it. Kids these days have different varieties to pick from. Keeping them in love with it, that’s all it is.

Could you walk me through the origins of the GO Family Program and how the partnership was formed? What were the initial goals of this collaboration, and how did it all come together?

Jim Babatzanis: The GO Family Program was formed through the council and Football Victoria. They approached us and other clubs like Maribyrnong Swift and Footscray United Rangers on if we would like to participate, and we agreed. Our first term had solid numbers, but the second term was a bit harder since many kids were already training with their clubs. Still, it’s a great initiative; families that have enjoyed it and had the chance to have a kick with their kids, usually the parents don’t get that opportunity.

The Think Pink campaign has been a significant initiative for the club. Could you share more about how it started and how the club involves its members and supporters in the fundraising efforts?

Jim Babatzanis: Pink Ribbon Day started a long time ago, way past my time being in the committee and president. It began after one of our supporters wives battled breast cancer. We wanted to give back to a good cause. Everyone gets involved—volunteering, donating, and participating in activities like jumping castles, cake stalls, and popcorn machines. One of the most memorable initiatives was when our technical director, James, shaved his long hair to raise funds. The kids loved it, even spray-painting his hair pink before cutting it off. 

Could you share a memorable moment from a fundraising event that really showed the community spirit of Yarraville Glory FC?

Jim Babatzanis: That hair-shaving event was probably one of the most memorable events on the pink ribbon day. Seeing all the kids having a laugh, the parents watching on, and the whole community being involved—it was a special moment. 

Thinking back on your time as president, what has been the most fulfilling or rewarding experience for you when it comes to the club’s work within the community? 

Jim Babatzanis: Growing our junior bases. When our committee took over, we had 180 registered players at the club. Now, we have 420 players and counting. Our female program as well; we went from two female teams to nine since my presidency. For us, that’s been huge, and for me personally, that has been really rewarding.

With the club’s focus on both sporting excellence and community engagement, how do you manage to strike a balance between those two aspects? 

Jim Babatzanis: It’s hard because there is a fine line you’re tinkering on. Kids want to play for fun, but they also want to win. We work to nurture both aspects by improving our coaching staff and training methods. Our technical director, James, plays a big role in this, assisting our coaches in developing the kids. Knowing that each team is different and being around it is important. Feeling the vibe of the team and parents can be challenging, as the president when it comes to winning and losing. You don’t want to lose that community feel of the club.

A-League Transfer Revenue Soars as Youth Development Takes Centre Stage

The A-League reported last week that Australia’s international transfer revenue has increased by a staggering 1344% over the past three years.

With 2023/24 recording transfer revenue of $16.5 million and 2024/25 reaching $16.9 million, these figures represent a significant improvement compared to the 2022 season, which recorded just $4.17 million in revenue.

This growth coincides with recent data from the A-League showing that the 2024/25 season has seen 39% of A-League minutes played by under-23 players, compared to just 18% in the 2023/24 season and 13% in the 2022/23 season.

This indicates that this season alone has seen a 26% increase in overall minutes played by young players since 2022.

The result of this rise in youth talent is evident with Australia qualifying for the Under-20 Men’s World Cup for the first time in more than a decade and, just last week, lifting the trophy at the Under-20 Asian Cup.

The A-League’s recent success in youth playing time is directly intertwined with the rise in transfer revenue.

This increase in youth participation has emerged as a silver lining from tough times in the league.

In the most recent “Off the Pitch” podcast from Soccerscene, guest speaker Gary Cole, current president of Football Coaches Australia, provided his professional insight into one of these situations.

He explained that the COVID-19 crisis and the financial constraints placed on A-League clubs forced them to look inwards for talent.

Another recent catalyst has been the reduction in funding from the Australian Professional Leagues.

With funding decreasing from $2 million to $500,000 in 2024, clubs have faced difficult financial decisions regarding their budgets.

Players from club academies or even NPL clubs are far more cost-effective for club budgets than more expensive signings.

Additionally, their selling and transfer value provides a huge boost to club revenues.

These events are not coincidental but are catalysts for the rise in homegrown talent testing their skills and showcasing their quality on the big stage.

It demonstrates how, during tough times for the league, supporting youth development has become a key part of the league’s success and represents a profitable and dynamic opportunity for the future.

This opportunity to produce and showcase players to increase Australian youth football standards and therefore transfer value is a proven strategy in football.

Ajax’s Academy is renowned for developing class players and has for many years been a funnel for building their academy graduates and selling players for a profit.

In South America, Brazilian and Argentinian clubs such as River Plate, Boca Juniors, Fluminense and Flamengo have been persistent sources of footballing talent.

Selling stars like Vinicius and Julian Alvarez to Europe for significant financial benefits while still maintaining a healthy domestic talent structure and international success.

Importantly, the common factor in these successful systems is regular first-team minutes at their clubs and even on the international stage.

The evidence from A-League transfer revenues is fitting this pattern.

One must point out that, though this is a great revenue source and a way to place Australian football on the map, this focus can have an adverse effect on the domestic scene.

Football fans are passionate about their clubs, and nothing brings out more pride than watching one of their own prospects grow and play for them.

To use academy players primarily as revenue-building prospects can undermine the important place they have at the club and the overall goal of academies.

This could potentially alienate fan bases, impacting popularity and therefore the quality and financial interests of the league.

Transfer revenue should not be the central response to the league’s current financial burdens.

Being realistic about the position of the A-League in the international football hierarchy is crucial, though ambitions for the league to climb cannot be sidelined.

The rise in player transfer revenue presents an enticing prospect for investment and brings increased popularity.

Players themselves also have their own dreams and aspirations that must be taken into account, which can also encourage transfers and revenue.

Currently, the A-League has the unique opportunity to give its promising young players the chance to play top-level football while producing significant revenue and attracting sponsorship.

Australians playing overseas and at home, puts Australia on the map and solidifies our rise in the footballing scene.

If the focus on homegrown talent is managed well, Australian football will reap huge rewards.

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