Brighton eyes return home as councillors back purpose-built women’s stadium

Brighton women's football motion

Brighton & Hove Albion has secured a motion for a purpose-built stadium to become the home of their Women’s Super League side.

Following a motion on Thursday (October 19 2023), Brighton & Hove City Council approved the club’s request for purpose-built stadium, helping to the bring the women’s side back to the seaside.

Up until now, the women had been playing out of Crawley which is 20 miles (32 km) away.

The motion saw the support of both council leaders and club officials alike.

Albion’s Managing Director of Women and Girls, Zoe Johnson, led the club’s push.

“We are desperate to get the team back to the city of Brighton & Hove and have been working hard to bring this to fruition. Having the support of the city council is a big step forward, and I should thank Bella Sankey,” she said via press release.

“It is so encouraging for us to have a council leader who sees the power of sport and just how important that is for everyone – women and men – and Bella has been so supportive in our aims to bring the team home.

“Our women’s team currently play their home matches at Crawley Town’s Broadfield Stadium, and while the club gets a warm welcome there and Crawley are great hosts, the commitment of the club’s board is to bring the team back to the city.”

Leader of the Council Bella Sankey – a keen supporter of women’s football, then expressed the historic importance of helping to bring the women’s side home.

“The phenomenal rise of women’s football at a local and national level deserves recognition. It also requires practical support to ensure the women’s game continues to grow,” Cr Sankey added via press release.

“It’s been over 100 years since the Football Association introduced a ban on the women’s game being played at the professional grounds and pitches of clubs affiliated to the FA. Despite this ban being lifted in the 1970s, we are still a long way from women’s football reaching parity.

“Look how the Albion men’s team has roared to success once we got the Falmer stadium built. It’s about time we brought the Albion women’s team home to our city too. Our motion to Full Council demonstrates our full commitment to working with the club to deliver this for the Brighton & Hove Albion women’s team and all the fans.”

The proposer of the motion – Labour Councillor John Hewitt – expressed in the council meeting on the matter the economic benefit such an investment will have.

“It is vital that the team relocates to the city so that the infrastructure is in place so that they can thrive,” stated Cr Hewitt at the motion’s proposal.

“A purpose-built stadium for our team will allow attendance to improve, encourage participation and will enable the team to follow on in the footsteps of the men’s side.”

When making their assessment, the councillors were directed to an independent study made during the 2022/23 campaign that found the club had contributed over $1 billion (AUD) to the local economy during that season.

Having secured council support, the club will now make enquiries to suitable locations.

This is a rare opportunity and is deeply reflective of the cultural climate and excitement that surrounds women’s football globally. By supporting this motion, the Brighton & Hove City Council is leading the way in helping to support and grow women’s football.

Not only will this boost the local economy – something that the club has helped to do it in the past – but it is also sure to be a great sign for aspiring female footballers that the game is here to stay.

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Football NSW 2025 Registrations Surge as Season Approaches

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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