Brighton eyes return home as councillors back purpose-built women’s stadium

Brighton women's football motion

Brighton & Hove Albion has secured a motion for a purpose-built stadium to become the home of their Women’s Super League side.

Following a motion on Thursday (October 19 2023), Brighton & Hove City Council approved the club’s request for purpose-built stadium, helping to the bring the women’s side back to the seaside.

Up until now, the women had been playing out of Crawley which is 20 miles (32 km) away.

The motion saw the support of both council leaders and club officials alike.

Albion’s Managing Director of Women and Girls, Zoe Johnson, led the club’s push.

“We are desperate to get the team back to the city of Brighton & Hove and have been working hard to bring this to fruition. Having the support of the city council is a big step forward, and I should thank Bella Sankey,” she said via press release.

“It is so encouraging for us to have a council leader who sees the power of sport and just how important that is for everyone – women and men – and Bella has been so supportive in our aims to bring the team home.

“Our women’s team currently play their home matches at Crawley Town’s Broadfield Stadium, and while the club gets a warm welcome there and Crawley are great hosts, the commitment of the club’s board is to bring the team back to the city.”

Leader of the Council Bella Sankey – a keen supporter of women’s football, then expressed the historic importance of helping to bring the women’s side home.

“The phenomenal rise of women’s football at a local and national level deserves recognition. It also requires practical support to ensure the women’s game continues to grow,” Cr Sankey added via press release.

“It’s been over 100 years since the Football Association introduced a ban on the women’s game being played at the professional grounds and pitches of clubs affiliated to the FA. Despite this ban being lifted in the 1970s, we are still a long way from women’s football reaching parity.

“Look how the Albion men’s team has roared to success once we got the Falmer stadium built. It’s about time we brought the Albion women’s team home to our city too. Our motion to Full Council demonstrates our full commitment to working with the club to deliver this for the Brighton & Hove Albion women’s team and all the fans.”

The proposer of the motion – Labour Councillor John Hewitt – expressed in the council meeting on the matter the economic benefit such an investment will have.

“It is vital that the team relocates to the city so that the infrastructure is in place so that they can thrive,” stated Cr Hewitt at the motion’s proposal.

“A purpose-built stadium for our team will allow attendance to improve, encourage participation and will enable the team to follow on in the footsteps of the men’s side.”

When making their assessment, the councillors were directed to an independent study made during the 2022/23 campaign that found the club had contributed over $1 billion (AUD) to the local economy during that season.

Having secured council support, the club will now make enquiries to suitable locations.

This is a rare opportunity and is deeply reflective of the cultural climate and excitement that surrounds women’s football globally. By supporting this motion, the Brighton & Hove City Council is leading the way in helping to support and grow women’s football.

Not only will this boost the local economy – something that the club has helped to do it in the past – but it is also sure to be a great sign for aspiring female footballers that the game is here to stay.

Previous ArticleNext Article

FQ Reinstates WinterFest 2026 at the Sunshine Coast

Football Queensland (FQ) has confirmed WinterFest, the state’s premier junior football carnival, will return to the Sunshine Coast from 1 to 5 July 2026; this time at a new home in the University of the Sunshine Coast (USC).

Delivered in partnership with Sunshine Coast Council and Visit Sunshine Coast, the five-day carnival will span USC and Sunshine Coast Wanderers FC, hosting Under 9 to Under 11 Boys and Under 11 Girls teams from every corner of the state.

WinterFest is not simply a competition. Within FQ’s development framework, the carnival serves a dual function, to expose elite junior players to FQ Technical staff, whilst providing emerging referees with live matchday experience under the guidance of senior officials.

“The carnival plays an important role in nurturing not only our most promising young players, who can showcase their abilities in front of FQ Technical staff who continue to monitor their ongoing development, but also our cohort of emerging referees from across Queensland,” said Ryan Fett, FQ General Manager- Football, Infrastructure & Club Development.

The shift to USC is deliberate. FQ has signalled an intention to elevate the event experience year-on-year, and a university campus venue, with its infrastructure and capacity, reflects that ambition more than a traditional football ground would.

Beyond the Pitch

The tournament’s footprint, however, extends well beyond the pitch. With thousands of visiting families descending on the region across five days, WinterFest functions as a significant economic activation for the Sunshine Coast during what is otherwise a quieter winter period.

“WinterFest brings enormous energy to the region, the USC and Buderim fields will be buzzing and the talent on show outstanding,” said Sunshine Coast Resilient Economy Portfolio Councillor Terry Landsberg.

The language- “Resilient Economy”- is worth noting. Landsberg’s portfolio title alone signals how local government now frames junior sport: not as community goodwill, but as economic infrastructure.

His reference to Brisbane 2032 made that explicit. “As we move closer to the Brisbane 2032 Olympic and Paralympic Games, these experiences are invaluable for aspiring athletes and equally important for boosting local tourism and supporting our businesses during the winter period.”

Whether a regional Under 11 carnival genuinely feeds an Olympic pipeline is debatable. What isn’t is that the political incentive to frame it that way, with 2032 drawing every level of government into the orbit of sport, is very real.

Football NSW partners with Deploy for Association Championships

In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football NSW Association Championships.

New competition, new talents

The Association Championships, set to take place in July 2026 at Glen Willow Regional Sports Complex in Mudgee, will replace the former Association Youth League.

Although the tournament has changed name, its purpose remains consistent: giving youth players the platform to showcase their talent on the football pitch.

In a display of unity and collective ambition, 18 Associations across New South Wales will enter representative teams, each one featuring gifted grassroots players looking to prove themselves against their peers.

“The Deploy FNSW Association Championships will provide a fantastic platform for our Associations to come together and celebrate the best of elite community football,” said Football NSW CEO, John Tsatsimas via official press release.

“This tournament is all about giving young players, coaches, and referees from every corner of the state a chance to shine and develop in a competitive, supportive environment.”

The partnership between Deploy and Football NSW, therefore, is not merely about a name alteration. It is a collaboration which presents future grassroots talents with a platform and opportunity to compete.

 

Built on shared values

No partnership can succeed without both parties sharing a common goal or set of values. In this case, the alliance between Football NSW and Deploy is built on a commitment to supporting grassroots football and supplying players with quality resources and experiences to showcase their talent.

“Deploy is proud to partner with Football NSW as the Naming Rights Partner of the Association Championships. Community sport plays a vital role in bringing people together and building future leaders, both on and off the field,” explained Chief Commercial Officer at Deploy, Kurt Johnson.

“As long-time partners with Football NSW, this aligns perfectly with our strategy of creating balls designed for each age and skill level of the game, ranging from junior training balls to professional match balls perfect for the competitive environment like the Association Championships.”

Furthermore, with hundreds of participants including players, referees, coaches and supporters due to attend the tournament, the partnership’s impact will extend right across the state of New South Wales.

Most Popular Topics

Editor Picks

Send this to a friend