Brisbane Roar have confirmed that Value Dental Centres will be the club’s new Platinum Partner and back-of-shirt sponsor for the next three years.
The deal emphasises the Roar’s mission in putting community first, with Value Dental Centres committed to involving themselves by offering special services to the club.
Value Dental Centres is a company that was founded in 2016 and opened up their first centre in Brisbane City. The company’s HQ is also based near the Brisbane CBD making the partnership all the more congruent.
Value Dental Centres delivers major dental treatments such as dental implants, crowns and veneers, and wisdom teeth removal at significantly reduced prices.
Brisbane Roar Commercial Manager Charlie Mann expressed his happiness at securing this collaboration with Value Dental.
“We’re excited to welcome one of Australia’s most premium and innovative Dental practices to the Brisbane Roar family,” Mann said in a club press release
“Value Dental Centres is one of the most innovative and premium dental practices in the country, that are changing the landscape in dentistry and the health industry while keeping the cost of dental affordable for everyday Australians.”
The club has accepted this partnership in a bid to improve dental health education for their players and staff. There will be educational programs and awareness campaigns about the importance of regular dental check-ups, good oral hygiene practices, and preventive measures.
Kaz Patafta, Brisbane Roar Chairman & CEO, explained the Roar’s decision to partner with Value Dental.
“Dental health, though often overlooked, plays a pivotal role in our overall health and well-being. At Brisbane Roar, we believe that a healthy smile can bolster confidence, enhance performance, and lead to better interpersonal interactions both on and off the field,” Patafta added via media release.
“This partnership goes beyond the conventional sponsorship model, as it underscores our club’s commitment to the health of our players, staff, fans, and the wider community.”
Jonathon Munro, Value Dental Centres Founding Director, explained how the shared values of the two parties would contribute to their success.
“Value Dental Centres is predicated on the idea of challenging the traditional idea of what a dental practice should be. From our first meeting with Kaz, Zac and Charlie, we were really excited with their vision for the club. Similar to our vision, their enthusiasm and energy to challenge the status quo in order to take the club not only back to its former glory, but to take it well beyond that, is inspiring,” he added.
It became very clear to us how aligned we were not only in terms of vision, but in terms of values, and we’re really excited for this partnership and the opportunities to work together moving forward.”
This partnership is between two parties who share a lot of values, with the Roar in particular focusing hard on its commitment towards the local community, in which Value Dental’s services can help improve overall health.
