Brisbane Roar lock in strategic partnership with Club SOTA

Beau Clements25/09/2023 6:05 am24/09/2023

Image credit: Brisbane Roar

Brisbane Roar have announced their strategic partnership with Club SOTA as a silver sponsor for the upcoming 2023/24 Isuzu UTE and Liberty A-League competitions.

Club SOTA, located in Fortitude Valley in the heart of Brisbane, will offer their facilities to the club, allowing players and staff access to strategic and versatile fitness, recovery and performance enhancing training.

Club SOTA is a brand-new, high tech fitness facility, and this partnership looks to become a hotspot for strength, conditioning, boxing, and recovery for the city’s fitness fanatics – including the Roar. Club SOTAs recovery facilities are state-of-the-art, which has a greater emphasis on recovery than most other fitness facilities. The intricate blend of recovery and fitness ensures that the Brisbane Roar can work harder for longer, whilst improving recovery times post-match and for injured players.

Club SOTA’s offers a range of fitness facilities and resources to both the Roar and members, including HIIT classes and boot camps, yoga, boxing, and strength training. But it is the recovery and conditioning which will be of most benefit to the Brisbane Roar. Infrared saunas and ice-baths can ensure the most efficient recovery techniques, including hot and cold transitions, and active rehabilitation.

Club SOTA’s investment into recovery technologies hopes to give both the Roar and their members the most effective fitness journey they can, offering massages, thermal massage guns, and compression boots, to heat and cool the muscles in the legs with a user-controlled remote. These boots will be of exceptional success to the Brisbane Roar, whose fitness will be tested in the humidity of the Brisbane summer.

Brisbane Roar’s CEO Kaz Patafta spoke about his excitement of this partnership.

“These resources play a pivotal role in maximising our players’ physical well-being and conditioning. They can help us ensure that we have the best possible foundation for success,” Patafta stated via media release.

Brisbane Roar will look to use Club SOTA’s facilities for recovery and conditioning on top of their training schedule, to ensure they can get ahead of the pack and kick off their A-League seasons in style – while mximising the opportunities that this partnership looks to deliver.

Previous ArticleEverton agree to 777 Partners takeover amidst seasons of turmoilNext ArticleUniguest: Revolutionising the matchday stadium experience

Football NSW 2025 Registrations Surge as Season Approaches

Noah Coopey19/03/2025 6:30 am18/03/2025

Image credit: Football NSW website

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

Kristy Nicolaou19/03/2025 6:15 am16/03/2025

Image Credit: Liverpool FC website

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.