Brisbane Roar lock in strategic partnership with Club SOTA

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Brisbane Roar and Club SOTA
Image credit: Brisbane Roar

Brisbane Roar have announced their strategic partnership with Club SOTA as a silver sponsor for the upcoming 2023/24 Isuzu UTE and Liberty A-League competitions.

Club SOTA, located in Fortitude Valley in the heart of Brisbane, will offer their facilities to the club, allowing players and staff access to strategic and versatile fitness, recovery and performance enhancing training.

Club SOTA is a brand-new, high tech fitness facility, and this partnership looks to become a hotspot for strength, conditioning, boxing, and recovery for the city’s fitness fanatics – including the Roar. Club SOTAs recovery facilities are state-of-the-art, which has a greater emphasis on recovery than most other fitness facilities. The intricate blend of recovery and fitness ensures that the Brisbane Roar can work harder for longer, whilst improving recovery times post-match and for injured players.

Club SOTA’s offers a range of fitness facilities and resources to both the Roar and members, including HIIT classes and boot camps, yoga, boxing, and strength training. But it is the recovery and conditioning which will be of most benefit to the Brisbane Roar. Infrared saunas and ice-baths can ensure the most efficient recovery techniques, including hot and cold transitions, and active rehabilitation.

Club SOTA’s investment into recovery technologies hopes to give both the Roar and their members the most effective fitness journey they can, offering massages, thermal massage guns, and compression boots, to heat and cool the muscles in the legs with a user-controlled remote. These boots will be of exceptional success to the Brisbane Roar, whose fitness will be tested in the humidity of the Brisbane summer.

Brisbane Roar’s CEO Kaz Patafta spoke about his excitement of this partnership.

“These resources play a pivotal role in maximising our players’ physical well-being and conditioning. They can help us ensure that we have the best possible foundation for success,” Patafta stated via media release.

Brisbane Roar will look to use Club SOTA’s facilities for recovery and conditioning on top of their training schedule, to ensure they can get ahead of the pack and kick off their A-League seasons in style – while mximising the opportunities that this partnership looks to deliver.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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