Brisbane Roar look to boost fanbase communications through Trippant

Brisbane Roar and Trippant

Brisbane Roar has chosen global communications consultants, Trippant, to support its continued growth off the field.

Brisbane Roar’s deal with Trippant aims to help reconnect the club to its large state-wide, national and international fanbase. Trippant boasts popular clients like the Philadelphia Eagles and New Zealand Rugby where they have used PR strategies to globalise each teams audience as well as grow them domestically as quickly as they can.

Senior executives CEO, Kaz Patafta and COO, Zac Anderson hold the stance that they are rebuilding and evolving both the Men’s and Women’s A-League teams with the overall goal to become the biggest club in the country through increasing fan engagement and loyalty.

Kaz Patafta expanded on this stance in a recent club statement suggesting the club is narrowing in its focus on building a bigger brand.

“Brisbane Roar FC is in a period of rebuilding. Trippant will help us tell that story as the team works tirelessly off the field to lay the foundations for our new vision for the club,” Patafta mentioned.

“We’re immensely proud to be steering this club back to where it should be, winning games and acting as a cornerstone for our local communities. We felt Trippant immediately understood the opportunity in front of us and its global reach and senior expertise provides us with the perfect partner to support our ambitious rebuild plans.”

Trippant CEO Tom Scott added that the company’s ambition and vision matches the values that the Roar have.

“We built Trippant with the vision to only work with great people, ambitious people. In Kaz and Zac we’ve found exactly that,” Scott added via press release.

“Brisbane Roar has a great history in the A-League, and our role will be in helping provide a strategic view and to help reengage stakeholders, businesses, and communities to bolster this great club as the pride of Queensland. We’re over the moon to be rolling our sleeves up and to be a part of this special journey.”

Trippant’s main role in this partnership will be to lend support over the club’s marketing and overall communications sector, as well as takeover specific communications and community initiatives to help them grow.

It will allow Brisbane Roar to also tap into a global team of leading experts as the club continues to build its sense of purpose off the field, reintroduce fans, and generate greater commercial revenues.

This similar role helped the Philadelphia Eagles expand and increase their fanbase abroad in the UK and it is clear that Trippant have high ambitions to achieve that domestically with the Queensland-based club.

It is a partnership that proves the Roar are looking in the right direction for overall growth and it sets a benchmark for other A-League clubs.

Saudi Arabia’s sporting presence strengthens

Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved in the creation of a futuristic Sports and Entertainment Stadium set to overlook the ever evolving, city of Riyadh.

Named after the Crown Prince of Saudi Arabia, The Mohammad bin Salman Stadium will hold up to 45,000 spectators.

The QIC enlisted the guidance of globally renowned architecture firm “Populous”, to assist with the conception of the complex stadium. Bold provisions, involving a retractable roof and LED wall, enable the stadium to transition depending on the requirements of the various events, it may host.

Ranging from lightshows, Football Matches, Boxing Events, E-Sport competitions. The question now begs, what Sport can it not host?

Crown Prince Mohammad bin Salman has spearheaded the project, determined to guide Qiddiya, to ultimately become the World’s leading district of Sports and Entertainment. While aiming attention at shifting Saudi Arabia’s culture, through the Qiddiya philosophy,” the Power of Play”.

The Power of Play philosophy leverages extensive research showcasing how interactive activity is vital for cognitive development within society. How sport can be a driving force for unification and social cohesion.

The Stadium is another symbol, indicating the Saudi Arabian presence among the world Sport, becoming more ominous. However, what affect will this stadium have on Football? It is no surprise, given the financial competence, how Saudi Arabia continue to set trends within world football. World class players within Europe are beginning to trade continents, chasing more lucrative paydays abroad.

In what mirrors the stadium and its bold ambitions, Saudi Arabia continues to command its voice to be heard, on a global front in relation to their football. They can no longer be ignored. This state-of-the-art stadium is just another aspect of what the country is capable of, in becoming a football powerhouse.

It is beyond exciting to see Saudi Arabia spearhead a renaissance of football within Asia. Let’s see what magical moments can be created at this exciting location.

PepsiCo and Roshn Saudi League collaborate to increase fan base

The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its fans.

According to the terms of the arrangement, PepsiCo’s engagement will last until the completion of the current RSL season and the full 2024/25 campaign. The partnership will see PepsiCo’s well-known brands integrated into various aspects of the league’s operations, with Aquafina serving as the league’s official water partner, Pepsi as the official soft drink partner, Gatorade as the official sports drink partner, and Lay’s as the official potato chips sponsor.

The alliance intends to improve fans’ match day experiences through a series of activations and events that leverage PepsiCo’s global reputation for quality and innovation. This initiative demonstrates the RSL’s commitment to creating unique and entertaining experiences for its devoted fans.

This collaboration with PepsiCo builds on Lay’s current sponsorship of the Saudi Women’s Premier League, consolidating PepsiCo’s position in the Saudi football scene and confirming the company’s commitment to football development at all levels.

Carlo Nohra, Chief Operating Officer of the Roshn Saudi League, explained why the deal would work for both sides.

“We are delighted to welcome PepsiCo into the RSL family as a gold partner,” he said via press release.

“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit added via press release:

“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness.”

This partnership with PepsiCo, who are well-known for its strong ties in the sports and entertainment industry, underlines the importance of the league to collaborating with organisations that share a passion for football and its fans.

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