Brisbane Roar look to boost fanbase communications through Trippant

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Brisbane Roar and Trippant
Image credit: IOIO IMAGES / Shutterstock.com

Brisbane Roar has chosen global communications consultants, Trippant, to support its continued growth off the field.

Brisbane Roar’s deal with Trippant aims to help reconnect the club to its large state-wide, national and international fanbase. Trippant boasts popular clients like the Philadelphia Eagles and New Zealand Rugby where they have used PR strategies to globalise each teams audience as well as grow them domestically as quickly as they can.

Senior executives CEO, Kaz Patafta and COO, Zac Anderson hold the stance that they are rebuilding and evolving both the Men’s and Women’s A-League teams with the overall goal to become the biggest club in the country through increasing fan engagement and loyalty.

Kaz Patafta expanded on this stance in a recent club statement suggesting the club is narrowing in its focus on building a bigger brand.

“Brisbane Roar FC is in a period of rebuilding. Trippant will help us tell that story as the team works tirelessly off the field to lay the foundations for our new vision for the club,” Patafta mentioned.

“We’re immensely proud to be steering this club back to where it should be, winning games and acting as a cornerstone for our local communities. We felt Trippant immediately understood the opportunity in front of us and its global reach and senior expertise provides us with the perfect partner to support our ambitious rebuild plans.”

Trippant CEO Tom Scott added that the company’s ambition and vision matches the values that the Roar have.

“We built Trippant with the vision to only work with great people, ambitious people. In Kaz and Zac we’ve found exactly that,” Scott added via press release.

“Brisbane Roar has a great history in the A-League, and our role will be in helping provide a strategic view and to help reengage stakeholders, businesses, and communities to bolster this great club as the pride of Queensland. We’re over the moon to be rolling our sleeves up and to be a part of this special journey.”

Trippant’s main role in this partnership will be to lend support over the club’s marketing and overall communications sector, as well as takeover specific communications and community initiatives to help them grow.

It will allow Brisbane Roar to also tap into a global team of leading experts as the club continues to build its sense of purpose off the field, reintroduce fans, and generate greater commercial revenues.

This similar role helped the Philadelphia Eagles expand and increase their fanbase abroad in the UK and it is clear that Trippant have high ambitions to achieve that domestically with the Queensland-based club.

It is a partnership that proves the Roar are looking in the right direction for overall growth and it sets a benchmark for other A-League clubs.

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Adidas apparel deal under threat for Manchester United

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Image credit: Manchester United

Manchester United’s season goes from bad to outright embarrassing as each week passes, and a new report suggests that their massive apparel deal with Adidas is under threat due to their on-field failures.

According to The Telegraph, Adidas holds the right to terminate the deal with a one-year notice period should the Red Devils face relegation to the Championship.

United’s Form Sparks Concerns Over Lucrative Partnership

Manchester United’s long-standing relationship with German sportswear giant Adidas is under serious threat as their poor form continues to raise relegation fears.

Adidas first supplied Manchester United’s apparel in 1980 to 1992 before reuniting with the clu in 2015 following a 23-year gap.

The two parties recently inked a lucrative 10-year extension in June 2023, worth $1.8 billion AUD (£900 million). However, United’s current Premier League struggles could jeopardise this deal.

Premier League Woes Could Prove Costly

Sitting in 13th place, Manchester United are only seven points above the relegation zone, with Ipswich Town breathing down their neck.

It comes after the club had the least amount of points after the halfway mark to a Premier League season in the club’s history (22 pts), a record they seemingly find themselves breaking every year.

In the unlikely event that relegation does happen, the financial blows would be critical for the club.

Adidas’ Relegation Clause Explained

Adidas reportedly has a clause in the contract that allows them to reduce payments by 50% if Manchester United are not in the Premier League. Moreover, the club stands to lose an additional $20 million AUD (£10 million) annually if they fail to qualify for the Champions League.

If United were relegated, their payout could shrink to a mere $70 million (£35 million)  next season—a massive drop from the initial agreement.

Relegation Battle Heats Up

United manager Ruben Amorim has acknowledged the reality of the relegation battle his side faces.

Even if the concept of a Red Devils relegation seems impossible, the mere discussion of it is an indictment on the club.

Conclusion

If Manchester United’s downward spiral continues, the club not only risks relegation but could face severe financial consequences.

Their lack of Champions League football and a potential season without European football as a whole would mark a historic low point for the club and bring significant commercial repercussions.

Football NSW to Build on 2024 Participation Record in 2025

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Image credit: Football NSW

Football NSW are aiming to develop on the extraordinary numbers of the 2024 season that saw more than 260,000 players take to the pitch. The announcement comes as part of the national Play Football campaign.

With NSW being one of Australia’s largest participation states for football, the federation’s push for more numbers is a welcome target for football in the country.

Football NSW CEO John Tsatsimas spoke with enthusiasm about the sport’s trajectory, highlighting its inclusive nature.

“Football continues to be the sport of choice for the NSW and Australian community, providing a positive environment for participants of all ages and abilities,” Tsatsimas mentioned via Football NSW official press release.

“We have had unprecedented growth in players, coaches, referees and volunteers, with exponential growth in the female game.”

The statistics paint a promising picture of the sport’s expansion, with 2024 registering a 9% increase in player numbers from the earlier season. This translates to over 20,000 new participants.

Perhaps most significantly with the effect of the Women’s FIFA World Cup of 2023, female participation surged by 17%, with more than 9,000 women and girls joining the sport, accounting for nearly half of the total growth.

Maintaining and increasing Women and girls’ levels in the sport are crucial points for development of the Australian game and will be key for the continued rise in participation numbers.

The organisation is now actively encouraging early registration for the 2025 season to ensure players can secure spots with their preferred local clubs, with help from the updated Play Football website.

Beyond player participation, Football NSW is expanding its focus on supporting roles within the sport. The 2024 season witnessed record numbers in coaching, refereeing, and volunteering positions, all crucial components of the game’s ecosystem.

The need for more people joining non-player roles through all levels of the game in NSW is evident with John Tsatsimas pointing out himself the necessity for the 2025 Season.

“There’s a place for everyone in our sport, and we look forward to welcoming new and returning participants for the 2025 season,” Tsatsimas explained via Football NSW official press release.

For those interested in contributing to the sport beyond playing, Football NSW has established comprehensive pathways.

The Football NSW Coach Hub provides resources and guidance for aspiring coaches looking to shape the next generation of footballers.

Additionally, the Referee Hub offers opportunities for individuals to engage with the sport from a different perspective while maintaining an active lifestyle.

With football’s exciting growth continuing in Australia with the expansion and promising viewership numbers of the 2024-25 professional A-leagues, it is always important for the sport that the participation numbers of state leagues and amateur local clubs follow the trend.

Register now for 2025 by clicking here.

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