Brisbane Roar has chosen global communications consultants, Trippant, to support its continued growth off the field.
Brisbane Roar’s deal with Trippant aims to help reconnect the club to its large state-wide, national and international fanbase. Trippant boasts popular clients like the Philadelphia Eagles and New Zealand Rugby where they have used PR strategies to globalise each teams audience as well as grow them domestically as quickly as they can.
Senior executives CEO, Kaz Patafta and COO, Zac Anderson hold the stance that they are rebuilding and evolving both the Men’s and Women’s A-League teams with the overall goal to become the biggest club in the country through increasing fan engagement and loyalty.
Kaz Patafta expanded on this stance in a recent club statement suggesting the club is narrowing in its focus on building a bigger brand.
“Brisbane Roar FC is in a period of rebuilding. Trippant will help us tell that story as the team works tirelessly off the field to lay the foundations for our new vision for the club,” Patafta mentioned.
“We’re immensely proud to be steering this club back to where it should be, winning games and acting as a cornerstone for our local communities. We felt Trippant immediately understood the opportunity in front of us and its global reach and senior expertise provides us with the perfect partner to support our ambitious rebuild plans.”
Trippant CEO Tom Scott added that the company’s ambition and vision matches the values that the Roar have.
“We built Trippant with the vision to only work with great people, ambitious people. In Kaz and Zac we’ve found exactly that,” Scott added via press release.
“Brisbane Roar has a great history in the A-League, and our role will be in helping provide a strategic view and to help reengage stakeholders, businesses, and communities to bolster this great club as the pride of Queensland. We’re over the moon to be rolling our sleeves up and to be a part of this special journey.”
Trippant’s main role in this partnership will be to lend support over the club’s marketing and overall communications sector, as well as takeover specific communications and community initiatives to help them grow.
It will allow Brisbane Roar to also tap into a global team of leading experts as the club continues to build its sense of purpose off the field, reintroduce fans, and generate greater commercial revenues.
This similar role helped the Philadelphia Eagles expand and increase their fanbase abroad in the UK and it is clear that Trippant have high ambitions to achieve that domestically with the Queensland-based club.
It is a partnership that proves the Roar are looking in the right direction for overall growth and it sets a benchmark for other A-League clubs.