Brisbane Roar and AQUAME boost optimal hydration

Brisbane Roar and AQUAME

Brisbane Roar is collaborating with leading Australian water bottle developer AQUAME to provide their squads with high-tech water bottles.

AQUAME is a high-tech water bottle offering UVC sanitation, drink reminders, and real-time tracking, all guided by an AI-enhanced app for optimal hydration.

AQUAME’s AI-enhanced phone application enables users to see statistics regarding their hydration, with historical data and personalised coaching options to help guide users towards informed daily health decisions.

The device has been used and approved by Socceroos legend Archie Thompson and Melbourne City FC forward Andrew Nabbout, with the sports water bottle company moving into the football corporate world after recent growth.

Brisbane Roar CEO Kaz Patafta mentioned the importance the club puts on maximising player performance.

“We are proud to partner with AQUAME and believe these high-tech water bottles will greatly contribute to player wellbeing on and off the pitch. As a club we strive to see players have the best products at their fingertips to perform their best. We look forward to growing this partnership with AQUAME,” Patafta said via media release.

Founder of AQUAME Steve Aidun Xie spoke on the large market that this partnership with the A-League club provides for technology in sport.

“We are thrilled to partner with Brisbane Roar, a significant milestone in revolutionising the role of data in modern sports. In today’s competitive sporting landscape, the understanding and optimisation of athlete hydration remain underexplored. Our collaboration is set to bridge this gap by leveraging cutting-edge technology to collect vital hydration data,” Xie added.

“This partnership is more than just an alliance; it’s a step towards filling a crucial void in sports tech by integrating effective hydration plans into athletes’ routines. The insights gained from working with a professional club like Brisbane Roar are invaluable. They will be instrumental in refining our new hydration analysis software, designed to empower sporting clubs globally,” Xie continued.

“This tool will not only analyse but also illuminate how precise hydration planning can elevate athletes to their peak performance. We are excited to be at the forefront of this groundbreaking development, contributing to enhanced athletic achievements and wellbeing.”

Brisbane Roar have a focus with this partnership to positively impact player performance for both the men’s and women’s sides through high quality technological equipment, with AQUAME specifically focusing on the players receiving acute hydration.

Saudi Arabia’s sporting presence strengthens

Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved in the creation of a futuristic Sports and Entertainment Stadium set to overlook the ever evolving, city of Riyadh.

Named after the Crown Prince of Saudi Arabia, The Mohammad bin Salman Stadium will hold up to 45,000 spectators.

The QIC enlisted the guidance of globally renowned architecture firm “Populous”, to assist with the conception of the complex stadium. Bold provisions, involving a retractable roof and LED wall, enable the stadium to transition depending on the requirements of the various events, it may host.

Ranging from lightshows, Football Matches, Boxing Events, E-Sport competitions. The question now begs, what Sport can it not host?

Crown Prince Mohammad bin Salman has spearheaded the project, determined to guide Qiddiya, to ultimately become the World’s leading district of Sports and Entertainment. While aiming attention at shifting Saudi Arabia’s culture, through the Qiddiya philosophy,” the Power of Play”.

The Power of Play philosophy leverages extensive research showcasing how interactive activity is vital for cognitive development within society. How sport can be a driving force for unification and social cohesion.

The Stadium is another symbol, indicating the Saudi Arabian presence among the world Sport, becoming more ominous. However, what affect will this stadium have on Football? It is no surprise, given the financial competence, how Saudi Arabia continue to set trends within world football. World class players within Europe are beginning to trade continents, chasing more lucrative paydays abroad.

In what mirrors the stadium and its bold ambitions, Saudi Arabia continues to command its voice to be heard, on a global front in relation to their football. They can no longer be ignored. This state-of-the-art stadium is just another aspect of what the country is capable of, in becoming a football powerhouse.

It is beyond exciting to see Saudi Arabia spearhead a renaissance of football within Asia. Let’s see what magical moments can be created at this exciting location.

PepsiCo and Roshn Saudi League collaborate to increase fan base

The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its fans.

According to the terms of the arrangement, PepsiCo’s engagement will last until the completion of the current RSL season and the full 2024/25 campaign. The partnership will see PepsiCo’s well-known brands integrated into various aspects of the league’s operations, with Aquafina serving as the league’s official water partner, Pepsi as the official soft drink partner, Gatorade as the official sports drink partner, and Lay’s as the official potato chips sponsor.

The alliance intends to improve fans’ match day experiences through a series of activations and events that leverage PepsiCo’s global reputation for quality and innovation. This initiative demonstrates the RSL’s commitment to creating unique and entertaining experiences for its devoted fans.

This collaboration with PepsiCo builds on Lay’s current sponsorship of the Saudi Women’s Premier League, consolidating PepsiCo’s position in the Saudi football scene and confirming the company’s commitment to football development at all levels.

Carlo Nohra, Chief Operating Officer of the Roshn Saudi League, explained why the deal would work for both sides.

“We are delighted to welcome PepsiCo into the RSL family as a gold partner,” he said via press release.

“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit added via press release:

“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness.”

This partnership with PepsiCo, who are well-known for its strong ties in the sports and entertainment industry, underlines the importance of the league to collaborating with organisations that share a passion for football and its fans.

Most Popular Topics

Editor Picks

Send this to a friend