Brisbane Roar welcome major sponsor in Outkast

Avatar
Outkast & Brisbane Roar
Image credit: Brisbane Roar

Brisbane Roar has announced a three-year partnership with Outkast, a leader in commercial design and construction, as the team’s new Major Sponsor for the Liberty A-League Women and the Isuzu UTE A-League Men’s.

The deal will see Outkast on the sleeve for the women, while it’s front-of-shirt for the men.

Outkast is a renowned Brisbane-based commercial design and construction firm. Outkast is committed to capturing and producing value in their customers’ activities, nurturing local talent, and actively contributing to Brisbane’s growth and infrastructure investment. They have a multidisciplinary team of professionals on staff and a portfolio of outstanding projects.

Brisbane Roar has expressed its delight to be teaming with a developing Australian business that shares a dedication to development and excellence as they are committed to capturing and producing value in their customers’ projects. The move from the Roar sees a refresh in their new major sponsor and supports a business which is based locally.

Outkast, distinguished for its multidisciplinary team, is renowned for transforming visions into reality. This partnership with Brisbane Roar is a reflection of Outkast’s commitment to supporting local talent, fostering community growth and aligning with entities that embody the same values of excellence, innovation and community spirit. 

Brisbane Roar Chairman Kaz Patafta stated via press release:

“Our collaboration with Outkast signifies a remarkable milestone for Brisbane Roar and the sport of football as a whole.” he said.

“Outkast, a proudly Australian brand, embodies the values and principles that align perfectly with our vision for growth, excellence, and the development of grassroots football. Their belief in the power of football as a catalyst for positive change makes this partnership all the more meaningful.” 

Outkast CEO Sam Eid added via press release:

“Outkast is excited to join forces with Brisbane Roar, a team that mirrors our dedication to excellence and community enrichment. This partnership is not just about sponsorship; it’s about building bridges between industries and leveraging our collective strengths to make a positive impact in the Brisbane community.” 

The Roar will launch into the 2023-2024 A-league season featuring the Outkast logo centred on the orange and white home and away jerseys.

Previous ArticleNext Article

Adelaide United renews StudyAdelaide partnership for Asian campaign

Avatar
Image Credit: AFC

Adelaide United has brought back a familiar commercial partner for its return to continental competition, with StudyAdelaide signing on as front-of-shirt sponsor for the club’s 2026/27 AFC Champions League Two campaign.

The partnership reconnects two South Australian organisations after StudyAdelaide previously featured on Adelaide United’s shirt during their 2010 AFC Champions League campaign.

Adelaide commenced their six-match group-stage campaign on Thursday at Hindmarsh, defeating Hong Kong’s Tai Po 3-0.

For StudyAdelaide, the value of the partnership extends beyond traditional football sponsorship. The organisation, a partnership between the South Australian Government and more than 50 education institutions, is using Adelaide United’s Asian competition to promote South Australia as an international study destination.

The club’s continental schedule provides exposure in several key Asian markets, with Adelaide travelling to face BG Pathum United in Thailand and Lion City Sailors in Singapore during the group stage.

StudyAdelaide chief executive Jane Johnston said the partnership would provide a great opportunity to connect with young people across Asia.

“Having StudyAdelaide featured throughout this international competition is a unique platform to connect with young people across Asia and highlight the many reasons South Australia is their best option to study, live and build a career,” Johnston said.

The deal illustrates how football’s international competitions can provide commercial value beyond traditional brand exposure, particularly for organisations looking to promote to a specific or new region.

The Reds’ ACL Two campaign continues against BG Pathum United in Thailand on October 15.

Arncliffe Aurora’s Riverine Park investment creates a platform for growth

Avatar
Image Credits: Arncliffe Aurora

Arncliffe Aurora Football Club has started a new chapter with the launch of Riverine Park, creating a larger platform for football, community engagement and long-term growth in Sydney’s St George region. More than 2,500 people attended the community opening on 8 August, marking the club’s first matches at its new home and showcasing a significant upgrade in its operating capacity.

Riverine Park provides two full-size natural turf football fields, modern player and community amenities, and a new clubhouse. The additional capacity responds to strong growth in Arncliffe Aurora’s football programs, particularly at junior level. The club has also highlighted a $2.5 million investment in facility upgrades. Together with its existing Arncliffe Park base, Riverine Park gives Aurora two homes and a stronger physical platform for its football operations.

More capacity allows the club to accommodate more teams, players and programs, while updated facilities can support stronger member retention and recruitment. They create more opportunities for coaching, development programs, events and community activities. The new site can also strengthen the club’s commercial proposition; a modern facility gives sponsors greater visibility and provides more opportunities to activate partnerships around football and community events. It can also help the club build relationships with schools, community organisations and football bodies. That matters as grassroots clubs increasingly operate as community hubs rather than simply sporting organisations.

Riverine Park also creates opportunities for the wider football ecosystem. Football St George has identified the facility as a platform to grow participation and provide opportunities for players of different ages, abilities and backgrounds. Bayside Council’s project includes upgraded change rooms, toilets, canteen facilities, lighting, seating and solar panels, adding further functionality to the precinct.

For Arncliffe Aurora, the investment is therefore about more than adding fields. It creates infrastructure that can support participation, player development, community programs and commercial activity over the long term. The challenge now shifts from construction to utilisation. The club must maximise the new capacity, maintain the assets and convert greater participation into a sustainable operating model to benefit the community long-term.

Most Popular Topics

Editor Picks

Send this to a friend