Brisbane Roar welcome major sponsor in Outkast

Outkast & Brisbane Roar

Brisbane Roar has announced a three-year partnership with Outkast, a leader in commercial design and construction, as the team’s new Major Sponsor for the Liberty A-League Women and the Isuzu UTE A-League Men’s.

The deal will see Outkast on the sleeve for the women, while it’s front-of-shirt for the men.

Outkast is a renowned Brisbane-based commercial design and construction firm. Outkast is committed to capturing and producing value in their customers’ activities, nurturing local talent, and actively contributing to Brisbane’s growth and infrastructure investment. They have a multidisciplinary team of professionals on staff and a portfolio of outstanding projects.

Brisbane Roar has expressed its delight to be teaming with a developing Australian business that shares a dedication to development and excellence as they are committed to capturing and producing value in their customers’ projects. The move from the Roar sees a refresh in their new major sponsor and supports a business which is based locally.

Outkast, distinguished for its multidisciplinary team, is renowned for transforming visions into reality. This partnership with Brisbane Roar is a reflection of Outkast’s commitment to supporting local talent, fostering community growth and aligning with entities that embody the same values of excellence, innovation and community spirit. 

Brisbane Roar Chairman Kaz Patafta stated via press release:

“Our collaboration with Outkast signifies a remarkable milestone for Brisbane Roar and the sport of football as a whole.” he said.

“Outkast, a proudly Australian brand, embodies the values and principles that align perfectly with our vision for growth, excellence, and the development of grassroots football. Their belief in the power of football as a catalyst for positive change makes this partnership all the more meaningful.” 

Outkast CEO Sam Eid added via press release:

“Outkast is excited to join forces with Brisbane Roar, a team that mirrors our dedication to excellence and community enrichment. This partnership is not just about sponsorship; it’s about building bridges between industries and leveraging our collective strengths to make a positive impact in the Brisbane community.” 

The Roar will launch into the 2023-2024 A-league season featuring the Outkast logo centred on the orange and white home and away jerseys.

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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