Brisbane Roar’s stagnation has dragged on for too long

Australian football experienced a shock to the system on Tuesday evening when A-Leagues side Brisbane Roar announced the abrupt dismissal of its junior academy sides.

Earning league-wide discontent and now the involvement of Football Australia in the matter, the situation has added to the club’s woes in a tumultuous season that has also seen the termination of Corey Brown’s contract for alleged drug use and subsequent judicial hearings with Professional Footballers Australia (PFA) in regards to the incident.

The announcement, released by the Roar unexpectedly on Tuesday, saw the club state the following via a press release:

“As the only Isuzu UTE A-League team in Queensland, Brisbane Roar are proud to support a pathway for the junior players in the state to have professional football opportunities,” the statement read.

“Brisbane Roar also recognise that Football Queensland works with NPL clubs and players, across the state, and that these clubs are the backbone for development, particularly for junior players.

“Therefore, Brisbane Roar have made the difficult decision to focus on the development of players from the age of 16 and up that are eligible for the Under 23’s and NPL men’s squad.

“As a result, the Brisbane Roar Football Club Academy Under 14 to Under 18 programs will cease to operate. The Under 13’s has been removed under the new Football Queensland model.”

The Roar went on to cite an ambition to provide a “direct pathway to professional football with our Under 23 and Men’s teams” as the ultimate reasoning behind the decision – this is in spite of the fact that the club’s under-15 and under-23 sides won their respective Grand Finals.

An already deteriorating relationship with its fan base has been further solidified with fan malaise at an all-time high at the club. Despite returning to Suncorp Stadium amidst growing fan discontent towards having to travel to Redcliffe for home games, the Roar currently sit 10th on the Isuzu Ute A-League Men’s ladder following a draw against Macarthur and loss against Melbourne City both at home.

The Bakrie Group, the Indonesia-based conglomerate who has owned a 70 percent share in the A-Leagues sole Queensland representative, has reduced their investment into the club through the years, and despite early success under Ange Postecoglou and Mike Mulvey, has been largely at fault for the club’s unfortunate decline and has only been a source of ire for their loyal supporters recently. With funding into the club clearly an issue, it is no doubt time for Brisbane Roar to move on from their relationship with the Bakrie Group – something which is undeniably no easy feat.

The intention to stick with only an expanded Under-23 side for the foreseeable future has generated obvious furore for a reason, especially with Queensland being home to the second largest contingent of football participants in Australia. Adding to the club’s ill decision-making is the fact that Football Queensland, the governing body in charge of the state’s footballing endeavours, issued a statement of their own which made it clear that the result of the Roar’s decision is solely their making:

“This decision was made exclusively by the Brisbane Roar and by Brisbane Roar alone,” the statement read.

“Football Queensland accepts the position of Brisbane Roar who will now focus on their U23 and First team squads.

“Football Queensland will ensure the advanced junior development pathway continues to be strong and accessible to Queensland talent.”

Football Queensland went on to back up their initial statement with a commitment to the implementation of a full-time state development program for boys that aligns with the FQ Academy QAS girls’ program ahead of the upcoming 2024 National Premier Leagues Queensland season.

The fallout of Brisbane Roar’s decision will invariably leave elite junior players looking elsewhere for opportunities and also reduce coaching opportunities for aspiring local coaches. In addition, it will arguably result in the Roar potentially alienating NPL sides who develop these players that they poach or worse, it will leave generational gaps in Australian football – something which is irrefutably detrimental to the growth of Australian football.

Football Australia immediately released a statement of their own on the issue, further reflecting the implications behind the Roar’s decision and the foreseeable damage the club and the Bakrie Group may cause in the future.

“Football Australia, in its regulatory capacity, has some concerns with Brisbane Roar Football Club’s announcement regarding proposed changes to its Academy and have scheduled a meeting with the Club to gather information and discuss their decision in more detail. Only once this meeting has taken place will Football Australia be able to provide further comment.”

Regardless of the Roar’s justification behind the end to its junior sides, it can no longer remain behind the rest of the A-Leagues on or off the field, especially in a state where football is so deeply-entrenched at a grassroots level. The time is now overdue for the club to depart with the Bakrie Group in search of something greater or at minimum stabler. As daunting as that may appear, it will be nothing but holistically positive for Queensland and Australian football.

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Brisbane Roar secures major sponsorship with Hellyer Metals

Brisbane Roar has announced a significant partnership with Hellyer Metals, a prominent mining company, as the club’s new Major Sponsor. The two-year agreement commences in the 2024/25 season.

As part of the sponsorship, the company has secured naming rights to the game day technical area signage for both the Isuzu UTE A-League Men’s and Ninja A-League Women’s matches.

Hellyer Metals, recognised for its commitment to responsible growth and operational excellence in the global mining industry, is also dedicated to fostering the development of women’s football.

Hellyer Metals is a base metals mining operation based on the west coast of Tasmania, Australia who are committed to playing a leading role in the global mining industry.

Their tailings reprocessing process produces high-quality lead and zinc concentrates, along with valuable gold and silver credits, powered by renewable hydro power.

Both parties are dedicated to success through innovative practices and responsible business strategies with the goal to become and remain industry leaders for years to come.

Hellyer Metals are entering the football market a year after first entering the Australian sports market with their Hawthorn Hawks partnership in 2023.

Brisbane Roar CEO & Chairman, Kaz Patafta spoke about his excitement for the future of this partnership.

“We’re pleased to have Hellyer Metals on board for this 2024/25 season, supporting our club as a Major Sponsor and getting behind the growth of women’s football. We’re looking forward to seeing this partnership grow over the coming seasons,” Patafta said in a press release.

Hellyer Metals CEO, Graham Cox echoed the same sentiment.

“The Hellyer Metals team are delighted to have partnered with Brisbane Roar for two seasons. We are passionate about seeing women’s football continue to develop and look forward to being a long-running partner of the club,” Cox said in a press release.

This partnership marks a strong collaboration between Hellyer Metals and Brisbane Roar, aligning the company’s commitment to excellence and community support with the club’s passion for football development.

The sponsorship not only enhances the club’s resources but also provides Hellyer Metals with a platform to amplify their brand while supporting the growth of women’s football—a win-win for both parties.

Brisbane Roar under CEO & Chairman Kaz Patafta continue to be one of the busiest A-League’s clubs in the business side of operations, growing their already large corporate portfolio to ensure a sustainable financial future for Queensland’s only professional football club.

Auckland FC welcomes Alvarium as Premium Partner

Auckland FC has embraced New Zealand based wealth management firm Alvarium as a premium partner to the club.

As a part of the collaboration, Alvarium logos and advertisement material will be featured on Auckland FC’s game day shirt sleeve.

This provides Alvarium with exclusive and highly prized visible branding, enabling the club to be seen more easily by a wealth of A-League fans.

Chief Executive Officer of Alvarium, Malcolm McKinnon, outlined his organisation’s enthusiasm for the partnership.

“Our team is always looking for opportunities to support commendable partners who combine high performance with great community engagement. We believe we have found that in abundance with Auckland FC,” McKinnon said in a press release.

Chief Executive Officer of Auckland FC, Nick Becker highlighted the shared aims of both organisations.

“Like Alvarium, we at Auckland FC are focused on bringing together the right mix of ideas and opportunities to achieve the best possible outcomes,” he said via press release.

Auckland FC expresses the deal with Alvarium is reflective of the club’s commitment to “With Everyone, For Everyone”, as the firm has a history of supporting the community. The organisation was a founding advocate of The King’s Trust, which helps enable young people for the future ahead of them.

Additionally, the firm is a key partner of SailGP, a team that seeks to protect ocean welfare and advance environmental concerns across New Zealand and on the global stage.

Furthermore, Alvarium is also a team supporter of the New Zealand Paralympics team, demonstrating the company’s commitment to social change in sport to help positively boost community awareness of diversity and disability.

As a company, Alvarium is excited to join forces with Auckland FC to bolster the firm’s brand to a local audience across New Zealand through a new and lively club with a passionate fanbase, whilst expanding the company’s advertising to an Australian market.

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