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Bundesliga agrees partnership with digital company Sorare

Fan token

Bundesliga International have agreed a partnership in the growing sector of non-fungible tokens (NFTs) with successful digital company Sorare.

In an effort to take the marketing of the Bundesliga and Bundesliga 2 to new innovative heights, the subsidiary of DFL Deutsche Fußball Liga will partner with the popular fantasy football game effective immediately until at least the 2022/23 season.

Sorare, founded in Paris in 2018, is the market leader for NFTs as part of a fantasy football game. NFTs are digital assets made unique with individual encryption using blockchain technology.

In Sorare’s case, for example, limited-edition NFTs featuring professional football players can be purchased in order to create virtual teams. Sales are set to start in October, with further details to be provided soon.

The official partnership centres on NFTs in the form of digital player items that can be played in the integrated fantasy football game and also collected, exchanged and traded on the Sorare platform. Next year, Sorare will also publish NFT-based videos from the Bundesliga and Bundesliga 2, known as “Moments”, which can likewise be collected and played in the fantasy football game.

Robert Klein, CEO of DFL subsidiary Bundesliga International:

“We are delighted to be partners with such a dynamic and exciting company. NFTs are a digital technology of the future that should not be underestimated – especially in the sport sector.

“I am therefore convinced that this collaboration will give rise to further impulses. At the same time, Sorare will benefit from the appeal of one of the most popular sport brands.”

CEO and co-founder of Sorare, Nicolas Julia:

“Germany usually attracts the highest average attendance in football stadiums. It is football as it’s meant to be, where fans engage with their favourite players and club each weekend. We’re thrilled to allow Bundesliga fans in Germany and globally to come together online and to feel ownership of the sports they love.

“The Bundesliga is one of the best leagues in the world, home to some of the most exciting clubs and footballers on earth. We are very proud to partner with them to launch our first NFT Moments – we are building the future of fandom together.”

Tigres secures deal for new 65,000 seat stadium

Mexican soccer giants Tigres UANL have secured a deal to see a brand new 65,000 seat stadium ready by 2025.

Mexican soccer giants Tigres UANL have secured a deal to see a brand new 65,000 seat stadium ready by 2025.

The stadium will be based in the heart of San Nicolás de los Garza, Nuevo León, and will be replacing the old 42,000 seat stadium, known as Estadio Universitario, The previous stadia has been the home of Tigres since 1967.

The new stadium was presented on Thursday, January 13 at a meeting that included Governor of Nuevo León and Samuel García, through a Memorandum of Understanding to commence construction.

Tigres’ future home was designed by architecture firm Populous and envisioned to be entirely privately financed at a cost of $445 million AUD.

The stadium’s features will include a retractable pitch, as well as being able to host concerts and international sporting events like American football games.

As part of the overall plans, the stadium will include separate changing rooms for Tigres’ men’s and women’s teams, while the exterior stadia complex will complement with a hotel, shopping centre and restaurants. The venue is also intended to act as an incubator for local business, and will also have classrooms catering for the Universidad Autónoma de Nuevo León (UANL).

Juego de Pelota principle partner, César Esparza:

“There is going to be another setting for concerts and sport,” he said.

“It is a stadium prepared to host all sports, this stadium will be the postcard of Nuevo León.

“Stadium events will not be expensive for fans, as long as it has that capacity it will allow us to create different price levels for events, becoming inclusive for all people.”

UANL Tigres parent company member, Mauricio Doehner:

“Today Tigres is internationally recognised and we are always striving for more,” he said.

“Of course we deserve a new stadium, it will be the headquarters in this new era. Today, Tigres is not only a benchmark in Mexican soccer, but also on an International stadium. The Estadio Universitario has given greatness to Club Tigres and all the fans, we will honour it forever.”

Melbourne Victory names Marnong Estate as Premier Partner

Melbourne Victory has announced Marnong Estate as a Premier Partner for the 2021/22 Isuzu Ute A-League Men's season.

Melbourne Victory has announced Marnong Estate as a Premier Partner for the 2021/22 Isuzu Ute A-League Men’s season.

Marnong Estate is the Official Naming Rights Partner of the A-Lounge, providing its premium wines in the A-Lounge and Corporate Suite Foyers for tasting sessions, as well as in all Melbourne Victory’s Corporate Suite drinks packages.

As one of Melbourne’s biggest wineries, Marnong Estate also has its own boutique accommodation, as well as being able to host weddings and other functions.

Melbourne Victory Managing Director, Caroline Carnegie:

“We’re incredibly excited to be partnering with Marnong Estate and bringing a taste of their premium experience to our match days,” she said.

“Marnong Estate is an incredible facility that contributes to the local community by providing an authentic cultural and historical experience and we would love our members and fans to experience the beautiful views, food and wine as they visit Marnong itself.”

Marnong Estate General Manager, Stewart Malone:

“We are very passionate about wine, hospitality, and agriculture. The other thing we are passionate about is football and there is no greater opportunity for us than to partner with Melbourne Victory and their incredible match day experience,” he said.

“We’re excited to promote our premium wine, amazing dining options and the estate’s farm-to-fork facilities in front of one of the most dedicated fan bases in Australia.”

For more on Marnong Estate, you can find it here.

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