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Bundesliga and EA Sports extend deal

Bundesliga has extended its licensing rights deal with EA Sports, where the German league is set to continue in the FIFA gaming series.

Bundesliga has extended its licensing rights deal with EA Sports, where the German league is set to continue appearing in the FIFA gaming series.

DFL Deutsche Fußball Liga and Bundesliga International came to an agreement with the video game publisher that sees EA retain the exclusive license rights for match simulation. The deal includes Bundesliga, Bundesliga 2, the German Supercup as well as all clubs and players.

“In a relationship spanning more than 20 years, we have seen the rise and rise of EA SPORTS FIFA, to it becoming one of the most recognizable brands in the world,” CEO of Bundesliga International, Robert Klein said in a statement.

“Through EA SPORTS FIFA, fans across the globe are connected to the Bundesliga, its world-class players and unique clubs. We look forward to working with EA on multiple projects, this season and into the future.”

The German top-flight league said that continuation of the partnership allows for the competition to reach fans around the world and ensures the long-term presence of the league.

“Our partnership with Bundesliga further cements EA SPORTS FIFA as the most authentic, interactive football experience in the world. Only in FIFA 21 can the Bundesliga’s millions of fans play as all 18 clubs, from last year’s champions to newly promoted teams – stepping out in stadia from Paderborn’s Benteler-Arena, to the Stadion an der Alten Försterei in Berlin or even competing in Der Klassiker in front of Signal Iduna Park’s yellow wall,” Vice President and GM of EA SPORTS FIFA, Nick Wlodyka said.

“We’re excited to continue to build on our Bundesliga partnership, supporting the ambitious tech capabilities and esports vision of the DFL.“

Bundesliga said that they had a long-term commitment to both the Virtual Bundesliga (VBL) and Esports. The partnership will see EA and the league continue to develop Esports competitions such as the VBL. The VBL Open has had 130,000 participants and was the most popular FIFA Esports competition out of the professional football leagues. The VBL Club Championship has also been run since 2018/19 and is competed by Bundesliga and Bundesliga 2 clubs.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Football Coaches Australia welcomes Sports Integrity Australia independent investigation

FCA

Football Coaches Australia (FCA) welcomed the broad independent investigative mandate provided by Football Australia to Sport Integrity Australia, encompassing four different areas – harassment, bullying, intimidation and discrimination.

FCA encourages current and former players, administrators, referees and coaches, as well as parents and others involved in football in Australia to come forward through this process to enhance the positive cultural development in our sport.

FCA President Phil Moss stated: “As an organisation we have sought transparency, due process and procedural fairness from day one, so we fully support an independent and wide-ranging investigation into the culture of football in Australia.

“We must, as a game, hold ourselves to the highest of standards.

“The culture we live every day, how we treat each other and ensuring we are setting up the next generation to enjoy our great game is of paramount importance and entirely non-negotiable.”

Newly elected FCA Vice President Sarah West endorsed Phil’s statement:

“Everyone in our sport, from professional players, coaches, referees, administrators and staff through to those involved at the grass roots, has the right to participate in a positive and safe environment and to be treated with respect and fairness.

“There is no place in our game for abuse or harassment of any kind. This unacceptable behaviour harms people and diminishes the game.

“As coaches we have a duty of care to those we are entrusted to work with and must endeavour to always create environments which provide safety, trust and inclusivity so that everyone can enjoy the beautiful game on and off the pitch.”

Media inquiries can be directed to FCA Chief Executive Officer, Glenn Warry, on +61 417 346 312

Manchester City teams up with Qualtrics

Manchester City Qualtrics

English Premier League side Manchester City have announced a new partnership with Qualtrics which will see the leader and creator of the Experience Management (XM) category become the Club’s Official Experience Management Software Partner.

Qualtrics empowers organisations to listen to customer and employee feedback, understand and analyse what they hear, then take action to improve experiences and design new ones, all in real time.

Manchester City and Qualtrics’ new partnership aligns with the club’s ongoing commitment to provide the best possible matchday experience for fans and will allow the club to use industry-leading experience management software to listen to fans’ feedback following each fixture.

From overall matchday experience – to catering, facilities, retail and more – Qualtrics can provide valuable insight and real-time data from fans to help the club shape their future strategic planning and decisions.

The new partnership is also expected to include further activations across wider areas of the organisation in coming months, using Qualtrics’ experience management software to listen to fan feedback and enhance the digital experience for Cityzens across the globe.

Senior Vice President of Global Partnerships Sales at City Football Group, Stephan Cieplik:

“As a club, we are continually working to improve our matchday offering for fans both in-stadium and across our digital platforms for those following across the globe,” he said.

“Through this new partnership with Qualtrics, we will be able to use industry-leading software to gather valuable feedback and insight from those at the heart of our club to help shape future decisions around matchdays.”

Qualtrics President of Products and Services, Brad Anderson:

“With Qualtrics, Manchester City can listen to and understand fan feedback in real time and take action to improve matchday experiences,” he said.

“But fan experience isn’t limited to the stadium — the digital and at-home fan experience is just as important, and Qualtrics will help Manchester City to deliver a personalized experience to their fans wherever they are.”

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