Bundesliga looks to become the first sustainable league in the world – will Australia follow?

The German Football League (DFL), the body which governs the Bundesliga and 2. Bundesliga, recently outlined their ambitions to become the world’s first carbon neutral domestic football leagues.

On August 19, the DFL announced that clubs would take a vote in December of this year on whether to include environmental sustainability as a part of its licensing requirements.

Environmental sustainability has been placed at the forefront of the DFL’s objectives over the past six months, through their Taskforce for the Future of Professional Football.

The taskforce, which is made up of 36 business, sport and political experts also looks to focus their energy on other topics such as financial stability, communication with fans and supporting the growth of the professional women’s game.

“This is only the first step of a marathon,” Christian Pfennig, member of the DFL management board, explained to Forbes.

“Our goal is to anchor sustainability oriented to the United Nations’ Sustainable Development Goals as another key factor in our licensing program by 2022/23. Then the following year, we want to introduce incentives, but also sanctions should a club fail to meet the minimum criteria.”

The criteria itself will be finalised with external experts in the coming weeks and months.

Multiple German clubs have been extremely well received for their commitment to sustainability over the years.

Wolfsburg, who are currently first in the Bundesliga this season, were ranked the most environmentally sustainable club earlier this year in a report conducted by Sport Positive.

The report highlighted Wolfsburg’s dedication to using 100 per cent green energy across the club by using bioplastic cups and for ensuring zero landfill waste, whilst offering vegan options at their stadium on game-day. The club’s website also contains a corporate responsibility page with information about climate protection and environmental initiatives, as they plan to be carbon neutral by 2025.

Freiburg have used solar energy at their Schwarzwald-Stadion since 1993, with their new stadium to follow suit when it opens in October. The new facility will also have green energy storage and plug-in charging stations.

In 2010, Mainz became the Bundesliga’s and one of the world’s first carbon neutral football clubs.

These promising examples and many others have generally been taken individually , but the DFL now wants to centralise its approach to sustainability.

“The most important step now is to create a framework for the different clubs that are part of the DFL, from a Champions League participant to teams promoted from the third division,” Pfennig said.

It’s a significant task, but the DFL believe they have to play a role in pursuing the best practices in tackling social issues, but they keep a realistic head in their objectives.

“There is no ideal world or ideal football, Pfennig said.

“We are aware that we will have to adjust our goals, also taking into account the background of an enormous change in all areas of life. That’s why we need a framework and always work in improving our goals.”

The centralised method has been successful for the implementation of other initiatives such as Supporter Liaison Officer’s (SLOs) and improvement of youth academies.

These works, which are part of the DFL’s licensing framework, have been copied by other countries around the world and Australia should be keeping a keen eye on them.

While looking to Germany may be a good guide for improving fan to club relations and youth academy developments, they should especially look to follow their upcoming sustainability guidelines.

Australian clubs should be further focusing on improving their efforts towards sustainability, in a country which generally fails to meet any of those types of objectives.

It may be a difficult initial transition but clubs will eventually benefit from this push in the years to come.

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Bundesliga secures $7.39bn domestic broadcast deal

The German Football League (DFL) has secured new domestic broadcast contracts for the Bundesliga worth $7.39 billion over four seasons.

The deal, which will run from the 2025/26 to 2028/29 campaigns, represents a modest 2% increase from the current rights package valued at $1.82 billion per season.

This development positions the Bundesliga as the second-highest earner in domestic media rights among football leagues, trailing only the Premier League.

Key Broadcasters and Packages

The DFL confirmed that pay-TV network Sky and streaming platform DAZN will remain the league’s primary broadcast partners:

  • Sky will air the majority of live matches, including Friday evening, Saturday fixtures, and relegation play-offs. It will also maintain exclusive coverage of 2. Bundesliga matches.
  • DAZN secured rights to the fan-favourite ‘Konferenz’ whip-around show and will broadcast Sunday matches. The deal also extends to the DACH region (Germany, Austria, Switzerland).

Free-to-air access is bolstered by:

  • Sat.1, which will broadcast key games such as season openers, relegation play-offs, and the German Super Cup.
  • ARD, ZDF, and Sport1, offering highlight rights.
  • RTL, airing Saturday evening 2. Bundesliga matches and highlight packages.
  • Axel Springer, managing short highlight clips for digital platforms.

DFL’s statement

DFL co-chief executive Steffen Merkel spoke on the incredible record-breaking TV deal that will advance German football.

“The result of the tender underlines the unbroken popularity of German professional football, despite economically challenging times,” Merkel said in a statement.

“Trust and unity within the league association have paid off. At the end of an intensive process, a very good and comprehensively secured financial result has now been achieved.

“The clubs now have planning security at a high financial level for another four years. For the fans, our future partners in both the pay and free-to-air markets will provide a high degree of consistency.”

DFL co-chief executive Marc Lenz shared the same positive sentiment about the new deal.

“The financial security achieved with this result is a key foundation for the positive development of the Bundesliga and Bundesliga 2. From this position of strength, we must tackle the economic, sporting and political challenges – and continue to develop our leagues together with the 36 clubs and make them fit for the future,” he said in a statement.

Market Context and Challenges

The increase in Bundesliga’s media rights revenue contrasts with declines experienced by other major European leagues like Serie A and Ligue 1.

The DFL’s ability to keep Sky and DAZN involved despite legal challenges reflects the league’s strong negotiation position. While DAZN received fewer live matches, its acquisition of the ‘Konferenz’ show could drive subscriber growth.

Future Outlook

The deal provides financial stability for Bundesliga clubs, giving them an advantage over many European rivals. Moving forward, the DFL will focus on expanding its international rights income, with the U.S. deal set to expire in 2026.

The Bundesliga’s mix of traditional TV, streaming, and free-to-air options ensures fans remain well-served, setting the stage for sustainable growth and global outreach.

QLD Government Joins Brisbane Roar and Football Queensland’s Community Program

Brisbane Roar, Football Queensland (FQ), and the Queensland Government (QLD) have partnered to give more young people the chance to play football in the sunshine state.

Under the ‘Active! Queensland’ initiative, the QLD Government will provide a grant to Brisbane Roar’s not-for-profit organisation Roar Recreation and Welfare Limited, extending the Football Queensland and Roar Football in the Community Program.

The funding aims to empower more children to get involved in sport and increase the number of active footballers.

Over 10,000 junior participants are estimated to take part in a range of different activities in the program across 2025.

Brisbane Roar will be responsible for organising over 270 clinics through the scheme, these will include school holiday clinics, community and school programs, training and education, plus game day activities.

Minister for Sport, Tim Mander, outlined the importance of the partnership for Queenslander children.

“To have a healthy community, it is essential that we have an active community,” he said in a press release.

“The physical, social and psychological rewards of sport are enormous, and football plays an important role in seeing these benefits reach young Queenslanders.

“Which is why we are proud to partner with Brisbane Roar to help more local kids enjoy the game, and hopefully set them on a path to years of involvement in sport and active recreation.”

Brisbane Roar Chairman and CEO, Kaz Patafta, expressed his appreciation for the extensive partnership.

“From our ongoing consultation with the Queensland Government, we are beyond grateful to be receiving this support to grow our community programs in collaboration with Football Queensland,” he said via press release.

“With this new funding, Brisbane Roar together with Football Queensland is set to provide more opportunities for local Queensland kids to engage in football, aiming to expand the sport’s reach and impact across the region.

“We’re delighted to be able to provide more opportunities to local Queensland kids to play football as we endeavour to continue growing the game across Queensland.”

The partnership kicked off last Thursday at Suncorp stadium.

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