Bundesliga looks to become the first sustainable league in the world – will Australia follow?

The German Football League (DFL), the body which governs the Bundesliga and 2. Bundesliga, recently outlined their ambitions to become the world’s first carbon neutral domestic football leagues.

On August 19, the DFL announced that clubs would take a vote in December of this year on whether to include environmental sustainability as a part of its licensing requirements.

Environmental sustainability has been placed at the forefront of the DFL’s objectives over the past six months, through their Taskforce for the Future of Professional Football.

The taskforce, which is made up of 36 business, sport and political experts also looks to focus their energy on other topics such as financial stability, communication with fans and supporting the growth of the professional women’s game.

“This is only the first step of a marathon,” Christian Pfennig, member of the DFL management board, explained to Forbes.

“Our goal is to anchor sustainability oriented to the United Nations’ Sustainable Development Goals as another key factor in our licensing program by 2022/23. Then the following year, we want to introduce incentives, but also sanctions should a club fail to meet the minimum criteria.”

The criteria itself will be finalised with external experts in the coming weeks and months.

Multiple German clubs have been extremely well received for their commitment to sustainability over the years.

Wolfsburg, who are currently first in the Bundesliga this season, were ranked the most environmentally sustainable club earlier this year in a report conducted by Sport Positive.

The report highlighted Wolfsburg’s dedication to using 100 per cent green energy across the club by using bioplastic cups and for ensuring zero landfill waste, whilst offering vegan options at their stadium on game-day. The club’s website also contains a corporate responsibility page with information about climate protection and environmental initiatives, as they plan to be carbon neutral by 2025.

Freiburg have used solar energy at their Schwarzwald-Stadion since 1993, with their new stadium to follow suit when it opens in October. The new facility will also have green energy storage and plug-in charging stations.

In 2010, Mainz became the Bundesliga’s and one of the world’s first carbon neutral football clubs.

These promising examples and many others have generally been taken individually , but the DFL now wants to centralise its approach to sustainability.

“The most important step now is to create a framework for the different clubs that are part of the DFL, from a Champions League participant to teams promoted from the third division,” Pfennig said.

It’s a significant task, but the DFL believe they have to play a role in pursuing the best practices in tackling social issues, but they keep a realistic head in their objectives.

“There is no ideal world or ideal football, Pfennig said.

“We are aware that we will have to adjust our goals, also taking into account the background of an enormous change in all areas of life. That’s why we need a framework and always work in improving our goals.”

The centralised method has been successful for the implementation of other initiatives such as Supporter Liaison Officer’s (SLOs) and improvement of youth academies.

These works, which are part of the DFL’s licensing framework, have been copied by other countries around the world and Australia should be keeping a keen eye on them.

While looking to Germany may be a good guide for improving fan to club relations and youth academy developments, they should especially look to follow their upcoming sustainability guidelines.

Australian clubs should be further focusing on improving their efforts towards sustainability, in a country which generally fails to meet any of those types of objectives.

It may be a difficult initial transition but clubs will eventually benefit from this push in the years to come.

Previous ArticleNext Article

Chelsea FC Partners with Ticketmaster on Digital Ticketing Strategy

Chelsea FC has secured a multi-year partnership with Ticketmaster, appointing the global ticketing company as its Official Ticketing Partner.

This agreement marks a significant operational shift, with Chelsea set to introduce a digital-first ticketing system for the 2025/26 season, designed to simplify access, enhance security, and combat ticket resale fraud.

This collaboration marks a significant upgrade to Chelsea’s matchday operations, aligning the club with world-class ticketing infrastructure already used by leading sports venues globally.

Starting with the 2025/26 season, digital tickets will replace physical tickets for all fixtures at Stamford Bridge, providing fans with a more efficient and secure access system. This move also aims to tackle ticket touting, a persistent issue in top-tier football, by leveraging Ticketmaster’s secure and traceable digital delivery platform.

Teaming up will grant Chelsea access to Ticketmaster’s suite of tools, including:

  • Seamless mobile ticket delivery
  • Anti-touting features
  • Scalable event ticketing for high-demand matches
  • Real-time ticket validation and fan data insights

Chelsea FC’s Chief Revenue Officer, Casper Stylsvig, reflected on the importance of the club’s new partnership with Ticketmaster.

“Partnering with a leading force in the industry brings significant value to our operations, ensuring we offer our fans a smoother, safer experience with best-in-class products, while continuing to address the issue of ticket touts,” he said via press release.

As one of the most recognised football brands globally, Chelsea’s shift to Ticketmaster’s platform underscores the club’s commitment to modernising fan engagement and match day experiences.

Managing Director at Ticketmaster Sport, Chris Gratton, shared his enthusiasm about the new partnership with Chelsea FC.

“Chelsea FC is one of the biggest clubs in football, and we’re excited to be part of their journey. Our goal is to make ticketing as simple as possible for fans,” he said via press release.

This move reflects a wider trend in the industry towards contactless, mobile-first stadium entry, which has become increasingly common in Premier League and UEFA competitions, especially after the accelerated adoption of digital solutions during the COVID era.

The alliance between Chelsea FC and Ticketmaster signals a new era for the club, introducing leading technology and expertise to elevate the match day experience for fans.

New initiatives advancing girls’ and women’s football participation

A Government program designed to increase female participation in sports will provide almost 50 clubs and organisations with support to upgrade and develop sporting facilities, programs and equipment.

Around $5.4 million has been allocated for the 2024-25 round of The Power of Her – Infrastructure and Participation Program (IPP), which aims to create more inclusive spaces for girls and women in sports.

The funded projects include things like unisex clubrooms, better lighting and playing surfaces, new uniforms and equipment, and opportunities for professional development.

The South Australian Government led by Peter Malinauskas launched the program to build on the success of the Matildas and the legacy of the 2023 FIFA Women’s World Cup.

To support the growth of girls’ and women’s football, 14 football clubs will receive nearly $2.4 million in funding this round.

Other sports also benefit from the program, such as basketball, cricket, hockey, netball, gymnastics, and Australian Rules Football, providing more chances for girls and women to get involved and succeed in their chosen sports.

For example, Norwood Basketball Club is receiving $14,600 to launch their ‘Rising Flames’ program, helping girls progress to elite senior levels and develop local talent.

Other projects funded through the program include:

  • Metro United Women’s Football Club, Pooraka: $25,000 for new uniforms.
  • Booleroo Centre Tennis Club: $80,000 to resurface three tennis courts, replace fencing, and build a new equipment shed for their drought-affected club.
  • Cove Netball Hub: $392,700 to build four new netball courts in Hallett Cove.
  • Elizabeth Grove Soccer Club: $750,000 (through the council) for a new clubroom, synthetic soccer pitch, and multi-purpose oval at Munno Para Regional Sportsground, Davoren Park.

So far, over $7.6 million has been distributed through the IPP, with the second year providing more than twice the amount of support compared to the first round.

Nearly half of the infrastructure project recipients this round – including Jervois Bluds Netball Club and Murraylands Gymnastics Academy – are located in regional and greater metropolitan areas, showing the broad impact on communities across South Australia.

The State Government has committed $18 million to the IPP over three years, with $10 million specifically set aside for football.

This effort is part of a wider push to eliminate barriers to female participation, including support for clubs with period products and menstrual health training.

South Australian Minister for Recreation, Sport and Racing Emily MLC Bourke highlighted the importance of supporting women in sport at a grassroots level.

“Our Government recognises the importance of supporting grassroots sports to ensure girls and women have opportunities to thrive in whichever sport they pursue,” she said in a press release.

“Having the right facilities, programs and equipment in place gives girls and women the space and confidence they need to get involved and stay active with their local club.

“As The Power of Her investment continues to grow, it’s inspiring to see clubs and organisations finding new and creative ways to grow female participation and facilitate high performance pathways in their communities.”

For more information, you can find the full list of 2024-2025 IPP grants here.

Most Popular Topics

Editor Picks

Send this to a friend