Burnley Football Club and TikTok have announced a partnership which will see the English Premier League club livestream every home match of Burnley FC Women’s 2021/22 season as part of a multi-year deal.
Burnley FC Women will become the first team to have their games streamed live on TikTok – which will also become the team’s sleeve sponsor – as it undergoes significant expansion as part of the club’s new women’s football strategy.
The Clarets will be looking to collaborate with football content creators as part of the partnership, a facet which will also help Burnley FC Women’s players with building their own profiles on the platform.
With the club announcing a long-term roadmap to professionalise the Women’s side in February, this partnership is a major step towards strengthening the club’s footprint in women’s football, particularly because this will mark the first season that Burnley FC Women’s games will be available to watch live.
The Clarets will also be further integrating the team with Burnley FC Women set to play under the same Burnley FC crest as the men for the first-time next season and no longer sit as a separate team within the club.
Burnley FC Chairman Alan Pace was delighted to link with TikTok ahead of the 2021/22 season.
“This is a hugely exciting partnership and another first for Burnley Football Club. Innovation is a key component to our plans at Burnley and this partnership with a fantastic, progressive brand like TikTok completely fits into our vision for the club’s future and embracing digital audiences,” he said.
“Growing our presence in women’s football was an early goal when taking over the club and this is the latest step towards that. We hope this deal will bring our club and players to a new generation of fans and I’m delighted that from next season we’ll truly be one club for all – one team, under one crest.”
Strategic Partner Manager at Sport TikTok, Arthur Guisasola, echoed Pace’s sentiments.
“TikTok has become a vibrant hub of sports content in the last two years with football fans, teams and players alike coming to TikTok to share their passion, so we are thrilled to announce this unique partnership with Burnley FC Women,” he said.
“This partnership with Burnley will give football fans access to the home matches and exclusive content from the Burnley FC Women’s team; following their journey during what promises to be an exciting season.”