Burnley FC Women and TikTok announce an exclusive first for football

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Burnley TikTok

Burnley Football Club and TikTok have announced a partnership which will see the English Premier League club livestream every home match of Burnley FC Women’s 2021/22 season as part of a multi-year deal.

Burnley FC Women will become the first team to have their games streamed live on TikTok – which will also become the team’s sleeve sponsor – as it undergoes significant expansion as part of the club’s new women’s football strategy.

The Clarets will be looking to collaborate with football content creators as part of the partnership, a facet which will also help Burnley FC Women’s players with building their own profiles on the platform.

With the club announcing a long-term roadmap to professionalise the Women’s side in February, this partnership is a major step towards strengthening the club’s footprint in women’s football, particularly because this will mark the first season that Burnley FC Women’s games will be available to watch live.

The Clarets will also be further integrating the team with Burnley FC Women set to play under the same Burnley FC crest as the men for the first-time next season and no longer sit as a separate team within the club.

Burnley FC Chairman Alan Pace was delighted to link with TikTok ahead of the 2021/22 season.

“This is a hugely exciting partnership and another first for Burnley Football Club. Innovation is a key component to our plans at Burnley and this partnership with a fantastic, progressive brand like TikTok completely fits into our vision for the club’s future and embracing digital audiences,” he said.

“Growing our presence in women’s football was an early goal when taking over the club and this is the latest step towards that. We hope this deal will bring our club and players to a new generation of fans and I’m delighted that from next season we’ll truly be one club for all – one team, under one crest.”

Strategic Partner Manager at Sport TikTok, Arthur Guisasola, echoed Pace’s sentiments.

“TikTok has become a vibrant hub of sports content in the last two years with football fans, teams and players alike coming to TikTok to share their passion, so we are thrilled to announce this unique partnership with Burnley FC Women,” he said.

“This partnership with Burnley will give football fans access to the home matches and exclusive content from the Burnley FC Women’s team; following their journey during what promises to be an exciting season.”

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Project ACL: The initiative leading the way on injury research

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Image credit: FiledIMAGE / Shutterstock.com

Launched in 2024, the research project recently welcomed two US-based organisations: the National Women’s Soccer League Players Association (NWSLPA) and National Women’s Soccer League (NWSL).

 

About Project ACL

Led by FIFPRO, PFA England, Nike and Leeds Beckett University, Project ACL aims to research ACL injuries and understand more about multifactorial risk factors.

After piloting in England’s Women’s Super League (WSL), Project ACL will expand to the NWSL in the US, reflecting the global importance of the project’s research and outcome.

“We are incredibly excited to bring the NWSLPA and NWSL to Project ACL,” said Director of Women’s Football at FIFPRO, Dr. Alex Culvin, via official press release.

“Overall, we believe that player-centricity and collaboration with key stakeholders are central to establishing meaningful change in the soccer ecosystem and that players, competition organisers and stakeholdersaround the world will benefit from Project ACL’s outputs and outcomes.”

Interviews with over 30 players and team surveys across all 12 WSL clubs provided the project’s research team with valuable information about current prevention strategies and available resources.

Furthermore, the project tracks player workload and busy schedule periods during the season through the FIFPRO Player Workload Monitoring tool, therefore gaining insights into the link between scheduling and injury risks.

 

Looking to the data

Project ACL’s partnerships with the WSL – and now the NWSL – are immensely valuable for the future of player welfare in women’s football.

Although ACL injuries affect both male and female athletes, they are twice as likely to occur in women than men. However, according to the NWSL, as little as 8% of sports science research focuses on female athletes.

In Australia, several CommBank Matildas suffered ACL injuries in recent years: Sam Kerr was sidelined from January 2024 to September 2025, Ellie Carpenter for 8 months after suffering the injury while playing for Olympique Lyonnais, and Holly McNamara came back from three ACL’s aged 15, 18 and 20.

And this is just the tip of the iceberg. The 2025/26 ALW season saw several ACL incidents, including four in just two weeks.

 

Research, prevent, protect

Injury prevention and research are vital to sport – whether professional or amateur.

But when the numbers are so shocking – and incidents are so common – governing bodies must remember that player welfare comes above all else. Research can inform prevention strategies. Prevention means players can enjoy the game they love.

The work of Project ACL, continuing until 2027, will hopefully protect countless players across women’s football from suffering long-term or recurring injuries.

South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

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Image Credit: SCFC

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

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