fbpx

Burnley FC Women and TikTok announce an exclusive first for football

Burnley TikTok

Burnley Football Club and TikTok have announced a partnership which will see the English Premier League club livestream every home match of Burnley FC Women’s 2021/22 season as part of a multi-year deal.

Burnley FC Women will become the first team to have their games streamed live on TikTok – which will also become the team’s sleeve sponsor – as it undergoes significant expansion as part of the club’s new women’s football strategy.

The Clarets will be looking to collaborate with football content creators as part of the partnership, a facet which will also help Burnley FC Women’s players with building their own profiles on the platform.

With the club announcing a long-term roadmap to professionalise the Women’s side in February, this partnership is a major step towards strengthening the club’s footprint in women’s football, particularly because this will mark the first season that Burnley FC Women’s games will be available to watch live.

The Clarets will also be further integrating the team with Burnley FC Women set to play under the same Burnley FC crest as the men for the first-time next season and no longer sit as a separate team within the club.

Burnley FC Chairman Alan Pace was delighted to link with TikTok ahead of the 2021/22 season.

“This is a hugely exciting partnership and another first for Burnley Football Club. Innovation is a key component to our plans at Burnley and this partnership with a fantastic, progressive brand like TikTok completely fits into our vision for the club’s future and embracing digital audiences,” he said.

“Growing our presence in women’s football was an early goal when taking over the club and this is the latest step towards that. We hope this deal will bring our club and players to a new generation of fans and I’m delighted that from next season we’ll truly be one club for all – one team, under one crest.”

Strategic Partner Manager at Sport TikTok, Arthur Guisasola, echoed Pace’s sentiments.

“TikTok has become a vibrant hub of sports content in the last two years with football fans, teams and players alike coming to TikTok to share their passion, so we are thrilled to announce this unique partnership with Burnley FC Women,” he said.

“This partnership with Burnley will give football fans access to the home matches and exclusive content from the Burnley FC Women’s team; following their journey during what promises to be an exciting season.”

Rockdale Ilinden FC secure $1.3m for facilities upgrade

Rockdale Ilinden FC

Historic Australian footballing side Rockdale Ilinden FC have announced that the Rockdale Ilinden Sports Centre will be receiving $1.3m for the construction of a new pavilion, following a pledge made by the Labor government prior to their Federal election win.

A facilities upgrade has been long overdue for the National Premier Leagues NSW 1 side, with the club’s growing number of women’s teams needing to be catered for. As a result, the pavilion will include women’s change rooms, referees change rooms and a gym, which come at a crucial time in the lead up to the 2023 Women’s World Cup.

The timing of the announcement comes after Football Australia’s “equaliser” campaign was recently launched to ensure clubs have female friendly facilities. It is also a key pillar in the Club’s ongoing push to finally secure a Girls SAP licence, alongside a women’s NPL licence.

In a press statement, the Ilinden club thanked a number of people that made this pledge possible.

“We wish to congratulate the Honourable Anthony Albanese MP and our local member, the Honourable Linda Burney  MP- Member for Barton on their re-election to the Australian Parliament.

“The Club sincerely thanks the newly formed Albanese Government for its commitment to women’s football.

“We also wish to acknowledge and thank the ongoing support of our supportive Bayside Council, our State Members of Parliament and Football St George.”

Project timeframes and expected completion will follow shortly.

New Zealand Football and Good Sports to promote positive youth sporting culture

Good Sports

New Zealand’s national governing football body, New Zealand Football, has teamed up with Good Sports to create positive sporting experiences for children by educating and supporting parents and other adult influencers in youth sport.

A further 15 national and regional sport organisations have signed up to Good Sports, which is an initiative developed by Aktive. This includes nine National Sports Organisations – Badminton NZ, Basketball NZ, Gymnastics NZ, Hockey NZ, Netball NZ, NZ Cricket, NZ Football, Snow Sports NZ, Surf Lifesaving NZ – and six Regional Sports Trusts – Active Southland, Sport Bay of Plenty, Sport Manawatu, Sport Northland, Sport Waikato and Sport Whanganui.

Aktive and Sport NZ will work closely with these organisations to implement Good Sports and develop strategies to better engage and support parents. Good Sports is well aligned with Sport NZ’s ‘Balance is Better’ philosophy and is being used as part of Sport NZ’s national parent approach.

Aktive Chief Executive Jennah Wootten says Balance is Better and Good Sports are complementary and the growing momentum will benefit tamariki, rangatahi and whānau around the country.

“With a number of challenges in children’s sport stemming from adult involvement, Good Sports focuses on raising adults’ awareness about their behaviours and how these impact youth sport. It examines what parents can do differently to ensure children and young people are enjoying sporting experiences,” she said in a statement.

“Together with Sport NZ, we are proud to work with sport organisations to implement Good Sports in their communities. It is fantastic to see the enthusiastic response and the important difference this is making for our tamariki and rangatahi in developing a lifelong love of sport.”

Andy Boyens, Technical Director at New Zealand Football, is excited to join Good Sports and provide even better experiences on and off the pitch.

“NZF are excited to join the Good Sports journey because we know the significant value that our football parents and volunteers give to the development journey of our young people playing the beautiful game across Aotearoa. We want to make sure that those people are well informed and have the knowledge, skill and confidence necessary to support young footballers to enjoy a life long love and enjoyment in our game,” he said in a statement.

The incoming group of organisations will engage in the first of two residentials this year in Hamilton from May 30 to June 1, where they will start in a 12-month accelerated learning environment designed around creating more targeted engagements with parents.

Sport NZ’s national parent approach focuses on supporting national and regional organisations to engage more effectively, support and deliver initiatives to parents and whānau through the provision of tools, resources and research.  Additionally, Sport NZ utilises digital platforms such as the Balance is Better website and Sport NZ social media channels to provide information to help parents grow their understanding of the important role they play in youth sport.

© 2022 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks