Cádiz CF outlines plan for new sports technology centre

Cádiz Sportech City

LALIGA football club Cádiz CF has unveiled plans to construct a brand-new sports technology centre which will be known as ‘Sportech City’.

The centre is expected to deliver significant results in the sports technology industry, and assert Cádiz’s position in the top-flight of Spanish football.

In addition, the centre aims to make a positive impact in areas outside of the football club, most notably in health and education. A short video released on its official YouTube channel helped outline the proposed facilities within Sportech City.

These include:

  • A 7,500-square-metre data centre.
  • A dedicated sports university.
  • 5,600 square metres dedicated to laboratories and prototype validation for user experience.
  • An events/congress centre.
  • A technological business incubator centre with 6,100 square metres of offices.
  • Health and medical services.
  • A designated retail zone.

Sportech City is the latest plan to be announced since La Liga introduced its ‘Impulso’ agreement with CVC Capital Partners in 2021. The agreement provided nearly two billion euros (3.3 million AUD) for Spanish football clubs to invest in technology, innovation, internationalisation, and sporting growth initiatives.

Plans for the centre are being coordinated between the club and professional services firm KPMG, who believe the centre will stimulate the local economy. It is estimated that 4,000 jobs will be created for the construction of Sportech City alone, with a further 2,900 jobs expected for the running of the centre.

According to sources within the club, Cádiz CF hopes to generate a minimum of 15 million euros (24.7 million AUD) per year once it begins operation.

Cádiz CF, like many clubs that sit beneath the traditional giants of Spanish football, have suffered a turbulent off-field history.

However, under president Manuel Vizcaíno’s stewardship since 2019, the club attracted overseas investment which helped them return to the top-flight of Spanish football for just the fourth time in its 123-year existence.

Sportech City is hoped to be the next initiative under an ambitious Vizcaíno that will bring success not just to the football club, but to the city of Cádiz.

Saudi Arabia’s sporting presence strengthens

Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved in the creation of a futuristic Sports and Entertainment Stadium set to overlook the ever evolving, city of Riyadh.

Named after the Crown Prince of Saudi Arabia, The Mohammad bin Salman Stadium will hold up to 45,000 spectators.

The QIC enlisted the guidance of globally renowned architecture firm “Populous”, to assist with the conception of the complex stadium. Bold provisions, involving a retractable roof and LED wall, enable the stadium to transition depending on the requirements of the various events, it may host.

Ranging from lightshows, Football Matches, Boxing Events, E-Sport competitions. The question now begs, what Sport can it not host?

Crown Prince Mohammad bin Salman has spearheaded the project, determined to guide Qiddiya, to ultimately become the World’s leading district of Sports and Entertainment. While aiming attention at shifting Saudi Arabia’s culture, through the Qiddiya philosophy,” the Power of Play”.

The Power of Play philosophy leverages extensive research showcasing how interactive activity is vital for cognitive development within society. How sport can be a driving force for unification and social cohesion.

The Stadium is another symbol, indicating the Saudi Arabian presence among the world Sport, becoming more ominous. However, what affect will this stadium have on Football? It is no surprise, given the financial competence, how Saudi Arabia continue to set trends within world football. World class players within Europe are beginning to trade continents, chasing more lucrative paydays abroad.

In what mirrors the stadium and its bold ambitions, Saudi Arabia continues to command its voice to be heard, on a global front in relation to their football. They can no longer be ignored. This state-of-the-art stadium is just another aspect of what the country is capable of, in becoming a football powerhouse.

It is beyond exciting to see Saudi Arabia spearhead a renaissance of football within Asia. Let’s see what magical moments can be created at this exciting location.

PepsiCo and Roshn Saudi League collaborate to increase fan base

The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its fans.

According to the terms of the arrangement, PepsiCo’s engagement will last until the completion of the current RSL season and the full 2024/25 campaign. The partnership will see PepsiCo’s well-known brands integrated into various aspects of the league’s operations, with Aquafina serving as the league’s official water partner, Pepsi as the official soft drink partner, Gatorade as the official sports drink partner, and Lay’s as the official potato chips sponsor.

The alliance intends to improve fans’ match day experiences through a series of activations and events that leverage PepsiCo’s global reputation for quality and innovation. This initiative demonstrates the RSL’s commitment to creating unique and entertaining experiences for its devoted fans.

This collaboration with PepsiCo builds on Lay’s current sponsorship of the Saudi Women’s Premier League, consolidating PepsiCo’s position in the Saudi football scene and confirming the company’s commitment to football development at all levels.

Carlo Nohra, Chief Operating Officer of the Roshn Saudi League, explained why the deal would work for both sides.

“We are delighted to welcome PepsiCo into the RSL family as a gold partner,” he said via press release.

“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit added via press release:

“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness.”

This partnership with PepsiCo, who are well-known for its strong ties in the sports and entertainment industry, underlines the importance of the league to collaborating with organisations that share a passion for football and its fans.

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