Camden Town Brewery remains as the official beer partner of Arsenal

Arsenal and Camben Town

Arsenal have announced a further extension of their partnership with Camden Town to remain their official beer partner for the upcoming 2023/24 season.

This partnership initially began in 2019 when the club agreed a deal with Camden Town Brewery owner and lifelong Arsenal supporter, Jasper Cuppaidge, who achieved his dream of being a major sponsor.

To celebrate the renewal, Camden Town Brewery launched a new beer, ‘North London is Red’ Lager. Consulting with the Arsenal supporters via social media on their favourite football moments, icons, and matchday rituals, the lager has been created as a homage to the Arsenal family.

Camden Town Brewery is a Brewery that was founded in 2010 by Australian Jasper Cuppaidge and is located in Kentish Town, Central London where the company conduct tastings, brewery tours and the ultra-popular ‘Camden Beer Hall’, a bookable room to host big events or parties.

Arsenal Chief Commercial Officer Juliet Slot was pleased with how the relationship has panned out for the fans.

“We’re excited to extend our partnership with our neighbours and fellow Arsenal supporters at Camden Town Brewery,” he said via club statement on www.arsenal.com.

“The atmosphere at Emirates Stadium has been fantastic this season and Camden beer has become an important part of the matchday experience for our passionate supporters.

“We’ve already achieved so much together in areas such as sustainability and supporter engagement, and the launch of the new ‘North London is Red Lager’ is a fantastic way to kick off our renewed commitment as we move forward together.”

Camden Town Brewery are also putting on a promotion where fans purchasing beer from their website will go in with a chance to win a pair of tickets to the first Premier League match of the new season against Nottingham Forest.

Holly Gibson, Head of Brand Experience & Partnerships at Camden Town Brewery also expressed her excitement for the agreed extension.

“We have loved working with Arsenal over the past four years and we are really proud of what we have achieved so far,” as mentioned in the club statement on www.arsenal.com

“Who doesn’t love highlights? We’ve saved millions of cups from landfill by introducing a re-usable cup scheme (the first of its kind in the Premier League). We teamed up with David Seaman to serve fresh pints.

“We brewed a double-strength Camden Hells Lager to celebrate 50 years since Arsenal’s double, we supported Arsenal in achieving the record number of ticket sales and attendees to the WSL, and so much more. Cheers to the Gunners and roll on next season!”

It has been a popular partnership with the fans who enjoy benefits as well as the beer itself on Emirates Stadium matchdays, making this a fantastic addition to the club and ultimately one that is destined for the long-term.

Sport and Recreation Events Funding Program a key investment in Western Australia

Western Australia events are receiving significant support through the Sport and Recreation Events Funding Program 2023-24.

The WA State Government has invested over $630,000 to a host of sporting bodies across a vast number of codes.

The objectives of the program are to:

  • build capacity and capability of the sport and recreation workforce and volunteers to plan, secure and/or deliver quality sport and active recreation events
  • provide opportunities for talented WA athletes, coaches and officials to participate at a national and/or international level in their home environment
  • provide opportunities for the public to participate in sport and/or active recreation events
  • provide opportunities for regional Western Australians to experience and conduct major sporting events and sport development initiatives in a regional location.

The program comprises three categories:

  • event projects (up to $15,000)
  • event hosting (up to $50,000)
  • the Country Sport Enrichment Scheme (up to $30,000).

In Round 1 of the Sport and Recreation Events Funding Program 2023-24, one of the successful applicants was Football West, who ran 2024 Goldfields Regional Festival of Football – a seven-day community engagement event that improved football capacity in the wider Goldfields area. After receiving $24,200, Football West’s main goal is to increase participation in the region.

There is still time to apply for the next round of funding, which closes 5:00pm on February 26, 2024.

For full information and eligibility to apply, you can find it here.

WSL eyeing enormous 150% increase to broadcast rights deal

In a historic first for football in the UK, every single Women’s Super League match is set to be broadcasted live from next season across multiple channels.

The WSL tender document issued to broadcasters this month features all 132 league games, with 56 to be sold exclusively and the remaining 76 available on a non-exclusive basis.

Under the terms of the existing deal that expires at the end of the current season, Sky broadcast 35 matches-a-season and the BBC 22, with the rest streamed for free on the FA’s website.

The tender document is asking for a huge £20 million ($38.48 million) a year TV deal and this 150% increase to the value of its broadcasting deal is far from surprising following the explosion of the women’s game. This figure is set to be confirmed as soon as they can find the right suitors.

In an attempt to gain an increase from the existing £7.75 million ($14.91 million) a year deal, the WSL have responded by making every match available for broadcast, which the league hoped would attract bids from beyond current rights holders Sky Sports and the BBC, It looks to be working.

Sky Sports and the BBC are set to bid again on the rights and extend the current partnership whilst it is said that this potential deal is also attracting networks like TNT Sports and DAZN.

The Premier League and EFL have stood firm on the UEFA blackout that suggests all 3pm Saturday matches are not shown on TV, to encourage locals to attend matches in person. This means the WSL will have to work around it and it is likely that Saturday lunchtime and Sunday afternoons remain as the most common kick-off times.

There is little the WSL are having to do to persuade broadcasters into putting their hands up for these rights, which is a testament to the sport’s current growth and upward trajectory it is trending towards.

FA Director of Women’s football, Kelly Simmons, explained how important it was to secure this monumental broadcast deal.

“While we’ve been developing this it’s been so hard to sit on it because it’s so exciting for the women’s game. It is transformational,” Simmons said in an interview with Guardian Sport.

“When I first came into this role, we said that we really thought women’s football could really break into the mainstream and this is mainstream, this is prime slots on television, big audiences, week in week out.”

This deal in particular launches women’s football into the mainstream and helps improve the quality of the product which goes a long way to opening the eyes of a huge audience to its impact as a sport and socially.

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