Camden Town Brewery remains as the official beer partner of Arsenal

Arsenal and Camben Town

Arsenal have announced a further extension of their partnership with Camden Town to remain their official beer partner for the upcoming 2023/24 season.

This partnership initially began in 2019 when the club agreed a deal with Camden Town Brewery owner and lifelong Arsenal supporter, Jasper Cuppaidge, who achieved his dream of being a major sponsor.

To celebrate the renewal, Camden Town Brewery launched a new beer, ‘North London is Red’ Lager. Consulting with the Arsenal supporters via social media on their favourite football moments, icons, and matchday rituals, the lager has been created as a homage to the Arsenal family.

Camden Town Brewery is a Brewery that was founded in 2010 by Australian Jasper Cuppaidge and is located in Kentish Town, Central London where the company conduct tastings, brewery tours and the ultra-popular ‘Camden Beer Hall’, a bookable room to host big events or parties.

Arsenal Chief Commercial Officer Juliet Slot was pleased with how the relationship has panned out for the fans.

“We’re excited to extend our partnership with our neighbours and fellow Arsenal supporters at Camden Town Brewery,” he said via club statement on www.arsenal.com.

“The atmosphere at Emirates Stadium has been fantastic this season and Camden beer has become an important part of the matchday experience for our passionate supporters.

“We’ve already achieved so much together in areas such as sustainability and supporter engagement, and the launch of the new ‘North London is Red Lager’ is a fantastic way to kick off our renewed commitment as we move forward together.”

Camden Town Brewery are also putting on a promotion where fans purchasing beer from their website will go in with a chance to win a pair of tickets to the first Premier League match of the new season against Nottingham Forest.

Holly Gibson, Head of Brand Experience & Partnerships at Camden Town Brewery also expressed her excitement for the agreed extension.

“We have loved working with Arsenal over the past four years and we are really proud of what we have achieved so far,” as mentioned in the club statement on www.arsenal.com

“Who doesn’t love highlights? We’ve saved millions of cups from landfill by introducing a re-usable cup scheme (the first of its kind in the Premier League). We teamed up with David Seaman to serve fresh pints.

“We brewed a double-strength Camden Hells Lager to celebrate 50 years since Arsenal’s double, we supported Arsenal in achieving the record number of ticket sales and attendees to the WSL, and so much more. Cheers to the Gunners and roll on next season!”

It has been a popular partnership with the fans who enjoy benefits as well as the beer itself on Emirates Stadium matchdays, making this a fantastic addition to the club and ultimately one that is destined for the long-term.

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South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

How Husqvarna Is Helping Stadiums Cut Costs Without Cutting Quality

At a time when operational costs are rising across global sport, stadiums and football clubs are being forced to rethink one of their most overlooked expenses: turf maintenance.

From diesel consumption to labour hours, maintaining elite playing surfaces has traditionally been both resource-intensive and environmentally taxing. But new data emerging from venues like CBUS Super Stadium suggests a smarter, more sustainable model is already taking hold.

Leading that shift is Husqvarna, whose autonomous turf technology is quietly reshaping how professional venues manage their playing surfaces. Their product delivers measurable cost savings without compromising quality.

Cutting fuel consumption costs

At CBUS Super Stadium, the introduction of Husqvarna’s CEORA™ robotic mowing system has reduced diesel usage by approximately 20–30 litres per week. Over the course of a season, those savings compound into a significant reduction in both fuel spend and carbon emissions. This is particularly efficient for stadiums hosting regular fixtures and large-scale events.

CBUS Super Stadium General Manager Kristian Blundell said the robotic mower was a game-changer for the venue:

“This technology is not replacing staff but rather giving our grounds team the ability to do what they do best by helping to improve turf management processes, better manage fatigue and decrease our environmental footprint”

But the impact goes beyond fuel.

 

Time efficiency

By automating routine mowing, Husqvarna’s technology enables grounds teams to focus on higher-value maintenance tasks, from pitch recovery to detailed surface management. The result is not only greater operational efficiency but also improved turf consistency, which is an increasingly critical factor in elite football performance.

The benefits are being mirrored beyond stadium environments. At Oatlands Golf Club, Husqvarna’s autonomous mowing has delivered savings of up to 60 litres of fuel per week while freeing up staff for precision work. Quiet, round-the-clock operation also ensures surfaces are maintained without disrupting play—an advantage that translates directly to multi-use stadium settings.

Image Credit: Husqvarna

Importantly, Husqvarna’s lightweight robotic systems reduce the wear and tear typically caused by traditional heavy machinery. This not only protects the integrity of the playing surface but also reduces the need for costly repairs over time.

Football clubs navigating tight budgets at grassroots and semi-professional levels could benefit from such cost savings.

With rising energy prices, increasing sustainability expectations, and limited staffing resources, the ability to cut costs while improving performance is no longer optional. Solutions like Husqvarna’s CEORA™ are positioning clubs to operate more efficiently today, while preparing for a more environmentally accountable future.

As the sports industry continues to evolve, one thing is becoming clear: the next competitive edge may not just come from what happens on the pitch—but how it’s maintained.

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