Arsenal have announced a further extension of their partnership with Camden Town to remain their official beer partner for the upcoming 2023/24 season.
This partnership initially began in 2019 when the club agreed a deal with Camden Town Brewery owner and lifelong Arsenal supporter, Jasper Cuppaidge, who achieved his dream of being a major sponsor.
To celebrate the renewal, Camden Town Brewery launched a new beer, ‘North London is Red’ Lager. Consulting with the Arsenal supporters via social media on their favourite football moments, icons, and matchday rituals, the lager has been created as a homage to the Arsenal family.
Camden Town Brewery is a Brewery that was founded in 2010 by Australian Jasper Cuppaidge and is located in Kentish Town, Central London where the company conduct tastings, brewery tours and the ultra-popular ‘Camden Beer Hall’, a bookable room to host big events or parties.
Arsenal Chief Commercial Officer Juliet Slot was pleased with how the relationship has panned out for the fans.
“We’re excited to extend our partnership with our neighbours and fellow Arsenal supporters at Camden Town Brewery,” he said via club statement on www.arsenal.com.
“The atmosphere at Emirates Stadium has been fantastic this season and Camden beer has become an important part of the matchday experience for our passionate supporters.
“We’ve already achieved so much together in areas such as sustainability and supporter engagement, and the launch of the new ‘North London is Red Lager’ is a fantastic way to kick off our renewed commitment as we move forward together.”
Camden Town Brewery are also putting on a promotion where fans purchasing beer from their website will go in with a chance to win a pair of tickets to the first Premier League match of the new season against Nottingham Forest.
Holly Gibson, Head of Brand Experience & Partnerships at Camden Town Brewery also expressed her excitement for the agreed extension.
“We have loved working with Arsenal over the past four years and we are really proud of what we have achieved so far,” as mentioned in the club statement on www.arsenal.com
“Who doesn’t love highlights? We’ve saved millions of cups from landfill by introducing a re-usable cup scheme (the first of its kind in the Premier League). We teamed up with David Seaman to serve fresh pints.
“We brewed a double-strength Camden Hells Lager to celebrate 50 years since Arsenal’s double, we supported Arsenal in achieving the record number of ticket sales and attendees to the WSL, and so much more. Cheers to the Gunners and roll on next season!”
It has been a popular partnership with the fans who enjoy benefits as well as the beer itself on Emirates Stadium matchdays, making this a fantastic addition to the club and ultimately one that is destined for the long-term.