Can A-League fans stand up and stay safe at the same time?

In all likelihood, the fresh and new Bankwest Stadium in Sydney will host its final game of rugby league for 2019 this weekend.

What will follow stands to be a landmark moment in Australian sport. The sky-scraping posts will come down, NRL corporate signage removed and the stadium will be transformed into the home of the Western Sydney Wanderers.

Having been lucky enough to visit the Mariners’ home venue on the Central Coast of New South Wales and Coopers Stadium in the city of churches, like many others, I can probably claim to have experienced the most pleasant football facilities in the land for fans.

Appropriateness of size and proximity to the action are common criticisms when Australian football matches are played in cavernous venues in front of moderate crowds. Both Central Coast Stadium and Coopers provide the match day feel so often missing at larger venues.

With Australian football being the beggar rather than the chooser for so long, purpose built, fan friendly venues have been something of a pipe dream. For Australia’s most populated city, that dream now becomes a reality, and the Wanderers are just 30 days away from christening their new home.

As impressive as the stadium looks on television, seeing it first hand is an experience all in itself. However, as modern and state of the art as the facilities are, it is the safe standing section at the northern end that will attract most interest from football fans around the country.

Overzealous security, an ingrained anti-football bias and a small number of fools have torpedoed active support in Australian football during recent times. Anecdotal stories of fans being asked to remain seated and requested to tone down their barracking are common.

Wanderers’ active support group the RBB felt the full force of the heavy hand of fear and as the club traversed the state looking for a pitch on which to host matches, became somewhat dismantled.

Bankwest Stadium now looms as a potential repatriation for them and a watershed moment for football stadiums in Australia. Wanderers CEO John Tsatsimas and others championed the cause, lobbying for the inclusion of a safe standing area at Western Sydney’s new home ground, that would allow fans to support in football’s traditional style.

The safe standing rails were installed in June, undertook some small scale testing, before being successfully trialled when Leeds United took on the Wanderers the following month.

Things went well. However, the acid test will be the A-League competition, when the 1,260 standing spaces available will need to be occupied by Western Sydney Wanderers fans with a full comprehension of their role in the potential change in venue design and use in the future.

Wanderers’ manager Markus Babbel was blown away by the class of the facility, citing the standing section and viewing experience as being “absolute European top style, exactly what a soccer team needs.”

Such emotive reviews have been common place yet it will be a joyous safe standing section that provides a safe and raucous environment at the Wanderers’ home matches this season, that will truly catch the eye of the Australian sporting public.

Impressive television images of 25,000 plus enjoying the Wanderers homecoming and safe mayhem in the standing section will be the best advertisement for the league and the Australian game.

Seeing other venues experimenting with the concept would be the greatest testament to the work of Tsatsimas and those who passionately lobbied for something they hope will help differentiate football support from that of other codes and thus enhance the sense of ownership and belonging so desired by fans.

Australian football stadium design and the match day experience of supporters could be changed forever when the Western Sydney Wanderers face the Central Coast Mariners on the 12th of October in Round 1 of the A-League.

Fans managing to stand up and stay safe at the same time would be a great first step.

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A-League Transfer Revenue Soars as Youth Development Takes Centre Stage

The A-League reported last week that Australia’s international transfer revenue has increased by a staggering 1344% over the past three years.

With 2023/24 recording transfer revenue of $16.5 million and 2024/25 reaching $16.9 million, these figures represent a significant improvement compared to the 2022 season, which recorded just $4.17 million in revenue.

This growth coincides with recent data from the A-League showing that the 2024/25 season has seen 39% of A-League minutes played by under-23 players, compared to just 18% in the 2023/24 season and 13% in the 2022/23 season.

This indicates that this season alone has seen a 26% increase in overall minutes played by young players since 2022.

The result of this rise in youth talent is evident with Australia qualifying for the Under-20 Men’s World Cup for the first time in more than a decade and, just last week, lifting the trophy at the Under-20 Asian Cup.

The A-League’s recent success in youth playing time is directly intertwined with the rise in transfer revenue.

This increase in youth participation has emerged as a silver lining from tough times in the league.

In the most recent “Off the Pitch” podcast from Soccerscene, guest speaker Gary Cole, current president of Football Coaches Australia, provided his professional insight into one of these situations.

He explained that the COVID-19 crisis and the financial constraints placed on A-League clubs forced them to look inwards for talent.

Another recent catalyst has been the reduction in funding from the Australian Professional Leagues.

With funding decreasing from $2 million to $500,000 in 2024, clubs have faced difficult financial decisions regarding their budgets.

Players from club academies or even NPL clubs are far more cost-effective for club budgets than more expensive signings.

Additionally, their selling and transfer value provides a huge boost to club revenues.

These events are not coincidental but are catalysts for the rise in homegrown talent testing their skills and showcasing their quality on the big stage.

It demonstrates how, during tough times for the league, supporting youth development has become a key part of the league’s success and represents a profitable and dynamic opportunity for the future.

This opportunity to produce and showcase players to increase Australian youth football standards and therefore transfer value is a proven strategy in football.

Ajax’s Academy is renowned for developing class players and has for many years been a funnel for building their academy graduates and selling players for a profit.

In South America, Brazilian and Argentinian clubs such as River Plate, Boca Juniors, Fluminense and Flamengo have been persistent sources of footballing talent.

Selling stars like Vinicius and Julian Alvarez to Europe for significant financial benefits while still maintaining a healthy domestic talent structure and international success.

Importantly, the common factor in these successful systems is regular first-team minutes at their clubs and even on the international stage.

The evidence from A-League transfer revenues is fitting this pattern.

One must point out that, though this is a great revenue source and a way to place Australian football on the map, this focus can have an adverse effect on the domestic scene.

Football fans are passionate about their clubs, and nothing brings out more pride than watching one of their own prospects grow and play for them.

To use academy players primarily as revenue-building prospects can undermine the important place they have at the club and the overall goal of academies.

This could potentially alienate fan bases, impacting popularity and therefore the quality and financial interests of the league.

Transfer revenue should not be the central response to the league’s current financial burdens.

Being realistic about the position of the A-League in the international football hierarchy is crucial, though ambitions for the league to climb cannot be sidelined.

The rise in player transfer revenue presents an enticing prospect for investment and brings increased popularity.

Players themselves also have their own dreams and aspirations that must be taken into account, which can also encourage transfers and revenue.

Currently, the A-League has the unique opportunity to give its promising young players the chance to play top-level football while producing significant revenue and attracting sponsorship.

Australians playing overseas and at home, puts Australia on the map and solidifies our rise in the footballing scene.

If the focus on homegrown talent is managed well, Australian football will reap huge rewards.

Auckland FC Secures Major Partnership with My Food Bag

Auckland FC has confirmed meal kit delivery service My Food Bag as its newest official partner that was presented for their previous clash against Adelaide United.

The three-season alliance unites one of New Zealand’s established food brands with the rapidly growing football club.

The collaboration promises to enhance the fan experience through exclusive foodie giveaways following Knights victories and innovative match-day activations.

To celebrate the joint venture, My Food Bag is offering all match attendees the chance to “Claim Their Steak” – providing free eye fillet steak with any My Food Bag delivery the following weekend if Auckland FC secures a win.

Auckland FC Chief Executive Nick Becker welcomed the agreement.

“We are delighted to bring My Food Bag into the Auckland FC family. Their commitment to delivering fresh, high-quality meals aligns perfectly with our values of providing the best for our community.”

“This partnership will help us engage with our supporters in new ways and continue to grow the Auckland FC brand,” commented Becker via Auckland FC official press release.

Mark Winter, CEO of My Food Bag, expressed similar enthusiasm.

“At My Food Bag, we are passionate about helping Aotearoa New Zealand eat and live well. We are thrilled to partner with Auckland FC to support the club, its players, and its energetic fanbase.”

“Together we can bring fresh new experiences to fans and create memorable moments both on and off the field,” explained Winter via Auckland FC official press release.

The contract comes as Auckland FC continues its record-breaking inaugural season, having quickly established itself as a club known for creating an electric and inclusive atmosphere at matches.

Auckland FC’s success on the field is partnered with its constant work in the business side of the sport.

All of Auckland FC’s sponsorships not only support the club’s portfolio but also engages more businesses into supporting the growth of the A-league.

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