Can E-Sports Captalise on this Monumental Opportunity?

The world has been brought to a near standstill as a result of the coronavirus.

Many businesses across the globe, namely small businesses have been seriously hampered. Many may struggle to resurface once everything calms down.

Football clubs are not exempt to this, either.

Around the world, nearly every league competition has been postponed to avoid players, staff and fans from contracting the virus which has claimed nearly 19,000 lives worldwide at the time of writing.

It all started with the Serie A postponing all fixtures. Italy has been ravaged by the virus and it was no surprise that they were the first to temporarily shut up shop.

Spain and La Liga followed suit, before the Premier League and nearly every other competition decided to also bite the bullet and call it off.

Other sports have also been hit hard, with Australian rules football, cricket and basketball in the same boat.

Many clubs and organisations will suffer substantial financial losses as a result and when the dust eventually settles, they will never be the same again.

However, in these dark and bizarre times, one sporting arena has the opportunity to take in the spotlight and grow like they’d never imagined they could.

E-sports have always been a topic for debate. There aren’t many who out and out hate the concept of it, but there is a strong contingent who aren’t fond of it, purely because it’s not the real thing. That it is not a sport.

On the contrary, there are many who believe it is a great niche for some who do have great ability on their respective platforms and that this is a way for them to display their abilities.

With nearly every major sporting code called off until further notice, E-sports is the only sport that will be consistently available to sporting fans around the globe.

There are lots of different games that are played in E-sports. For example, Dota 2, Counterstrike and Fortnite lead the financial market for E-sports.

Nearly $400 million has been handed out to winners across all three of those platforms.

When it comes to sports though, FIFA is well and truly ahead of the game.

Online FIFA has a massive audience around the world, especially in Europe, where many football clubs have signed E-sports players to represent their clubs in major tournaments.

FIFA Ultimate Team has been a huge part of many kids’ lives and now, as they grow into young adults, they now have the unprecedented opportunity to make money off of playing the game they love.

This massive opportunity for E-sports could help them catapult onto a level that could be equal to that of the everyday sports we’ve become accustomed to.

Despite the terrible nature of these circumstances, E-sports leagues across the world would see it as a huge chance gone begging if they were to let this pass up.

There are literally no other sports of note taking place right now.

Unless you can’t get enough of the Russian volleyball, there is not much to turn to at this moment for sports fans.

Granted, tournaments won’t be held in one venue due to restrictions on public gatherings. But as the only requirement is for two players to be present and on a steady internet connection, there’s no reason they can’t keep playing.

FIFA is a universally appreciated game and many fans will begin following their respective club’s representative for E-sports during these tough times.

To simply treat this as normal would be the worst thing clubs and organisations associated with FIFA E-sports could do.

They must take advantage of this enormous opportunity before they never get it back again. Sure, the coronavirus is a large distraction, but if E-sports is to be taken seriously, they must take action.

You can never truly grasp how great an opportunity is until you’ve lost it.

Would you like to see E-sports become more prominent in the wake of the coronavirus? Let us know on social media @Soccersceneau and join in the conversation.

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Above all else, stay indoors and be sensible over the next few weeks or months and look after each other.

 

 

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Bundesliga secures $7.39bn domestic broadcast deal

The German Football League (DFL) has secured new domestic broadcast contracts for the Bundesliga worth $7.39 billion over four seasons.

The deal, which will run from the 2025/26 to 2028/29 campaigns, represents a modest 2% increase from the current rights package valued at $1.82 billion per season.

This development positions the Bundesliga as the second-highest earner in domestic media rights among football leagues, trailing only the Premier League.

Key Broadcasters and Packages

The DFL confirmed that pay-TV network Sky and streaming platform DAZN will remain the league’s primary broadcast partners:

  • Sky will air the majority of live matches, including Friday evening, Saturday fixtures, and relegation play-offs. It will also maintain exclusive coverage of 2. Bundesliga matches.
  • DAZN secured rights to the fan-favourite ‘Konferenz’ whip-around show and will broadcast Sunday matches. The deal also extends to the DACH region (Germany, Austria, Switzerland).

Free-to-air access is bolstered by:

  • Sat.1, which will broadcast key games such as season openers, relegation play-offs, and the German Super Cup.
  • ARD, ZDF, and Sport1, offering highlight rights.
  • RTL, airing Saturday evening 2. Bundesliga matches and highlight packages.
  • Axel Springer, managing short highlight clips for digital platforms.

DFL’s statement

DFL co-chief executive Steffen Merkel spoke on the incredible record-breaking TV deal that will advance German football.

“The result of the tender underlines the unbroken popularity of German professional football, despite economically challenging times,” Merkel said in a statement.

“Trust and unity within the league association have paid off. At the end of an intensive process, a very good and comprehensively secured financial result has now been achieved.

“The clubs now have planning security at a high financial level for another four years. For the fans, our future partners in both the pay and free-to-air markets will provide a high degree of consistency.”

DFL co-chief executive Marc Lenz shared the same positive sentiment about the new deal.

“The financial security achieved with this result is a key foundation for the positive development of the Bundesliga and Bundesliga 2. From this position of strength, we must tackle the economic, sporting and political challenges – and continue to develop our leagues together with the 36 clubs and make them fit for the future,” he said in a statement.

Market Context and Challenges

The increase in Bundesliga’s media rights revenue contrasts with declines experienced by other major European leagues like Serie A and Ligue 1.

The DFL’s ability to keep Sky and DAZN involved despite legal challenges reflects the league’s strong negotiation position. While DAZN received fewer live matches, its acquisition of the ‘Konferenz’ show could drive subscriber growth.

Future Outlook

The deal provides financial stability for Bundesliga clubs, giving them an advantage over many European rivals. Moving forward, the DFL will focus on expanding its international rights income, with the U.S. deal set to expire in 2026.

The Bundesliga’s mix of traditional TV, streaming, and free-to-air options ensures fans remain well-served, setting the stage for sustainable growth and global outreach.

QLD Government Joins Brisbane Roar and Football Queensland’s Community Program

Brisbane Roar, Football Queensland (FQ), and the Queensland Government (QLD) have partnered to give more young people the chance to play football in the sunshine state.

Under the ‘Active! Queensland’ initiative, the QLD Government will provide a grant to Brisbane Roar’s not-for-profit organisation Roar Recreation and Welfare Limited, extending the Football Queensland and Roar Football in the Community Program.

The funding aims to empower more children to get involved in sport and increase the number of active footballers.

Over 10,000 junior participants are estimated to take part in a range of different activities in the program across 2025.

Brisbane Roar will be responsible for organising over 270 clinics through the scheme, these will include school holiday clinics, community and school programs, training and education, plus game day activities.

Minister for Sport, Tim Mander, outlined the importance of the partnership for Queenslander children.

“To have a healthy community, it is essential that we have an active community,” he said in a press release.

“The physical, social and psychological rewards of sport are enormous, and football plays an important role in seeing these benefits reach young Queenslanders.

“Which is why we are proud to partner with Brisbane Roar to help more local kids enjoy the game, and hopefully set them on a path to years of involvement in sport and active recreation.”

Brisbane Roar Chairman and CEO, Kaz Patafta, expressed his appreciation for the extensive partnership.

“From our ongoing consultation with the Queensland Government, we are beyond grateful to be receiving this support to grow our community programs in collaboration with Football Queensland,” he said via press release.

“With this new funding, Brisbane Roar together with Football Queensland is set to provide more opportunities for local Queensland kids to engage in football, aiming to expand the sport’s reach and impact across the region.

“We’re delighted to be able to provide more opportunities to local Queensland kids to play football as we endeavour to continue growing the game across Queensland.”

The partnership kicked off last Thursday at Suncorp stadium.

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