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Can E-Sports Captalise on this Monumental Opportunity?

The world has been brought to a near standstill as a result of the coronavirus.

Many businesses across the globe, namely small businesses have been seriously hampered. Many may struggle to resurface once everything calms down.

Football clubs are not exempt to this, either.

Around the world, nearly every league competition has been postponed to avoid players, staff and fans from contracting the virus which has claimed nearly 19,000 lives worldwide at the time of writing.

It all started with the Serie A postponing all fixtures. Italy has been ravaged by the virus and it was no surprise that they were the first to temporarily shut up shop.

Spain and La Liga followed suit, before the Premier League and nearly every other competition decided to also bite the bullet and call it off.

Other sports have also been hit hard, with Australian rules football, cricket and basketball in the same boat.

Many clubs and organisations will suffer substantial financial losses as a result and when the dust eventually settles, they will never be the same again.

However, in these dark and bizarre times, one sporting arena has the opportunity to take in the spotlight and grow like they’d never imagined they could.

E-sports have always been a topic for debate. There aren’t many who out and out hate the concept of it, but there is a strong contingent who aren’t fond of it, purely because it’s not the real thing. That it is not a sport.

On the contrary, there are many who believe it is a great niche for some who do have great ability on their respective platforms and that this is a way for them to display their abilities.

With nearly every major sporting code called off until further notice, E-sports is the only sport that will be consistently available to sporting fans around the globe.

There are lots of different games that are played in E-sports. For example, Dota 2, Counterstrike and Fortnite lead the financial market for E-sports.

Nearly $400 million has been handed out to winners across all three of those platforms.

When it comes to sports though, FIFA is well and truly ahead of the game.

Online FIFA has a massive audience around the world, especially in Europe, where many football clubs have signed E-sports players to represent their clubs in major tournaments.

FIFA Ultimate Team has been a huge part of many kids’ lives and now, as they grow into young adults, they now have the unprecedented opportunity to make money off of playing the game they love.

This massive opportunity for E-sports could help them catapult onto a level that could be equal to that of the everyday sports we’ve become accustomed to.

Despite the terrible nature of these circumstances, E-sports leagues across the world would see it as a huge chance gone begging if they were to let this pass up.

There are literally no other sports of note taking place right now.

Unless you can’t get enough of the Russian volleyball, there is not much to turn to at this moment for sports fans.

Granted, tournaments won’t be held in one venue due to restrictions on public gatherings. But as the only requirement is for two players to be present and on a steady internet connection, there’s no reason they can’t keep playing.

FIFA is a universally appreciated game and many fans will begin following their respective club’s representative for E-sports during these tough times.

To simply treat this as normal would be the worst thing clubs and organisations associated with FIFA E-sports could do.

They must take advantage of this enormous opportunity before they never get it back again. Sure, the coronavirus is a large distraction, but if E-sports is to be taken seriously, they must take action.

You can never truly grasp how great an opportunity is until you’ve lost it.

Would you like to see E-sports become more prominent in the wake of the coronavirus? Let us know on social media @Soccersceneau and join in the conversation.

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Above all else, stay indoors and be sensible over the next few weeks or months and look after each other.

 

 

Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

Sydney FC members to pick and choose membership packs in 2021/22

Sydney FC has introduced an Aussie-first membership platform, with members to gain more control over the customisation of their membership packs.

Sydney FC has introduced an Australian-first membership platform, with members to gain more control over the customisation of their membership packs.

The club and its membership products provider, TPF Sports, will greatly increase member satisfaction and reduce environmental impact. Sydney FC members who sign up for the 2021/22 season will have credits put onto their accounts, allowing them to choose from a variety of Membership card designs and, depending on their package, a variety of personalised items.

Each merchandising item may be customised with different colours and names, allowing for unique bundles based on age, gender, product choice, artwork style, personalisation, years of tender, and a variety of other factors.

Sydney FC Chief Executive Officer Danny Townsend hailed the announcement as a big step forward for how the club engages with its members.

“Our new eMber+ platform is a huge step forward and once again Sydney FC is proud to be leading the way in Member engagement,” he said via a club statement,” he said.

“Gone are the days of receiving the same standard Membership pack as everyone else.

“Now you can tailor your package to suit your preferences and how you wish to support the Sky Blues.

“There’s a fantastic range of customisable merchandise available and I know I’m looking forward to my delivery in the coming weeks.”

TPF Sports Director Craig Dyer explains the move is a worldwide first and one of the benefits of the move would be the reduced environmental impact of membership packs, thanks largely in part to the fact that members will only receive merchandise they actually want.

“There are iterations of loyalty and rewards platforms globally,” he said.

“But to the best of our knowledge from 18 to 20 months of development and research, we believe this is the first-ever platform of its kind and certainly the first for sport and membership-based programs.

“Our vision in developing the platform is to revolutionise the long-standing pre-determined assignment of resources to Members by assigning credit. This allows them to redeem merchandise and entitlements they deem relevant to them.

“This platform also has a strong environmental slant, as we are only supplying merchandise and delivering this merchandise to Members who want to redeem it.

“Additionally, almost every product is on-demand, meaning we receive Members’ selection based on products and artwork, print them with selected artwork and personalisation, pick, pack and fulfil directly to the Members door.”

Football NSW grants webinar to aid clubs and associations

FNSW

Football NSW in conjunction with ‘The Grants Guy’ are set to premiere a free Grants Zoom online webinar next Wednesday (September 22) at 6:30pm – 7:30pm.

FNSW clubs and associations will be provided with valuable information through the grants webinar, especially for applying for funding which have assisted many teams in the past in their pursuit of seeking facility upgrades amongst various other beneficial elements.

The webinar will provide a practical guide to grant writing for any football club seeking to attain funding by applying for the Greater Cities Sport Facility Fund and the Regional Sport Facility Fund in particular.

Both grants will be explained through the practical step by step webinar, and guidance will be provided as to how to apply for the Grants.

The following topics will be discussed:

  • How to apply for the grant – the do’s and don’ts
  • Eligibility & Answering the Question
  • Project Assessment, Evaluation, Rationale, Methodology
  • Budget & Acquittal
  • Getting Grant Ready and Planning your Club’s Application

For the Greater Cities and Regional Sport Facility Fund, the second and final round of the $100 million grant is available, with grants of up to $1 million offered to sport and recreation organisations and councils.

In Round 2, up to $46 million is available for projects that improve sports facilities and recreational spaces and enable more people to participate in sport and active recreation.

Grants from $100,000 up to $1 million are available for a range of projects including lighting, amenity buildings, clubrooms, change rooms and grandstands.

Round 1 resulted in $54 million awarded for 91 projects, with over $10 million awarded to football projects.

Round 2 is the final round of the program with applications closing at 12pm, on October 8, 2021.

Register for the webinar today by clicking here.

For any further questions please contact Football NSW’s Government Relation, Infrastructure and Funding Manager Daniel Ristic via email on danielr@footballfacilities.com.au.

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