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Can E-Sports Captalise on this Monumental Opportunity?

The world has been brought to a near standstill as a result of the coronavirus.

Many businesses across the globe, namely small businesses have been seriously hampered. Many may struggle to resurface once everything calms down.

Football clubs are not exempt to this, either.

Around the world, nearly every league competition has been postponed to avoid players, staff and fans from contracting the virus which has claimed nearly 19,000 lives worldwide at the time of writing.

It all started with the Serie A postponing all fixtures. Italy has been ravaged by the virus and it was no surprise that they were the first to temporarily shut up shop.

Spain and La Liga followed suit, before the Premier League and nearly every other competition decided to also bite the bullet and call it off.

Other sports have also been hit hard, with Australian rules football, cricket and basketball in the same boat.

Many clubs and organisations will suffer substantial financial losses as a result and when the dust eventually settles, they will never be the same again.

However, in these dark and bizarre times, one sporting arena has the opportunity to take in the spotlight and grow like they’d never imagined they could.

E-sports have always been a topic for debate. There aren’t many who out and out hate the concept of it, but there is a strong contingent who aren’t fond of it, purely because it’s not the real thing. That it is not a sport.

On the contrary, there are many who believe it is a great niche for some who do have great ability on their respective platforms and that this is a way for them to display their abilities.

With nearly every major sporting code called off until further notice, E-sports is the only sport that will be consistently available to sporting fans around the globe.

There are lots of different games that are played in E-sports. For example, Dota 2, Counterstrike and Fortnite lead the financial market for E-sports.

Nearly $400 million has been handed out to winners across all three of those platforms.

When it comes to sports though, FIFA is well and truly ahead of the game.

Online FIFA has a massive audience around the world, especially in Europe, where many football clubs have signed E-sports players to represent their clubs in major tournaments.

FIFA Ultimate Team has been a huge part of many kids’ lives and now, as they grow into young adults, they now have the unprecedented opportunity to make money off of playing the game they love.

This massive opportunity for E-sports could help them catapult onto a level that could be equal to that of the everyday sports we’ve become accustomed to.

Despite the terrible nature of these circumstances, E-sports leagues across the world would see it as a huge chance gone begging if they were to let this pass up.

There are literally no other sports of note taking place right now.

Unless you can’t get enough of the Russian volleyball, there is not much to turn to at this moment for sports fans.

Granted, tournaments won’t be held in one venue due to restrictions on public gatherings. But as the only requirement is for two players to be present and on a steady internet connection, there’s no reason they can’t keep playing.

FIFA is a universally appreciated game and many fans will begin following their respective club’s representative for E-sports during these tough times.

To simply treat this as normal would be the worst thing clubs and organisations associated with FIFA E-sports could do.

They must take advantage of this enormous opportunity before they never get it back again. Sure, the coronavirus is a large distraction, but if E-sports is to be taken seriously, they must take action.

You can never truly grasp how great an opportunity is until you’ve lost it.

Would you like to see E-sports become more prominent in the wake of the coronavirus? Let us know on social media @Soccersceneau and join in the conversation.

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Above all else, stay indoors and be sensible over the next few weeks or months and look after each other.

 

 

Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

Tottenham Hotspur announce Science in Sport as their performance solutions partner

Tottenham and SiS

Tottenham Hotspur have named nutrition brand Science in Sport (SiS) as their first official performance solutions partner, signing a four-year deal.

The partnership will see SiS provide the Premier League outfit with products and a dedicated performance solutions framework, custom designed by the company to shape the team’s nutrition strategy.

Spurs will employ staff to work alongside SiS to help develop the programme, which will be led by the club’s lead nutritionist, Emma Tester.

“At Tottenham Hotspur we aspire to be the world’s best in performance nutrition. Since the start of pre-season, we have been working closely with James Morton and the team at SiS to get the products implemented across the squad and begin planning our wider nutritional strategy,” Tester said via Tottenham Hotspur.

“Having access and support from industry-leading experts is of huge benefit to us“We have had great feedback from the players on the range of products available to them and we look forward to developing bespoke products to truly personalise their nutrition programme.

In return, SiS will gain brand visibility on coolers and water bottles, as well as branding promotion at the club’s Tottenham Hotspur Stadium home on matchdays and at the club’s training ground.

Spursplay, the club’s recently launched streaming platform, will offer feature SiS-branded content demonstrating how the brand’s products are being used.

Included on the Board is Prof. James Morton, Director of Performance Solutions at SiS, who said via Tottenham Hotspur:

“Science in Sport are committed to fuelling the world’s best athletes and sports teams with world leading science and innovation. With our Performance Solutions programme, we tailor our research, innovation, and world class knowledge to deliver a true competitive advantage. We are delighted to partner with Tottenham Hotspur, a sports team who share the same pioneering values and vision.”

Exclusive content about the partnership will be available on SPURSPLAY, the Club’s new home of live and on-demand video content, including interviews and behind the scenes access to the Performance Framework being implemented. SiS-branded coolers and bottles will also regularly be seen pitchside on matchdays and during training sessions.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

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