Can E-Sports Captalise on this Monumental Opportunity?

The world has been brought to a near standstill as a result of the coronavirus.

Many businesses across the globe, namely small businesses have been seriously hampered. Many may struggle to resurface once everything calms down.

Football clubs are not exempt to this, either.

Around the world, nearly every league competition has been postponed to avoid players, staff and fans from contracting the virus which has claimed nearly 19,000 lives worldwide at the time of writing.

It all started with the Serie A postponing all fixtures. Italy has been ravaged by the virus and it was no surprise that they were the first to temporarily shut up shop.

Spain and La Liga followed suit, before the Premier League and nearly every other competition decided to also bite the bullet and call it off.

Other sports have also been hit hard, with Australian rules football, cricket and basketball in the same boat.

Many clubs and organisations will suffer substantial financial losses as a result and when the dust eventually settles, they will never be the same again.

However, in these dark and bizarre times, one sporting arena has the opportunity to take in the spotlight and grow like they’d never imagined they could.

E-sports have always been a topic for debate. There aren’t many who out and out hate the concept of it, but there is a strong contingent who aren’t fond of it, purely because it’s not the real thing. That it is not a sport.

On the contrary, there are many who believe it is a great niche for some who do have great ability on their respective platforms and that this is a way for them to display their abilities.

With nearly every major sporting code called off until further notice, E-sports is the only sport that will be consistently available to sporting fans around the globe.

There are lots of different games that are played in E-sports. For example, Dota 2, Counterstrike and Fortnite lead the financial market for E-sports.

Nearly $400 million has been handed out to winners across all three of those platforms.

When it comes to sports though, FIFA is well and truly ahead of the game.

Online FIFA has a massive audience around the world, especially in Europe, where many football clubs have signed E-sports players to represent their clubs in major tournaments.

FIFA Ultimate Team has been a huge part of many kids’ lives and now, as they grow into young adults, they now have the unprecedented opportunity to make money off of playing the game they love.

This massive opportunity for E-sports could help them catapult onto a level that could be equal to that of the everyday sports we’ve become accustomed to.

Despite the terrible nature of these circumstances, E-sports leagues across the world would see it as a huge chance gone begging if they were to let this pass up.

There are literally no other sports of note taking place right now.

Unless you can’t get enough of the Russian volleyball, there is not much to turn to at this moment for sports fans.

Granted, tournaments won’t be held in one venue due to restrictions on public gatherings. But as the only requirement is for two players to be present and on a steady internet connection, there’s no reason they can’t keep playing.

FIFA is a universally appreciated game and many fans will begin following their respective club’s representative for E-sports during these tough times.

To simply treat this as normal would be the worst thing clubs and organisations associated with FIFA E-sports could do.

They must take advantage of this enormous opportunity before they never get it back again. Sure, the coronavirus is a large distraction, but if E-sports is to be taken seriously, they must take action.

You can never truly grasp how great an opportunity is until you’ve lost it.

Would you like to see E-sports become more prominent in the wake of the coronavirus? Let us know on social media @Soccersceneau and join in the conversation.

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Above all else, stay indoors and be sensible over the next few weeks or months and look after each other.

 

 

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WA Government and Virgin Australia Partner to Bring Discounted Flights for Italian Football Series in Perth

The Western Australian Government has partnered with Virgin Australia to offer discounted airfares to Perth ahead of a three-match series featuring AC Milan, Inter Milan, Juventus and Palermo, in a move that reflects how state governments are increasingly using major sporting fixtures as tools of tourism and economic strategy.

Subsidising travel costs rather than simply promoting the matches signals a shift in how state governments are approaching major sporting events. WA Tourism Minister Reece Whitby positioned the series within the state’s broader Winter of Unmissable Sport strategy, framing the partnership as a way to fill hotels, support local businesses and generate visible economic activity across a single week of programming. That logic places football alongside other major events states have used to justify public investment in visitor attraction, where the return is measured in tourism spend rather than ticket revenue alone.

A bet on Australia’s appetite for European football

Touring Italian clubs is not a routine occurrence in Australia, and Sport and Recreation Minister Rita Saffioti’s comments point to an underlying assumption behind the investment: that the existing fan base for European football in Australia is substantial enough to justify a state government underwriting travel costs to fill a stadium on the other side of the country.

Australian audiences for international football have grown considerably over the past decade, driven by streaming access, diaspora communities and the rising visibility of leagues once difficult to follow locally. State governments positioning themselves to capture economic value from that growth, rather than leaving it to broadcasters and travel operators, marks a change in how football’s commercial footprint in Australia is being treated by policymakers.

It also raises a question likely to recur as more international club fixtures are scheduled in Australian cities: whether public subsidy for travel around marquee football events delivers economic value beyond the host city, or whether the benefit is concentrated narrowly within the host state’s tourism and hospitality sectors. Virgin Australia’s involvement reflects the commercial logic on the airline side, with the partnership forming part of a broader push to connect Australians with major domestic and international destinations.

For the domestic football industry, the series is a reminder that international club football is competing for the same audience attention as the A-Leagues and grassroots competitions. Whether that competition proves complementary or extractive, in terms of where football-related spending in Australia ultimately lands, is a question state and national football bodies are likely to watch closely as similar fixtures become more frequent.

Referee Omar Artan appointed to UEFA Super Cup Final

The Somali referee will officiate the 2026 UEFA Super Cup in August between Paris Saint-Germain and Aston Villa.

 

World Cup controversy to Super Cup support

As 2025’s CAF Men’s Referee of the Year, Artan stands as one of the world’s leading match officials.

His expertise and skill allowed him to enter FIFA’s international list in 2018, and has since proved an outstanding ability as a referee, culminating in the CAF Men’s Referee of the Year award last year.

Despite Artan’s capabilities and reputation, his dream of officiating this summer’s World Cup tournament met a premature ending. The referee couldn’t enter into the US after arriving on a diplomatic passport and single entry visa, and was subsequently forced to return home to Somalia.

But Artan’s journey as a referee on the global stage is far from over, as UEFA and CAF confirmed that Artan will officiate the UEFA Super Cup clash between Champions League winners, PSG, and Europa League winners, Aston Villa, in Salzburg this August.

 

Upholding the partnership

In April of this year, UEFA and CAF signed a new Memorandum of Understanding (MoU), which promised to utilise mutual support to encourage development, inclusion and wellbeing in football.

The MoU aligns unity, cohesion and partnership between two powerhouse continents of world football.

And now, the alignment is stronger and clearer than ever. In the midst of a major blow to Artan’s personal and professional dreams, UEFA and CAF’s partnership provided an opportunity.

“Omar is an excellent young but already experienced referee, who has proven himself at the highest competition level of the Confederation of African Football,” said UEFA President Aleksander Čeferin via media release.

“Football is made to connect people, and UEFA wants to show its respect to Omar and his outstanding officiating skills, which had earned him such a prestigious nomination.”

Furthermore, CAF President, Dr Patrice Motsepe, outlined why the initiative perfectly embodies the nature of a partnership between UEFA and CAF.

“This is a great honour for Omar Artan and for African referees and is also an excellent example of football bringing together and uniting people from Africa and Europe and worldwide.”

 

Final thoughts

Out of bitter disappointment and controversy comes a far more positive reflection of football’s influence and impact. It also proves that an MoU is more than just signatures, but a genuine promise to support the game and all within it.

A partnership like this has the power to help millions at once.

But sometimes, helping just one person is all it takes to prove its worth.

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