Canada Soccer Association announces Earl Cochrane as General Secretary

Canada Soccer

The Canadian Soccer Association has announced Earl Cochrane as its new General Secretary, effective immediately.

The appointment of Cochrane comes after an extensive global recruitment process aimed at choosing a candidate with the knowledge, passion and experience to lead Canada Soccer into the future.

With over 30 years of experience within the sport on and off the pitch, Cochrane brings the experience to build on the momentum and match the excitement and continued rise in popularity of soccer in Canada. Cochrane has also been serving as the Acting General Secretary for Canada Soccer since January 2022.

“I am delighted to welcome Earl Cochrane as our new General Secretary,” Canada Soccer President Nick Bontis said in a statement released by the association.

“His experience on and off the pitch across all levels of the game will be a huge asset for Canada Soccer. From our Women’s National Team winning the Gold Medal at the Tokyo 2022 Olympic Games and qualifying for the FIFA Women’s World Cup Australia & New Zealand 2023™, to our Men’s National Team qualifying for the FIFA World Cup Qatar 2022™, and the immense excitement soccer is receiving, the coming months and years will be pivotal for the growth of the game across Canada. I look forward to working with Earl to capitalise on this remarkable moment in Canadian soccer history.”

Cochrane brings a wealth of knowledge about the global game of soccer as well as its development in Canada and has held key roles that have been integral to its growth and success. With over 20 years of domestic and international experience working with leading sport organisations such as MLSE, FIFA, Concacaf, and of course, Canada Soccer – as well as MLS clubs Toronto FC and D.C. United – Cochrane is well prepared to lead the organisation into the future. His knowledge of the business of soccer will be important to support our vision of leading Canada to victory and Canadians to a life-long passion for soccer.

As General Secretary, Cochrane will be the operational leader of Canada Soccer and will work closely with the President, Vice President, and the Board of Directors, and in consultation with its members and key stakeholders to ensure Canada Soccer is a strong, integrated organisation driven by a focused and shared vision.

In his role as the leader of Canada Soccer’s staff across the country, he will also be integral in the organisation’s support of Canada Soccer’s Men’s National Team’s preparations for its first FIFA World Cup berth in 36 years at the FIFA World Cup Qatar 2022, the Women’s National Team’s qualification for the FIFA World Cup Australia and New Zealand 2023 and Paris 2024 Olympic Games at the 2022 Concacaf W Championship, as well as ensuring the organisation is well positioned as it prepares to co-host the FIFA World Cup 2026 in partnership with Mexico and USA.

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UEFA and Unilever renew partnership

UEFA has embraced Unilever as an Official Global Partner of the UEFA Women’s EURO 2025, kicking off in Switzerland on July 2 until July 27, 2025.

Unilever’s deal with UEFA builds off of their 2024 partnership and will see a wide array of Unilever’s Foods and Personal Care brands ignite their own integrated advertising campaigns to connect with fans and consumers in and out of the stadium, including household names like Dove, Rexona, Knorr and Hellmann’s.

UEFA marketing director, Guy-Laurent Epstein expressed UEFA’s excitement to work with Unilever again.

“Building on the success of our collaboration last summer, we are delighted to be continuing our partnership with Unilever for UEFA Women’s EURO 2025,” he said in a press release.

The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Food and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.”

General Manager of Unilever Foods Europe, Robbert de Vreede conveyed his enthusiasm for Unilever’s involvement in the upcoming Women’s EURO 2025.

“We are thrilled to partner with the UEFA Women’s EURO 2025, enabling our Foods brands to connect with a large audience who come together enjoying the thrill of a football match with friends whilst sharing delicious foods,” he said in a UEFA press release.

“Just as a great BBQ brings people closer, football unites fans in a shared experience of passion and camaraderie. In this partnership we will create memorable moments that highlight the best of summer – good food, great company, and beautiful games.”

General Manager of Unilever Personal Care Europe, Fulvio Guarneri detailed why the collaboration between UEFA and Unilever was a perfect fit.

“This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025,” he said via press release.

“It’s a great time for women’s football and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports. Together with our retail partners, we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.”

Unilever joins an exciting list of brands for the UEFA Women’s EURO 2025 tournament, including household names such as adidas, Amazon, AXA, Booking.com, EA, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, Lidl, PlayStation and Visa.

The Club Development Conference highlights community football

Significant Sporting Events Program 2023-24

On Saturday, February 1st, over 200 attendees came together at Valentine Sports Park for the 2025 Football NSW Club Development Conference.

With registrations for the 2025 season still coming in, over 85 Football NSW clubs from both Sydney Metropolitan and regional areas gathered for a dynamic day of workshops, panels, and special guest speakers, celebrating community football.

Presented by Stephanie Brantz, the Conference included keynote addresses from Karen Jones, Acting CEO of Destination NSW and Chief Executive of the NSW Office of Sport, Dr. Catriona Rose of the Australian Sports Commission, and Matildas cap #167, Ellie Brush.

After the successful second edition of the conference, Trevor Huxley, Football NSW’s Program Manager for Club Development, expressed his excitement over the strong support from the community.

“The Club Development Conference is a fantastic opportunity to bring together all levels of the game to learn from one another, network and discuss best practice for grassroots football,” said Huxley via press release.

“It has been inspiring to see grassroots clubs across the state in attendance, illustrating a remarkable commitment to supporting their local communities. It’s vital that Football NSW continues to lead in this space, providing support to the volunteers and local administrators who are central to the ongoing growth of our game.”

Along with the keynote speakers, attendees were able to choose sessions tailored to their Club or role, covering topics such as safeguarding, volunteerism, marketing and data analysis, infrastructure and grant funding, player and spectator behaviour, women & girls’ football, diversity and inclusion, and grassroots coach education.

The Football NSW Club Development Conference serves as a pivotal platform for enhancing community football by Empowering Clubs, Facilitating Networking, Offering Targeted Education and Showcasing Leadership.

By focusing on these areas, the conference plays a crucial role in strengthening community football, promoting inclusivity, and ensuring the sport’s sustainable growth.

To gain further details and access Club resources, click here.

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