Canberra United has welcomed Gift of Life as its back of shorts partner for the 2023/24 Liberty A-League season.
Gift of Life is an ACT-based not-for-profit organisation that aims to promote greater community awareness around the importance of organ and tissue donation.
They focus its efforts mainly on the ACT and surrounding region, but with this new partnership it will be looking to extend its message more nationally as it aims to through its advocacy save more Australian Lives.
The organisation accomplishes its aims mainly through advocacy, targeting the ACT as it has the lowest organ donor sign up percentage in the Commonwealth.
However, it is not only through direct advocacy that the organisation does its work, but also it helps to organise events and activities aimed both at boosting organ donor sign ups and supporting the lives of those who have received the life saving operations.
For the season, Gift of Life’s logo will appear on the back of Canberra United’s Liberty A-League side shorts, helping to provide crucial exposure for the organisation whenever the team takes to the pitch.
Speaking on the announcement, Capital Football Chairman Angelo Konstantinou expressed the club’s hopes for helping Gift of Life in its mission during this season.
“We are delighted that Gift of Life have joined the Canberra United family as Back of Shorts partner for the forthcoming Liberty A-League campaign,” he said via press release.
“They are a vital organisation in Australia, providing community awareness via major events and activities during the year. We are hoping that our partnership can assist this drive to create even more awareness about the important role they play.”
Gift of Life’s President Catherine Scott also commented on importance of raising awareness for this crucial issue.
“We have joined with Canberra United in order to continue to raise awareness on the importance of organ and tissue donation registration,” she said via press release.
“We would encourage the fans of the club to take the next step and register to be an organ and tissue donor and have the conversation with your family.”
This deal highlights Canberra United’s commitment to being a driver of social benefit in its community. It is also great to see clubs supporting not only businesses but also charities in their sponsorships.
For any readers interested in signing up to the Australian Organ Donor Register, please visit www.donatelife.gov.au/canberraunitedfootballclub for more information.
