Capital Football CEO Phil Brown: “The facilities don’t reflect the change in participation by women and girls”

Phil Brown has had a career in football administration that has spanned the Asian continent. Now the CEO of Capital Football, he spoke to Soccerscene about helping bring the Asian Cup to Australia, the changing demographics of football, and the opportunities football can create.

Phil Brown has had a career in football administration that has spanned the Asian continent. Now the CEO of Capital Football, he spoke to Soccerscene about helping bring the Asian Cup to Australia, the changing demographics of football, and the opportunities football can create.

Q: How did you become involved in football?

Phil Brown: I started playing football when it used to be known as soccer when I was seven. I played for my local club Epping Football Club, known as Epping YMCA back in the day. I began volunteering on the committee there when I was still playing, with my dad when I was 15. I helped him set up the nets, set up the barbecue, and helped my mum in the canteen when I was still playing at the club. It was during that time, being involved with my family and local community, that I fell in love with the game. My first job was running a local futsal competition at the Epping YMCA centre. I got some coaching jobs with YMCA doing school programs, doing holiday clinics with Northern Spirit, running a development program for them out of Macquarie centre. I went to university and did a human movement degree, and out of that, I got my first paid professional role in the game with New South Wales football as an events manager. I did that for a while and got promoted to competitions manager. I then moved over to Malaysia, to take an events management role in the competitions department at the Asian Football confederation.

After a few years I came back and I was able to take my experience with football in Asia to help Football Australia, the Mariners, and the Jets, who were negotiating the early days of the Asian Champions League. Nobody was that familiar with it at the time, but I was able to bring my learnings across to help. After that, I got a job on the committee organising the Asian Cup in Australia and did that for four years when we got the rights for the Asian Cup in 2015. I then headed over to Qatar in 2011 to help run a venue Qatar sports club during Asian Cup 2011. I came back, stayed on the local organising committee for a while, before an opportunity came up at Football New South Wales as head of football, to put a football department together. I did that for four years before the opportunity arose to head over to the ACT to be CEO of Capital Football arose, where I’ve been for five years now.

Q: What Challenges has ACT football faced in recent times?

Phil Brown: It’s the same challenges that football has faced across the country for a number of years. Facilities are a big challenge for everyone, but facilities that we all use are predominantly built during the 50s and 60s, in a time when community sports – especially the round ball sport – was played by men. It’s completely different now and rightfully so, it’s a great thing. But the facilities don’t reflect the change in participation by women and girls. The facilities are dated and the grounds we play on don’t have great drainage or lighting, and it doesn’t enable us to maximise participation and accommodate everyone who wants to play. Especially when you think about when they want to play and when they’ll be able to. Traditionally, football has always been a Saturday afternoon activity, but as society changes and people’s free time changes, it would be good to have facilities that allow us to maximise their time after hours on good surfaces, with good floodlighting that allows them to play and train.

Refereeing is a key challenge. Getting enough people that are willing and interested to cover all the games we want will make the games much better. To recruit and retain enough referees to cover all the matches is a challenge. We need to have enough quality coaches that have taken courses to ensure that when kids do turn up to train they are not only taught something, but they also have a good time. At the end of the day, we all play football because it is a fun thing to do, so having a coach that understands that and makes sure players enjoy themselves and fall in love with the game is important. 

Q: Football Tasmania CEO Matt Bulkeley recently said that state funding has been easier to engage with in recent times, has this been the same in the ACT?

Phil Brown: It’s a bit different with the structures here, we deal directly with the territory. In the other states, which have layers of councils that sit below the state government it can be a bit more challenging. We don’t have that same challenge here. There is a finite amount of money for governments to invest in facilities, infrastructure, and schools, and we understand that. We’ve been relatively lucky here that the government has been willing to reinvest some of the surpluses that were made through the Asian Cup 2015 – into community projects for football in 2016 – which was great. We are partnering with the government at the moment on the development of a home of football in the north of the ACT, which will make a great difference for access to playing surfaces in the ACT.

Q: Does Capital Football have ambitions to see a professional team in Canberra?

Phil Brown: Capital Football the company doesn’t have ambitions to manage an A-League team, however, we absolutely support seeing an A-League team in the ACT, sitting alongside the very successful W-League team in Canberra United that has been there since year one. It would be great for young boys in our part of the world to pursue their dreams to become professional footballers without having to move to Sydney or Melbourne to access an A-League opportunity, similar to what our young girls can do here. They can stay in school without moving away from their families, develop as players at the Canberra United academy, and then step up to the W-League. We’ve seen how successful that has been with young players like Karly Roestbakken, Grace Maher, Nicki Flannery, Laura Hughes, and Hayley Taylor-Young, who have come through the academy at a young age while still being at school, and still be able to become professional footballers through Canberra United in the W-League and then onto the national team.

Q: What will be the biggest challenge for the rest of the year for football in the ACT?

Phil Brown: The biggest challenge for the rest of the year is getting through this season without being impacted by COVID. It’s already had a huge impact on all community sport last year, and we were relatively lucky in comparison to other jurisdictions in that we got to play half a season. We’ve been relatively lucky again this year that our games haven’t been impacted. You look at what is happening in Sydney at the moment, and the impact that has had on community football, and that is a big challenge for us. It impacted our Kanga Cup, 300 plus teams from around Australia, and in previous years from overseas but COVID has impacted that as well – that is meant to be on for the first week of July but we’ve pushed back into September. The ongoing impact of COVID on community sport and travel between states then risks that competition going ahead, that would be a huge impact on us.

We are proud of the power chair football, through the support of the local community – particularly rotary and muscular dystrophy – that we have been able to purchase some strike force power chairs and build a program up from scratch, with two teams who play regularly, and potentially enter a state team in the national championship. Being able to engage and grow those opportunities is inroads for everyone in football – while we were talking about challenges, it’s important to talk about opportunities, and this is one of those.

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The Participation Boom Councils Didn’t Plan For Is Hitting Football Hard

Football in Australia isn’t being held back by passion, participation, or community support. It’s being held back by local government failure. From a CEO perspective, the warning signs are no longer subtle — they’re screaming. Confidence towards councils is collapsing, clubs are done believing the rhetoric, and the people carrying the game every weekend are telling us the same thing: councils don’t understand football, don’t consult properly, and don’t plan for growth. This isn’t opinion anymore. It’s measurable. And it should embarrass every policymaker in the country.

Football in Australia isn’t struggling because of a lack of passion. It isn’t struggling because communities don’t care. And it certainly isn’t struggling because participation is declining.

Football is struggling because, at the local government level, confidence is collapsing. What is more, the people closest to the game can feel it.

Soccerscene’s latest survey on council readiness and football planning shows something deeply confronting: trust in councils is at its lowest point, and clubs no longer believe the rhetoric. Councils frequently speak about “supporting the world game” and “investing in community sport,” but the data tells a different story.

The people building the game every weekend, people such as presidents, coaches, volunteers and administrators, are telling us councils do not understand football demand, do not consult effectively, and do not plan for long-term growth. And that’s not an emotional opinion. It’s now measurable.

In our survey, over 61% of respondents said their council has limited or no understanding of football participation demand. Consultation outcomes were even worse: 74% said council consultation is inconsistent or ineffective. And when asked if facilities are being planned with long-term growth in mind, the answer should stop every policymaker in their tracks: more than 71% said planning is short-term or non-existent.

Results graphic from Soccerscene’s January industry survey:

This is not a small problem. This is a national warning sign.

Football is not a niche sport. It’s the world’s sport

Councils across Australia are making decisions as if football is still an emerging code, competing for scraps. That thinking is decades out of date.

Football is not only Australia’s largest participation sport in many communities – it is also part of the global economy of sport, the largest sport market on earth, and a cultural engine that connects Australia to Asia, Europe, Africa and the Americas.

When councils underinvest in football infrastructure, they’re not just failing local clubs. They’re failing an entire economic pipeline: participation growth, player development, coaching pathways, community engagement, multicultural integration, women’s sport, health outcomes, events, tourism, and commercial opportunity.

And yet, football is still treated as the code that should “make do”.

The Glenferrie Oval case: a perfect example of the imbalance.

Take the redevelopment of Glenferrie Oval and the historic Michael Tuck Stand in Hawthorn.

This is a major project with a total estimated investment of approximately $30 million, with the City of Boroondara allocating $29.47 million over four years to transform the site into a premier hub for women’s and junior AFL.

Let’s be clear: there is nothing wrong with investing in women’s sport. In fact, it’s essential.

But this investment is also a symbol of something football people have been saying quietly for years: councils understand AFL. Councils prioritise AFL. Councils know how to justify AFL.

They don’t do the same for football, despite its participation scale, multicultural reach, and global relevance.

Across the country, football clubs are being told there is “no funding,” that “planning takes time,” or that facilities “can’t be upgraded yet.” Meanwhile, we see multi-million-dollar grandstands, boutique ovals, and legacy infrastructure funded and delivered for other codes.

Football isn’t asking for special treatment.

Football is asking for fair treatment based on reality.

Councils are stuck in a domestic mindset – while football is global.

Here is the core issue: local councils are making decisions through a domestic sporting lens, while football operates in a global one.

Football isn’t just a Saturday sport. It’s a worldwide industry with elite pathways, commercial frameworks, international investment, and an ecosystem that Australia must compete within.

If councils don’t understand this, they will keep making decisions that shrink our competitiveness.

And this is where the stakes become real.

Australia is not only competing against itself. We are competing against countries like Japan and South Korea, who treat football as a national asset. They don’t leave football infrastructure to fragmented local decision-making without a clear national framework. They invest strategically, align education with delivery, and build systems that create long-term advantage.

We cannot keep pretending we are in the same conversation globally while our local facilities remain stuck in the past.

Clubs are carrying the burden – and it’s breaking the system.

The survey results point to a harsh reality: football clubs feel like they are carrying the weight of growth alone.

When asked what the biggest council-related challenge is, nearly 49% said funding is not prioritised, while others pointed to poor facility design, limited engagement, and slow planning processes.

This isn’t just an inconvenience.

It is creating volunteer burnout, club debt, stagnation in women’s participation, and barriers to junior growth. It is forcing clubs into survival mode – patching up grounds, sharing overcrowded facilities, and trying to grow in spaces that were never designed for modern football demand.

And when planning is short-term, the problem compounds. Councils aren’t just falling behind- they’re building the wrong solutions.

So what do we do? We stop reacting and start leading.

Football cannot keep waiting for councils to “get it” organically. That approach has failed.

What we need now is a national strategic response that is structured, intelligent, and relentless.

This is where football must learn from high-performing football nations  not just on the pitch, but in governance, philosophy, and decision-making.

A powerful example is Korea’s “Made in Korea” project, which was built to identify structural gaps, align stakeholders, and create a unified development philosophy. It wasn’t just a technical framework, it was a national alignment strategy.

Australia needs the off-field equivalent.

A National Football Facilities & Readiness Taskforce.

I believe the time has come to establish a National Football Facilities & Readiness Taskforce, made up of the most capable minds across the game and beyond it.

Not another committee. Not another meeting group.

A taskforce.

It should include leaders from football, infrastructure, urban planning, commercial strategy, government relations, and corporate Australia. We should be selecting the most intelligent and effective people in the country, not based on titles, but based on outcomes.

This taskforce should have one clear mission:

Educate, influence, and reshape how councils plan, consult, and invest in football infrastructure.

Alongside a taskforce, we need long-term strategic working groups embedded across the states, designed to:

educate councils on football participation demand and growth forecasting

standardise best-practice facility design and future-proofing

create consistent consultation frameworks

align football investment with economic, health and multicultural outcomes

build a national narrative that football is an asset rather than a cost

Because right now, the survey shows councils aren’t prioritising football for economic reasons. In fact, only 2.56% of respondents said councils should prioritise football due to economic benefits. This is not because it isn’t true, but because councils haven’t been educated to see football that way.

That is a failure of strategy, not a failure of the game.

This is bigger than facilities – it’s about Australia’s place in the world game.

If we want to be taken seriously as a football nation, we must build a country that treats football seriously.

Not just at elite level.

At local level – where the entire pyramid begins.

The message from the survey is blunt: football’s confidence in councils is collapsing. But within that truth is also an opportunity.

Because when trust hits its lowest point, change becomes possible.

The next step is ours.

We either continue accepting a system that doesn’t understand the world game – or we build one that does.

Building the future: The Socceroo who has came home

In the modern football economy, the transition from elite athlete to administrator is rarely seamless. For two decades, David Williams’ existence was governed by the binary metrics of the professional game: goals scored, contracts signed, and minutes played. From the freezing training pitches of Brøndby to the humid pressure cookers of the Indian Super League, his career was defined by the relentless demand for performance.

Now, following his retirement in November 2025 due to a career-ending ACL injury, the former Socceroo is swapping the stadium penalty box for the grassroots pitch. As the newly appointed Program Development Lead at Football West (FW), Williams is tasked with reshaping the foundational layer of West Australian talent.

A Strategic Coup for the State

For the state governing body, securing Williams is a significant coup. The “ex-pro” circuit is often littered with tokenistic ambassadorial roles, but Williams offers tangible intellectual property. His journey began as a teenage prodigy at the Queensland Academy of Sport, carrying the heavy burden of being labelled the “best Australian prospect since Harry Kewell” by Miron Bleiberg.

He has lived the entire spectrum of the industry: the hype of a European transfer at 18, the volatility of the A-League loan system, and the cultural adaptability required to win titles in India. He understands the mechanics of the “football business” better than most.

“I’m very excited to have this opportunity to stay in football and work with young people,” Williams said. “I’m passionate about youth development and helping them grow, whether that’s as a coach, a mentor or just as a role model.”

The “Role Model” Mandate

In his new capacity, Williams will oversee the Coles MiniRoos, Football School holiday camps, and school clinics. On paper, these are participation programs. In practice, they are the first point of contact in the talent pipeline.

For FW, leveraging Williams’ heritage is a strategic necessity. As a member of the Indigenous Football Australia Council, Williams understands the structural barriers facing indigenous players. His presence provides a tangible pathway for kids who often feel disconnected from the metropolitan elite.

“Being indigenous, I would love to do some work in the regions and work with young indigenous children through football,” Williams noted. “It would be great to support the regional CPOs (community participation officers) and deliver sessions with these kids. That’s something I’m extremely passionate about.”

This is not a post-retirement affectation. Throughout 2025, while still nominally a Perth Glory player, Williams was already building his coaching resume as head coach of the Charles Perkins XI: Football Australia’s First Nations youth program. He isn’t just a figurehead; he is an operator actively closing the gap between regional talent and elite opportunity.

Proving the Concept: Success in the Dugout

Williams’ administrative portfolio is backed by growing tactical acumen. In December 2025, he coached the WA Paras State Team to their inaugural national title. For a squad that had frequently been the “nearly men” of the competition, Williams’ high-performance mindset was the catalyst for a historic breakthrough.

“That was an unbelievable experience, especially for the people who have been in the Paras program for a long time and seen them go close so often,” he reflected.

Crucially, this role sits alongside his appointment as Technical Director for NPL WA powerhouse Stirling Macedonia. Williams sits at the intersection of the state’s entire ecosystem as he drives grassroots participation for the federation by day and steers elite NPL structures for a club by night. It signals an ambition to master the technical direction of the game, not just the commercial side.

A Global Perspective, Locally Applied

Williams’ value to the WA system lies in his resilience. He was the first Indigenous player to represent Melbourne City. Williams scored in the UEFA Cup against Eintracht Frankfurt. He won the Indian Super League with ATK.

David Williams understands the technical demands of European academies and the harsh realities of the transfer market. When he speaks to a 12-year-old at a holiday clinic, he isn’t reciting a coaching manual. He is speaking from the experience of sharing a pitch with Alessandro Del Piero. He knows what “elite” actually looks like.

“After I finished at Perth Glory last year, I had some other great opportunities, but I am more passionate about my role within Football West,” Williams said. “This is different.”

As 2026 approaches, Williams faces a new kind of pressure. He is no longer responsible for scoring the winner at HBF Park. Instead, he is charged with ensuring that the thousands of kids in the MiniRoos programs fall in love with the game, and that the pathways he once navigated are accessible to them. It is a different game, but one David Williams is uniquely qualified to play.

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