Capital Football CEO Phil Brown: “The facilities don’t reflect the change in participation by women and girls”

Phil Brown has had a career in football administration that has spanned the Asian continent. Now the CEO of Capital Football, he spoke to Soccerscene about helping bring the Asian Cup to Australia, the changing demographics of football, and the opportunities football can create.

Phil Brown has had a career in football administration that has spanned the Asian continent. Now the CEO of Capital Football, he spoke to Soccerscene about helping bring the Asian Cup to Australia, the changing demographics of football, and the opportunities football can create.

Q: How did you become involved in football?

Phil Brown: I started playing football when it used to be known as soccer when I was seven. I played for my local club Epping Football Club, known as Epping YMCA back in the day. I began volunteering on the committee there when I was still playing, with my dad when I was 15. I helped him set up the nets, set up the barbecue, and helped my mum in the canteen when I was still playing at the club. It was during that time, being involved with my family and local community, that I fell in love with the game. My first job was running a local futsal competition at the Epping YMCA centre. I got some coaching jobs with YMCA doing school programs, doing holiday clinics with Northern Spirit, running a development program for them out of Macquarie centre. I went to university and did a human movement degree, and out of that, I got my first paid professional role in the game with New South Wales football as an events manager. I did that for a while and got promoted to competitions manager. I then moved over to Malaysia, to take an events management role in the competitions department at the Asian Football confederation.

After a few years I came back and I was able to take my experience with football in Asia to help Football Australia, the Mariners, and the Jets, who were negotiating the early days of the Asian Champions League. Nobody was that familiar with it at the time, but I was able to bring my learnings across to help. After that, I got a job on the committee organising the Asian Cup in Australia and did that for four years when we got the rights for the Asian Cup in 2015. I then headed over to Qatar in 2011 to help run a venue Qatar sports club during Asian Cup 2011. I came back, stayed on the local organising committee for a while, before an opportunity came up at Football New South Wales as head of football, to put a football department together. I did that for four years before the opportunity arose to head over to the ACT to be CEO of Capital Football arose, where I’ve been for five years now.

Q: What Challenges has ACT football faced in recent times?

Phil Brown: It’s the same challenges that football has faced across the country for a number of years. Facilities are a big challenge for everyone, but facilities that we all use are predominantly built during the 50s and 60s, in a time when community sports – especially the round ball sport – was played by men. It’s completely different now and rightfully so, it’s a great thing. But the facilities don’t reflect the change in participation by women and girls. The facilities are dated and the grounds we play on don’t have great drainage or lighting, and it doesn’t enable us to maximise participation and accommodate everyone who wants to play. Especially when you think about when they want to play and when they’ll be able to. Traditionally, football has always been a Saturday afternoon activity, but as society changes and people’s free time changes, it would be good to have facilities that allow us to maximise their time after hours on good surfaces, with good floodlighting that allows them to play and train.

Refereeing is a key challenge. Getting enough people that are willing and interested to cover all the games we want will make the games much better. To recruit and retain enough referees to cover all the matches is a challenge. We need to have enough quality coaches that have taken courses to ensure that when kids do turn up to train they are not only taught something, but they also have a good time. At the end of the day, we all play football because it is a fun thing to do, so having a coach that understands that and makes sure players enjoy themselves and fall in love with the game is important. 

Q: Football Tasmania CEO Matt Bulkeley recently said that state funding has been easier to engage with in recent times, has this been the same in the ACT?

Phil Brown: It’s a bit different with the structures here, we deal directly with the territory. In the other states, which have layers of councils that sit below the state government it can be a bit more challenging. We don’t have that same challenge here. There is a finite amount of money for governments to invest in facilities, infrastructure, and schools, and we understand that. We’ve been relatively lucky here that the government has been willing to reinvest some of the surpluses that were made through the Asian Cup 2015 – into community projects for football in 2016 – which was great. We are partnering with the government at the moment on the development of a home of football in the north of the ACT, which will make a great difference for access to playing surfaces in the ACT.

Q: Does Capital Football have ambitions to see a professional team in Canberra?

Phil Brown: Capital Football the company doesn’t have ambitions to manage an A-League team, however, we absolutely support seeing an A-League team in the ACT, sitting alongside the very successful W-League team in Canberra United that has been there since year one. It would be great for young boys in our part of the world to pursue their dreams to become professional footballers without having to move to Sydney or Melbourne to access an A-League opportunity, similar to what our young girls can do here. They can stay in school without moving away from their families, develop as players at the Canberra United academy, and then step up to the W-League. We’ve seen how successful that has been with young players like Karly Roestbakken, Grace Maher, Nicki Flannery, Laura Hughes, and Hayley Taylor-Young, who have come through the academy at a young age while still being at school, and still be able to become professional footballers through Canberra United in the W-League and then onto the national team.

Q: What will be the biggest challenge for the rest of the year for football in the ACT?

Phil Brown: The biggest challenge for the rest of the year is getting through this season without being impacted by COVID. It’s already had a huge impact on all community sport last year, and we were relatively lucky in comparison to other jurisdictions in that we got to play half a season. We’ve been relatively lucky again this year that our games haven’t been impacted. You look at what is happening in Sydney at the moment, and the impact that has had on community football, and that is a big challenge for us. It impacted our Kanga Cup, 300 plus teams from around Australia, and in previous years from overseas but COVID has impacted that as well – that is meant to be on for the first week of July but we’ve pushed back into September. The ongoing impact of COVID on community sport and travel between states then risks that competition going ahead, that would be a huge impact on us.

We are proud of the power chair football, through the support of the local community – particularly rotary and muscular dystrophy – that we have been able to purchase some strike force power chairs and build a program up from scratch, with two teams who play regularly, and potentially enter a state team in the national championship. Being able to engage and grow those opportunities is inroads for everyone in football – while we were talking about challenges, it’s important to talk about opportunities, and this is one of those.

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Football Queensland Academy leads Northern player development

Football Queensland

Football Queensland (FQ) has celebrated a successful year of player development in the Northern region across youth and junior football through the FQ Academy.

The FQ Academy is Queensland’s only recognised way for players to achieve state and national team representation and showed significant progress over 2024. The Northern region covers some of Queensland’s rural major hubs, including Townsville, Charters Towers, Ayr and Ingham.

In the Northen region, over 150 players participated in the FQ Acadamy across the U9 to U16 age groups, illustrating the influence of adopting Football Australia’s latest national technical standards.

The success of the FQ Academy in the Northern region was further embellished through the selection of 10 local players in Queensland state teams, to compete at the Girls and Boys National Youth Championships in Melbourne and Wollongong.

FQ General Manager, Football & State Technical Director, Gabor Ganczer, expressed his joy for the achievements in the Northern region.

“2024 has been a tremendous year for football in the Northern region, with significant strides in player development as the FQ Academy continues to play a pivotal role in providing young athletes with access to world-class coaching and competitive platforms that continue to raise the standard of football in the region,” he said via press release.

“The progress seen throughout the region is the result of a sustained, long-term approach to player development, with a focus on upskilling coaches and equipping clubs with the tools and resources they need to ensure all players are supported at every stage of their journey.”  

FQ Senior Manager, Technical (Northern Conference), Michael Edwards applauded the work of the FQ Academy.

“The inclusion of local players in the Queensland state teams highlights the significant impact of the continued investment in Northern football programs, helping to elevate talented athletes to elite levels of competition,” he said in a press release.

“The foundation we’ve laid this year, with the FQ Academy at the forefront, will not only set the stage for greater success in the years to come but also drive the continued growth of football in the Northern region and beyond, ensuring clear and accessible pathways for all players to achieve their goals and reach their full potential.”  

Football Queensland remains committed to developing the level of coaching skill and to enhancing player development in the Northern region in 2025 and beyond.

Unite Round: A-League’s Bold Vision Faces Challenges

The second-ever edition of the Unite Round sparked some interesting debates and narratives about whether the A-League can properly host an inclusive event of this scale.

As the contract with Destination NSW expires, the question remains; Is the experiment worth committing to or should it be scrapped?

A potentially unfair comparison would be to NRL’s Magic Round and AFL’s Gather Round who managed to succeed with the concept in its first two seasons. It’s quite simple, the A-League don’t have the wide-ranging committed supporter base to reach those heights just yet.

But will they do so quick enough for this investment to be worth it?

Challenges that undermine Unite Round

It was a weekend that had a few positives, as mentioned in the A-Leagues press release last week but was certainly marred by a slew of negative and/or embarrassing moments.

Whilst match-going fans, who spent the weekend in Sydney, anecdotally seemed to truly enjoy the experience, there simply weren’t enough that flew out to watch their team play.

The 45,000-capacity Allianz Stadium had a rather empty look for most of the games, mirroring Covid lockdown football, and the lack of atmosphere really took away from the experience that was promised when the concept replaced the controversial Sydney Grand Final deal last season.

For a league that has constantly struggled with attendances since the horror 2021-22 season (which saw attendances slashed in half post-covid), the ability to hold a full-scale weekend of football in one city is realistically never going to work, especially in a cost-of-living crisis.

Another issue that is increasingly being brought up in media and fan spaces is the NSW Police releasing a statement before the weekend had started, ensuring that they were going to crackdown on pre-game marches, flares, banners and flags in an attempt to ‘keep everyone safe’.

Baffling for any hardcore fan, it was a truly tone-deaf action that stripped football of its core: intense and passionate tribalism.

Highlights of the weekend

Focusing on the positives, in the A-League press release, they revealed the numbers behind an improvement on last season’s first-ever United Round.

– 33 goals were scored across 12 games between both the Ninja A-League Women and Isuzu UTE A-League Men.

– Attendance was up 50% on the first-ever Unite Round with a cumulative match attendance of more than 71,000 fans. This was certainly helped by an amazing 30,777 crowd to watch the Sydney Derby.

– Over a thousand fans take part in grassroots clinics, tournament and fan zones.

Commenting on the overall feel of Unite Round 2024/25, Nick Garcia, A-Leagues Commissioner, said:

“It was a turbulent build up with a ticketing outage, a change in venue for our six Ninja A-League Women matches and a planned train strike – but we’re really proud to have welcomed 50% more fans from across Australia and New Zealand to Sydney compared to our first-ever Unite Round,” Garcia said in a press release.

“We really believe in the long term potential of this partnership with the NSW Government and Destination NSW, establishing a new tradition and welcoming football fans from across Australia and New Zealand to electrify this incredible city.

“This event really resonates with our young and diverse fanbase and aligns with our drive to unite communities through a shared love of football. It’s the pinnacle weekend of professional football, and we hope this is a tradition that we can continue to build on and grow in the coming years.

“It’s been a really strong start to our 20th season. Crowds have grown by 30% year-on-year across the first four rounds of the Isuzu UTE A-League Men, while the new Saturday night doubleheader on 10 Bold has also increased the free-to-air national audience by 34%. We look forward to continuing this momentum across both leagues as we move into the summer period.”

The path forward for Unite Round

The words from Nick Garcia suggest that the A-League are committed to making this concept work and are hoping the progress made in the last 10 months can be replicated over time.

The direction in which the United Round goes in is still unknown with the expiration of Destination NSW but it also could lead to an innovation that bursts this weekend into life.

Do they try it in New Zealand for a year? Or up in the Gold Coast where people might have more incentive to enjoy a weekend up in the Sunshine Coast?

The chance for experimentation surely has to be attempted considering the trends suggesting that this weekend won’t be considered an outright ‘success’ in the short term.

Conclusion

In the end, the future of the Unite Round hinges on bold experimentation and a commitment to creating a uniquely football-centric spectacle.

Whether it’s exploring new locations like New Zealand or the Gold Coast, or innovating to better engage fans across the country, the A-League has an opportunity to redefine what a national celebration of football can look like.

The league’s struggles with attendance and atmosphere are real, but so too is the potential for growth in a competition that resonates with Australia’s diverse and passionate football community.

The Unite Round has shown glimmers of promise amid its challenges—now it’s up to the A-League to seize that promise and turn it into a tradition worth rallying behind.

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