Capital Football’s Home of Football backed by ACT Government support

Capital Football’s plans to establish a Home of Football has taken a massive step, with the ACT Government committing to the expansion of football in Canberra.

Capital Football CEO Phil Brown, Chair Fran Sankey and Canberra United players Grace Maher and Emma Ilijoski joined ACT Deputy Chief Minister Yvette Berry in reaffirming the ACT Government’s desire to aid in the growth of what is the most popular sport in the state.

An additional $9 million was committed to the Throsby development in the 2021/22 Budget, taking the total investment to $33.5 million, which includes a $4.5 million contribution from Capital Football.

“It’s a significant investment for football in the ACT because we’ve seen significant growth, with the highest participation rates in Canberra,” ACT Deputy Chief Minister Yvette Berry said.

The Home of Football will support more than 30,000 participants in the ACT, by providing a dedicated competition and training facility.

The project will deliver state-of-the-art indoor and outdoor football facilities in the ACT, support a range of community and high-performance programs for Capital Football and its affiliated clubs, and provide valuable open space for the public to use and enjoy.

Canberra United player and Majura FC junior Grace Maher believes having a home of football will ensure that players are provided with invaluable playing pathways and opportunities.

“Looking out into an empty field at the moment, you start to envision yourself there and I’m really looking forward to seeing it come to life,” she said.

“Canberra has such a rich history with women’s sport and the culture we have here is great.”

The project will also include the construction of a new futsal building that will house two full-sized futsal courts and have an adjoining grandstand that will overlook the main enclosed and associated synthetic playing fields.

On the first floor, the building will include office space for Capital Football staff, operational areas, and a multi-purpose function room for match and non-matchday activities.

New community sportsground facilities will also be provided and will include grass and synthetic fields and a new sportsground pavilion.

Capital Football CEO Phil Brown is pleased to have support from the ACT Government.

“Community sport plays a vital role in the health and wellbeing of society, and we are grateful for the ACT Government’s support in developing the Throsby precinct to enable our organisation to continue to provide that social benefit in the Gungahlin District and Canberra through participation in football and futsal,” he said.

Community engagement on the design and development of Throsby Home of Football will commence shortly through the ACT Government’s YourSay website.

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Juventus FC confirms 2025/26 Jeep & Visit Detroit shirt deal

Juventus FC has unveiled a landmark dual front-of-shirt sponsorship deal for the 2025/2026 season, with both jeep and Visit Detroit set to appear a co-branded collaborators across the club’s men’s, women’s, and Next Gen sides. The announcement marks a first for Serie A and European football, as a destination marketing organisation (DMO) joins a top-tier club’s shirt sponsorship.

The agreement builds on Jeep’s long-standing connection with Juventus, dating back to 2012, while welcoming Visit Detroit — the world’s first convention and visitors bureau — in a bold move to merge global tourism promotion with elite football.

Shared Shirt Real Estate, Expanded Global Reach

Under the agreement:

  • Jeep and Visit Detroit will co-feature on the front of Juventus’ domestic kits
  • Jeep retains sole front-of-shirt rights for international fixtures

The co-branding strategy reflects a broader shift in club commercial models, as Juventus looks to diversify revenue streams, grow its global footprint, and strengthen ties to the North American market.

Breaking New Ground in Tourism & Sport

While tourism boards have collaborated with clubs before, this is the first time a CVB has secured front-of-shirt branding at this level — signalling the rise of cross-industry partnerships blending travel, sport, and city branding.

The deal also aligns with Juventus’ push to build deeper connections in the U.S., where Serie A’s popularity continues to climb.

A Shared Focus on Innovation and Reach

All three parties — Juventus, Jeep, and Visit Detroit — say the collaboration is grounded in shared values: innovation, community, and global ambition. Jeep brings legacy and loyalty, while Visit Detroit represents a fresh, lifestyle-led approach to brand engagement.

Both brands will benefit from:

  • Widespread global exposure across multiple teams
  • Integrated marketing and activation opportunities
  • Hospitality and fan engagement initiatives in Italy and abroad

A Sign of Things to Come

Juventus’ new sponsorship model reflects broader commercial trends in football: dual-brand kits, destination marketing, and increased U.S. market integration. The agreement could set the stage for similar deals, especially among clubs seeking to balance heritage brands with emerging categories like tourism and experiential branding.

‘Football For Good’ partnership launched by PFA and Juan Mata’s ‘Common Goal’

'Football For Good' partnership launched by PFA and Juan Mata's 'Common Goal'

Professional Footballers Australia (PFA) has announced a partnership with Juan Mata’s ‘Common Goal’, which aims grow and support the ‘Football For Good’ community in Australia.

This collaboration is the first of its kind between Common Goal and a players’ association, and it aims to tap into football’s potential to create real social impact—both in Australia and around the world.

The partnership was officially launched at a media event in Sydney on last Tuesday afternoon.

As part of the agreement, PFA and Common Goal will work together to:

  • Raise awareness about the Football For Good community among socially conscious and community-focused Australian footballers;
  • Host ‘Football For Good’ events and fundraising campaigns; and
  • Use the PFA’s Footballers’ Trust to help identify and support community projects that players can contribute to.

Australian footballers will also be encouraged to get involved by pledging 1% of their football earnings to Common Goal, or by donating any amount to causes they care deeply about.

All contributions will go toward supporting PFA-accredited grassroots and community-led organisations that use football to create positive social change.

These include:

  • Australian Blind Football
  • Football Empowerment
  • Football Futures
  • Football United (Creating Chances)
  • Heartbeat of Football
  • John Moriarty Football
  • One Ball
  • PlayrProject
  • Pride Cup
  • Reflect Forward
  • Transplant Australia Football Club

 

Western Sydney Wanderers midfielder Juan Mata, who co-founded Common Goal in 2017, was on hand to help launch the partnership and share the message of using football as a force for good.

“Australia has a passionate football culture and has an incredible opportunity to lead with purpose,” Mata said in a press release

“Through this partnership with the PFA, we want to inspire Australian players to see how they can use their platform to make a meaningful difference in their communities and beyond.”

Common Goal Advisory Co-Chair and founder of Football United, Anne Bunde-Birouste highlighted the importance of the partnership.

“Professional player engagement is paramount to supporting our work with children and young people for the inspiration they bring,” Bunde-Birouste said in a press release.

“This world-first collaboration will greatly enable Australian players to get involved with football for good organisations, helping us help our communities through the magic of football.”

A growing number of Australian footballers have already joined Common Goal, including Alex Brosque, Caitlin Foord, Aivi Luik, Angela Beard, Winonah Heatley, Izzy Dalton, Libby Copus-Brown, and Alex Chidiac.

Here in Australia, the initiative is backed by the PFA’s Footballers’ Trust, which gives players a way to donate a portion of their football earnings to causes they care about.

Since launching in 2019, the Trust has helped direct $500,000 in player contributions to 24 different charities, human rights groups, inclusion initiatives, and football-based programs both locally and overseas.

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