
Carlberg has become the new Official Beer and Non-Alcoholic Beer of Canada Soccer’s National Teams, as well as the Canadian Premier League in a negotiation by Canadian Soccer Business.
Canadian soccer pursues its trajectory of engagement on both the international stage and domestically, as the Danish multinational brewery in Carlsberg has pledged to increase rapidly the development of the sport in communities from coast to coast. From the reach through the internationally known brand, Carlberg features of its brand under the partnership will include Carlsberg and Carlsberg 0.0%.
With only weeks away from the biggest sporting event on the planet, the Men’s National Team is taking the necessary steps to prepare the squad at Qatar, while the Women’s National Team in Australia and New Zealand do likewise next year in July. Carlsberg will host watch parties for the fans of Canada soccer to honour the national teams place on the international stage.
This community will extend its celebration to the Canadian Premier League (CPL) at the same time while being on the road, with the gathering of social people to illustrate the commitment of the fans.
To look back on the diverse social and ethnic backgrounds of its customers and consumers, the brewing company is committed to establishing opportunities for the variety and inclusion through its collaboration with Canada Soccer and the CPL.
Managing Director of Carlsberg Canada Inc, Anders Rud Jorgensen, said via press release:
“Carlsberg has a long association with Soccer around the world and we are delighted to join Canada Soccer at the exciting time for the sport in this country both with the Men’s and Women’s National Teams and the growing Canadian Premier League.”
CEO of Canadian Soccer Business and Commissioner of the CPL, Mark Noonan said via press release:
“Adding this globally recognised brand to our stable of sponsors is another indication of the momentum for the sport in our country.”
Part of this contract will include content from Canada Soccer, focused attention on the new ‘Moments of the Month’ campaign, which will look back on the month’s best moments and stories across Canadian soccer.