Castore takes the leap into Irish market

Ireland FA & Castore

Sportswear manufacturer Castore has solidified it’s brand with their first international deal with The Football Association of Ireland (FAI).

The UK-based company has been travelling across Europe to land club deals with the likes of England’s Newcastle United, Charlton Athletic, Aston Villa, Wolves and Seaford, plus Scotland’s Rangers and also Sevilla FC and Bayer Leverkusen in Spain and Germany respectively.

However, none have tapped into the national team space, something that a long term deal of six years will do. The agreement between Castore and the Irish FA means the former are well and truly expanding their portfolio of clients.

Working alongside the FAI, Castore will be the official kit supplier and retail partner, overseeing new product launches and ensuring all apparel is designed with the best interests at heart. For example, the FAI has recently changed up their crest which will need to be visible on any new kits.

As the FAI are re-establishing their look with a new era, Castore have jumped in to help ensure everything is rolled out smoothly.

Speaking about the decision to change up its brand, FAI CEO Jonathan Hill said via press release:

“Today marks the start of a new era for the FAI as an organisation as we unveil our new brand identity. We set out an ambitious four-year strategy in 2022 and building a trusted and respected brand was outlined as a key enabler,” he said.

“The delivery of our new identity is a key step in delivering against this objective. The development of our new brand identities has been a significant and strategic undertaking that reflects our commitment to being a best-in-class, modern organisation.

“It also represents a change in what we stand for and how we will engage with the football community as we continue to drive the growth and development of the game in what is a new and exciting era for Irish football. Most importantly we have a new national team crest that we hope our fans, players and everyone in Irish football will be truly proud of.”

This new deal comes after FAI cut ties with Umbro, despite four years left on the contract.

Castore are expected to make more inroads in Europe, but also venture to the Middle East and Far East.

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Newcastle Jets’ new owners add key pieces for upcoming season

Newcastle Jets’ new owners, Maverick Sports Partners, have hired Ken Schembri as General Manager of Football and Ben Hawes as General Manager of Commercial, Digital and Marketing for this upcoming season.

The appointment of Schembri and Hawes reaffirms Maverick Sports Partners’ intent to invest in high-quality resources, which should excite Newcastle fans for this upcoming season.

Schembri had previously worked with the reigning champions, the Central Coast Mariners, being an essential part of establishing the Central Coast Mariners Football Academy and their Centre of Excellence when he joined in 2014.

Schembri will manage the A-League Men’s roster, oversee player performance and development, and handle recruitment for all football departments.

The Mariner’s Academy has produced many young and exciting Australian talent including Garang Kuol and Max Balard who have all gone to join clubs in Europe after their time in Gosford. Schembri has most recently played a key role in Central Coast’s recent success as Head of Football.

Maverick Sports Partners Director Maurice Bisetto commented about the new additions.

“We are excited to have both Ken and Ben join the Newcastle Jets team. They will be integral to the strategy and direction of the Club’s New Era, providing expertise and support, on and off the pitch,” said Bisetto in a club statement.

These two joined the Jets after the club were bought by the Australian company only last month.

Hawes has prior experience in Sponsorship, Marketing and Content roles at the National Rugby League, Sportsbet, BlueBet and Sydney FC.

Hawes will focus on expanding and diversifying the clubs commercial revenue streams which includes growing the sponsorship portfolio. He will also deal with commercialising the club’s digital channels as well as implementing new marketing and fan engagement strategies.

Due to these recent moves, Newcastle have the potential to produce exciting Australian talent and grow its brand across the league which will help the club continue to improve both on and off the pitch and ultimately strengthen their stability for future seasons.

Football Coaches Australia and Martyn Buckie team up for ‘Benefits of Micro Coaching Sessions’

Football Coaches Australia (FCA) and Martyn Buckie will host an online session on Monday, July 29 at 7:30pm AEST.

As part of ‘Benefits of Micro Coaching Sessions’, Buckie will present insights on the benefits of micro coaching sessions for children and youth coaches.

Coaches will get a full understanding on what ‘Micro Sessions’ are and how to implement them into training sessions. He will explain the benefits they provide to both players and coaches and how to design effective ‘Micro Session’ practices.

Buckie is currently the ‘Grassroots Coach Education and Development Manager’ with the Scottish Football Association. He is a UEFA A Licence and Scotttish Advanced Children’s Licence holder. In addition, he is also the advanced Children’s Licence Tutor and Course Manager.

He has a wealth of practical coaching experience as Academy Coach at both Stenhousemuir FC and Falkirk FC.

Attendance to this event will qualify for one-hour CPD with Football Australia.

Sign up via Eventbrite: https://www.eventbrite.com.au/e/martyn-buckie-benefits-of-micro-coaching-sessions-tickets-940768212047?aff=oddtdtcreator

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