While financial figures and an exact figure haven’t been revealed in a disclosed deal, it is described by the club as a deal which is ‘the biggest kit sponsorship ever to be announced across Scottish sport’.
The news confirms an end to the Bhoys’ deal with New Balance, which was signed back in 2015 and reportedly worth as much as UK£30 million (AU$60.1 million). Before that, Celtic had held a technical deal with Nike.
“This is a hugely significant new partnership for Celtic and our supporters and allows us to look to the future with confidence,” said Peter Lawwell, Celtic’s chief executive.
“To be able to create this fantastic new relationship demonstrates the strength and stability of the club and the power of our enduring story.”
The partnership adds to Celtic’s remarkable championship record, winning titles every year since the merger of the Scottish Premier League and Scottish Football League in 2013.
‘Celtic’s successful football history and future ambition make us hugely excited to be working together to create a new chapter with one of the most famous football clubs in the world,’ said Adidas in a statement.
‘We are obsessed with helping athletes improve their game, life and world, and as such we look forward to supporting Celtic’s players on the pitch as they continue to create new levels of success, and we are confident their legendary fanbase will love our designs.’
On the pitch, Celtic are 13 points clear at the top of the Scottish Premiership with a game in hand on Rangers and remain on course for their ninth consecutive domestic league title.
However, due to the coronavirus outbreak, all league fixtures have been postponed until further notice as confirmed by the SPFL, with all domestic and grassroots matches put on hold to try and control the spread of the virus.
It is yet to be known if Celtic will officially be awarded their title with circumstances as they are.