Celtic land record deal with Adidas

Scottish Premiership champions Celtic have announced a five-year kit partnership with German sportswear giant Adidas – achieving a record deal in Scotland.

Beginning on 1st July 2020, Adidas will become Celtic’s new official kit supplier, covering both the men’s and women’s teams.

While financial figures and an exact figure haven’t been revealed in a disclosed deal, it is described by the club as a deal which is ‘the biggest kit sponsorship ever to be announced across Scottish sport’.

The news confirms an end to the Bhoys’ deal with New Balance, which was signed back in 2015 and reportedly worth as much as UK£30 million (AU$60.1 million). Before that, Celtic had held a technical deal with Nike.

“This is a hugely significant new partnership for Celtic and our supporters and allows us to look to the future with confidence,” said Peter Lawwell, Celtic’s chief executive.

“To be able to create this fantastic new relationship demonstrates the strength and stability of the club and the power of our enduring story.”

The partnership adds to Celtic’s remarkable championship record, winning titles every year since the merger of the Scottish Premier League and Scottish Football League in 2013.

‘Celtic’s successful football history and future ambition make us hugely excited to be working together to create a new chapter with one of the most famous football clubs in the world,’ said Adidas in a statement.

‘We are obsessed with helping athletes improve their game, life and world, and as such we look forward to supporting Celtic’s players on the pitch as they continue to create new levels of success, and we are confident their legendary fanbase will love our designs.’

On the pitch, Celtic are 13 points clear at the top of the Scottish Premiership with a game in hand on Rangers and remain on course for their ninth consecutive domestic league title.

However, due to the coronavirus outbreak, all league fixtures have been postponed until further notice as confirmed by the SPFL, with all domestic and grassroots matches put on hold to try and control the spread of the virus.

It is yet to be known if Celtic will officially be awarded their title with circumstances as they are.

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Fremantle City Launches 2026 NPL Season with Focus on Youth and Community

Fremantle City FC has officially launched its 2026 New Balance NPL WA Men’s and Women’s seasons, championing a community-first approach that puts young players at the heart of the club’s future.In a vibrant ceremony at Hilton Park, club juniors presented first-team shirts to senior Men’s and Women’s squads, symbolising a critical pathway from grassroots to elite football within the Fremantle family.

“This is very important for us- our juniors presenting shirts to our NPL Women’s and Men’s teams,” said Club President Tony Estrano. “2026 is the ninth year of our academy, running from under-nines up to under-16s, for both boys and girls. Today’s shirt handover by our Under 13s Academy and JDL teams shows these kids there is a real pathway to the first team.”

Head coach Samantha Geddes has reaffirmed the sentiment, emphasising Freo’s commitment to club unity: “Getting the whole club involved like this is brilliant. It’s great for our young girls to see that connection to the senior team and for senior players to inspire and support the next generation.”

Momentum and Ambition for 2026

Fremantle’s Women’s side enters 2026 riding high after a historic State Cup triumph last season, with captain Annabelle Leek setting her sights even higher: “Winning the State Cup was massive. We’re ready to build on that momentum, with new signings and a renewed focus on finishing in the top four.”

On the men’s side, after avoiding relegation last year and freshening up the roster with key signings, captain Cam Edwards is confident: “We’re ambitious, and with this group, we know we can put on a good show.”

Fremantle City has committed itself to turning club culture and youth pathways into on-field results, inspiring the next generation to wear the crest at every level.

Level the Playing Field: Football Unites at Parliament House to Back Grassroots Growth

Victorian football’s most influential voices gathered at Parliament House last Wednesday to officially launch the Level the Playing Field campaign. The initiative is a united call to strengthen grassroots infrastructure and ensure every child has access to safe, modern facilities.

Hosted by Football Victoria alongside members of the Parliamentary Friends of Football, the event brought together MPs from across the political spectrum, A-League representatives, community clubs and emerging players, reinforcing one clear message: when football thrives, Victoria thrives.

Football Victoria Chair Dr Angela Williams delivered a powerful address, drawing on her professional experience to underscore sport’s social impact.

“You belong when you play football,” she said. “It is the same healthy place to play — regardless of race, religion or background. Young people in sport are healthier and safer. That’s what this is about.”

The campaign comes at a pivotal moment for the game. Participation across Victoria has surged to more than 127,000 registered players, with female participation experiencing significant growth in recent years. A legacy of the recent success of the Australian women’s national team.

Yet, as speakers emphasised, infrastructure has not kept pace.

Former Socceroo and community advocate Carl Valeri reflected on the contrast between elite and grassroots environments, highlighting the importance of stronger community facilities.

“When you walk into a community facility, there’s the same love and passion,” Valeri said. “But the infrastructure doesn’t always match. That infrastructure can turn away the kids who decide to play later, or those who might be facing challenges at home. For me, community football is important because we have to keep kids involved in the game.”

 Image Credit: Football Victoria/Avellino Photography 

Current and emerging players echoed the sentiment. Young footballer Kara Crnac highlighted how quality facilities build confidence and create opportunity, while coach and talent pathway representative Maddison Kamolins stressed the importance of safe, inclusive environments.

Image Credit: Football Victoria/Avellino Photography

Government representatives acknowledged more than $100 million in recent football facility investment, including the state’s landmark commitment to Home of the Matildas at La Trobe University, while recognising further support is required at the grassroots level.

Football Victoria CEO Dan Birrell described the campaign as both collaborative and forward-looking.

“We’re going to be visible; we’re going to be active and we’re going to be strong advocates for our clubs,” he said. “Every elite career begins at a community ground. If we want stronger communities and stronger representation on the world stage, we must invest where it all begins.”

With the AFC Women’s Asian Cup on the horizon and continued momentum across domestic competitions, the message from Parliament was clear: the next generation of Matildas and Socceroos is already here.

Now, it’s time to level the playing field, sign the petition here.

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