The iconic sauce bottles are set to remain standing alongside the palm trees at Central Coast Stadium, following the announcement that Masterfoods have committed to supporting the Central Coast Mariners for another two seasons as the club’s official Community Partner for the 2021/22 Isuzu UTE A-League season.
Masterfoods have supported the Mariners since 2012, and have held the role of Major Sponsor for nine years. Throughout this time, Masterfoods and their sauce bottles have become synonymous with the Central Coast community and football fans alike.
The transition to Official Community Partner of the Central Coast Mariners symbolises the dedicated relationship Masterfoods has with the Central Coast region and its club.
The new role will see Masterfoods continue to support youth development through the Mariners Academy, with their logo featuring across all playing kits. In addition, Masterfoods will help empower School Holiday Clinics and Community Programs that the club provides for the Central Coast region.
Speaking on this new role for Masterfoods, Mariners CEO Shaun Mielekamp was delighted to see the brand – that has become closely affiliated with the Mariners – choose to stay with the club.
“Once again, Masterfoods have shown exemplary loyalty and support for the Central Coast community in supporting us for a further two years as the official Community Partner,” Mielekamp said.
“After several years as the Major Partner for the club, we now have this excellent opportunity to shift focus towards some more specific outcomes within the community and Academy areas of the club.
“This partnership will allow us to drive more resources and outcomes in our Schools and Community programs, ensuring that there is added support for our most important player pathways within the Academy for not only the boys, but the important girls program that is being built to underpin our upcoming A-League Women’s team which is set to enter the competition next year.”
General Manager of Mars Food Australia Bill Heague emphasised the importance of community as the key reason behind the continuation of their support of the Mariners and the Central Coast region.
“Masterfoods are thrilled to be supporting the Mariners again for the 2021/22 season. This long-term partnership represents a mutual understanding of what’s important to Australians – supporting local communities and spending time with loves ones, whether that be at a football match or around a BBQ,” he said.
“While the last 18 months have been really challenging for the Central Coast and beyond, we look forward to getting back into the stadium with friends and family, and most importantly getting behind the team throughout the whole season.”