Central Coast Mariners extend Masterfoods partnership


The iconic sauce bottles are set to remain standing alongside the palm trees at Central Coast Stadium, following the announcement that Masterfoods have committed to supporting the Central Coast Mariners for another two seasons as the club’s official Community Partner for the 2021/22 Isuzu UTE A-League season.

Masterfoods have supported the Mariners since 2012, and have held the role of Major Sponsor for nine years. Throughout this time, Masterfoods and their sauce bottles have become synonymous with the Central Coast community and football fans alike.

The transition to Official Community Partner of the Central Coast Mariners symbolises the dedicated relationship Masterfoods has with the Central Coast region and its club.

The new role will see Masterfoods continue to support youth development through the Mariners Academy, with their logo featuring across all playing kits. In addition, Masterfoods will help empower School Holiday Clinics and Community Programs that the club provides for the Central Coast region.

Speaking on this new role for Masterfoods, Mariners CEO Shaun Mielekamp was delighted to see the brand – that has become closely affiliated with the Mariners – choose to stay with the club.

“Once again, Masterfoods have shown exemplary loyalty and support for the Central Coast community in supporting us for a further two years as the official Community Partner,” Mielekamp said.

“After several years as the Major Partner for the club, we now have this excellent opportunity to shift focus towards some more specific outcomes within the community and Academy areas of the club.

“This partnership will allow us to drive more resources and outcomes in our Schools and Community programs, ensuring that there is added support for our most important player pathways within the Academy for not only the boys, but the important girls program that is being built to underpin our upcoming A-League Women’s team which is set to enter the competition next year.”

General Manager of Mars Food Australia Bill Heague emphasised the importance of community as the key reason behind the continuation of their support of the Mariners and the Central Coast region.

“Masterfoods are thrilled to be supporting the Mariners again for the 2021/22 season. This long-term partnership represents a mutual understanding of what’s important to Australians – supporting local communities and spending time with loves ones, whether that be at a football match or around a BBQ,” he said.

“While the last 18 months have been really challenging for the Central Coast and beyond, we look forward to getting back into the stadium with friends and family, and most importantly getting behind the team throughout the whole season.”

The Football Coaching Life with Alen Stajcic: “I knew that I had more to give back to the sport”

Alen Stajcic

Football Coaches Australia is delighted to present the latest episode of the ‘Football Coaching Life Podcast’, with Gary Cole interviewing former Australia Women’s National Team and Central Coast Mariners A-League Men’s coach Alen Stajcic.

Alen is currently Head Coach of the Philippines Women’s National Team. The side, nicknamed the Malditas (yes that’s correct!), are being prepared for the 2022 AFC Asian Cup held in India. The Philippines will play in a group with Indonesia, Thailand and of course Australia (the Matildas).

Alen’s Serbian background led him to Bonnyrigg White Eagles in Sydney’s west, but a knee injury shortened his playing career and as a teacher he began coaching.

Staj has had a remarkable coaching journey that began at the Hills Sports High School and at New South Wales Institute of Sport, coaching the Sapphires in the Women’s National Soccer League. Both of these institutions saw teams achieve repeated successes with championship wins, but Alen learned that success comes in many ways.

He had an early taste of coaching the Matildas in an Assistant Coach role with the Young Matildas at the 2006 World Cup in Russia, before becoming the inaugural Head Coach at Sydney FC Women, which saw them win two championships and two premierships, as well as third place at the FIFA International Women’s Club Championship.

Then followed five fantastic years as Head Coach of the Matildas, during which they beat Brazil and World Champions USA for the first time, changing the belief of the players and achieving successes at the Asian Cup, Olympic Games and World Cup.

Alen’s ‘One Piece of Wisdom’ was: ‘It’s got to be fun; you’ve got to enjoy it because it’s a tough job. Coaching can be a lonely experience, so you’ve really got to find the enjoyment, fun and reward and the connection to what it is you want to achieve. If it’s not fun it’s just too tough a job!’

Please join us in sharing Alen Stajcic’s Football Coaching Life.

Paramount+ secures Premier League deal overseas

A-Leagues broadcaster Paramount+ has secured a three-year deal for English Premier League broadcast rights in Mexico and Central America.

A-Leagues broadcaster Paramount+ has secured a three-year deal for English Premier League rights in Mexico and Central America from the start of the 2022/23 season.

The new partnership will mark the end of pay-TV provider Sky Mexico’s reign as the only Premier League broadcaster in the region.

All 380 English Premier League matches will be streamed live through Paramount+ and ‘PlutoTV’ who is the aggregated streaming platform for Paramount+.

The contract covers Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. It also includes Belize and the Dominican Republic but on a non-exclusive basis.

Paramount+, owned by ViacomCBS, has also secured a Premier League feed for its platforms featuring 24/7 coverage of the competition.

ViacomCBS launched Paramount+ in the US in 2019 with several high-profile soccer rights acquisitions. This included International matches, CONCACAF, UEFA Champions League, as well as top flight football from Italy, Argentina and Brazil.

The Premier League rights deal marks an expansion of operations in Central America ahead of moving into a number of additional territories by 2023, including the UK, Ireland, Germany and Italy.

Premier League Chief Executive Officer, Paul Molnar:

“We are very happy that ViacomCBS views the Premier League and our clubs as a vital part of their live sports offering,” he said.

“ViacomCBS platforms, including Paramount+ and Pluto TV, will be an outstanding home for the Premier League and we look forward to working together to showcase the league to new and existing fans throughout Central America and Mexico.”

Paramount+ has already made their mark in Australia, providing live coverage for A-League men’s and women’s competitions for subscribers to the platform.

ViacomCBS President and Chief Executive, Raffaele Annecchino:

“We know audiences around the world are passionate about sports, and especially about football. This partnership with the Premier League brings exclusive content directly to those fans, live for the first time on Paramount+ in Mexico and Central America,” he said.

“Live sports are an important differentiator for our streaming service, and as we’ve seen in the US and Australia, we are confident this will drive subscriber growth as we continue to offer the best mix of entertainment and now – live sports.”

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