Central Coast Mariners extend Masterfoods partnership

The iconic sauce bottles are set to remain standing alongside the palm trees at Central Coast Stadium, following the announcement that Masterfoods have committed to supporting the Central Coast Mariners for another two seasons as the club’s official Community Partner for the 2021/22 Isuzu UTE A-League season.

Masterfoods have supported the Mariners since 2012, and have held the role of Major Sponsor for nine years. Throughout this time, Masterfoods and their sauce bottles have become synonymous with the Central Coast community and football fans alike.

The transition to Official Community Partner of the Central Coast Mariners symbolises the dedicated relationship Masterfoods has with the Central Coast region and its club.

The new role will see Masterfoods continue to support youth development through the Mariners Academy, with their logo featuring across all playing kits. In addition, Masterfoods will help empower School Holiday Clinics and Community Programs that the club provides for the Central Coast region.

Speaking on this new role for Masterfoods, Mariners CEO Shaun Mielekamp was delighted to see the brand – that has become closely affiliated with the Mariners – choose to stay with the club.

“Once again, Masterfoods have shown exemplary loyalty and support for the Central Coast community in supporting us for a further two years as the official Community Partner,” Mielekamp said.

“After several years as the Major Partner for the club, we now have this excellent opportunity to shift focus towards some more specific outcomes within the community and Academy areas of the club.

“This partnership will allow us to drive more resources and outcomes in our Schools and Community programs, ensuring that there is added support for our most important player pathways within the Academy for not only the boys, but the important girls program that is being built to underpin our upcoming A-League Women’s team which is set to enter the competition next year.”

General Manager of Mars Food Australia Bill Heague emphasised the importance of community as the key reason behind the continuation of their support of the Mariners and the Central Coast region.

“Masterfoods are thrilled to be supporting the Mariners again for the 2021/22 season. This long-term partnership represents a mutual understanding of what’s important to Australians – supporting local communities and spending time with loves ones, whether that be at a football match or around a BBQ,” he said.

“While the last 18 months have been really challenging for the Central Coast and beyond, we look forward to getting back into the stadium with friends and family, and most importantly getting behind the team throughout the whole season.”

Image credit: Vitalii Vitleo / Shutterstock.com

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament. This partnership, which began in 1988, celebrates a 40-year milestone in one of European football’s longest-standing commercial relationships.

Under the renewed agreement, Coca-Cola will serve as the official non-alcoholic beverage sponsor of UEFA EURO 2028, set to take place across the United Kingdom and the Republic of Ireland.

The deal grants Coca-Cola exclusive pouring rights at all nine host stadiums, visibility in official fan zones and villages, LED pitch-side branding, as well as global digital rights and fan engagement initiatives.

40 Years Strong: Coca-Cola and UEFA Unite Fans Worldwide

UEFA’s Executive Director of Marketing, Guy-Laurent Epstein, highlighted the impact and longevity of the collaboration.

“Since 1988, Coca-Cola has been a proud supporter of the UEFA European Football Championship. Together, we have created lasting memories across generations. As we embark on our 11th consecutive tournament together, we look forward to delivering even more memorable experiences for supporters,” he said via press release.

Javier Meza, Marketing President for Coca-Cola Europe, described the renewed deal as a key element of the brand’s wider experience-focused marketing strategy.

“UEFA EURO 2028 will mark 40 years of Coca-Cola’s collaboration with UEFA. We will proudly refresh and inspire fans in stadiums, fan zones, and at home. This partnership supports our mission to bring people together, and we look forward to creating uplifting experiences that bring fans even closer to the action,” he said via press release.

Attendees will have access to a range of Coca-Cola beverages, including Coca-Cola, Powerade, water, and ready-to-drink coffee and fruit-based drinks, with options available in low-sugar and sugar-free varieties.

Coca-Cola has played a part in many of the tournament’s most memorable moments, from the 1988 finals in West Germany to recent editions featuring advanced digital activations.

The company will leverage its rights across retail, live events, digital platforms, and in-venue experiences, advancing from traditional stadium advertising to a multi-channel approach to engage consumers.

Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed a colloboration with DLK Advisory, who will come on board as a corporate partner backing the Club’s business and networking events for the coming two seasons.

DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.

As a key element of the affiliation, DLK Advisory will team up with the Bulls’ commercial department to create quality networking experiences that reinforce relationships within the Club’s corporate network and spotlight the energetic, forward-thinking business community linked to the A-League.

Reflecting on the new alliance, David Lilja, Director of DLK Advisory, shared his excitement about the collaboration and the values both organisations bring to the deal.

“We are proud to partner with the Macarthur Bulls as they continue to inspire their supporters and the wider community,” he said via press release.

“This partnership provides a wonderful platform to introduce our refreshed brand, DLK Advisory – a firm built on trust and driven by excellence.

“We provide strategic accounting and tax solutions to a diverse range of clients, and like the Bulls, we are committed to performance, teamwork, and achieving outstanding results. We look forward to supporting the club’s success this season.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, highlighted the value DLK Advisory will bring to the club’s growing corporate network.

“DLK Advisory are a fantastic addition to the Bulls family, their expertise will add real value to our corporate events program, ensuring our partners and stakeholders have meaningful opportunities to connect, share ideas, and grow together,” he said via press release.

“This partnership reflects our commitment to delivering a first-class experience on and off the field.”

The accord with DLK Advisory opens new opportunities for the Bulls to connect with the business community, fostering innovation, growth, and shared success throughout the region.