Central Coast Mariners land AirAsia as the major partner for 2023/24 AFC Cup campaign

AirAsia and Central Coast Mariners

The Central Coast Mariners have announced that AirAsia have signed on as a major partner for the club’s historic AFC Cup campaign in 2023/24, the first time the Mariners have been in an Asian competition since 2014.

The partnership connects the two entities with AirAsia preparing to be involved in various initiatives aimed at promoting effortless travel and access throughout Asia within the Central Coast community.

AirAsia, the world’s best low-cost airline, is renowned for its commitment to affordable travel, exceptional service, and connecting people across the region to over 150 destinations.

The AirAsia Group has transformed over recent times to become more than just an airline with over 10 travel and lifestyle digital services including flights, accommodation, ride hailing, and deliveries.

It is hardly a surprise to see AirAsia eventually collaborate with a football club in the A-League Men competition, with their commitment to supporting sports and community in Australia and New Zealand being pretty well-documented in recent years.

This will mean great international travel for the local community towards Asian countries as the club look to attract as many fans to these group stages matches as possible, which have been earned through a fantastic 22/23 A-League Men’s campaign.

In the group, fans can potentially travel to Malaysia (Terengganu FC), the Philippines (Stallions) or Indonesia (Bali United) as the club embarks on history.

Central Coast Mariners’ CEO Shaun Mielekamp explained the impact this partnership was going to have on the club.

“We are delighted to welcome AirAsia on board as our major partner for the AFC Cup campaign. Their reputation as a dynamic and forward-thinking company aligns perfectly with our vision for success on the international stage,” he said in a club press release.

“With their support, we are confident that we can make a strong impact in the AFC Cup. After the success of winning the A-League Championship in 2023, part of our strategy is attracting global brands whilst still remaining connected to our community.”

AirAsia brand co. Chief Executive Officer Rudy Khaw explained how there was a fantastic congruency between the two parties.

“We are proud to partner with the 2023 A-League leaders in their journey through the AFC Cup,” Khaw added via media release.

“Football has the unique power to bring people together, regardless of borders, and we believe this partnership will not only elevate the Mariners but also inspire fans and communities across the region to be part of the action, thanks to our great value fares which enable everyone to travel.

“We look forward to an exciting and successful campaign together and to taking the team to new heights.“

The collaboration signifies a joint goal in promoting Australian football to Asia as well as the Mariners trying to ensure a lasting impact both nationally and regionally in Asia. The service provided by AirAsia will play a huge role in the team’s success and is a fantastic partnership selection by the Gosford-based club.

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Football South Australia renews partnership with Datacord as Community Football Commitment Deepens

Football South Australia has announced the renewal of its partnership with Datacord, continuing a relationship that has grown steadily since the South Australian print and document solutions provider first entered the football community as naming rights sponsor of the Collegiate Soccer League Division 1.

That initial agreement, which saw Datacord align with one of Adelaide’s most historic amateur competitions, marked the beginning of what has since developed into a broader commitment to South Australian football at every level. The renewed partnership extends Datacord’s involvement beyond the CSL and into the wider Football SA ecosystem, with clubs across the state now able to access exclusive offers and preferred pricing on photocopying, managed print services and tailored business solutions.

The practical value of that access should not be understated. Community football clubs operate on tight margins, relying heavily on volunteer administrators managing everything from registration paperwork to grant applications. Cost-effective print and document solutions reduce the operational burden on those volunteers, a small but meaningful contribution to the sustainability of clubs that form the backbone of the game in South Australia.

“George is a great supporter of sport in South Australia and we are delighted to have Datacord as a supporter of football,” said Football SA CEO Michael Carter. “Service is second to none and we highly recommend their services to the business community within the Football Family.”

For Datacord Managing Director George Koutsoubis, the renewal reflects a genuine investment in the community rather than a transactional commercial arrangement. “It is important to support the local community, and Football South Australia is the perfect place to start spreading the word about Datacord and what we do for the South Australian community,” he said. “We are locally owned and operated, and I think it is a great partnership to be part of.”

Football NSW releases $600,000 towards Grassroots Grants to meet Participation Pressure

The Victorian State Government has announced new grants and funding for 11 new community infrastructure projects for local football clubs, totalling $3.8 million.

Sixty-five football clubs across New South Wales have secured a combined total of nearly $600,000 in funding through the NSW Office of Sport’s Local Sports Grant Program. It follows as a result of Football NSW’s scale of demand for community sport support and the growing pressure on clubs struggling to keep pace with surging participation.

The grants, covering 69 individual projects across the Football NSW footprint, will fund facility upgrades, equipment purchases, participation programs and accessibility improvements: the unglamorous but essential infrastructure that determines whether community clubs can function at the level their members require.

The Local Sports Grant Program made up to $4.65 million available statewide in 2025, with $50,000 allocated to each electoral district and individual grants capped at $20,000. Football’s share of nearly $600,000 reflects the sport’s status as the largest participation code in NSW, and the degree to which that status has not always been matched by corresponding investment in the facilities and resources required to sustain it.

Volunteers carrying an unsustainable load

The announcement arrives against a backdrop of mounting pressure on the volunteer workforce that keeps community football operational. Across NSW, thousands of volunteers dedicate significant unpaid time each week to administration, ground preparation, canteen operation and the logistical demands of running competitive junior and senior programs. As participation numbers climb, driven in part by the sustained visibility of the AFC Women’s Asian Cup and the legacy of the 2023 FIFA Women’s World Cup, those demands have intensified without a corresponding increase in the resources available to meet them.

“As the largest participation sport in NSW it is pleasing to see almost $600,000 will be reinvested back into supporting our players, coaches, referees and volunteers to improve the football experience across our community clubs,” said Helen Armson, Football NSW’s Group Head of Strategic Partnerships and Corporate Affairs.

The equity dimension

The distribution of the grants across 65 clubs and 69 projects also speaks to the geographic breadth of football’s footprint in NSW, and to the uneven distribution of resources that has historically characterised community sport in this country. Clubs in outer metropolitan and regional areas tend to operate with smaller budgets, older facilities and thinner volunteer bases than their inner-city counterparts. Grant programs structured around electoral allocation, rather than club size or existing resource base, provide a degree of equity that market-driven funding cannot.

The kinds of projects funded under this program disproportionately benefit clubs serving communities where the barriers to participation are highest. A club that cannot offer adequate facilities or equipment is a club that turns players away, often without intending to.

Football NSW has used the announcement to call on the NSW Government to maintain and extend its investment in the sport. “We urge the government to continue to invest in football,” Armson said, in the midst for a nation-wide push for a $343 million decade-long infrastructure fund to address the facilities gap across the state.

The nearly $600,000 secured through this round is meaningful. Against the scale of what is needed, it is also a measure of how far the investment still has to go.

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