Central Coast Mariners on the move with Budget Car & Truck Rentals

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Budget Car & Truck Rentals

Central Coast Mariners have announced a club-wide partnership with global rental service Budget.

The partnership will cover both the Mariners men’s and women’s sides in their upcoming A-League seasons.

As a senior partner, Budget’s logo will feature on all of the clubs’ sleeves, providing a huge marketing opportunity for the rental service during the summer and this will then coincide with one its busiest periods.

The deal is being marketed aa a huge win for not only the regional club but also for the Central Coast Community.

The Mariners are excited for the opportunity that partnering with a rental service will have for their fans to access other entertainment in the region.

Likewise, Budget is also excited to further entrench itself in the Central Coast community helping to support the regions sporting culture and the local families who utilise their vital service.

Central Coast Mariners CEO Shaun Mielekamp expressed the clubs delight in being able to announce such a huge partnership in the lead up to the hotly anticipated upcoming A-Leagues season.

“We are delighted to be joining forces with an organisation that has the same fundamental belief in the Central Coast community that we do. To have Budget Car & Truck Rentals supporting both our men’s and women’s teams is incredible and is super important for us as a club,” he said via press release.

“We encourage all of our fans to support Budget Car & Truck Rentals in the same way that they are supporting us ahead of this upcoming A-League season. We are pleased to be able to welcome them into the Mariners Family.”

Reflecting on their regional focus, Budget Car & Truck Rentals Central Coast’s General Manager Phil Kingett spoke to the companies interest in the Mariners men’s side.

“When it comes to Australian sports teams, the Central Coast men are one of the best,” he added via press release.

“They demonstrate determination, teamwork and high performance, many of the beliefs and values that also drive us. We look forward to bringing fun and excitement to their fans and sports lovers alike.”

Joining with his sentiments, Budget Car & Truck Rentals Central Coast Sales and Marketing Manager Alicia Cunningham expressed Budget’s pride and excitement in being an inaugural sponsor of the Mariners Women’s side as they come into the A-League.

“We are delighted to join forces with the Central Coast Mariners in the Women’s A-League space,” she said via press release.

“It is an exciting time as we embark on this new journey together, championing women’s football and fostering a future of growth and success.”

This is an exciting deal for both parties – as a club based regionally the Mariners will be relishing the opportunity that this deal will have in helping more people come and enjoy their games from outside the Central Coast region.

The deal will also allow more Mariners fans to travel for away days, something sure to help the club in their upcoming campaigns.

Deals that prioritise community outreach and community businesses are a great way for clubs to engrain themselves in communities, hence this is a great opportunity for both clubs to build greater connections and customer/fan loyalty.

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Theo Fotopoulos outlines vision for Canberra United’s future

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Image Credit: Lukas Coch

Professional football in the nation’s capital has entered a new era with Australian Sports Group (ASG) officially taking over Canberra United ahead of the 2026/27 season.

Led by Chairman Morris McAllister and CEO Theo Fotopoulos, ASG takes over a club whose future has been uncertain in recent years. Now, the focus has shifted from survival to building a sustainable future for football in Canberra.

Speaking to Soccerscene, Fotopoulos discussed why ASG chose to invest in Canberra United, the importance of preserving the club’s identity, and the roadmap for the chapter ahead for football in the nation’s capital.

Why Canberra?

The investment in Canberra United comes at an important time for the club. The beginning of the 2026/27 A-League Women season is just around the corner, and the prospect of an A-League Men side is drawing closer. Asked why ASG chose to invest in Canberra United and Canberra itself, Fotopoulos’ answer was simple.

“Canberra has stacks of football culture. It is a football city,” Fotopoulos said.

Speaking on the decision to retain the name Canberra United and not undertake a rebrand, Fotopoulos pointed to the club’s history and connection to the community.

“We retained the name, Canberra United, because of the history and the association. We felt there were more positives to retain the name,” Fotopoulos said.

The new ownership also wants supporters to play an active role in shaping the club’s future.

“The fans will be involved in making decisions,” Fotopoulos said.

Fotopoulos revealed that the club is already consulting with fans on the introduction of a nickname and is looking at developing a playing kit that is designed by the fans.

While Canberra offers a unique opportunity for professional football, Fotopoulos acknowledged the club will still compete for supporters’ attention alongside established sporting organisations such as the Canberra Raiders and ACT Brumbies.

Rather than viewing that as a disadvantage, he believes Canberra’s appetite for sport presents an opportunity to grow the club’s presence in the capital.
“It is something that allows us to accelerate the building of the brand in Canberra, Canberrans really love their sports,” Fotopoulos said.

 

The road ahead

The 2026/27 Ninja A-League season kicks off in October, and the priority for Fotopoulos and ASG at Canberra United is to ensure that Canberra is ready to compete not only next season, but sustainably for the years ahead.

“For us, it’s really stabilisation for the women’s. Build that and build the infrastructure around the women then translate that into an additional structure for the men’s program,” Fotopoulos said.

Infrastructure also forms a key pillar of ASG’s long-term vision. Fotopoulos said securing a long-term home at McKellar Park and improving football facilities across Canberra would play an important role in supporting future growth.

He believes better facilities will benefit not only Canberra United but football throughout the ACT and surrounding region.

Importantly, the takeover of the club included an option to introduce a team into the A-League Men’s competition from the 2028/29 season, which is something that ASG intends to pursue.

When speaking about the future of the proposed senior men’s side, Fotopoulos pointed to the quality within and around the organisation that will ensure its introduction.

“We’re quietly confident, the football department is very positive. There are a lot of quality people, both in Canberra and outside of Canberra, that have indicated interest in being part of the elite pathways academy structures that will be the foundation for a new A-League men’s team,” Fotopoulos said.

 

More than a football club

For Fotopoulos and ASG, this investment is about more than just owning and running a football club. The focus extends beyond results on the field to developing an integrated football structure and greater cohesion across the game.

In order to support a strong senior men’s and women’s side, Fotopoulos outlined the importance of establishing strong junior pathways for young players growing up in Canberra.

“One of the other big picture objectives is to finally get to establishing a permanent pathway,” Fotopoulos said.

Fotopoulos believes that these pathways will ensure long-term stability for Canberra United and help form the foundation of both senior playing groups for years to come.

However, it wasn’t just an investment in football in Canberra. It was a vote of confidence for women’s football in Canberra in particular.

While excitement is building around a potential expansion into the A-League Men, Fotopoulos believes that the current moment represents an even greater opportunity for the women’s game.

“If I was to look at any other time in history, this is probably the strongest time to invest in women’s football,” Fotopoulos said.

 

FIFPRO demands governance reform after FIFA’s FFE failure

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Image credit: BBC Sport

While FIFA cancelled plans to move forward with FIFA Forward Enterprise (FFE), FIFPRO are demanding change at the top of football’s global governing body.

‘Abuse of power’

The plan to sell minority stakes in future FIFA competitions to private investors brought intense criticism from fans across the world.

Governing bodies including UEFA (Europe), CONCACAF (North America, Central America and the Caribbean) and the AFC (Asia) rallied against FFE and FIFA President Gianni Infantino, leading to a crisis meeting in Morocco to determine Infantino’s seemingly untenable position at the head of world football governance.

The meeting, however, confirmed Infantino will remain as FIFA President going forward – a decision which has since prompted FIFPRO to make their stance clear: governance reform is a must.

“The withdrawal of FFE was inevitable. But withdrawing the proposal does not erase what it revealed,” the organisation said via an official statement on the FIFPRO website.

“A plan capable of permanently altering the ownership and governance of the FIFA World Cup, and commercialising the competitions built by generations of players, was conceived in secrecy, negotiated behind closed doors and brought to the brink of agreement before the FIFA Council, the Member Associations, players and football’s recognised stakeholders even knew it existed.”

“That is not merely a governance failure. It is a profound abuse of presidential power.”

 

How to navigate governance post-FFE

As reiterated by FIFPRO, the FFE controversy arrived a mere few weeks after a Memorandum of Understanding (MoU) between FIFA and the player’s union marked an optimistic step to a more collaborative future.

But what was previously a step in the right direction, now seems an insufficient policy to protect players – and the wider landscape of world football – from future unilateral decisions at the top.

FIFPRO’s demands – agreed upon by the Presidents of all FIFPRO regional divisions across Africa, Asia/Oceania, Europe, South America and Central & North America – include measures such as:

  • Using the Global Social Dialogue Platform as fundamental part of FIFA’s governance
  • Engagement with stakeholders over future decisions affecting the professional game
  • Voting rights for professional football’s stakeholders on the FIFA Council
  • Structural reforms to prevent future unilateral decisions

The message from FIFPRO is therefore clear. Now is not the time to rest on criticism; stakeholders in the professional game must encourage action and reform.

“These reforms are now indespensable. But they are the responsibility of the future, not an absolution of the past,” FIFPRO continued via their official statement.

“The players did not create this crisis. They will insist that football emerges from it with stronger institutions, stronger safeguards and leadership worthy of the trust the game demands.”

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