Central Coast Mariners on the move with Budget Car & Truck Rentals

Budget Car & Truck Rentals

Central Coast Mariners have announced a club-wide partnership with global rental service Budget.

The partnership will cover both the Mariners men’s and women’s sides in their upcoming A-League seasons.

As a senior partner, Budget’s logo will feature on all of the clubs’ sleeves, providing a huge marketing opportunity for the rental service during the summer and this will then coincide with one its busiest periods.

The deal is being marketed aa a huge win for not only the regional club but also for the Central Coast Community.

The Mariners are excited for the opportunity that partnering with a rental service will have for their fans to access other entertainment in the region.

Likewise, Budget is also excited to further entrench itself in the Central Coast community helping to support the regions sporting culture and the local families who utilise their vital service.

Central Coast Mariners CEO Shaun Mielekamp expressed the clubs delight in being able to announce such a huge partnership in the lead up to the hotly anticipated upcoming A-Leagues season.

“We are delighted to be joining forces with an organisation that has the same fundamental belief in the Central Coast community that we do. To have Budget Car & Truck Rentals supporting both our men’s and women’s teams is incredible and is super important for us as a club,” he said via press release.

“We encourage all of our fans to support Budget Car & Truck Rentals in the same way that they are supporting us ahead of this upcoming A-League season. We are pleased to be able to welcome them into the Mariners Family.”

Reflecting on their regional focus, Budget Car & Truck Rentals Central Coast’s General Manager Phil Kingett spoke to the companies interest in the Mariners men’s side.

“When it comes to Australian sports teams, the Central Coast men are one of the best,” he added via press release.

“They demonstrate determination, teamwork and high performance, many of the beliefs and values that also drive us. We look forward to bringing fun and excitement to their fans and sports lovers alike.”

Joining with his sentiments, Budget Car & Truck Rentals Central Coast Sales and Marketing Manager Alicia Cunningham expressed Budget’s pride and excitement in being an inaugural sponsor of the Mariners Women’s side as they come into the A-League.

“We are delighted to join forces with the Central Coast Mariners in the Women’s A-League space,” she said via press release.

“It is an exciting time as we embark on this new journey together, championing women’s football and fostering a future of growth and success.”

This is an exciting deal for both parties – as a club based regionally the Mariners will be relishing the opportunity that this deal will have in helping more people come and enjoy their games from outside the Central Coast region.

The deal will also allow more Mariners fans to travel for away days, something sure to help the club in their upcoming campaigns.

Deals that prioritise community outreach and community businesses are a great way for clubs to engrain themselves in communities, hence this is a great opportunity for both clubs to build greater connections and customer/fan loyalty.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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