Chelsea FC enter long-term deal with innovative Tempus Ex Machina

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Chelsea Football Club has been at the forefront of innovation, and now they are taking a giant leap forward with their seven-year partnership with Tempus Ex Machina.

Tempus Ex Machina is a ground-breaking organisation at the heart of technological advancements. With a focus on harnessing the power of artificial intelligence, they are revolutionising industries and shaping the future. Their cutting-edge solutions are paving the way for advancements in sports, finance, and beyond.

Tempus Ex’s FusionFeed technology stands out as a game-changer in the realm of a live sporting event, by synchronising and delivering every available piece of data generated by every data and video angle, stats forum and along with player trackers covering each play.

FusionFeed technology will enable Chelsea FC to analyse vast amounts of data from various sources – including social media, ticketing platforms, and fan interactions. By leveraging AI and data analytics across several club operational areas, this enables the club to provide a fifth stand app, as well as tailored news updates, exclusive interviews, and behind-the-scenes access, enhancing the overall fan experience.

Tempus Ex Machina CEO, Charlie Ebersol, said via press release:

“As we enter into a dynamic partnership with the gold standard of English football clubs, Chelsea fans are going to have access to new, personalised offerings on the 5th Stand app and beyond that will bring them even closer to their favourite team,” he said.

“Since the very beginning, we have strived to partner with the most respected, innovative, and wide-reaching brands in sports. Being able to deploy our first-of-its-kind technology across the NFL, Pac-12 Conference, and now Chelsea FC, we are able to demonstrate just how effective and ubiquitous FusionFeed is, and showcase the endless opportunities around execution.”

Co-Owner and Chairman of Chelsea, Todd Boehly, added via press release:

“Our fans deserve the best technology and our partnership with Tempus Ex will provide many features they have never seen before. We believe passionately in the opportunity we have with Tempus Ex to reshape parts of the fan experience. We’re looking forward to sharing more in the coming months,” he said,

The partnership between Chelsea FC and Tempus Ex – fueled by the innovative FusionFeed technology – promises to revolutionise fan engagement in the football industry.

From hyper-personalised experiences to real-time interactions and global fanbase expansion, FusionFeed empowers Chelsea FC to deliver unparalleled experiences to its fans.

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SBS expands Australian Championship broadcast coverage for 2026

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Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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