Chelsea Women announced a partnership with Škoda UK which sees the two multi-trophy winning brands come together for the first time until the end of the 2024/25 season.
This collaboration will see Škoda branding at both Stamford Bridge and Kingsmeadow grounds whenever Chelsea Women play, while an additional programme of digital activities will have exclusive content appearing across Chelsea Women’s and Škoda UK’s social media channels.
Players and staff will also have access to Škoda’s all-electric Enyaqs at the training ground in Cobham. This includes Academy players and staff who likely need it more than most.
The partnership comes right in the middle of a massive Women’s Super League (WSL) campaign for Chelsea who are fighting for their fifth consecutive league title.
Skoda have active and previous partnerships in the men’s football space, particularly in Spain where they previously had a partnership with La Liga as well as currently sponsoring RCD Espanyol and Valencia CF.
However, this is Skoda’s first venture into women’s football, and it reinforces their messaging and commitment to helping build up women’s sport. The brand has championed professional female cycling for many years through its partnership with major cycling races such as the Tour de France Femmes.
Zarah Al-Kudcy, Chelsea Women’s Commercial Director, expressed her delight at signing with a company that shares similar values.
“Škoda have shown a passion for and knowledge of our women’s team since we first met them. They perfectly align to the values of our team, and I look forward to seeing the partnership come to life as we both continue to push the boundaries of our brands,” Al-Kudcy said in a Chelsea statement.
Kirsten Stagg, head of marketing at Škoda UK, mentioned the company’s desire to enter the women’s football space.
“Škoda are proud to partner with Chelsea Women, an organisation of true pioneers,” Stagg explained in a statement.
“From trailblazing coaches and exceptional players, to the charitable work of the Chelsea Foundation and the exciting attacking game which keeps fans on the edge of their seats, this is a club that embraces possibilities and pushes boundaries.
“At Škoda, we share this philosophy as we aim to be a bold companion to our drivers that gives them the confidence and inspiration to go a little further.
“Like the rest of the nation, I have been personally inspired by the development of women’s football over the past couple of years and I’m excited that Škoda will be able to play its part in further growing the platform with Chelsea Women and encouraging more people to explore what’s possible with their lives.”
The partnership has kicked off at Cobham and it shows an exciting future for Skoda with this investment and commitment to women’s sport. For Chelsea Women, it’s a great opportunity to expand their corporate portfolio and keep growing to become a women’s football powerhouse.