Chelsea Women select Škoda as Official Car Partner

Chelsea Women and Škoda

Chelsea Women announced a partnership with Škoda UK which sees the two multi-trophy winning brands come together for the first time until the end of the 2024/25 season.

This collaboration will see Škoda branding at both Stamford Bridge and Kingsmeadow grounds whenever Chelsea Women play, while an additional programme of digital activities will have exclusive content appearing across Chelsea Women’s and Škoda UK’s social media channels.

Players and staff will also have access to Škoda’s all-electric Enyaqs at the training ground in Cobham. This includes Academy players and staff who likely need it more than most.

The partnership comes right in the middle of a massive Women’s Super League (WSL) campaign for Chelsea who are fighting for their fifth consecutive league title.

Skoda have active and previous partnerships in the men’s football space, particularly in Spain where they previously had a partnership with La Liga as well as currently sponsoring RCD Espanyol and Valencia CF.

However, this is Skoda’s first venture into women’s football, and it reinforces their messaging and commitment to helping build up women’s sport. The brand has championed professional female cycling for many years through its partnership with major cycling races such as the Tour de France Femmes.

Zarah Al-Kudcy, Chelsea Women’s Commercial Director, expressed her delight at signing with a company that shares similar values.

“Škoda have shown a passion for and knowledge of our women’s team since we first met them. They perfectly align to the values of our team, and I look forward to seeing the partnership come to life as we both continue to push the boundaries of our brands,” Al-Kudcy said in a Chelsea statement.

Kirsten Stagg, head of marketing at Škoda UK, mentioned the company’s desire to enter the women’s football space.

“Škoda are proud to partner with Chelsea Women, an organisation of true pioneers,” Stagg explained in a statement.

“From trailblazing coaches and exceptional players, to the charitable work of the Chelsea Foundation and the exciting attacking game which keeps fans on the edge of their seats, this is a club that embraces possibilities and pushes boundaries.

“At Škoda, we share this philosophy as we aim to be a bold companion to our drivers that gives them the confidence and inspiration to go a little further.

“Like the rest of the nation, I have been personally inspired by the development of women’s football over the past couple of years and I’m excited that Škoda will be able to play its part in further growing the platform with Chelsea Women and encouraging more people to explore what’s possible with their lives.”

The partnership has kicked off at Cobham and it shows an exciting future for Skoda with this investment and commitment to women’s sport. For Chelsea Women, it’s a great opportunity to expand their corporate portfolio and keep growing to become a women’s football powerhouse.

Previous ArticleNext Article

Melbourne Victory’s brand-new infrastructure strategy

Melbourne Victory & SEDA

A-League giant Melbourne Victory has revealed a brand-new extensive infrastructure strategy to foster and support tomorrow’s footballing stars.

The strategic infrastructure plan set out by Victory will aim to develop youth and women’s football programs by providing improved access to world class footballing facilities and player pathways across Victoria.

To achieve this, Melbourne Victory has opted for a campus model to enable players access to connected and consistent facilities across the North, East, South and West of Melbourne, all within an hour’s journey of Victory’s club administrative centre and the A-League Men’s training facilities at Gosch’s Paddock.

The club also intends to build another campus within the Melbourne city centre, with the first campus location to be announced by the club soon, as it continues to review and assess possible sites across the city.

Melbourne Victory Chairman, John Dovaston, explained why the club had chosen the campus model.

“The announcement of this project, and the direction taken, is aimed at ensuring we are best placed to attract and retain football talent across the State,” he said in a press release.

“Our innovative approach will allow us to have a number of campuses with not only an elite focus, but also, an eye on building our community to ensure that all Victorians have an opportunity to participate and engage in our game.”

Melbourne Victory Managing Director, Caroline Carnegie, outlined why the new infrastructure strategy was so important to the club.

“It is well understood that sport and football can influence social cohesion, and it’s our responsibility as a Club to establish infrastructure and programs that can positively impact members of the community, regardless of gender, background or location, whether that be through training the next generation of football stars, or using football as a vehicle to lead, unite, connect and inspire the community more broadly,” she said via press release.

“By enabling Victory to connect with communities across the North, South, East, and West of AAMI Park, our spiritual home, we can truly grow the Victory family and set new standards for elite facilities in our Pathway and community programs.”

The infrastructure project is an important move for the club, allowing it to grow, improve and future-proof its current suite of footballing programs. Currently, Victory operates nine elite and 23 pathway programs, providing services to over 16,000 participants across Victoria. Through the campus model, the club hopes it will be able to more efficiently develop the new generation of A-League and national team players.

“The priority is to provide not just an entry point for individuals to engage and participate in football, but to keep them engaged and provide a holistic journey to grow the Victory family across the State,” Carnegie continued.

“We are excited about the opportunities that the project can provide and the potential for growth for our Club and for football in the future.”

Melbourne Victory will continue to issue updates as it sets on the 5-year-plus journey to complete the entire project. For more information on the club’s major infrastructure strategy, access the plan HERE.

 

PFA issues legal threat to Premier League over new financial rules

The Professional Footballers’ Association (PFA) has issued a legal threat to the Premier League, warning of potential legal action if new financial rules are passed without union consultation and approval.

The PFA alleges that the league and its clubs have deliberately withheld critical information about the proposed squad cost rules (SCR) and top-to-bottom anchoring (TBA). These changes, according to the union, could severely impact player wages and club finances.

Legal Warning Over SCR and TBA

The Premier League and its 20 clubs voted on the proposed rules during a meeting on 13 February. In a letter addressed to the league and its stakeholders, the PFA’s legal team stated they “anticipate being instructed to commence legal proceedings” if the rules are approved without adequate consultation with the union.

The union has demanded a written guarantee from the league by 4 pm on 11 February, confirming its intention to fully consult the PFA on the matter. Failure to do so will also trigger legal action.

The PFA described the proposed squad cost rules and top-to-bottom anchoring system as “fundamentally flawed” and expressed deep concerns about their potential consequences for players and clubs alike.

What Are the SCR and TBA?

The squad cost rules (SCR) would limit clubs to spending a maximum of 85 per cent of their revenue on squad-related expenses, aligning with similar rules introduced by UEFA. From next season, UEFA plans to reduce its revenue-to-spending cap to 70 per cent for clubs involved in its competitions.

The top-to-bottom anchoring (TBA) system, however, is more contentious. It would enforce a strict cap on how much a club can spend on squad costs, calculated as five times the amount received by the club earning the least from central Premier League funds.

Critics, including the PFA, argue that TBA effectively introduces an indirect cap on player salaries. Some clubs, such as Manchester United and Manchester City, have also expressed opposition to the proposal, fearing it would weaken their ability to compete with elite European teams.

Accusations of Withholding Information

The PFA has accused the Premier League of failing to follow proper consultation protocols, which are required for any matters impacting player wages or conditions.

Under the rules, the Premier League and English Football League (EFL) must consult with the PFA through the Professional Game Negotiating and Consultative Committee (PFNCC). Any changes that affect players cannot proceed without the union’s agreement.

However, the PFA’s lawyers, Mills and Reeve, claim the Premier League missed its own deadline to provide an updated version of the SCR before Christmas. Instead, clubs received the document on 9 January—too late for meaningful discussions during a PFNCC meeting held on 8 January.

The union further alleges it only received the full 87-page SCR manual after an ad-hoc PFNCC meeting on 20 January, despite indications that clubs had access to the document as early as July last year.

PFA’s Position on the Financial Rules

The PFA remains firmly opposed to the introduction of TBA, stating it imposes an unnecessary cap on player wages under the guise of financial regulation.

The union believes such measures are not only unfair to players but also risk undermining the competitiveness of Premier League clubs on the international stage.

In their letter to the Premier League’s legal team at Linklaters, the PFA’s lawyers described the handling of the proposed financial rules as “flagrant breaches” of the league’s obligations to consult with the union.

As the 13 February vote has taken place, the tension between the PFA and the Premier League appears to be escalating, with the prospect of legal proceedings looming should the union’s demands for consultation remain unmet.

Most Popular Topics

Editor Picks

Send this to a friend