The Chinese Football Association has created an online initiative to increase the public’s enthusiasm for soccer during the COVID-19 pandemic.
The #FootballforAllChallenge involves individuals uploading videos of themselves performing different soccer skills such as dribbling, ball control and free kicks.
Sports industry service platform HUAAO and social media platform Douyin created the challenge in conjunction with the CFA.
Since the start of August, videos of people completing the challenge have been viewed more than 100 million times.
Some big names related to the Chinese Football Association have helped to promote the initiative – the head coaches of national men’s and women’s teams, Li Tie and Jia Xiuquan, are among the 1,500 participants in the challenge.
Players from CFA Super League clubs have also acted as ambassadors for the programme.
The participant who receives the most likes will be in the running to win gifts and souvenirs from the national teams and Super League clubs.
“The online Football for All activity provided a platform for football fans to show their skills. At the same time, it is also a good way to exercise and keep healthy during the COVID-19 pandemic,” AFC Grassroots Panel member and CFA Director of Grassroots Football Department, Li Jiuquan, said in a statement.
Meanwhile in India, a football training app has been launched after the pandemic meant that people could not train outside and in groups.
The app, titled enjogo.life has been created for a wide range of ages and skill levels to use. The app is the first of its kind in the country and was created by Bhaichung Bhutia Football Schools.
“This app will revolutionize football in India. Everybody is apprehensive about going outside during the pandemic. We had to work out various SOPs and protocols just to allow elite athletes to train. Hence this app is amazing as it will help us to harness talent,” Union Minister for Youth and Sports Affairs, Kiren Rijiju said about the app.
Bhaichung Bhutia Football Schools said that by developing the app they aimed for football education to become more accessible and to create pathways for participants growth and development.