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Chinese Football Association launches online programme

The Chinese Football Association has created an online initiative to increase the public’s enthusiasm for soccer during the COVID-19 pandemic.

The Chinese Football Association has created an online initiative to increase the public’s enthusiasm for soccer during the COVID-19 pandemic.

The #FootballforAllChallenge involves individuals uploading videos of themselves performing different soccer skills such as dribbling, ball control and free kicks.

Sports industry service platform HUAAO and social media platform Douyin created the challenge in conjunction with the CFA.

Since the start of August, videos of people completing the challenge have been viewed more than 100 million times.

Some big names related to the Chinese Football Association have helped to promote the initiative – the head coaches of national men’s and women’s teams, Li Tie and Jia Xiuquan, are among the 1,500 participants in the challenge.

Players from CFA Super League clubs have also acted as ambassadors for the programme.

The participant who receives the most likes will be in the running to win gifts and souvenirs from the national teams and Super League clubs.

“The online Football for All activity provided a platform for football fans to show their skills. At the same time, it is also a good way to exercise and keep healthy during the COVID-19 pandemic,” AFC Grassroots Panel member and CFA Director of Grassroots Football Department, Li Jiuquan, said in a statement.

Meanwhile in India, a football training app has been launched after the pandemic meant that people could not train outside and in groups.

The app, titled enjogo.life has been created for a wide range of ages and skill levels to use. The app is the first of its kind in the country and was created by Bhaichung Bhutia Football Schools.

“This app will revolutionize football in India. Everybody is apprehensive about going outside during the pandemic. We had to work out various SOPs and protocols just to allow elite athletes to train. Hence this app is amazing as it will help us to harness talent,” Union Minister for Youth and Sports Affairs, Kiren Rijiju said about the app.

Bhaichung Bhutia Football Schools said that by developing the app they aimed for football education to become more accessible and to create pathways for participants growth and development.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Sydney FC members to pick and choose membership packs in 2021/22

Sydney FC has introduced an Aussie-first membership platform, with members to gain more control over the customisation of their membership packs.

Sydney FC has introduced an Australian-first membership platform, with members to gain more control over the customisation of their membership packs.

The club and its membership products provider, TPF Sports, will greatly increase member satisfaction and reduce environmental impact. Sydney FC members who sign up for the 2021/22 season will have credits put onto their accounts, allowing them to choose from a variety of Membership card designs and, depending on their package, a variety of personalised items.

Each merchandising item may be customised with different colours and names, allowing for unique bundles based on age, gender, product choice, artwork style, personalisation, years of tender, and a variety of other factors.

Sydney FC Chief Executive Officer Danny Townsend hailed the announcement as a big step forward for how the club engages with its members.

“Our new eMber+ platform is a huge step forward and once again Sydney FC is proud to be leading the way in Member engagement,” he said via a club statement,” he said.

“Gone are the days of receiving the same standard Membership pack as everyone else.

“Now you can tailor your package to suit your preferences and how you wish to support the Sky Blues.

“There’s a fantastic range of customisable merchandise available and I know I’m looking forward to my delivery in the coming weeks.”

TPF Sports Director Craig Dyer explains the move is a worldwide first and one of the benefits of the move would be the reduced environmental impact of membership packs, thanks largely in part to the fact that members will only receive merchandise they actually want.

“There are iterations of loyalty and rewards platforms globally,” he said.

“But to the best of our knowledge from 18 to 20 months of development and research, we believe this is the first-ever platform of its kind and certainly the first for sport and membership-based programs.

“Our vision in developing the platform is to revolutionise the long-standing pre-determined assignment of resources to Members by assigning credit. This allows them to redeem merchandise and entitlements they deem relevant to them.

“This platform also has a strong environmental slant, as we are only supplying merchandise and delivering this merchandise to Members who want to redeem it.

“Additionally, almost every product is on-demand, meaning we receive Members’ selection based on products and artwork, print them with selected artwork and personalisation, pick, pack and fulfil directly to the Members door.”

Football NSW grants webinar to aid clubs and associations

FNSW

Football NSW in conjunction with ‘The Grants Guy’ are set to premiere a free Grants Zoom online webinar next Wednesday (September 22) at 6:30pm – 7:30pm.

FNSW clubs and associations will be provided with valuable information through the grants webinar, especially for applying for funding which have assisted many teams in the past in their pursuit of seeking facility upgrades amongst various other beneficial elements.

The webinar will provide a practical guide to grant writing for any football club seeking to attain funding by applying for the Greater Cities Sport Facility Fund and the Regional Sport Facility Fund in particular.

Both grants will be explained through the practical step by step webinar, and guidance will be provided as to how to apply for the Grants.

The following topics will be discussed:

  • How to apply for the grant – the do’s and don’ts
  • Eligibility & Answering the Question
  • Project Assessment, Evaluation, Rationale, Methodology
  • Budget & Acquittal
  • Getting Grant Ready and Planning your Club’s Application

For the Greater Cities and Regional Sport Facility Fund, the second and final round of the $100 million grant is available, with grants of up to $1 million offered to sport and recreation organisations and councils.

In Round 2, up to $46 million is available for projects that improve sports facilities and recreational spaces and enable more people to participate in sport and active recreation.

Grants from $100,000 up to $1 million are available for a range of projects including lighting, amenity buildings, clubrooms, change rooms and grandstands.

Round 1 resulted in $54 million awarded for 91 projects, with over $10 million awarded to football projects.

Round 2 is the final round of the program with applications closing at 12pm, on October 8, 2021.

Register for the webinar today by clicking here.

For any further questions please contact Football NSW’s Government Relation, Infrastructure and Funding Manager Daniel Ristic via email on danielr@footballfacilities.com.au.

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