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ChyronHego: Delivering sport performance technology worldwide

ChyronHego is renowned as a worldwide leader for sport performance technology, working with professional teams, leagues, coaches and stadia.

ChyronHego is renowned as a global leader for sport performance technology, working with professional teams, leagues, coaches and stadia worldwide. 

Their massive client list features some of the biggest names in football, including league-wide deals with the Premier League, and the top two divisions of German Bundesliga.  

ChyronHego have proven themselves to be the number one choice as a tracking provider for technological advancement. They’ve been collaborating with both the UEFA Champions League and Europa League, as well as being the preferred supplier for the recent 2018 FIFA World Cup and UEFA European Championships. 

All this major success is largely due to ChyronHego’s award winning solution, TRACAB Optical Tracking. This data capturing offers quality, accurate and reliable data. The essence of this system is to determine the positions of every player on the pitch, along with referees and even the ball. The data will then be outputted live, giving real-time X, Y and Z positional coordinates.  

TRACAB data has been a go-to source for clubs, federations and broadcasters across the world who are looking at ways to access new detailed metrics related to players and teams. The open streamed format of the data is key to making it a real success and offers a more detailed interpretation for finding out what contributes to elite performance in professional football. 

With key information on hand, it allows club sport scientists, conditioning staff and performance analysts to make more informed decisions on the following: 

  • Player recovery protocols and training/match loads. 
  • Benchmark against previous performances. 
  • Benchmark against fellow league performers. 
  • Benchmark against league averages. 
  • Positional awareness evaluation. 
  • Tactical team assessment. 
  • Player pressure values. 
  • Physical metrics in and out of possession. 
  • Interrogate data in ways that suit clients’ needs. 

In 2019, ChyronHego introduced TRACAB Gen5, further enhancing the quality of data collection. Significant improvements were made in tracking quality and accuracy, driven by completely redesigned algorithms, a richer array of camera angles, and powerful new AI features for player, number, and colour recognition. 

“TRACAB has always been the most accurate sports tracking system in the world, but with TRACAB Gen5 we’ve made it exponentially better,” president of sports at ChyronHego, Rickard Öhrn said 

“We’ve overhauled and improved our AI-based image detection tracking algorithms from the ground up to ensure maximum accuracy and the lowest latency. 

“We’re combining these advanced algorithms with multiple high-resolution camera angles, which means we can deliver the highest quality data feed on the market ­— in real-time — and provide an even greater value for leagues, federations and teams, betting companies, broadcasters, and OTT rights holders producing virtual graphics and enhancements for better fan engagement.” 

TRACAB Gen5 has a distributed camera architecture where cameras can be deployed on both sides of the field and behind each goal to capture action from four different angles.  

The flexibility that is offered from the system of multiple camera views allows Gen5 to track every object on the field at a much higher resolution. By stitching and utilising these camera views within TRACAB’s industry-leading computer vision algorithms, Gen5 is able to deliver the highest accuracy of ball and player tracking data in the global sports market.  

The accuracy of player identities is increased through TRACAB Gen5’s AI capabilities, that enables the system to recognise and distinguish player numbers and jersey colours from any angle. Where preferred by clients, this capability also allows for the removal of operators from on-site operations. 

Coach Paint plays a massive part in displaying the data that comes from TRACAB. It supports teams, coaches, pundits, and producers in creating world-class video assets using live, pre and post-game footage. You would see it in sports broadcasts such as Monday Night Football from the UK. 

The use of Coach Paint has revolutionised the way clubs can present video to players. Coach Paint clients have included Premier League’s Chelsea and Arsenal, Serie A’s Juventus and a variety of clubs in England, France, Germany, Italy, Spain, Portugal, Sweden, Finland, Denmark, Turkey, Israel, Qatar, America, Brazil, Argentina and Thailand, to showcase the worldwide reach.  

Coach Paint is also highly adaptable, having been adopted in Rugby Union, Rugby League, NHL, NFL and MLB. 

The graphics presented by Coach Paint will give insights to coaching staff and managers who can then communicate it with players, whether it be live or pre-recorded. This is essential for any coaches looking to implement game plans and develop a players’ positional awareness.

For professional sport clubs, having access to this information on a regular basis is vital for the training ground or on game day. 

To see more on ChyronHego including their latest news and innovations, you can find it here. 

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Los Angeles FC teams up with Foundation Fighting Blindness to host vision impaired fans

Major League Soccer club Los Angeles FC is teaming up with the Foundation Fighting Blindness to host blind and low vision fans at LAFC matches at Banc of California Stadium this season.

Leveraging the team’s partnership with audio technology Mixhalo, fans will have access to crystal-clear, real-time play-by-play in English, featuring the call of ESPN LA’s Dave Denholm and the Spanish audio featuring Armando Aguayo on 980 AM La Mera Mera.

All fans at Banc of California can now use their phone, headphones and the free mobile Mixhalo app to listen to Mixhalo’s high-quality live audio for an immersive experience while watching at the stadium.

As the first-ever MLS team to adopt the technology, LAFC announced its collaboration with Mixhalo in December 2020. With fans now returning to Banc of California Stadium at full capacity, Mixhalo audio will be available to all fans at every LAFC home game throughout the remainder of the 2022 season.

“LAFC matches are for everyone,” LAFC Co-President and CBO Larry Freedman told lafc.com.

“We are constantly focusing on improving our fan experience and making our games more accessible to all. We are proud to welcome fans from the Foundation Fighting Blindness community this season to experience LAFC matches in person through Mixhalo’s incredible technology.”

Guests from the Foundation Fighting Blindness community will attend select LAFC home games and have the opportunity to meet with Denholm and Aguayo before the game.

“We are honoured to be partnering with LAFC in making the games more accessible for our blind and low vision community,” Jason Menzo said to lafc.com, President and Chief Operating Officer of the Foundation Fighting Blindness.

“We look forward to the technology rolling out into other stadiums, not only in the United States, but globally.

Mixhalo Head of Sports Doug Holtzman added:

“Mixhalo elevates the live sports experience for everyone, and we’re thrilled that vision impaired LAFC fans can enjoy a better experience at matches this season.”

“With live calls from Dave Denholm directly in your ear – it really doesn’t get much better than that.”

FIFA and EA Sports end 30-year deal

As reported by the New York Times on Wednesday, gaming giant EA Sports and world football governing body FIFA have parted ways.

The partnership dated back to 1993, when FIFA International Soccer was launched for the SEGA Genesis.

Their current partnership was set to expire at the conclusion of the Qatar World Cup, with a new deal aiming to branch out into new areas – including NFTs.

It was reported that EA made a ‘significant offer’ for an eight-year exclusivity deal with FIFA for all of its Esports and gaming rights. However, the deal was knocked back, according to Reuters, as FIFA did not want the rights all with one company.

FIFA 23 will be the last game made in collaboration between the two organisations, set to release in late September this year, worldwide.

The FIFA series was estimated at the start of 2021 to have sold over 325 million units, according to ForbesFIFA 18 is the equal 40th highest selling video game of all time, estimated at 24 million units across all platforms.

FIFA confirmed it would still produce video games with third party developers, while EA will rebrand the FIFA series under the title EA Sports FC. The new series would include licensees such as the Premier League and LaLiga, which at this stage has authentic coverage, as all players are face scanned and the full broadcast packages akin to real life are featured in the game.

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