ChyronHego: Delivering sport performance technology worldwide

ChyronHego is renowned as a worldwide leader for sport performance technology, working with professional teams, leagues, coaches and stadia.

ChyronHego is renowned as a global leader for sport performance technology, working with professional teams, leagues, coaches and stadia worldwide. 

Their massive client list features some of the biggest names in football, including league-wide deals with the Premier League, and the top two divisions of German Bundesliga.  

ChyronHego have proven themselves to be the number one choice as a tracking provider for technological advancement. They’ve been collaborating with both the UEFA Champions League and Europa League, as well as being the preferred supplier for the recent 2018 FIFA World Cup and UEFA European Championships. 

All this major success is largely due to ChyronHego’s award winning solution, TRACAB Optical Tracking. This data capturing offers quality, accurate and reliable data. The essence of this system is to determine the positions of every player on the pitch, along with referees and even the ball. The data will then be outputted live, giving real-time X, Y and Z positional coordinates.  

TRACAB data has been a go-to source for clubs, federations and broadcasters across the world who are looking at ways to access new detailed metrics related to players and teams. The open streamed format of the data is key to making it a real success and offers a more detailed interpretation for finding out what contributes to elite performance in professional football. 

With key information on hand, it allows club sport scientists, conditioning staff and performance analysts to make more informed decisions on the following: 

  • Player recovery protocols and training/match loads. 
  • Benchmark against previous performances. 
  • Benchmark against fellow league performers. 
  • Benchmark against league averages. 
  • Positional awareness evaluation. 
  • Tactical team assessment. 
  • Player pressure values. 
  • Physical metrics in and out of possession. 
  • Interrogate data in ways that suit clients’ needs. 

In 2019, ChyronHego introduced TRACAB Gen5, further enhancing the quality of data collection. Significant improvements were made in tracking quality and accuracy, driven by completely redesigned algorithms, a richer array of camera angles, and powerful new AI features for player, number, and colour recognition. 

“TRACAB has always been the most accurate sports tracking system in the world, but with TRACAB Gen5 we’ve made it exponentially better,” president of sports at ChyronHego, Rickard Öhrn said 

“We’ve overhauled and improved our AI-based image detection tracking algorithms from the ground up to ensure maximum accuracy and the lowest latency. 

“We’re combining these advanced algorithms with multiple high-resolution camera angles, which means we can deliver the highest quality data feed on the market ­— in real-time — and provide an even greater value for leagues, federations and teams, betting companies, broadcasters, and OTT rights holders producing virtual graphics and enhancements for better fan engagement.” 

TRACAB Gen5 has a distributed camera architecture where cameras can be deployed on both sides of the field and behind each goal to capture action from four different angles.  

The flexibility that is offered from the system of multiple camera views allows Gen5 to track every object on the field at a much higher resolution. By stitching and utilising these camera views within TRACAB’s industry-leading computer vision algorithms, Gen5 is able to deliver the highest accuracy of ball and player tracking data in the global sports market.  

The accuracy of player identities is increased through TRACAB Gen5’s AI capabilities, that enables the system to recognise and distinguish player numbers and jersey colours from any angle. Where preferred by clients, this capability also allows for the removal of operators from on-site operations. 

Coach Paint plays a massive part in displaying the data that comes from TRACAB. It supports teams, coaches, pundits, and producers in creating world-class video assets using live, pre and post-game footage. You would see it in sports broadcasts such as Monday Night Football from the UK. 

The use of Coach Paint has revolutionised the way clubs can present video to players. Coach Paint clients have included Premier League’s Chelsea and Arsenal, Serie A’s Juventus and a variety of clubs in England, France, Germany, Italy, Spain, Portugal, Sweden, Finland, Denmark, Turkey, Israel, Qatar, America, Brazil, Argentina and Thailand, to showcase the worldwide reach.  

Coach Paint is also highly adaptable, having been adopted in Rugby Union, Rugby League, NHL, NFL and MLB. 

The graphics presented by Coach Paint will give insights to coaching staff and managers who can then communicate it with players, whether it be live or pre-recorded. This is essential for any coaches looking to implement game plans and develop a players’ positional awareness.

For professional sport clubs, having access to this information on a regular basis is vital for the training ground or on game day. 

To see more on ChyronHego including their latest news and innovations, you can find it here. 

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Evolv Technology confirms leadership changes

The American security technology company, Evolv Technology, has fired President and CEO Peter George amid an internal investigation.

Evolv’s security products are used to detect weapons in arenas worldwide, protecting stadiums in football leagues such as the EPL and MLS, plus American sports such as the NBA, NFL, and MLB. The iconic MCG in Melbourne also employs Evolv’s security systems.

Evolv’s board had evaluated leadership at the company since May and terminated George’s contract without cause, effective immediately on October 30.

Evolv’s board outlined the need for change, meanwhile thanking Peter for his dedication to the company.

“We appreciate Peter’s years of dedication to our company and his significant contributions to the company’s mission. We wish him well in his future endeavors. That said, we have determined that a change in leadership is needed to improve the company’s culture as we prepare for the next phase of growth,” the board said via press release.

“We continue to believe that the fundamentals of our business remain strong. But we are also convinced that the company can do even better.”

Evolv has chosen co-founder and Chief Executive Officer Michael Ellenbogen as Interim President and CEO, as he imagined the long-term mission for the company.

“As a co-founder, I care deeply for this company and its customers, employees, and shareholders. I look forward to working closely with the board and our senior leadership team to advance our mission of creating a safer world while also driving the business forward,” he said via press release.

The Evolv board also reaffirmed the decision to terminate George’s contract was not in relation to the company’s recent inaccurate financial statements and declaration to delay future statements.

“The Board has been evaluating leadership and performance for several months – long before we became aware of any potential issues relating to the company’s sales practices and financial reporting. With respect to that ongoing investigation, the board remains committed to completing a thorough investigation as expeditiously as possible. Our goal is to ensure the company’s financial reports are always current and reliable and that our organizational culture reflects our values of integrity and honesty. That is the only way we can regain the trust and confidence of our investors.”

Evolv’s internal investigation is still ongoing, while the board aims to appoint a new CEO promptly.

MLS Innovation Lab has confirmed its second group of tech leaders

Major League Soccer (MLS) confirmed six companies have been chosen for the second edition of the MLS Innovation Lab, an initiative that is shaping the future of sports and supporting the league’s ongoing growth.

The initiative seeks to identify and support innovative start-ups and advanced technologies. The new cohort will focus on enhancing the league’s priorities in fan engagement, on-field performance, and media technology.

The MLS Innovation Lab was established in the autumn of 2023 to advance the league’s leadership in sports technology. After nine months of evaluation, selected companies showcased their innovations at the 2024 MLS All-Star Game in Columbus.

This event featured live demonstrations of cutting-edge technologies such as advanced GPS player tracking, AI-driven real-time language dubbing, and augmented reality experiences for fans.

In its second iteration, companies will have the chance to present their ideas in real-world settings within the MLS ecosystem. This includes opportunities at events like December’s MLS NEXT Fest in California, the Generation adidas Cup, the MLS NEXT Cup, and the MLS NEXT All-Star Game presented by All-State.

MLS Senior Vice President of Emerging Ventures, Chris Schlosser, mentioned the excitement of joining forces with scalable businesses from around the world.

“MLS continues to be at the forefront of innovation in global sports, The Innovation lab program provides an unparalleled opportunity for high performing companies to turbo-charge their growth, and to showcase their capabilities to the soccer world,” he said via press release.

“We are very excited to partner with this group of excellent start-ups from around the world to co-create new ideas and push the boundaries in sports.”

The following companies have been selected for the second cohort of the MLS Innovation Lab:

Edge Sound Research

EDGE Sound Research is a US-based leader in multimodal audio technology for live entertainment venues and virtual environments. The company focuses on real-time audio object isolation to create personalised experiences for diverse audiences. This innovation allows users to immerse themselves in the worlds of their favourite athletes, musicians, or characters, making unforgettable moments accessible through advanced sound technology.

OLIVER Sports

Based in Spain, OLIVER Sports is at the forefront of player performance monitoring technology, utilising AI to make elite-level data accessible to all soccer players and clubs. Their GPS trackers gather both athletic and soccer-specific metrics, including ball interactions. By providing actionable insights, OLIVER Sports enables coaches and players to improve performance, minimise injuries, and optimise training.

Soccerment

Soccerment, based in Italy, is a sports technology firm offering AI-driven data analytics tools and scalable tracking solutions to improve performance analysis across all levels of soccer. By focusing on proprietary performance indicators and advanced metrics like Expected Goals, Soccerment provides clubs, academies, and players with valuable insights. Their ecosystem features two key products: XSEED, smart shin guards that gather data, and XVALUE, a soccer analytics platform that delivers advanced metrics for match analysis and scouting.

Sportlight

Sportlight Technology is a UK-based sports tech startup that is transforming athlete tracking, physical performance, and injury risk management through its patented LiDAR and AI technology. Their wearable-free system provides elite sports organisations with exceptional accuracy and insights, enhancing player development, injury risk assessment, and rehabilitation. Installed in major stadiums in both the U.S. and abroad, Sportlight is a trusted partner for elite sports teams and leagues.

Lubu

Lubu Technologies, based in Los Angeles, is developing AI-powered wearable technologies aimed at improving athletic performance and recovery. The company has created a footwear-focused solution that analyses how the force of every step, sprint, and cut impacts performance and health. By tracking force impacts, cleat performance, and foot pressure during critical moments, Lubu offers athletes and coaches valuable insights to help optimise performance and enhance gameplay.

Wicket

Wicket, based in Cambridge, Mass, offers a facial authentication platform that enhances event experiences at over 40 stadiums across the U.S. and internationally. Utilising patented computer vision technology, Wicket partners with industry leaders to provide an exceptional guest experience through facial recognition for ticketing, payments, access control, and credentialing. As a privacy-first company, Wicket’s products are designed for opt-in use only.

For additional information on MLS Innovation Lab, click here.

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