ChyronHego: Delivering sport performance technology worldwide

ChyronHego is renowned as a worldwide leader for sport performance technology, working with professional teams, leagues, coaches and stadia.

ChyronHego is renowned as a global leader for sport performance technology, working with professional teams, leagues, coaches and stadia worldwide. 

Their massive client list features some of the biggest names in football, including league-wide deals with the Premier League, and the top two divisions of German Bundesliga.  

ChyronHego have proven themselves to be the number one choice as a tracking provider for technological advancement. They’ve been collaborating with both the UEFA Champions League and Europa League, as well as being the preferred supplier for the recent 2018 FIFA World Cup and UEFA European Championships. 

All this major success is largely due to ChyronHego’s award winning solution, TRACAB Optical Tracking. This data capturing offers quality, accurate and reliable data. The essence of this system is to determine the positions of every player on the pitch, along with referees and even the ball. The data will then be outputted live, giving real-time X, Y and Z positional coordinates.  

TRACAB data has been a go-to source for clubs, federations and broadcasters across the world who are looking at ways to access new detailed metrics related to players and teams. The open streamed format of the data is key to making it a real success and offers a more detailed interpretation for finding out what contributes to elite performance in professional football. 

With key information on hand, it allows club sport scientists, conditioning staff and performance analysts to make more informed decisions on the following: 

  • Player recovery protocols and training/match loads. 
  • Benchmark against previous performances. 
  • Benchmark against fellow league performers. 
  • Benchmark against league averages. 
  • Positional awareness evaluation. 
  • Tactical team assessment. 
  • Player pressure values. 
  • Physical metrics in and out of possession. 
  • Interrogate data in ways that suit clients’ needs. 

In 2019, ChyronHego introduced TRACAB Gen5, further enhancing the quality of data collection. Significant improvements were made in tracking quality and accuracy, driven by completely redesigned algorithms, a richer array of camera angles, and powerful new AI features for player, number, and colour recognition. 

“TRACAB has always been the most accurate sports tracking system in the world, but with TRACAB Gen5 we’ve made it exponentially better,” president of sports at ChyronHego, Rickard Öhrn said 

“We’ve overhauled and improved our AI-based image detection tracking algorithms from the ground up to ensure maximum accuracy and the lowest latency. 

“We’re combining these advanced algorithms with multiple high-resolution camera angles, which means we can deliver the highest quality data feed on the market ­— in real-time — and provide an even greater value for leagues, federations and teams, betting companies, broadcasters, and OTT rights holders producing virtual graphics and enhancements for better fan engagement.” 

TRACAB Gen5 has a distributed camera architecture where cameras can be deployed on both sides of the field and behind each goal to capture action from four different angles.  

The flexibility that is offered from the system of multiple camera views allows Gen5 to track every object on the field at a much higher resolution. By stitching and utilising these camera views within TRACAB’s industry-leading computer vision algorithms, Gen5 is able to deliver the highest accuracy of ball and player tracking data in the global sports market.  

The accuracy of player identities is increased through TRACAB Gen5’s AI capabilities, that enables the system to recognise and distinguish player numbers and jersey colours from any angle. Where preferred by clients, this capability also allows for the removal of operators from on-site operations. 

Coach Paint plays a massive part in displaying the data that comes from TRACAB. It supports teams, coaches, pundits, and producers in creating world-class video assets using live, pre and post-game footage. You would see it in sports broadcasts such as Monday Night Football from the UK. 

The use of Coach Paint has revolutionised the way clubs can present video to players. Coach Paint clients have included Premier League’s Chelsea and Arsenal, Serie A’s Juventus and a variety of clubs in England, France, Germany, Italy, Spain, Portugal, Sweden, Finland, Denmark, Turkey, Israel, Qatar, America, Brazil, Argentina and Thailand, to showcase the worldwide reach.  

Coach Paint is also highly adaptable, having been adopted in Rugby Union, Rugby League, NHL, NFL and MLB. 

The graphics presented by Coach Paint will give insights to coaching staff and managers who can then communicate it with players, whether it be live or pre-recorded. This is essential for any coaches looking to implement game plans and develop a players’ positional awareness.

For professional sport clubs, having access to this information on a regular basis is vital for the training ground or on game day. 

To see more on ChyronHego including their latest news and innovations, you can find it here. 

Avatar
Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Brisbane Roar and AQUAME boost optimal hydration

Brisbane Roar and AQUAME

Brisbane Roar is collaborating with leading Australian water bottle developer AQUAME to provide their squads with high-tech water bottles.

AQUAME is a high-tech water bottle offering UVC sanitation, drink reminders, and real-time tracking, all guided by an AI-enhanced app for optimal hydration.

AQUAME’s AI-enhanced phone application enables users to see statistics regarding their hydration, with historical data and personalised coaching options to help guide users towards informed daily health decisions.

The device has been used and approved by Socceroos legend Archie Thompson and Melbourne City FC forward Andrew Nabbout, with the sports water bottle company moving into the football corporate world after recent growth.

Brisbane Roar CEO Kaz Patafta mentioned the importance the club puts on maximising player performance.

“We are proud to partner with AQUAME and believe these high-tech water bottles will greatly contribute to player wellbeing on and off the pitch. As a club we strive to see players have the best products at their fingertips to perform their best. We look forward to growing this partnership with AQUAME,” Patafta said via media release.

Founder of AQUAME Steve Aidun Xie spoke on the large market that this partnership with the A-League club provides for technology in sport.

“We are thrilled to partner with Brisbane Roar, a significant milestone in revolutionising the role of data in modern sports. In today’s competitive sporting landscape, the understanding and optimisation of athlete hydration remain underexplored. Our collaboration is set to bridge this gap by leveraging cutting-edge technology to collect vital hydration data,” Xie added.

“This partnership is more than just an alliance; it’s a step towards filling a crucial void in sports tech by integrating effective hydration plans into athletes’ routines. The insights gained from working with a professional club like Brisbane Roar are invaluable. They will be instrumental in refining our new hydration analysis software, designed to empower sporting clubs globally,” Xie continued.

“This tool will not only analyse but also illuminate how precise hydration planning can elevate athletes to their peak performance. We are excited to be at the forefront of this groundbreaking development, contributing to enhanced athletic achievements and wellbeing.”

Brisbane Roar have a focus with this partnership to positively impact player performance for both the men’s and women’s sides through high quality technological equipment, with AQUAME specifically focusing on the players receiving acute hydration.

FC Barcelona reach Latin American fans with Rappi

FC Barcelona and Rappi

FC Barcelona added Latin American home-delivery service Rappi to its existing group of partners, in what is being described as a hugely beneficial moment for fans in the region.

The current two-and-half year deal is a part of FC Barcelona’s continued brand expansion in the Americas, meeting several of its commercial targets as it asserts itself as one of the world’s leading sports brands.

Football is not new territory for home-delivery company Rappi. They actively sponsor several men’s and women’s football clubs across Central and South America, which has helped achieve its current status as one of the leading home-delivery services in the region.

This status as one of Latin America’s leading technology brands is evidenced by its mobile service that connects customers to food and e-commerce products and delivers them to homes within 10 minutes.

FC Barcelona Marketing Area Vice-President, Juli Guiu, highlighted the deal will be a win for Barca fans in Latin America.

“Through this partnership with Rappi, we are boosting our privileged position in this region and helping to improve the fan experience by connecting with them via imaginative, disruptive actions that drive emotions and empathy,” he said in a statement.

Astrid Mirkin, Chief Marketing Officer of Spanish Markets and Head of Brand/Sponsorships at Rappi, elaborated further on Guiu’s comments regarding fan experience.

“With Rappi becoming the exclusive delivery partner of FC Barcelona in Latin America, we will significantly improve the experiences of both the Rappi customer and the FC Barcelona fan at a key consumption moment,” Mirkin added via press release.

“This partnership with FC Barcelona will allow customers to receive additional special offers during games and drive additional orders to our merchants and couriers.”

FC Barcelona will provide Rappi with LED hoardings at the Olympic Stadium and its spiritual home, Camp Nou, when its renovation is completed. Further benefits for the company come in the shape of hospitality packages and brand association with the Barca Legends team.

Inter-continental relationships, particularly between European football clubs and non-European companies, offer substantial economic benefits that can enrich its impact on both football and society.

In addition, fans across the globe not only benefit from exclusive offers in their region, but get a deeper connection to clubs they support from afar.

Most Popular Topics

Editor Picks

Send this to a friend