Cisco digital technology plays a huge role in success of 2023 FIFA Women’s World Cup


Cisco and FIFA partnered up for the 2023 FIFA Women’s World Cup with one goal in mind; to produce a flawless broadcast experience for lovers of football around the world.

An industry leader in connecting and protecting the largest sports and entertainment events in the world, Cisco deployed its networking technology across nine host cities and 10 competition venues.

Cisco’s network also connected the non-competition venues necessary to support the operation of the FIFA Women’s World Cup 2023, including the International Broadcast Center (IBC), which deployed Cisco’s IP Fabric for Media solution to allow for the secure and efficient delivery of 4K content to fans everywhere.

Cisco’s core values consist of their commitment to connect more people and things, and power a more inclusive future for all which played a big role in how their network team would be selected.

Cisco used the partnership with FIFA to make history, with an All-Female Cisco Networking Academy team being tasked with the huge role of providing a fantastic broadcast across all 64 games in the tournament.

FIFA’s Director of Technology Jose Ignacio Fresco discussed the success of the partnership with Cisco, which enabled the tournament to run smoothly in the network space as record numbers were achieved.

“Technology enabled the biggest sports event in women’s sports history to happen through an amazing partnership with Cisco. It was possible through such an amazing network and through such a wonderful, united team we have,” Ignacio Fresco said via video.

“Having a strong, reliable, scalable and secure network is the key component to make sure it happened without any single problem. Cisco and FIFA both prepared and planned for this huge wave of support that was expected for such a brilliant tournament.

“I see the success of this year’s FIFA Women’s World Cup was not just the victory of Spain, it was the victory of women’s football. New role models, new stars for the girls and the boys. A tournament that moved the world to a beautiful, inclusive future with the beautiful game.”

The delivery of quality and flawless digital and TV content has never been so important in the current sporting landscape, and this success by Cisco played an underrated role in the positive impact the tournament will have on fans around the world.

FIFPRO Asia/Oceania report of AFC Champions League assesses the cost of competition for players and clubs

FIFPRO Asia/Oceania has published a report on key financial findings from the Asian Football Confederation’s (AFC) flagship club competition, the AFC Champions League (ACL).

The report, AFC Champions League Analysis Report: Counting the cost for players and clubs, was produced alongside sporting intelligence agency Twenty First Group (TFG).

This analysis is in response to the announcement of AFC Champions League Elite (ACLE) commencing in July this year, as revealed by the AFC in December 2022.

Based on TFG’s analysis, insights and feedback from participating players and clubs, the report addresses the feasibility of running ACLE with key factors including on-field quality and competitive balance, attendances and fan engagement, economics for clubs and players, travel and workload, competition design, and football development outcomes.

The research undertaken focusses on the value of introducing ACLE, based on the current operations of the ACL.

“This report analyses the merits and drawbacks of the current AFC Champions League based on various data and the results indicate that the merits do not outweigh the drawbacks for most players and clubs, making it an unsustainable system,” FIFPRO Asia/Oceania Chair Takuya Yamazaki outlines in the report.

“However, this does not mean that the future of football in Asia is bleak. On the contrary, we believe that this economically significant region can lead a discussion for truly sustainable competition formats.”

The report is the most comprehensive public analysis of the ACL and includes recommendations for what the AFC should be implementing.

“For players, the development of competitions is central to their employment conditions and future opportunities. As its primary workforce, the players are determined to play their role to shape a sustainable and innovation-driven future for the football sector in Asia,” Yamazaki added.

World Leagues Forum is involved in representing professional football leagues on a global level. General Secretary Jerome Perlemuter explained that collaboration between all stakeholders in the Asian region would help shape and deliver sustainable competitions.

“FIFPRO’s contribution to shaping the future of Asian continental competitions is most welcome,” Perlemuter said.

“Sustainable football development requires confederations, leagues and players to work together with a common objective to shape high potential continental competitions in a consistent global calendar. In this context, it is important to consider economic, geographical and cultural specificities. We look forward to continuing these discussions with FIFPRO and all stakeholders.”

To see the report in full, you can do so here.

Wellington Phoenix team up with Chinese outfit Tianjin Tiger

Wellington Phoenix have partnered with Chinese Super League team Tianjin Tiger to boost football growth in both nations.

As part of the Wellington Phoenix Tianjin Tiger Sister City Friendship, the clubs have agreed to hold an annual encounter between their men’s first teams.

The inaugural Wellington Phoenix F.C. vs. Tianjin Tiger F.C. Sister City Shield match is set to take place in Tianjin this September, with the second in Wellington next year.

The strategic collaboration was formed after Phoenix general manager David Dome visited Tianjin in September as part of a business delegation headed by Wellington Mayor Tory Whanau.

The club hosted a delegation from Tianjin, and the two sides signed the Memorandum of Understanding at the Mayor’s office.

Phoenix general manager David Dome was thrilled with the partnership going through.

“The mayoral delegation to China last year was invaluable and I’m thrilled about this partnership with Tianjin Jinmen Tiger, which will be of benefit to the club on multiple levels,” he said via press release.

“Not only will the men get to play a Chinese Super League side as part of their A-League pre-season each year, but the academy will soon benefit from an influx of footballers from Tianjin.

“We’re looking to grow our academy to have an international component and Tianjin Jinmen have committed to sending some young players to Wellington to attend training camps in July and we’re discussing the possibility of their juniors being part of a new international academy annual programme.

“International students are essential for the secondary and tertiary education sector in Wellington and we are evaluating how an elite international academy focused on football can be part of New Zealand’s international education offering.”

Wellington mayor Tory Whanau added that the city is excited about the opportunity. 

“I’d like to congratulate David Dome and the wider team for the work they’ve done on this MoU,” he stated via press release.

“I’m beyond stoked that the delegation last September has resulted in this MoU between the Wellington Phoenix and Tianjin Jinmen Tiger. 

“The development opportunities for both the clubs will be invaluable to not only football but also our cities.”

The Phoenix are enjoying a successful A-league campaign where they currently sit top of the table 18 games into the season.

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