City of Hobart begin $1.3 million project to support women’s football

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Football Tasmania
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A $1.3 million City of Hobart project to help level the playing field for young women and girls has kicked off at the home of the New Town White Eagles Soccer Club with a major overhaul of the team’s change rooms and sporting pavilion.

The significant upgrade will see the old, separate toilet block demolished and replaced by new public toilets attached to the new sporting pavilion.

The project is expected to take up to five months to complete and has been partly funded through the Tasmanian Government’s Leveling the Playing Field Grants Program, which provided $450,000 for the project.

The City of Hobart is contributing another $850 000 to the project as part of its commitment to levelling the playing field for young girls and women and people with disabilities.

“Participation in women’s sport is surging across Australia, and the number and quality of sporting facilities plays a key role in encouraging and sustaining this growth,” City of Hobart Acting Lord Mayor Helen Burnet said in a statement.

“The New Town White Eagles Soccer Club, which calls Clare Street Oval home, is no exception, but the ability for more girls and young women to get involved with the club is hampered by the current condition of their change rooms and sports facilities.

“The current change rooms, which were built in the 1970s, have no accessible toilets or lockable showers and are poorly lit.

“This project will create a new, beautifully designed sports pavilion with four modern change rooms, two accessible toilets and ten lockable shower cubicles – it will also see two separate change rooms created for umpires with their own showers and toilets.

“The City of Hobart encourages greater participation in sport by everyone who wants to play and the upgrades to the Clare Street Oval change rooms will support this.”

Clare Street Oval is home to the New Town White Eagles Soccer Club, and is used by Sacred Heart School, New Town Cricket Club and the local community.

“Some young sports people, including girls and people with disabilities, may have felt excluded previously because of less than welcoming facilities,” Burnet added via Football Tasmania.

“Everyone deserves safe and secure sporting facilities that help them be the best they can be at their chosen sport.

“The City of Hobart is pleased to partner with the state government to level the playing field for everyone.”

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Football Australia Announces Broadcasting Partnership with LIGR

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Image credit: Preston Lions FC

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

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Sydney Arnotts
Image Credit: Sydney FC

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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