Software developer ClearCourse believe they have found the solution to maximising operations at sporting clubs and stadiums. Their sports focused software, ClearCourse Sports, offers businesses a platform with cutting edge insight into data and analytics of its business operations. The software provides a fully integrated, modular and scalable solution, most effective in a sports retail and hospitality-specific point of sale.
With a modernised inventory management platform, e-commerce setup, and sports oriented fan engagement app, ClearCourse Sports is connecting teams closer to their fans. In a data driven world, clubs are focused more than ever on understanding the spending habits of their fans whilst inside stadiums. With ClearCourse Sports, teams can capture their fans’ transactional data at every solution touch point. Teams can then analyse fan behaviour and engagement, and create a profile specific to each fan. This can lead to a strengthened relationship between the team and fan, resulting in returning visits to matches and further spending.
Why should clubs consider using ClearCourse Sports software?
The company has developed ClearAccept, which sets the new benchmark in integrated payments. With ClearAccept, all payment acceptance methods are built directly into the ClearCourse Sports Platform. This allows clubs to consolidate all payment methods to the one software, saving valuable time and money. ClearAccept also offers non-obligation payment services reviews across a club’s business. The software offers highly competitive rates and has already made existing partners significant savings in operating costs.
The company believes they apply a modern approach to an industry that appears to have hit a plateau. An approach which takes pride in listening, acknowledgment, understanding and reacting in order to provide the most helpful feedback to drive business. With General Data Protection Regulation (GDPR) and its mandatory compliance now featured in every business, sports clubs are focusing on growing their clean and usable data.
With ClearAccept being a fully integrated solution, it eliminates any human errors that may occur when processing payments. The software has already brought financial growth to several clubs, with English second division club, Ipswich Town, reporting expanded growth in retail revenues over four years.
Paul Macro, Head of Retail Operations at Ipswich Town, was delighted with the results from using ClearCourse Sports.
“We’ve used ClearCourse Sports’ solution for the past three years at Ipswich Town FC,” he said via ClearCourse’s website.
“These have arguably been three of our biggest growth years since 2002 when we were last in the Premier League. The ClearCourse Sports solution allows us to seamlessly manage our entire operation from product buying/setup to sales reporting, pick and despatch, and everything in-between. The live snapshot dashboard allows us to quickly track sales across all locations, accurately, during our busiest days.”
Crossing over codes to Rugby, English Super League side Warrington Wolves have been huge advocates of the ClearCourse technology. Head of Retail, Nicola Bell, reflected on how the software has benefited the club.
“ClearAccept were extremely helpful during the application and instalment process. Moving to integrated payments has not only improved our customer service with a considerably quicker card payment but also reduced the risk of manual errors when taking payment,” she said,
“The ClearAccept online portal is very useful, enabling us to quickly find and resolve any payment issues that may occur. Technical support and account management are of a very high standard, giving us the reassurance there is someone at the end of the phone if any issues should arise. I wouldn’t hesitate to recommend ClearAccept.”
For businesses concerned about how many software programs they are currently using, ClearCourse Sports can provide a smooth transition with its third-party integrations. Loyalty and customer relationship management softwares such as Xero, TeamCard and Sports Alliance, can easily be integrated into ClearCourse Sports. E-commerce platforms such as the highly popular Shopify, can also be integrated allowing businesses to deliver products globally in a safe, secure and efficient manner.
Is the system strong enough to handle game-day demands with large attendances at stadiums?
ClearCourse acknowledges and understands the demands of running technologies in a pro sports environment. They have ensured their clients that the software is more then capable of handling the volume of fans who will be purchasing concessions on game-day. Their solution is at the forefront of performance across back office, in stadium POS terminals, and their swift e-commerce setup.
