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Coaches Associations in Australia and India strike agreement

Football Coaches Australia (FCA) is delighted to announce the signing of a Memorandum of Understanding (MoU) with the Association of India Football Coaches (AIFC) on 26 August 2020.

The agreement is based on a mutual commitment to build careers in football in an economically sustainable manner and to ensure that coaching roles are properly safeguarded and attractive to each nation’s best talent.

FCA Chief Executive Glenn Warry was pleased to make the announcement, stating the two entities recognise each other as developing associations, and have held constructive conversations regarding many major issues affecting the world game.

“The MoU with AIFC reinforces our vision of promoting and strengthening the reputation of football in Australia and the reputation of Australian football on the world stage,” said FCA CEO Glenn Warry.

“We are committed to working together to develop support systems for Australian and Indian professional football coaches as they seek to pursue their careers in the Asian Football region.”

The AIFC             Football Coaches Australia

Under the MoU, the associations will collaborate across key areas, and are committed to collectively work towards the following five key aims:

  • Mutually assisting each other in the development of football in Australia and India.
  • Introducing standard contracts for coaches within their country which set out the agreed minimum employment conditions and a structured and resourced process for termination of employment.
  • Set up strategic partnerships to support the professional development & wellbeing of coaches, including coach exchange programs.
  • Encourage the involvement of more female coaches.
  • Increase access to football for all participants while aspiring to make each of those experiences positive.

AIFC Executive Director Dinesh Nair also expressed his satisfaction, stating that both associations recognise the influential role coaches play in the lives and livelihoods of footballers, particular to children and young adults.

“We are happy to make our relationship official, after supporting each other in our journey to equip and educate our coaches. With this Agreement we look forward to working together for the betterment of our coaches. This will help us learn from each other, share best practices and also grow together,” Nair said.

“With the upcoming 2023 FIFA WWC, FCA and AIFC seek to lead the way in developing best practice systems to support all Associations and their member coaches in the Asian region, and in particular, the advancement of female coaches.”

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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