Coaches Associations in Australia and India strike agreement

Football Coaches Australia (FCA) is delighted to announce the signing of a Memorandum of Understanding (MoU) with the Association of India Football Coaches (AIFC) on 26 August 2020.

The agreement is based on a mutual commitment to build careers in football in an economically sustainable manner and to ensure that coaching roles are properly safeguarded and attractive to each nation’s best talent.

FCA Chief Executive Glenn Warry was pleased to make the announcement, stating the two entities recognise each other as developing associations, and have held constructive conversations regarding many major issues affecting the world game.

“The MoU with AIFC reinforces our vision of promoting and strengthening the reputation of football in Australia and the reputation of Australian football on the world stage,” said FCA CEO Glenn Warry.

“We are committed to working together to develop support systems for Australian and Indian professional football coaches as they seek to pursue their careers in the Asian Football region.”

The AIFC             Football Coaches Australia

Under the MoU, the associations will collaborate across key areas, and are committed to collectively work towards the following five key aims:

  • Mutually assisting each other in the development of football in Australia and India.
  • Introducing standard contracts for coaches within their country which set out the agreed minimum employment conditions and a structured and resourced process for termination of employment.
  • Set up strategic partnerships to support the professional development & wellbeing of coaches, including coach exchange programs.
  • Encourage the involvement of more female coaches.
  • Increase access to football for all participants while aspiring to make each of those experiences positive.

AIFC Executive Director Dinesh Nair also expressed his satisfaction, stating that both associations recognise the influential role coaches play in the lives and livelihoods of footballers, particular to children and young adults.

“We are happy to make our relationship official, after supporting each other in our journey to equip and educate our coaches. With this Agreement we look forward to working together for the betterment of our coaches. This will help us learn from each other, share best practices and also grow together,” Nair said.

“With the upcoming 2023 FIFA WWC, FCA and AIFC seek to lead the way in developing best practice systems to support all Associations and their member coaches in the Asian region, and in particular, the advancement of female coaches.”

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PIF Strengthens Ties with FIFA

FIFA has announced Saudi Arabia’s Public Investment Fund (PIF) as an official partner of the 2025 FIFA Club World Cup.

The long-term partnership between PIF and FIFA sees the former named as an official partner of the newly expanded FIFA Club World Cup, kicking off a broader collaboration aimed at boosting youth participation and supporting grassroots football development.

Details about specific programs and initiatives are expected to be announced soon.

The deal was revealed a week before the tournament began in the U.S. on June 14.

While full information is still limited, an official statement from FIFA and PIF described the partnership as a reflection of their shared goal to grow global participation in sports by creating new opportunities, encouraging innovation, and connecting with fans worldwide.

The announcement also emphasised a focus on young people, noting that the partnership will help support FIFA’s grassroots efforts to engage and inspire the next generation of players.

PIF is the latest organisation to join the roster of Club World Cup partners, alongside established FIFA sponsors like Adidas, Anheuser-Busch InBev, Bank of America, Coca-Cola, Hisense, Lenovo, and Qatar Airways—all of which already have ongoing relationships with FIFA.

PIF also owns a majority stake in Al Hilal, the only team from Saudi Arabia competing in this year’s tournament.

FIFA’s Chief Business Officer Romy Gai welcomed PIF as a partner for the 2025 Club World Cup, emphasising their shared vision to globalise football and the vital role partners play in both the tournament’s success and the broader development of club football.

“We are delighted to welcome PIF as a partner of the FIFA Club World Cup 2025,” Gai said in a press release.

“Together, we look forward to delivering a historic tournament that inspires and unites fans from around the world.

“The partners of the first-ever 32-team FIFA Club World Cup believe in our vision to make football truly global.

“Their support of the tournament will not only be integral to its success but will underpin investment in supporting the development of club football everywhere.”

The partnership between FIFA and PIF marks a strategic alliance aimed at elevating the global profile of club football while fostering youth engagement and grassroots development through the newly expanded FIFA Club World Cup.

AFC signs five-year scouting partnership with Hudl

The Asian Football Confederation (AFC) has announced a five-year scouting rights agreement with Hudl, one of the top names in sports performance technology and video analysis.

As part of this collaboration, the AFC’s match footage and data will be available on the Hudl Wyscout platform—the world’s largest football video and data database.

This will provide coaches, analysts, scouts, and player development professionals with access to in-depth insights across all AFC-organised competitions.

Hudl, which has supported over 8 million sports professionals worldwide with its advanced video and performance analysis tools, will carry AFC content for the next five seasons.

This includes major tournaments like the AFC Asian Qualifiers – Road to 26, the AFC Asian Cup Saudi Arabia 2027, and the AFC Women’s Asian Cup Australia 2026.

The agreement also covers AFC’s youth tournaments, such as the AFC U23 Asian Cup and multiple editions of the men’s and women’s AFC U20 and U17 Asian Cups, along with the continent’s top club competitions—the AFC Champions League Elite, AFC Champions League Two, and the AFC Women’s Champions League—through the 2024/25 to 2028/29 seasons.

AFC General Secretary Datuk Seri Windsor John said the partnership with Hudl will strengthen the AFC’s data capabilities and give coaches and technical staff deeper insights to improve analysis and scouting.

Data analytics and technology have become an integral part of modern football in recent years, and the AFC is pleased to sign this scouting rights agreement with Hudl,” he said in a press release.

“This strategic arrangement will not only enhance our data and statistical collection but will also empower our coaches and technical staff with access to more detailed and in-depth information, which in turn will elevate their analytical and scouting capabilities.”

Hudl’s Elite Partnership Manager Mateo Bourrut Lacouture said the agreement marks a significant advancement by giving clubs and national teams across Asia full access to high-quality video and data on Wyscout.

“This agreement is a major step forward for clubs, national teams, and analysts across Asia and beyond,” Lacouture said in a press release.

“With the AFC overseeing all top club competitions and the AFC Asian Qualifiers™ in the region, having full coverage on Wyscout ensures that teams can access high-quality video and data for both scouting and in-depth performance analysis of the AFC Competitions.

This will empower clubs and federations to make more informed decisions, enhance player development, and elevate the level of competition.”

The AFC–Hudl partnership marks a transformative step in Asian football, ushering in a new era of data-driven scouting and performance analysis set to elevate the game across all levels over the next five seasons.

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