Community in Business panel gives its verdict on the Women’s World Cup

Football Victoria Community in Business

At Football Victoria’s Community in Business Half-Time Luncheon, Michael Zappone sat down with three panel members to discuss the upcoming Women’s World Cup, as he shared a discussion with Matilda cap #204 Karly Roestbakken, Young Matilda Paige Zois and Channel 7 commentator David Basheer.

The line-up of players in the Matildas’ squad boasts a dynamic blend of youth and experience and is selected from across Australia, representing seven different Member Federations.   

The team will be led by forward Sam Kerr as captain in her fourth FIFA Women’s World Cup, and defender Steph Catley as vice-captain in her third appearance at the prestigious quadrennial tournament.

Lydia Williams and Clare Polkinghorne, revered figures in Australian football, have earned the distinction of being the only male or female Australian players to participate in five FIFA World Cup finals tournaments. Their inclusion in the squad is a testament to their immense skill, dedication, and enduring legacy. 

CommBank Matildas’ head coach Tony Gustavsson said the team are looking forward to sharing the FIFA Women’s World Cup experience with the nation. While he has selected 15 players who were part of the 2019 FIFA Women’s World Cup campaign and with seven players in line to make their FIFA Women’s World Cup debuts.   

With all panel members stating the significance of the event, Basheer offered: “I think it’s going to be transformational for Australian soccer because the game grows every four year cycle, if things go right we could see a really special performance from the Matildas.”

The Matildas may have their best ever chance at lifting the world cup trophy, with the panel members all predicting Australia to win the tournament. Roestbakken discussed the confidence the team has, especially playing on home soil making it a special place to play and a motivational boost.

“In all four previous world cups I’ve covered, this is the deepest squad Australia has ever had” Basheer said after backing up everyone’s prediction of Australia winning the tournament.

After being prompted ‘what do you think this will do for women’s football in Australia’, Zois offered: “It’s a rare thing to have a world cup in your backyard, football has already come a long way and this world cup is an opportunity to further grow the profile of the sport in Australia and I’m excited to see the impact this has on the legacy we are all contributing to.”

Basheer added that the game has evolved heavily in the last 10 years, noting the Ireland women’s national team – who are a competitor of the Matildas recently – recorded their highest ever crowd of 7,000, while the Matildas will soon play in front of 50,000 against France at Marvel Stadium. The numbers speak for themselves as the Matildas are building momentum heading into the tournament.

However, Zappone suggested the public aren’t aware of how big of a deal this is for the country. 

Basheer highlighted the Socceroos’ success and the country heavily supporting them during their World Cup performance and suggests the same will happen with the Matildas. He spoke on the growth of the game but suggested the women’s game has evolved almost too quickly and suggests the squad size should be 26 players so the game ‘hasn’t got that right’.

Women’s football as a whole will be positively impacted by the tournament and the excitement it will create amongst football fans.

“There’s a commercial market, it is a big sport waiting to show its face,” Basheer explained on the growth of the game.

The Matildas’ opening match of the World Cup will take place on July 20 when they take on the Republic of Ireland on the opening day of the tournament.

Melbourne Knights confirm innovative alliance with ProTrainUp

Melbourne Knights Football Club has confirmed a new partnership with leading football management software company, ProTrainUp.

This collaboration is set to enhance communication and streamline operations with the Club, marking a significant step forward in the commitment to excellence and growth.

Founded in 2013, ProTrainUp is a club management system fuelled by data driven technology, created by and for the football community. ProTrainUp combines quantitative and qualitative data to enhance club operations for both staff and participants, enabling the Club to:

  1. Enhance communication between club staff and players with built-in public and private messaging services.
  2. Simplify the organization and delivery of training sessions using plans and sessions provided by top international federations and clubs, available only through ProTrainUp.
  3. Maintain an up-to-date calendar of training sessions and matches.
  4. Gather data and statistics on players to create detailed reports on individual player development and overall team progress.

ProTrainUp is a system used by clubs around the world including European clubs such as Dinamo Zagreb FC and FC Porto, highlighting its importance in modern football.

The main objective of this partnership is to enhance communication among club staff, players, and parents.

ProTrainUp’s advanced software will deliver a centralised platform for efficient and effective communication, guaranteeing that all members of the Melbourne Knights community stay well-informed and engaged.

The system is accessible both online and through the app, allowing players and parents to enable push notifications so they never miss important Club updates.

The partnership will play a huge role in upskilling the juniors program in 2025, a huge focus that President Simon Pincic spoke about in length in his exclusive interview with Soccerscene.

The Knights will leverage ProTrainUp’s comprehensive tools for training management, performance tracking, and development planning to ‘provide the juniors with the best possible environment to grow and succeed’ as per their statement.

This will help more than just the junior players however with ProTrainUp, the coaches will benefit from this technology with seamless tracking of player progress, and enhanced training experiences, all contributing to the overall development of the junior players.

The club spoke about the future of their management through this advanced technology system.

“We look forward to a successful partnership and are excited about the positive impact it will have on our Club and community. Together with ProTrainUp, we are committed to building a stronger, more connected, and highly effective football club,” Knights said in a club statement.

This is an excellent and innovative partnership by the Knights that sees them advance forward in the development of technology.

The Knights have been vocal about the importance of junior development and have historically been one of Australia’s most successful clubs at creating stars from their system, with ProTrainUp only advancing that cause.

Football NSW to gain more traction through established sponsor

Football NSW have confirmed a collaboration with the technology advertising platform Nine Ad Manager, as a new primary sponsor for 2024.

Nine Ad Manager falls under the Nine network umbrella, acting as an versatile platform in which Australian businesses are able to utilise in generating traction amongst a specific target audience.

Advertising can be reached through audiences across each of the Nine Networks main television channels including 9Now and the 9 on-demand streaming television service.

Television advertisement campaigns created and submitted to the Nine Ad Manager service, are strategically aired at times in which relates to the product featured within the advertisement.

Performance of the advertisements effectiveness can be analysed through the amount of traffic the business is providing the advertisement as it becomes accustomed too.

The manager platform can assist businesses regardless of stature and status, to access mainstream television advertising opportunity for the Nine Network.

Small and medium sized businesses have the capacity to advertise their respective businesses throughout peak television times for an affordable cost.

Having partnered with FNSW, the sole intention of the newly founded cooperation is to give back to the state community, recognising and showcasing the importance upon community football teams that participate across the state.

As disclosed upon the FNSW website, Head of Nine Ad Manager Todd Fisher discussed the importance of the newly founded partnership said via press release.

“This partnership allows us to support the vibrant sporting communities that are at the heart of local culture and community building. Nine Ad Manager’s core mission is to empower small businesses, enabling them to be seen, heard, and remembered in their local areas and achieve business growth. By partnering with Football NSW, we not only champion local football but also the small businesses and communities that surround them.”

Football NSW CEO John Tsatsimas added his excitement for the partnership via press release.

“Football NSW welcomes Nine Ad Manager to the family and we look forward to establishing a strong working relationship with them over the next 12 months.”

A fresh new look on the back of each of FNSWs State Team jerseys in 2024, with The Nine Ad Manager logo to feature prominently beneath the player’s number.

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