Cook Government invests for Western Australia football legacy

Sam Kerr Football Centre

Western Australia football is set to enjoy benefits from the grassroots level in an effort to continue the FIFA Women’s World Cup Australia and New Zealand legacy.

The Cook Labor Government is committing $9.3 million, with the funding a vital requirement for the young Western Australians wanting to participate following the success of the CommBank Matildas.

In addition, local women’s teams will enjoy a new $2.4 million Women’s World Cup Legacy Grants program. Each NPL club is eligible for up to $300,000 in funding for infrastructure and facility improvements to keep up with women’s participation.

A recently completed State Football Centre in Queens Park, valued at $50.8 million, has also been renamed as the Sam Kerr Football Centre, recognising the efforts of the CommBank Matildas captain. This centre has been the Matildas’ training base in Perth and will be a beneficiary of the legacy package.

In total, the facility includes two full-sized FIFA standard football pitches with lighting, three five-a-side playing pitches, sport science facilities, changing rooms, function room and a main administration building that also includes Football West.

A further $6.1 million investment for the centre will involve two additional pitches and lighting, as part of expansion plans for the ever-growing facility. The centre provides state-of-the-art training and playing facilities that also support grassroots, community and high-performance football programs.

As the governing body, Football West will continue to roll out programs and initiatives as part of the crucial funding.

Premier Roger Cook explained how the funding will create the legacy.

“Our Matildas are currently the biggest national sporting team in the country, and we cannot wait to celebrate their success and their legacy right here in Western Australia,” he stated via media release.

“The Women’s World Cup was an incredible tournament that Perth played a part in – and we want to make sure that the world game, and women’s football in particular, can continue to benefit from its success.

“Our Government’s investment in the women’s game is all about making sure every young Western Australian has the opportunity to become the next Sam Kerr.

“A key element of that is supporting grassroots clubs and a further investment in the State Football Centre – the WA home of football.”

Treasurer Rita Saffioti mentioned the importance of creating the best pathways for youth.

“By investing in key infrastructure that supports football in Western Australia, our State Government is creating a pathway for talented players to reach their full potential and compete at the highest level,” she stated via media release.

“We recognise that more needs to be done to support the game at grassroots level and this is what we are doing.”

Sport and Recreation Minister David Templeman outlined where the facilities come into play.

“Our commitment to the development and promotion of WA sport and its infrastructure is backed up by significant budget allocations by the Cook Government that will provide a solid foundation for the future,” he said via press release.

“This substantial financial support will create first-class facilities for both the sporting and wider communities and help boost participation in sport, particularly by women. We are determined to pursue other initiatives to meet ongoing needs and future requirements that will increase the participation of women in sport.

“This funding is an investment in sporting facilities, not just at the community level but also at the State level, with the hope of producing WA sports stars like Sam Kerr who can compete nationally and internationally well into the future.”

Football Australia CEO James Johnson delivered a final summary and thanked the WA Government for their investment.

“On behalf of Football Australia, I extend our heartfelt gratitude to the WA Government for their pivotal community funding,” he added via press release.

“This remarkable support not only underpins the lasting legacy of the FIFA Women’s World Cup in WA but also illuminates the path for countless young talents through the Women’s World Cup Legacy Grants program.

“The future shines brighter for football in our region, with improved facilities, enhanced infrastructure, and the promising expansion of community pitches at the WA State Football Centre.

“Together, we’re building a brighter future for the beautiful game in Western Australia.”

The legacy package follows the $15 million increase to the Community Sporting and Recreation Facilities Fund as part of the 2023-24 Budget.

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WSL triples viewership after move to YouTube

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

Football Queensland lands $800k pledge for Mackay Park upgrade

Football Queensland has expressed its support for Nigel Dalton’s pledge of $800,000 to upgrade the carpark at Mackay Football Park, contingent on the LNP’s success in the November election.

This commitment aligns with Football Queensland’s 2024–2026 Infrastructure Strategy, released in August, and would fulfil a key element of the Mackay Football Park Master Plan, providing substantial benefits to the Whitsunday Coast football community.

The ground, based in Glenalla on the Whitsunday Coast, has a rich history and strong community ties. It has been longing for an upgrade and hosts many junior tournaments through the year.

FQ CEO Robert Cavallucci spoke about the importance of this funding and how it relates to the #EQUALISER campaign.

“As we continue advocating for infrastructure funding as part of Football Queensland’s statewide #EQUALISER initiative, investment in football facilities like Mackay Football Park plays a crucial role in supporting the ongoing growth of the game as the state’s largest participation sport,” Cavallucci said in a statement.

“The #EQUALISER initiative highlights the critical need for greater investment in football infrastructure to support the growing demands of the game, and Football Queensland remains committed to working with all levels of government to achieve strong outcomes for our football clubs and participants across the state.”

FQ General Manager of the Northern Region Craig Ramage echoed the statements of Cavallucci.

“Football Queensland welcomes the announcement by Nigel Dalton of an $800,000 funding commitment to upgrade the carpark at Mackay Football Park,” he said in a statement.

“With almost 3,400 members of the local football community visiting Mackay Football Park each week, an upgrade of the carpark will deliver significant benefits to our Whitsunday Coast participants and their families and help us improve the football experience for everyone involved in our beautiful game.”

Football Queensland’s State Election #EQUALISER Campaign continues to drive advocacy for football, community football infrastructure and facility investments from candidates in every electorate.

Clearly the campaign is having success, benefitting 16 grassroots clubs across Queensland with sizeable funding (ranging from $150,000 to $3.8m) from local councils and the state government.

This is another example of political parties pledging to invest a great amount of money to grow the state’s largest participation sport, with an international tournament around the corner.

Football Queensland continue to lead the way in the football business spectre, ensuring that the sport grows at all levels and that governments, who historically neglected football, are starting to put it into focus.

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