From Rejection to the World Cup: How Craig Goodwin Defied Every Setback to Live His Football Dream

Craig Goodwin playing for the Socceroos

When current Adelaide United captain and Socceroo, Craig Goodwin, was asked in his formative years what occupation he wanted to pursue, his definitive answer was,

“I want to play professional football”.

However, in his endeavour to realise this dream, Goodwin encountered many obstacles.

Notably ,  he understood the competition to reach the top wasn’t always going to be easy but was determined nothing would stand in his way .

Accordingly, he was totally dedicated to the cause of furthering his career beyond all boundaries.

Influenced and coached by his father Tony, a Crystal Palace supporter who brought the family to Australia in 1967, from the age of five, Goodwin was never without the ball.
“From the age of eight, Craig really started to show his commitment and capability,” says Tony Goodwin.

Craig always revealed natural ability but wasn’t a standout even at the age of twelve”, he added.

He was selected for the S.A. State  u/13’s but was rejected for u/14 selection because of his lack of stature.

“Craig was very disappointed with his non selection but this inspired him to work harder”,says Tony Goodwin.

On a family trip back to England, Goodwin trialled with the Crystal Palace u/15’s and really excelled. Unfortunately, he  failed to gain an apprenticeship because he fell into the age group of u’16’s.

However, he was asked to come back to trial for the u/18’s  two years later and despite impressing, they didn’t require a flanker, only a central striker.

Argentina's Lionel Messi, left, is greeted by Australia's Craig Goodwin at the end of the World Cup round of 16 soccer match between Argentina and Australia at the Ahmad Bin Ali Stadium in Doha, Qatar,
Argentina’s Lionel Messi, left, is greeted by Australia’s Craig Goodwin at the end of the World Cup round of 16 soccer match between Argentina and Australia at the Ahmad Bin Ali Stadium in Doha, Qatar.

After this, he went to Scotland and trialled for Inverness where he was offered an apprenticeship to start the following June.

However, the night before he was bound for Scotland, the impossible happened when he was advised the Inverness Academy had been culled because the senior team was relegated.

Despite the devastating news and disappointment, Goodwin just declared” he would get on with it”.

This involved spending countless hours on core body work and running up hills with his father to increase his strength.

Despite this application, he was cut from the Adelaide United youth squad trials for the second time.

Fortunately, while still at the Adelaide Raiders, Goodwin received a call from Oakleigh Cannons coach, Arthur Pappas, who had been tipped off about the youngster’s ability by an Adelaide contact.

“I was naturally disappointed in being knocked back a second time for the Adelaide United youth team so I saw a move to Melbourne with Oakleigh as a step forward”, says Goodwin.

While he was playing for Oakleigh in the winter, Goodwin caught the eye of Melbourne Heart coach, John Aloisi,and in the summer of 2011, he made his debut in the National Youth League.

Subsequently, he received the call up from John van’t Schipp to play in the senior Heart team as a wing back against Melbourne Victory.

Goodwin made a huge impact in the match, nutmegging Harry Kewell and leading Marco Rojas and Ivan Franjic such a merry chase , he received the man of the match.

It was none other than former Socceroo great Ray Baartz who witnessed the talents of Goodwin in this match.

“I advised the Newcastle Jets, General Manager, Robbie Middleby, to get that kid up to Newcastle as soon as possible”.

“You could see the boy had a special talent running at defenders with a deadly left foot shot to boot”, added Baartz.

Middleby responded quickly and Goodwin accepted the offer to sign with the Jets which would guarantee him first team football for the 2012-13 A-League season.

“In the second match of the season , we played away at the Sydney Football Stadium against Sydney FC  who paraded the talents of Del Piero and I scored for the Jets and won man of the match”, says Goodwin.

Goodwin’s exploits were heeded by Socceroo coach, Holger Osieck, and he received a call up for the national team in a match against Japan and also appeared in the East Asia Cup against China.

“It was a daunting experience to be selected for the Socceroos in my first season at the Jets  but an amazing feeling sharing the limelight with Golden Generation players like Lucas Neil”.

“Ironically, I didn’t play for the Socceroos again until the 2016 match against England at the Stadium of Light”.

Adelaide beckoned Goodwin after two seasons at the Jets and the club agreed to the move reluctantly.

Goodwin spent two seasons back home before his agent arranged a move to Eridivisie outfit, Sparta Rotterdam.

“ It was a good move for me because Rotterdam is a football mad town”, says Goodwin.

“In the first season I was a regular starter and was awarded man of the match in the home game against Feyenoord”.

“Significantly, the last match of the season against Go Ahead Eagles  was a must win for the club to survive relegation”.

“Playing off the bench I scored a goal and provided two assists which was hopefully a good omen for the following season”.

In that following season ,Goodwin did score a few goals but after a 7-0 loss to Feyenoord, the coach was sacked and replaced by Dick Advocaat who signed thirteen new players.

Unfortunately, Goodwin wasn’t in Advocaat’s plans but no club was prepared to pay Sparta a loan fee for his services.

“This affected my selection chances for the 2018 World Cup Finals , although I’d been in the squad for the qualifiers”.

After this unsavoury experience, Goodwin was happy to return to Adelaide for the 2018-2019 season and made a big contribution, scoring 10 goals in 29 matches.

News travels fast in the football world and before he knew it ,Goodwin’s agent arranged a lucrative move for the Socceroo to play in the Saudi League for Al- Wedha on loan where he played from 2020- 2022 before returning to Adelaide for the 2022-23 A-League season.

After winning the Johnny Warren Medal in the A-League for the 2022/23 season, Goodwin’s services were sought by his former Saudi Club, Al-Wedah.

It was a lucrative offer which Goodwin couldn’t refuse and despite some injury problems, he still scored 12 goals from 46 appearances.

“The Saudi League is really on the improve and when I rubbed shoulders  with the likes of Cristiano Ronaldo, Steven Gerrard, Karim Benzema,  and Jordan Henderson amongst others, I knew my time had arrived”.

“I was even able to swap shirts with Benzema and Henderson”.

Now he is back in Adelaide on a three year contract for probably his last club , Goodwin looks back with great pride in his achievements, despite so many roadblocks in his career.

“ I always believed you had to learn from setbacks because they would provide the inspiration to reach the next stage in the game”, says Goodwin.

“I look back with extreme pride, especially with my thirty appearances for the Socceroos”.

“It was touch and go whether I would ever play in the 2022 finals in Qatar as I didn’t touch a ball in preseason due to injury”.

“However, lots of painkillers for training and matches worked for me and the great relationship I had with Graham Arnold and the playing group were big factors in my revival”

“It was a memorable moment when I scored the opening goal in the first match against France, despite the 4-1 defeat”.

“In the second match against Tunisia, we knew we could win the battle and no inch was given to them”.

“In the final group match against Denmark I played in the first half, and from the bench in the second half, I’d never been so nervous until Matthew Leckie scored that magnificent winning breakaway goal”.

In the second round match against Argentina, it was stunning the way the Socceroos played to restrict Argentina to a 2-1 scoreline and many observers stated it was one of the greatest performances by a Socceroo team.

“The fact I came on as a second half substitute in the 58th minute was something I will cherish forever ,playing on the same pitch as Lionel Messi and Co.”

Craig Goodwin’s latest challenge is back in Adelaide where he prepares for the A-League season.

His loyalty in returning to Adelaide United has been beyond reproach over the years.

Significantly, Goodwin has received a number of lucrative offers, preferring to give his blood, sweat and tears for his home town and the fans who worship their star player.

“The three year contract  will enable me to make a  full contribution to the team”.

“There are several fresh faces who will strengthen the depth of the squad and I’m confident in our prospects”.

“Yet we’re not getting ahead of ourselves”.

“We need to be difficult to break down defensively while improving our counter press to put our opponents under considerable pressure”.

Also, if any of Adelaide United’s opponent this season underestimate the power and accuracy of Goodwin’s shooting boots, they do so at their own peril

More importantly , this season is critical for Craig Goodwin as he  wants to lead the Adelaide squad to a high position in the A-League.

Foremost in his mind is the World Cup in North America next June and July.

Nothing in this world would give Goodwin any greater pleasure than Tony Popovic selecting him in his final squad for the Greatest Show on Earth.

“It would be a fitting finale to my international career and extreme justification for all the challenges I’ve experienced along the way”.

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TX Football and Dallas City FC Accord Revealed for 2026

For the 2026 campaign, TX Football and Dallas City FC have teamed up to provide tailored, high-performance gear aimed at elevating the team’s on-field ambitions.

Established in Melbourne in 2020, Tradex Co is a wholesale sportswear provider that collaborates closely with football clubs and organisations to deliver fully customised gear, managing the entire process from initial concept through to fit and comfort.

Discussing the new partnership, Founder and CEO of TX Football, Shah Ali Rajput praised Dallas City FC’s passion and collaborative approach.

“TX Football is excited to work with a young enthusiastic club like Dallas FC. From the moment we engaged with Dallas FC the committee has been collectively amazing, working alongside us on each items design, theme for all off field merchandise and the vision they are trying to achieve,” he said to Soccerscene.

“TX Football is more than just an apparel supplier, we LOVE FOOTBALL we will be at games watching Dallas City FC as they continue to #rewritethestory.”

Supplied by TX Football

Dallas City FC President, Atilla Toplu, spoke on the club’s renewed direction and community-driven purpose, outlined the vision guiding Dallas City FC.

“From day one, our vision has been clear: to rebuild the club as a genuine hub for the youth of our community, both boys and girls, and to create an environment where they can grow, develop, and showcase their talent,” he said to Soccerscene.

“This partnership with TX Football is an exciting step forward in that journey. It supports our long-term plan to reshape the culture of the club, strengthen our junior pathways, and provide a professional, structured platform for young players to thrive.

“Dallas City is more than a football club, it’s an arena for our young people to perform, express themselves, and build confidence on and off the pitch.

“We are from this community, and we work for this community. The changes we are bringing focus on reconnecting the club with its roots, delivering stronger development programs, and ensuring that families across Dallas, Broadmeadows, and surrounding areas feel proud of the direction the club is heading in.”

Dallas City FC was re-formed in 2024 with a fresh vision and commitment after the former leadership drifted from the club’s mission and its role in the community.

Insights into the PFA’s Strategic Framework 2025-28

Following the Annual General Meeting (AGM) held yesterday by Professional Footballers Australia (PFA), a new three-year Strategic Framework has been agreed. The framework will seek to outline the key steps which must be taken to develop and sustain the men’s and women’s professional game in Australia.

Opportunities

The Strategic Framework underlines four opportunities which must be taken advantage of by the PFA if they are to secure the future of football in Australia.


Leadership

The need for leadership during the current crisis period is essential. The PFA has expressed its desire to re-position itself as the protagonist on which the responsibility to save the game lies. To do this, integrity and reliable leadership, from both staff and players, will be vital.

Financial Independence

This refers to the financial support and power both of the organisation and its players. To this end, developing commercial revenue and tapping into the PFA reserves are features which can be harnessed going forward.

Whole of Game Capacity

The widespread dissatisfaction with the current state of the game in Australia presents the PFA with a chance to prove itself as the only stakeholder with the ability to overcome present issues. Furthermore, the collaboration with FIFPRO (International Federation of Professional Footballers) will help them deliver on their ambitions.

Expanding the women’s game

Despite the popularity of the Matildas, the women’s game has a long way to go in its development. Encouraging commercial interest in the A-League Women, as well as promoting the AFC Women’s Asian Cupdue to be held in Australia next March, are both addressed in the framework as ways to achieve this development.

Challenges

Despite an optimistic outlook for the next three years, the Strategic Framework has also addressed several challenges which must be considered by the PFA in their future plans.

Health of the Professional Game

Firstly, the framework acknowledges that the professional game is currently in crisis. Low fan engagement, poor broadcasting agreements and disconnected stakeholders all represent recent failings, as well as being significant reasons for the limited revenue generated.

Influence and Power

An issue in both the men’s and women’s game is that players will choose to play in foreign leagues, meaning the nation regularly loses top footballing talents. Furthermore, a lack of control over commercial rights and a collective mainstream media to give players a voice representing additional failings regarding player power.

Player Support

Supporting future talent remains a key factor to address if the game is to be developed in the next three years. As the membership becomes increasingly younger, so too does the need to maintain world class program standards in a volatile industry.


Gender equality

Although the 2023 Women’s World Cup made viewership numbers skyrocket, the chance to capitalise on the Matilda’s growing popularity was never taken, leading to a recent stagnation. Looking to March 2026, the AFC Women’s Asian Cup provides another chance to build up support and desire for investment in women’s football across Australia.

What will Ensure Success?

Alongside the core values of respect, intelligence, world class standards, courage and trust, there are four fundamental pillars which give the Strategic Framework solid foundations to ensure its success throughout the next three years.

Lead

The PFA will look to take a leading role to ensure the industry’s recovery. This will include providing a new vision for professional leagues, tackling the main issues which affect players, and championing the potential of the women’s game.

Equal Say

This part of the framework hopes to put players and staff within the PFA at the centre of decision and policy making. Players will be given influence and leverage over issues such as expansion, ownership, scheduling and fan engagement, as well as being provided with world class employment standards.

Support

If the professional game is to be sustained beyond the current Strategic Framework, then the support for current and future players is vital. Player ownership can be elevated through programs like the Player Development Program and the celebration of successes or experiences within the membership base.

Strength

Whether financial, ethical or organisational, the strength of the framework will also be fundamental moving forward. The PFA will look to assume a leading role within the professional football community in Australia, and ultimately establish improved fan engagement by attracting and retaining world class players and staff.

Looking to the Future

Chief Executive of the PFA, Beau Busch, highlighted the importance of the framework in a statement made as part of the publication.

“This Strategic Framework embodies the players’ ambition to secure the future of the professional game in Australia,” he said via report release.

He then outlined that, alongside the support and leadership provided by the players to achieve the ambitions of the PFA, there will also be the need to recognise and reinforce the shared values upholding the organisation.

“This Strategic Framework provides us with clarity and purpose. Our values of respect, courage, intelligence, world class and trust will guide how we embark on our mission.”

The PFA, with the backing of its membership base and staff, will hope that the Strategic Framework is the springboard which will propel the professional game across Australia into a new era.

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